Forrester Farm Equipment
Forrester Farm Equipment is a family-owned equipment dealer founded in 1976, operating three showrooms across Pennsylvania and Virginia. It sells, services, and finances New Holland agricultural and construction equipment, plus complementary lawn care and outdoor power product lines for regional ag, construction, and landscaping customers.
- Company typePrivate
- Founded1976
- HeadquartersChambersburg, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Forrester Farm Equipment does
Forrester Farm Equipment is a family-owned equipment dealership founded in 1976 and headquartered in Stoystown, Pennsylvania, with three physical showroom locations serving Stoystown PA, Chambersburg PA, and Woodstock VA. The company operates as an authorized dealer for New Holland Agriculture and New Holland Construction, distributing tractors ranging from sub-40 HP compact models to 300+ HP high-horsepower units, along with skid steers, telehandlers, excavators, and wheel loaders. Complementary product lines include Toro and Spartan zero turn mowers, Intimidator utility vehicles, Husqvarna outdoor power equipment, the E15X electric mini excavator, and a broad assortment of agricultural implements from brands such as Landoll, Horsch, Tubeline, RhinoAg, Pottinger, Brillion, Horning, Bugnot, and Crop Care. The product surface spans roughly $4,200 entry-level mowers to over $449,000 high-horsepower tractors.
The revenue model rests on four streams: one-time equipment sales (new and pre-owned), one-time parts sales through both showroom counters and an online storefront, service and repair delivered by factory-trained technicians, and equipment financing facilitated via third-party lending partners on an affiliate-referral basis. Go-to-market is direct sales through physical showrooms with field-style consultations, augmented by a 24/7 online parts store with same-day shipping on in-stock orders placed by 3PM Monday through Friday and a timed online auction channel for used and promotional inventory. The customer base is horizontally distributed across agricultural operations (farmers, hay and forage producers, orchard and vineyard operators), construction contractors (skid steer, telehandler, and compact equipment buyers), and lawn care professionals (commercial and residential zero turn and outdoor power customers), all served regionally within the mid-Atlantic without any disclosed international footprint or digital-native product lines.
Forrester Farm Equipment firmographics
Firmographics- Name
- Forrester Farm Equipment
- Legal name
- Forrester Farm Equipment
- Website
- https://forresterfarmeq.net
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Forrester Farm Equipment is a family-owned equipment dealer founded in 1976, operating three showrooms across Pennsylvania and Virginia. It sells, services, and finances New Holland agricultural and construction equipment, plus complementary lawn care and outdoor power product lines for regional ag, construction, and landscaping customers.
- Ownership category
- akta.pro rank
Forrester Farm Equipment industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)
Keywords
Where Forrester Farm Equipment is headquartered
LocationHeadquarters
- HQ city
- Chambersburg
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Forrester Farm Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and pre-owned agricultural equipment including tractors, skid steers, excavators, telehandlers, wheel loaders, hay and forage equipment, and outdoor power equipment. Both new and used equipment is sold. Revenue is generated through one-time transactional sales.
- Parts Sales: Sale of replacement parts for all equipment lines sold. Parts are available for purchase online 24/7 with same-day shipping on in-stock orders placed by 3PM Monday through Friday.
- Service and Repair: Full-service department providing maintenance and repair services for equipment sold by the dealership.
- Financing Services: Partnership with financing providers to offer equipment financing options to customers, enabling purchase of higher-value equipment through installment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Equipment - Full price retail sales |
Distribution channels2 records
Marketing channels1 record
Forrester Farm Equipment product offering
Product offeringCore offering
Forrester Farm Equipment is a family-owned equipment dealership that sells new and pre-owned agricultural, construction, and outdoor power equipment across three showroom locations in Pennsylvania and Virginia. The dealership is an authorized New Holland Agriculture and Construction dealer, complemented by Toro, Spartan, Husqvarna, Landoll, ROC, Horsch, Tubeline, RhinoAg, Pottinger, Brillion, Horning, Bugnot, Crop Care, and Intimidator product lines. The business also operates a 24/7 online parts store, a factory-trained service department, equipment financing referrals, and timed online equipment auctions.
Product overview
Forrester Farm Equipment is a family-owned farm equipment dealer established in 1976, operating three locations in Stoystown PA, Chambersburg PA, and Woodstock VA. The company offers a diversified portfolio of equipment through multiple showrooms and online platforms. The core product lines include New Holland Agriculture Equipment (tractors from under 40 HP to 300+ HP, harvesters, hay and forage equipment, and specialty crop equipment) and New Holland Construction Equipment (skid steers, telehandlers, excavators, and wheel loaders). Complementary product lines include outdoor power equipment from Toro and Spartan (zero turn mowers), electric mini excavators (E15X), and utility vehicles from Intimidator. The company distributes additional agricultural equipment brands including Landoll, ROC, Horsch, Tubeline, RhinoAg, Pottinger, Brillion, Horning, Bugnot, Crop Care, and Husqvarna. Services include a full-service department with factory-trained technicians, a 24/7 online parts store with same-day shipping, equipment financing, and online auction capabilities. Products are available through new showrooms, new and used in-stock inventory listings, and the online parts portal at shop.forresterfarmeq.net.
Differentiator
Problem solved
Functional benefit
Products and services
- New Holland Agriculture Equipment Full lineup of New Holland Agriculture equipment including tractors ranging from under 40 HP utility models up to 300+ HP high-horsepower units, harvesters, headers, forage equipment, hay and forage machinery, and specialty crop equipment. Sold new and pre-owned to commercial farmers and agricultural producers.
- New Holland Construction Equipment Authorized New Holland Construction equipment including track and wheel skid steers, telehandlers, excavators, and wheel loaders for construction, material handling, and earthmoving applications. Sold to construction contractors and earthmoving businesses.
- Toro Zero Turn Mowers Authorized Toro dealer offering commercial and residential zero turn lawn mowers including Z Master Professional, Titan MyRide, and Timecutter series for professional landscapers and property owners.
- Spartan Mowers Authorized Spartan dealer offering residential and commercial zero turn mowers including RT HD, Defender, and Shield series with various deck sizes and engine options.
- E15X Electric Mini Excavators Electric-powered mini excavators offering emission-free operation for indoor and environmentally sensitive applications such as interior demolition, greenhouse work, and noise-restricted job sites.
- Landoll Equipment Authorized Landoll dealer offering agricultural equipment including tillage, planting, and material handling equipment.
- Horsch Equipment Authorized Horsch dealer offering precision farming equipment including seeders, sprayers, and tillage tools.
- Tubeline Equipment Authorized Tubeline dealer offering hay and forage equipment including balers and wrapping equipment.
- RhinoAg Equipment Authorized RhinoAg dealer offering agricultural implements including mowers, rotary cutters, and material handling equipment.
- Pottinger Equipment Authorized Pottinger dealer offering grassland equipment including mowers, tedders, rakes, and combines.
- Brillion Equipment Authorized Brillion dealer offering soil management equipment including tillage tools and seedbed preparation equipment.
- Intimidator Utility Vehicles Authorized Intimidator dealer offering utility task vehicles (UTVs) including FRX and GC1K series for work and recreation.
- Husqvarna Outdoor Power Equipment Authorized Husqvarna dealer offering outdoor power equipment including chainsaws, trimmers, and handheld equipment.
- Parts Department Replacement parts for all equipment lines carried, available online 24/7 at shop.forresterfarmeq.net with same-day shipping on in-stock orders placed by 3PM Monday through Friday. New and used parts are available.
- Service Department Factory-trained service technicians providing maintenance and repair services for all equipment lines sold, with experienced parts and service teams dedicated to keeping equipment running.
- Equipment Financing Equipment financing options offered through partnerships with financing providers, including competitive rates and flexible payment plans to enable purchase of higher-value new and used equipment.
- Online Auctions Timed online auctions featuring pre-auction inventory and current promotional equipment offerings for buyers seeking used and off-lease equipment.
Companies that use Forrester Farm Equipment
Customer profileSegments3 records
Ideal customer profiles3 records
Forrester Farm Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forrester Farm Equipment partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and standard.
- New Holland AgriculturecoreAuthorized New Holland Agriculture dealer offering full lineup of New Holland agricultural equipment including tractors, hay tools, and forage harvesters. New Holland is the primary brand sold by the dealership.
- New Holland ConstructioncoreAuthorized New Holland Construction dealer offering skid steers, telehandlers, wheel loaders, and mini excavators. Major product category for the dealership.
- ToromajorAuthorized Toro dealer for zero turn mowers and outdoor power equipment serving lawn care professionals and property owners.
- Spartan MowersmajorAuthorized Spartan dealer for zero turn commercial mowers. Part of outdoor power equipment offerings.
- LandollstandardAuthorized Landoll dealer for agricultural equipment.
- ROCstandardAuthorized ROC dealer for agricultural equipment.
- HorschstandardAuthorized Horsch dealer for agricultural planting and tillage equipment.
- TubelinestandardAuthorized Tubeline dealer for agricultural equipment including bale processors and mixers.
- RhinoAgstandardAuthorized RhinoAg dealer for rotary cutters and agricultural implements.
- IntimidatorstandardAuthorized Intimidator dealer for utility vehicles.
- BrillionstandardAuthorized Brillion dealer for agricultural tillage equipment.
- HusqvarnastandardAuthorized Husqvarna dealer for chainsaws and outdoor power equipment.
- PottingerstandardAuthorized Pottinger dealer for agricultural equipment including rakes and tedders.
- HorningstandardAuthorized Horning dealer for agricultural processing equipment.
- BugnotstandardAuthorized Bugnot dealer for agricultural equipment.
- Crop CarestandardAuthorized Crop Care dealer for agricultural sprayers and equipment.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Forrester Farm Equipment competitors and assessment
Company assessmentBroad incumbents
- Ag-Pro Companies: Large multi-state John Deere dealer group operating across the southeastern U.S., offering ag, construction, and turf equipment with full parts and service departments. Comparable full-service dealer model but at significantly greater scale and geographic spread than Forrester.
- RDO Equipment Co. One of the largest John Deere dealer groups in North America, operating dozens of locations across multiple states and offering equipment, parts, service, and technology solutions. Comparable in business model and revenue mix but materially larger scale than Forrester.
- Brandt (formerly Cervus Equipment): Major Canadian farm, construction, and materials-handling equipment dealer group formed through the acquisition of Cervus Equipment. Comparable dealership operating model — new/used equipment, parts, service, financing — but at substantially larger scale and broader geography.
- Papé Machinery: Large Western U.S. ag, construction, and material-handling equipment dealer group with multiple locations across multiple states. Same dealership model with full parts and service operations but at greater scale and a non-overlapping geographic footprint versus Forrester.
Direct peers
- Hoober Inc. Mid-Atlantic farm equipment dealer group headquartered in Pennsylvania with multiple showroom locations selling ag and construction equipment plus parts and service. Directly comparable mid-size family-style dealership with regional concentration similar to Forrester.
- Messick's Farm Equipment: Multi-location Pennsylvania farm equipment dealer selling new and used ag, construction, and lawn-care equipment along with parts and service. Closest comparable to Forrester in geography, product breadth, and family-owned mid-Atlantic dealer profile.
- Binkley & Hurst: Long-established Pennsylvania farm equipment dealer offering Case IH and complementary ag brands through multiple store locations with parts, service, and financing support. A direct comparable dealer operating the same multi-store PA model with comparable brand portfolio.
- Stoltzfus Farm Equipment: Pennsylvania farm equipment dealership operating multiple locations selling new and pre-owned ag equipment, parts, and service. Closely comparable in scale, geography, and family-operated dealership model to Forrester.
Regional players
- Atlantic Tractor: Mid-Atlantic John Deere dealer group with multiple locations across Maryland, Delaware, Pennsylvania, and Virginia selling ag, construction, and outdoor power equipment plus parts and service. Highly comparable multi-store mid-Atlantic dealer, though anchored to John Deere rather than New Holland.
Others
- Tractor House (Sandhills Global): Online marketplace for new and used farm, construction, and outdoor power equipment operated by Sandhills Global — the same platform vendor whose inventory/dealer-website infrastructure Forrester's own listings run on. Adjacent rather than competing directly, but competes with the dealership's online lead-generation role.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Forrester Farm Equipment social profiles
Digital presenceForrester Farm Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forrester Farm Equipment leadership team
Management profileNumber of profiles
Forrester Farm Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forrester Farm Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forrester Farm Equipment
What does Forrester Farm Equipment do?
Forrester Farm Equipment is a family-owned equipment dealership that sells new and pre-owned agricultural, construction, and outdoor power equipment across three showroom locations in Pennsylvania and Virginia. The dealership is an authorized New Holland Agriculture and Construction dealer, complemented by Toro, Spartan, Husqvarna, Landoll, ROC, Horsch, Tubeline, RhinoAg, Pottinger, Brillion, Horning, Bugnot, Crop Care, and Intimidator product lines. The business also operates a 24/7 online parts store, a factory-trained service department, equipment financing referrals, and timed online equipment auctions.
Is Forrester Farm Equipment a public or private company?
Forrester Farm Equipment is a private company. It is classified as family owned and is currently operating.
When was Forrester Farm Equipment founded?
Forrester Farm Equipment was founded in 1976. It employs 51 to 100 people.
Where is Forrester Farm Equipment based?
Forrester Farm Equipment is headquartered in Chambersburg, United States, in the North America region.
How does Forrester Farm Equipment make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service and Repair and financing Services.
Who are Forrester Farm Equipment's main competitors?
Broad incumbents on record are Ag-Pro Companies, RDO Equipment Co., Brandt (formerly Cervus Equipment) and Papé Machinery. Direct peers are Hoober Inc., Messick's Farm Equipment, Binkley & Hurst and Stoltzfus Farm Equipment. Atlantic Tractor is listed as a regional player. Tractor House (Sandhills Global) is listed as an others.
Does Forrester Farm Equipment have an API?
No public API is recorded for Forrester Farm Equipment.
What industry is Forrester Farm Equipment in?
Forrester Farm Equipment's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is IMAHAIAC, Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders). Its NAICS code is 42382 and its SIC code is 3523.