Apulum 94
Apulum 94 is a Romanian real estate brokerage founded in 1994 that intermediates the sale, purchase, and rental of residential, commercial, industrial, and land properties across Romania, primarily serving individual buyers and sellers, commercial clients, developers, and tourism investors in Bucharest and mountain resort areas.
- Company typePrivate
- Founded1994
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Apulum 94 does
Apulum 94 SRL is a privately held Romanian real estate brokerage incorporated in 1994 and registered with the Romanian Trade Register under J01/281/1994 (CUI RO 5405595). The firm operates from a headquarters on Str. Theodor Sperantia nr. 14 in Bucharest and a registered legal address in Sat Hapria, Alba County. It intermediates the purchase, sale, and rental of residential, commercial, industrial, and land properties across Romania, with listing concentration in Bucharest and mountain resort areas (Sinaia, Busteni, Predeal, Campina, Ploiesti). Its customer base spans individual residential buyers and sellers, commercial property clients, land buyers and developers, and tourism/hospitality investors in resort markets.
The company's core offering consists of property sales and rental brokerage services supported by a proprietary complex database that handles property matching and transaction management, complemented by 360-degree virtual tour technology for remote property viewing. Exclusive listings and a Property Development Projects (Ansambluri) vertical extend the offering beyond pure intermediation. Distribution runs through a small in-house agent/broker team (approximately 12 named contacts including a Manager/Administrator and brokers/agents), the company's own web portal, and partner networks, with marketing amplified through a longstanding OOH/advertising partnership with Spin Media.
Apulum 94 generates revenue on a transaction-fee basis, earning commissions on completed property sales and rental transactions under individually negotiated terms with no publicly disclosed standard pricing. The go-to-market is a traditional sales-led brokerage model centered on direct agent-client engagement and partnership-driven promotion. There is no indication of external institutional funding, parent company affiliation, M&A activity, or technology platform extension beyond the in-house database and virtual tour capability.
Apulum 94 firmographics
Firmographics- Name
- Apulum 94
- Legal name
- APULUM 94 SRL
- Website
- https://apulum94.ro
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apulum 94 is a Romanian real estate brokerage founded in 1994 that intermediates the sale, purchase, and rental of residential, commercial, industrial, and land properties across Romania, primarily serving individual buyers and sellers, commercial clients, developers, and tourism investors in Bucharest and mountain resort areas.
- Ownership category
- akta.pro rank
Apulum 94 industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industries
- Multifamily Brokerage (BPAJABAD), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Apulum 94 is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices2 records
Markets served
Apulum 94 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales Commission: Commission-based revenue from facilitating property sales transactions. The company acts as intermediary between buyers and sellers, earning commission on completed transactions.
- Real Estate Rental Services: Commission or fees from rental property transactions and tenant/landlord matching services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commission model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Apulum 94 product offering
Product offeringCore offering
Apulum 94 is a Romanian real estate brokerage that intermediates the sale and rental of residential, commercial, office, industrial, and tourism properties, as well as construction and agricultural land, across Bucharest and other Romanian markets. It also markets residential development projects (Ansambluri) and supports transactions with property valuation, legal assistance, and 360-degree virtual tour viewing.
Product overview
Apulum 94 is a Romanian real estate agency operating since 1994, offering a comprehensive portfolio of property services. The core offering consists of Property Sales Services and Property Rental Services, which cover residential properties (apartments, houses/villas), commercial spaces, office spaces, industrial spaces, hotels/villas, construction land, and agricultural land. Additional services include 360-Degree Virtual Tours for remote property viewing, Exclusive Property Listings for unique opportunities, Property Development Projects (Ansambluri), and Spin Media Marketing Services for property promotion. The company operates primarily in Bucharest and surrounding areas, with properties across Romania.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Services
- Property Rental Services
- Property Development Projects (Ansambluri)
Quantifiable outcome
- 30 years of continuous operation and recognized excellence in real estate services
Companies that use Apulum 94
Customer profileSegments4 records
Ideal customer profiles2 records
Apulum 94 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Apulum 94 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Media BlocminorMarketing partner providing additional promotional channels and reach for property listings.
- Business AdviserminorBusiness advisory partner supporting company operations and potentially providing referral services.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Apulum 94 competitors and assessment
Company assessmentDirect peers
- RE/MAX Romania: Global franchise and one of the largest residential and commercial brokerage networks in Romania. Directly comparable to Apulum 94 on full-service brokerage across rentals and sales, with stronger brand and agent infrastructure.
- Blitz Imobiliare: Domestic Romanian brokerage with strong Bucharest presence covering sales and rentals. Direct peer in domestic operating model, client segments, and commission-based revenue.
- Engel & Völkers Romania: Premium international brokerage with active Romanian operations in Bucharest and resort areas. Comparable to Apulum 94 on high-ticket residential and hospitality transactions, especially in mountain and Black Sea resort markets.
- SVN Romania: International commercial real estate advisory franchise with active Romanian operations. Overlaps with Apulum 94 on commercial and investment-property brokerage as well as transaction advisory.
- Century 21 Romania: Global real estate franchise operating across Romanian residential and commercial segments. Overlaps with Apulum 94 on transaction brokerage, agent-driven sales motion, and multi-city Romanian coverage.
- NAI Romania: Affiliated commercial brokerage covering Romanian commercial and investment real estate. Comparable to Apulum 94 on commercial-side brokerage and transaction advisory.
- Coldwell Banker Romania: International franchise operating in Romania with a residential and commercial brokerage model. Comparable to Apulum 94's transaction-brokerage focus and Romania-wide geographic reach.
Broad incumbents
- Imobiliare.ro: Dominant Romanian real estate listings portal. While not a brokerage, it competes for buyer/seller attention and listing distribution, shaping the economics of every agency including Apulum 94.
- Storia.ro: Major Romanian property portal owned by OLX Group. Competes with Apulum 94 for listing visibility and consumer mindshare across the same residential segment.
- CBRE Romania: Global commercial real estate services firm with full Romanian operations. Comparable to Apulum 94 on commercial brokerage and corporate real estate services, though at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Apulum 94 social profiles
Digital presenceApulum 94 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apulum 94 leadership team
Management profileNumber of profiles
Profiles11 records
Apulum 94 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apulum 94 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apulum 94
What does Apulum 94 do?
Apulum 94 is a Romanian real estate brokerage that intermediates the sale and rental of residential, commercial, office, industrial, and tourism properties, as well as construction and agricultural land, across Bucharest and other Romanian markets. It also markets residential development projects (Ansambluri) and supports transactions with property valuation, legal assistance, and 360-degree virtual tour viewing.
Is Apulum 94 a public or private company?
Apulum 94 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apulum 94 founded?
Apulum 94 was founded in 1994. It employs 11 to 50 people.
Where is Apulum 94 based?
Apulum 94 is headquartered in Bucharest, Romania, in the Europe region.
How does Apulum 94 make money?
Two revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are real Estate Rental Services.
Who are Apulum 94's main competitors?
Direct peers on record are RE/MAX Romania, Blitz Imobiliare, Engel & Völkers Romania, SVN Romania, Century 21 Romania, NAI Romania and Coldwell Banker Romania. Broad incumbents are Imobiliare.ro, Storia.ro and CBRE Romania.
Does Apulum 94 have an API?
No public API is recorded for Apulum 94.
What industry is Apulum 94 in?
Apulum 94's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJABAD, Multifamily Brokerage. Its NAICS code is 53121 and its SIC code is 6531.