Ponki
Ponki is a São Paulo-based SaaS company offering a proximity-based customer loyalty and engagement platform for Brazilian retailers. The platform requires no app or internet access from end customers and targets both SMB shops and large retail chains via subscription.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Ponki firmographics
Firmographics- Name
- Ponki
- Legal name
- Ponki
- Website
- https://ponki.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ponki is a São Paulo-based SaaS company offering a proximity-based customer loyalty and engagement platform for Brazilian retailers. The platform requires no app or internet access from end customers and targets both SMB shops and large retail chains via subscription.
- Ownership category
- akta.pro rank
Ponki industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Software Publishers (5132), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Ponki is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Ponki business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Loyalty Program Subscription: SaaS-based loyalty and customer engagement platform subscription for retailers, with options for self-service implementation or managed services
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ponki product offering
Product offeringCore offering
Ponki sells a cloud-based SaaS customer loyalty and engagement platform ("Fidelidade Inteligente") to retailers in Brazil. The platform enables proximity-based customer notifications, segmented customer databases, and real-time promotions without requiring app downloads or internet connectivity. It is offered via subscription with both self-service and managed-service deployment options.
Differentiator
Problem solved
Functional benefit
Products and services
- Ponki - Fidelidade Inteligente Cloud-based SaaS customer loyalty and engagement platform for retailers that delivers proximity-based customer notifications, segmented customer databases, and real-time promotions without requiring app downloads or internet connectivity from end customers.
Quantifiable outcome
- 80%+ customer adoption rate without requiring apps or physical cards
Companies that use Ponki
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Ponki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ponki partnerships and signals
Strategic signalScale indicators1 record
Ponki competitors and assessment
Company assessmentDirect peers
- Smile.io: SaaS loyalty and rewards platform for retailers and e-commerce merchants. Direct competitor in the customer-loyalty software category with similar subscription-based delivery to retail customers.
- Belly: Digital loyalty platform targeting local retail merchants and chains. Comparable in offering SMB-friendly loyalty program infrastructure as a managed SaaS service.
- Stamp Me: Digital loyalty card app alternative for small and mid-sized retailers. Comparable as a no-friction loyalty mechanism aimed at boosting repeat visits for local merchants.
- Thanx: Digital loyalty and payments-linked engagement platform serving multi-location retail and restaurant chains. Comparable in driving repeat visitation through loyalty mechanics.
- Open Loyalty: Headless loyalty engine for retailers and e-commerce, delivered as an API-driven platform. Comparable as a programmable loyalty infrastructure provider for retail brands.
- Antavo: Enterprise loyalty cloud platform for retail and fashion brands. Comparable as a SaaS loyalty engine targeting multi-location retail chains with program management features.
- Como (Como Loyalty): Mobile-first customer engagement and loyalty solution for small businesses and chains. Comparable in delivering proximity/mobile-driven engagement tools to local retail.
- Fivestars: Loyalty and customer engagement platform for small and mid-sized local businesses. Closely comparable GTM targeting SMB retailers with simplified loyalty program setup.
- Punchh: Loyalty and engagement platform built for restaurant and retail chains. Comparable in delivering chain-wide loyalty programs with customer data unification across locations.
Broad incumbents
- Yotpo: Broader marketing platform offering loyalty, reviews, SMS, and subscriptions for retail brands. Comparable on the loyalty module, though Yotpo spans a much wider marketing stack.
Market position
Customer concentration
Ponki social profiles
Digital presencePonki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ponki leadership team
Management profileNumber of profiles
Profiles1 record
Ponki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ponki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ponki
What does Ponki do?
Ponki sells a cloud-based SaaS customer loyalty and engagement platform ("Fidelidade Inteligente") to retailers in Brazil. The platform enables proximity-based customer notifications, segmented customer databases, and real-time promotions without requiring app downloads or internet connectivity. It is offered via subscription with both self-service and managed-service deployment options.
Is Ponki a public or private company?
Ponki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ponki founded?
Ponki was founded in 2015. It employs 1 to 10 people.
Where is Ponki based?
Ponki is headquartered in São Paulo, Brazil, in the Latin America region.
How does Ponki make money?
One revenue line is on record: loyalty Program Subscription.
Who are Ponki's main competitors?
Direct peers on record are Smile.io, Belly, Stamp Me, Thanx, Open Loyalty, Antavo, Como (Como Loyalty), Fivestars and Punchh. Yotpo is listed as a broad incumbent.
Does Ponki have an API?
No public API is recorded for Ponki.
What industry is Ponki in?
Ponki's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAMAF, Point-of-Sale (POS) & In-Store Promotion Services, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 5132 and its SIC code is 7372.