Mental Health Academy

What Mental Health Academy does

Mental Health Academy (MHA) is an Australian online learning platform founded in 2007 that delivers continuing professional development (CPD) education to mental health practitioners. The company is headquartered in Fortitude Valley, Brisbane, and operates country-specific website variants for Australia, the United Kingdom, and the United States. MHA serves individual professionals — psychologists, social workers, counsellors, psychotherapists, occupational therapists, mental health nurses, community workers, and educators — as well as corporate and government clients including mental health providers, nonprofits, and Primary Health Networks.

Name

Mental Health Academy

Legal name

Mental Health Academy

Website

https://mentalhealthacademy.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Mental Health Academy is an Australian online CPD platform founded in 2007 that delivers 600+ courses and micro-credentials to mental health professionals and organisations (including PHNs, Headspace, and nonprofits) across Australia, the UK, and the US.

Ownership category

akta.pro rank

Product category

Online Professional Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Online CPD courses
• Mental health training
• Professional development
• Continuing education
• Micro-credential programs

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Membership Subscriptions: Monthly ($39/month, 12-month minimum term) or annual ($349/year upfront, saving $119) fixed-fee subscriptions providing unrestricted access to 600+ CPD membership courses. Membership auto-renews. This is the primary recurring revenue stream.
2. Micro-Credential Course Enrolments: Separate one-time enrolment fees for deep-dive credential courses (e.g., Disaster Mental Health Counselling at $295, Applied Positive Psychology at $295). Courses include lifetime access to content and are priced per course, not bundled with standard membership. MHA members receive discounted rates.
3. Corporate/Organisational Group Memberships: Volume-based corporate subscriptions for organisations and practices, providing teams of employees with access to the platform. Includes dedicated account management, manager dashboards, and transferable seats. Custom pricing based on team size.
4. Live Masterclasses: Free live Masterclass events included with membership (saving $245 per event). These events serve as a value-add for member retention and may also attract new members through event marketing.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Mental Health Academy provides an online continuing professional development (CPD) platform for mental health professionals, offering 600+ on-demand courses and 15 deep-dive micro-credential programs (20+ hours each) led by 250+ global experts. The platform combines individual memberships ($39/month or $349/year) and corporate team subscriptions with a custom-built learning management system that includes video streaming, built-in assessments, CPD certificate generation, digital badges, and manager dashboards.

Product overview

Mental Health Academy operates as a comprehensive online learning platform providing continuing professional development (CPD) for mental health professionals. The core offering consists of Membership Courses (600+ CPD courses in video, text, and combined formats) combined with Micro-Credential Courses (deep-dive programs of 20+ hours each led by global experts). Additional offerings include Masterclasses (live expert sessions), Corporate Training solutions with team management features, MHA Digital Badges for credential verification, and community platforms (MHA Community and MHA Schools Community). The platform integrates with Google Analytics, Posthog, MailChimp, SurveyMonkey, HelpScout, Stripe, WebinarJam, and Circle for analytics, communications, payments, and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Courses Subscription-based access to 600+ CPD/OPD courses covering hundreds of mental health topics including addiction, anxiety, depression, trauma, therapeutic approaches, mindfulness, and neuroscience. Courses are 1-7 hours in length and delivered as text, video, or combined formats. Membership is available monthly ($39/month, 12-month minimum) or annually ($349/year) and includes CPD/OPD certificates aligned with ACA, AASW, ACWA, and AHPRA requirements.
• Micro-Credential Courses Deep-dive credentialing programs of 20+ hours each, led by internationally renowned mental health experts. 15 programs are available (e.g., Disaster Mental Health Counselling, Applied Positive Psychology, Working with Eating Disorders, Recovery-Oriented Cognitive Therapy), priced at $295 per course with lifetime access. Upon completion, learners receive internationally-verifiable MHA Digital Badges that can be validated by employers and stakeholders in real-time.
• Corporate Training Volume-based organizational subscription providing teams of mental health professionals with access to the full 600+ course library. Includes a dedicated account manager, a manager dashboard for team creation, course assignment, and real-time progress tracking, transferable seats to accommodate staff turnover, team-wide analytics and reporting, and custom pricing based on team size. Customers include mental health providers, nonprofits (Act for Kids, Headspace, YourTown, Salvation Army), Australian Primary Health Networks, and allied health practices.
• Live Masterclasses Live expert-led online classes featuring guest presenters, available free to members as a value-add (saving $245 per event). Includes webinars, conference recordings, skill demonstrations, and specialized video series hosted on the WebinarJam platform.

Quantifiable outcome

• 4.9/5 average rating from 1,700+ independent learner reviews
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• B1G1 (Buy 1 Give 1)coreStrategic or Co-development Partner · 1 January 2009Global social impact partnership through which MHA's 'You Learn, We Give' program donates to those most in need every time a member joins, completes a course, registers for an event, or renews membership. This is a core differentiator for MHA's brand and value proposition.
• Australian Counselling Association (ACA)coreStrategic or Co-development PartnerACA approves MHA courses for OPD points. ACA members accrue 5 OPD points each time they complete an MHA course. This endorsement is a core credibility and regulatory moat for MHA's psychologist and counsellor customer segments.
• Australian Association of Social Workers (AASW)coreStrategic or Co-development PartnerAASW endorses MHA courses for CPD hours. AASW members accrue 1 CPD hour per 1 hour of course duration. This endorsement is a key differentiator for the social worker segment.
• Australian Community Workers Association (ACWA)coreStrategic or Co-development PartnerACWA endorses MHA courses for CPD. ACWA members accrue 1 CPD hour per 1 hour of course duration. Supports the community worker customer segment.
• Kids HelplineminorOthersOne of the local initiatives supported by MHA's social impact giving program. MHA has contributed to Kids Helpline as part of its commitment to helping prevent child abuse and suicide.
• Act for KidsminorOthersCharitable recipient of MHA's social impact donations. MHA supports Act for Kids' mission to help prevent child abuse and neglect.
• Lifeline AustraliaminorOthersRecipient of MHA social impact donations supporting suicide prevention initiatives in Australia.
• NBCC FoundationminorOthersRecipient of MHA's social impact contributions, supporting the foundation's mental health and counselling initiatives.
• American Association of SuicidologyminorOthersInternational charitable recipient of MHA's social impact donations supporting suicide prevention.
• National Suicide Prevention AllianceminorOthersInternational charitable recipient of MHA's social impact donations.
• American Counseling AssociationminorOthersInternational charitable recipient of MHA's social impact contributions.
• British Psychological SocietyminorOthersInternational charitable recipient of MHA's social impact contributions.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PESI: US-based provider of continuing education for mental health, counselling, and behavioural health professionals — directly comparable in audience (licensed clinicians), product (CPD/CE-accredited courses), and B2B/B2C GTM. PESI is the largest US analogue to MHA's Australian CPD business.
• Evergreen Certifications: US-based online CE provider for counsellors, therapists, and behavioural health professionals with an unlimited-course subscription model. Comparable pricing architecture and target buyer to MHA's individual membership.
• Psychwire: Online CPD platform for psychologists and mental health professionals featuring expert-led courses. Direct competitor in the psychology CPD space with similar subscription-based access model.
• Zur Institute: Online continuing education provider for mental health professionals offering CE-accredited courses in clinical topics. Comparable in audience and accreditation-led value proposition, though smaller in catalogue scale than MHA.
• NICABM: National Institute for the Clinical Application of Behavioral Medicine — provides online CE/CME courses for mental health professionals with a comparable expert-led, on-demand model. Overlaps directly with MHA's audience of psychologists, counsellors, and allied health practitioners.
• Psychotherapy Networker: Long-running clinical training brand for therapists offering online courses, webinars, and symposia. Comparable in expert-led content model, target audience of practising therapists, and mix of subscription plus event-driven offerings.

Broad incumbents

• edX: Large-scale MOOC platform with mental health and psychology course offerings from accredited institutions. Competes for the same professional learner attention but lacks MHA's CPD accreditation focus and clinician-specific curation.
• Coursera: Major online learning platform offering mental health, counselling, and psychology courses from universities and industry partners. Overlaps with MHA's catalogue at the broad category level but does not specialise in clinician CPD accreditation.
• LinkedIn Learning: Enterprise-leaning learning platform with mental health, leadership, and wellbeing content included in LinkedIn Premium subscriptions. Comparable broad-internet learning model but not CPD-accredited for clinicians.

Emerging players

• SimplePractice: Practice management platform for therapists that has expanded into CE credits and clinician learning. Adjacent competitor that could bundle CPD content into its existing subscription base, threatening MHA's individual member acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mhacademy_au
• YouTubeyoutube.com/@mhamentalhealth
• Facebookfacebook.com/mentalhealthacademy
• LinkedInlinkedin.com/company/mentalhealthacademy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health Academy