Allday

What Allday does

Allday is a privately held Turkish women's fashion manufacturer and retailer operating under the legal entity BADEMKAYA ELEKTRONİK SATIŞ ANONİM ŞİRKETİ, with roots in apparel production and sales dating to 1994 and a branded consumer business under the ALLDAY name since 2011. The company sells modest and contemporary women's ready-to-wear — including dresses, tunics, shirts, blouses, pants, skirts, outerwear, abaya, headscarves, and accessories — through three parallel channels: a DTC e-commerce storefront at allday.com.tr, company-owned physical retail stores in Istanbul, and a B2B wholesale operation via toptanallday.com and a wholesale store in Merter. Its e-commerce platform is built on the Ticimax CMS and is localized in Turkish and English, with multi-currency pricing (TL domestically, USD/EUR internationally), six international logistics partners (DHL, UPS, Aramex, AFS Transport, PTS, CDEK), and a regionally tailored payment stack including PayPal, SOFORT, Giropay, iDEAL, Bancontact, QIWI, Western Union, credit card, and cash-on-delivery via Aramex for MENA.

The business monetizes through one-time unit sales across price tiers ranging from approximately €13 for basics to €115 for premium trench coats and suit sets, with promotional campaigns (e.g., '2nd Product 100 TL', 'Buy 2 Get 2 Free') supporting volume. Customer segments are diversified across Turkish individual consumers, domestic wholesale buyers, and international end consumers, with a deliberate emphasis on MENA markets (UAE, Saudi Arabia, Bahrain, Qatar, Kuwait, Oman, Jordan, Yemen) enabled by DDP shipping and COD. International orders are non-returnable, indicating a final-sale cross-border economics model. The product portfolio is organized into themed collections (Casual, Elegance, Prem, Linen & Muslin, Beachwear, Denim, Basic, Oversize, 2026 Spring/Summer) with a recurring emphasis on natural-fiber fabrics (cotton, linen, muslin, viscose, modal, tencel). The company has no disclosed venture or institutional funding, no management team in the available data, and does not publish revenue figures.

Name

Allday

Legal name

BADEMKAYA ELEKTRONİK SATIŞ ANONİM ŞİRKETİ

Website

https://allday.com.tr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Allday is a privately held Turkish manufacturer and multi-channel retailer of women's modest fashion, selling ready-to-wear, abaya, and accessories through DTC e-commerce (allday.com.tr), Istanbul retail stores, a B2B wholesale channel (toptanallday.com), and international shipping to MENA and global markets.

Ownership category

akta.pro rank

Product category

Women's Ready-to-Wear Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (4581), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Women's ready-to-wear
• Modest fashion clothing
• Online apparel retail
• Fashion accessories store
• Wholesale clothing distribution

Headquarters

HQ city

Küçükçekmece

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer sales through the company's e-commerce platform allday.com.tr, selling women's ready-to-wear clothing and accessories at various price points ranging from approximately €13 to €115 for individual items.
2. Wholesale Sales: Wholesale distribution through dedicated wholesale website toptanallday.com and a physical wholesale store in Istanbul Merter, serving retail buyers and businesses.
3. Physical Retail Store Sales: Retail sales through company-owned physical stores located in Turkey, operating as a manufacturer and seller in the ready-to-wear sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Allday manufactures and sells women's ready-to-wear clothing and modest fashion apparel, including trench coats, shirts, blouses, tunics, dresses, pants, skirts, sweatshirts, abayas, headscarves, and accessories such as shoes, bags, and bijouterie. The company operates its own consumer e-commerce storefront (allday.com.tr), physical retail stores in Istanbul, and a B2B wholesale channel (toptanallday.com), with international shipping focused on the MENA region. Products emphasize natural fabrics (cotton, linen, muslin, viscose, modal, tencel) and span budget to premium price tiers.

Product overview

Allday is a Turkish women's fashion e-commerce platform and manufacturer operating since 2011 under the ALLDAY brand. The company offers a comprehensive women's clothing portfolio organized into two main categories: clothing items (including Trench Coat, Shirt & Blouse, Tunic, Dress, Pants, Jean Pants, Sweatpants, Skirt, T-Shirt, Sweatshirt, Kimono, Outerwear, Abaya, Cardigan & Vest, Suits, and Underwear) and accessories (Shoes, Headscarf, Bags, Bijouterie, and Clothing Complementary). Products are grouped into themed collections such as Combine Club, Casual, Elegance, Prem, Linen & Muslin, Invitation & Organization, Beachwear, Denim, Basic, and Oversize. The platform sells primarily through its e-commerce website with international shipping capabilities and operates physical retail stores in Turkey.

Differentiator

Problem solved

Functional benefit

Products and services

• Outerwear (Trench Coats, Jackets, Coats, Overcoats) Premium waterproof trench coats, jackets, coats, overcoats, capes, and kimonos made from natural fabrics including tensel, designed for women and suitable for transitional weather.
• Shirts and Blouses Diverse range of women's shirts and blouses in cotton, viscose, satin, muslin, poplin, modal, and linen fabrics, including embroidered, oversized, and tunic-length fits.
• Tunics Comfortable women's tunics in modal, muslin, and other fabrics, featuring waist-tie details and relaxed fits for everyday wear.
• Dresses Women's dresses including denim, viscose, modal, and tencel options spanning casual and elegant styles with belt details and zipper closures.
• Pants (including Jean Pants and Sweatpants) Women's pants in cotton, viscose, muslin, tencel, and denim fabrics including cargo pocket wide-leg, elastic waist, tapered leg, high-waisted, ripped, and gathered-hem styles.
• Skirts Women's skirts in flared, pleated, and wrap designs made from cotton, viscose, and modal fabrics.
• T-Shirts, Sweatshirts, Cardigans and Vests Women's casual tops including modal and cotton t-shirts (round neck, crew, crop, long sleeve), soft sweatshirts, knitted and woven cardigans, and vests for everyday layering.
• Kimonos Women's muslin kimonos with waist-tie details, available in navy and other colors as lightweight outerwear pieces.
• Coordinated Suits (Tracksuit, Skirt Suit, Trouser Suit) Coordinated women's suit sets in modal fabric including tracksuit sets, skirted suits, and trouser suits, some featuring eyelet-detailed sleeves.
• Abayas (Modest Fashion) Women's modest fashion abayas forming part of the comprehensive modest wear line for customers seeking coverage-compliant clothing.
• Underwear Women's everyday basic innerwear including cotton long-sleeve stand-collar crop underwear items.
• Headscarves, Shawls, Scarves and Bonnets Women's head-covering accessories and modest-fashion complements in various styles and colors, supporting both everyday wear and modest fashion outfits.
• Shoes Women's footwear collection designed to complement the ready-to-wear clothing assortment.
• Bags and Belts (Leather Goods) Women's leather goods including handbags, shoulder bags, crossbody bags, wallets, cardholders, and belts.
• Bijouterie (Costume Jewelry) Women's costume jewelry and fashion accessories designed to complement ALLDAY ready-to-wear outfits.
• Wholesale Distribution (B2B) B2B wholesale distribution of ALLDAY women's fashion products to retail store owners and fashion boutiques via the dedicated toptanallday.com website and a physical wholesale store at Keresteciler Sitesi Fatih Caddesi Fidan Sokak No:12, Merter, Istanbul.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Six partnerships are on record, tiered core.

• AFS TRANSPORTcoreTechnology or IntegrationInternational shipping logistics partner for worldwide order delivery. Used for DDP shipments to international customers.
• DHLcoreTechnology or IntegrationInternational shipping partner providing global logistics services for international customer orders.
• UPScoreTechnology or IntegrationInternational shipping partner used for worldwide order delivery with guaranteed service.
• PTScoreTechnology or IntegrationShipping partner for international order fulfillment and delivery services.
• CDEKcoreTechnology or IntegrationInternational shipping logistics partner used for cross-border deliveries.
• ARAMEXcoreTechnology or IntegrationPrimary shipping partner for MENA region with COD (Cash on Delivery) orders exclusively handled through Aramex. Used for all cash on delivery shipments to Bahrain, Jordan, Kuwait, Qatar, UAE, Oman, and Saudi Arabia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DeFacto: Turkish apparel manufacturer-retailer with women's, men's, and children's lines plus international presence; comparable vertically integrated model and overlap with Allday's domestic and modest fashion positioning.
• Beymen: Turkey-based premium multi-brand fashion retailer with e-commerce and physical stores; comparable women's apparel assortment and Turkish e-commerce DNA, but operating at a higher price point than Allday.
• LC Waikiki: One of the largest Turkish apparel retailers with broad family, women's, and modest fashion assortments across physical stores and online; a much larger incumbent competing in the same Turkish and MENA-adjacent markets as Allday.

Direct peers

• Modanisa: Turkey-headquartered modest fashion e-commerce platform serving MENA and global markets; the most direct competitive peer given Allday's overlapping modest fashion and outerwear assortment plus international shipping focus.
• Ipekyol: Turkish women's fashion brand with physical retail and online channels covering casual, modest, and contemporary lines; closest Turkish peer in terms of category mix and price positioning.
• Koton: Turkish vertically integrated women's and family fashion manufacturer-retailer with physical stores and e-commerce; competes directly with Allday in domestic Turkish women's apparel across similar price points and channels.

Emerging players

• Na-kd: Digital-first women's fashion brand with strong MENA distribution and social-commerce motion; comparable emerging player targeting the same millennial/modest-adjacent women consumer internationally.
• Shein: Global fast-fashion e-commerce player expanding aggressively into modest fashion and MENA; an emerging competitor that pressures pricing and assortment scale versus Allday's natural-fabric, designer-led positioning.

Others

• Trendyol Group: Turkey's largest e-commerce marketplace enabling third-party apparel sellers; comparable as the dominant online channel where Allday's modest fashion assortment competes for shopper attention and where partnership or listing decisions could materially affect reach.

Regional players

• Mavi: Turkish-origin denim and casualwear brand with global wholesale and DTC; comparable as a Turkish branded apparel manufacturer competing in the same denim and casualwear categories Allday carries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ALLDAYCHARM
• LinkedInlinkedin.com/company/alldaycharm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allday