FC Emmen

What FC Emmen does

FC Emmen is a Dutch professional football club founded in 1925 and based in Emmen, Drenthe. It competes in the Keuken Kampioen Divisie, the second tier of Dutch professional football, and plays home matches at De Oude Meerdijk stadium. The club operates a multi-revenue model spanning matchday ticket sales (single match and season tickets via tickets.fcemmen.nl), official merchandise (shop.fcemmen.nl), sponsorship (Vandaglas is the main shirt sponsor since the 2024/2025 season, with Stanno as kit supplier), broadcasting rights shared via the Eredivisie CV and Coöperatie Eerste Divisie pool, and corporate hospitality through business lounges (Oldenburger|Fritom Lounge, Century Lounge, Bud Business Café) and skyboxes. Ancillary services include stadium tours, children's birthday parties (€12.50 per child, minimum 8), FC Emmen TV video content, and a community foundation (Stichting FC Emmen Naoberschap) running health, personal development, and social-connection programmes. The club runs a youth academy spanning O10 to O21, including the Riny van Vilsteren Keepersschool, and has an active Esports and Voetjebal offering. General Director is Rinse Bleeker; Director of Football is Ernst Söllner.

The technology stack is conventional and consumer-facing: a WordPress-based corporate site (fcemmen.nl), proprietary e-commerce and ticketing front-ends built with digital partner X-Interactive, and a standard martech layer comprising Google Analytics, Google Tag Manager, DoubleClick, Facebook Pixel, Unbounce, LeadFamly, and LeadExpress. Payments are processed via iDEAL/Wero, Trustly, and Klarna. There is no public or partner API, no SDK, and no disclosed AI/ML capability. Distribution combines direct online (webshop, ticketing, email newsletter) with physical channels (stadium box office, pop-up store in Emmen city centre) and a direct B2B sales motion for corporate partners; fan engagement extends across TikTok, Instagram, X, Facebook, LinkedIn, and YouTube.

Commercially, the club recently elevated Vandaglas to main sponsor (2024/2025), secured a €58,121 VriendenLoterij donation in March 2026 for community and youth work, and onboarded Oldenburger|Fritom as main sponsor of the Meiden O17 women's team in June 2025. The 2026/2027 season ticket programme runs with a waitlist, indicating demand at or above capacity. The club is privately held, domiciled in the Netherlands (BVO FC Emmen, Chamber of Commerce 04078186), and operates with 101–250 employees.

Name

FC Emmen

Legal name

BVO FC Emmen

Website

https://fcemmen.nl

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

FC Emmen is a Dutch professional football club founded in 1925, based in Emmen, Drenthe, competing in the Keuken Kampioen Divisie (second tier). It serves regional fans and corporate partners through ticketing, merchandise, sponsorship, hospitality, a youth academy, and community programmes via Stichting FC Emmen Naoberschap.

Ownership category

akta.pro rank

Headquarters

HQ city

Emmen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from matchday ticket sales for home games at De Oude Meerdijk stadium, including individual match tickets and season tickets
2. Merchandise Sales: Sale of official FC Emmen merchandise through the online webshop including match shirts, training wear, accessories, and fan articles
3. Sponsorship: Revenue from main sponsor Vandaglas visible on match shirts, stadium sponsor, kit sponsors, and business partners
4. Broadcasting Rights: Revenue from participation in Keuken Kampioen Divisie including broadcasting rights shared with Eredivisie CV and Coöperatie Eerste Divisie
5. Community Program Funding: Funding from VriendenLoterij and other partners for community programs under Stichting FC Emmen Naoberschap
6. Business Services: Revenue from business lounges, skyboxes, meeting facilities, and match arrangements sold to corporate partners

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

FC Emmen is a Dutch professional football club that competes in the Keuken Kampioen Divisie. It sells match tickets and season tickets for home games at De Oude Meerdijk stadium, operates an official webshop for club merchandise, runs business hospitality offerings (lounges, skyboxes, meeting facilities) for corporate clients, and conducts community programs through Stichting FC Emmen Naoberschap and a youth academy for ages O10-O21.

Product overview

FC Emmen operates a suite of digital and physical products and services centered around its professional football club. The core digital offerings include an official e-commerce webshop (shop.fcemmen.nl) for merchandise and a ticketing platform (tickets.fcemmen.nl) for match tickets and season cards. These are complemented by FC Emmen TV for video content, fan engagement tools like the PLUS Man van de Wedstried (Player of the Match) voting and Punt-uit Doelpunt van de Maand (Goal of the Month) competitions, and stadium hospitality services including business lounges, skyboxes, and children's birthday parties. The club also runs the FC Emmen Naoberschap community foundation and a comprehensive youth academy program (Jeugdopleiding) with teams from O10 to O21.

Differentiator

Problem solved

Functional benefit

Brands

• Stichting FC Emmen Naoberschap: The community foundation of FC Emmen that runs social programs focusing on health, personal development, and community connection.

Products and services

• FC Emmen Webshop Official online merchandise store offering football kits (home and away), training clothing, fan articles, accessories, and other FC Emmen branded merchandise.
• FC Emmen Ticketshop Online platform for purchasing match tickets, season tickets, and away tickets for FC Emmen home games at De Oude Meerdijk.
• Kinderfeestje (Children's Birthday Parties) Stadium-based birthday party experiences for children including stadium tours, football activities, food and drinks, and a gift for the birthday child. Available Wednesday afternoons, €12.50 per child with minimum of 8 children.
• Stadion Tours (Rondleidingen)
• Businessruimtes (Business Hospitality Spaces)
• FC Emmen Naoberschap Community Programs
• FC Emmen Jeugdopleiding (Youth Academy)
• Uittenue 26/27 (Away Kit) Away match kit for the 2026/2027 season, sold through the official webshop.
• Thuistenue 26/27 (Home Kit) Home match kit for the 2026/2027 season, sold through the official webshop.
• Trainingscollectie 2026/2027 Official training wear collection for the 2026/2027 season, available in the FC Emmen webshop.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Oldenburger|FritomminorChannel Partner/ Reseller/ Distributor · 19 June 2025Main sponsor for FC Emmen Meiden O17 youth team, providing sponsorship for the girls' under-17 team.
• VandaglascoreChannel Partner/ Reseller/ DistributorMain sponsor of FC Emmen since season 2024/2025, with logo visible on the match shirt. Vandaglas is a Dutch glass company producing high-quality insulation glass for residential and architectural buildings, with its manufacturing heart in Emmen (Vlinderstad). The partnership began with youth academy support before expanding to main sponsorship.
• Keuken Kampioen DivisiecoreStrategic or Co-development PartnerFC Emmen competes in the Keuken Kampioen Divisie, the second tier of Dutch professional football. The league manages broadcasting rights, marketing, and commercial activities for member clubs through Coöperatie Eerste Divisie.
• StannocoreChannel Partner/ Reseller/ DistributorOfficial kit supplier for FC Emmen, providing match shirts, training wear, and other apparel. Stanno logo appears on official merchandise and team wear.
• Eredivisie CVcoreStrategic or Co-development PartnerThe Eredivisie CV manages commercial and broadcasting rights for the top Dutch football league. FC Emmen participates in the Keuken Kampioen Divisie but is connected to the broader Eredivisie ecosystem for certain commercial activities.
• Sudosa Assen Dames 1minorStrategic or Co-development PartnerWomen's volleyball team that provided a clinic for the Talenten van de Toekomst (Talents of the Future) program participants at AZC Hoogeveen.
• Century AutogroepminorChannel Partner/ Reseller/ DistributorCar dealership group listed as a business partner/supplier for FC Emmen.
• HarwigminorChannel Partner/ Reseller/ DistributorBusiness partner/supplier listed on FC Emmen's official partners page.
• NAM GroepminorChannel Partner/ Reseller/ DistributorNAM Groep listed as a business partner/supplier for FC Emmen.
• HydrowearminorChannel Partner/ Reseller/ DistributorWorkwear brand listed as a business partner/supplier for FC Emmen.
• OrangerockminorChannel Partner/ Reseller/ DistributorListed as a business partner/supplier on FC Emmen's official partners page.
• BudminorChannel Partner/ Reseller/ DistributorBeer brand (King of Beers) listed as a business partner/supplier for FC Emmen.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• De Graafschap: Doetinchem-based Dutch professional football club competing in the Eerste Divisie with deep regional identity in the Achterhoek. Directly comparable to FC Emmen in tier, regional-fanbase model, community anchored sponsorship, and operating scale.
• SC Cambuur: Leeuwarden-based Dutch professional football club with strong Friesland regional identity and a similar tier-journey profile between the Eredivisie and Eerste Divisie. Comparable to FC Emmen in regional brand, community embeddedness, and small-to-mid market scale.
• Almere City FC: Almere-based Dutch professional football club that competes in the Eerste Divisie. Directly comparable to FC Emmen in division, operational scale, and reliance on regional sponsorship and matchday revenue.
• MVV Maastricht: Maastricht-based Dutch professional football club competing in the Eerste Divisie with strong Limburg regional identity. Comparable to FC Emmen in tier, regional fanbase model, and small-market commercial structure.
• TOP Oss: Oss-based Dutch professional football club competing in the Eerste Divisie. Comparable to FC Emmen in division, scale, and the regional operating model that anchors both clubs to a single Dutch city and catchment.
• FC Dordrecht: Dordrecht-based Dutch professional football club competing in the Eerste Divisie. Directly comparable to FC Emmen in tier, regional identity, and operating scale.
• ADO Den Haag: The Hague-based Dutch professional football club with strong regional identity and a tier-journey profile that has spanned both the Eredivisie and Eerste Divisie. Comparable to FC Emmen in regional brand, community footprint, and small-to-mid market positioning.
• NEC Nijmegen: Nijmegen-based Dutch professional football club with strong regional identity and a similar operating footprint to FC Emmen. Comparable in the regional-fanbase and community-embedded model, with a tier-up promotional history.
• Roda JC: Kerkrade-based Dutch professional football club with regional identity in Limburg. Comparable to FC Emmen in regional-anchored operating model, tier-journey profile between Dutch top flights, and reliance on local sponsors and fans.

Broad incumbents

• FC Groningen: Groningen-based Dutch professional football club in the Eredivisie with strong regional identity in the northern Netherlands. Comparable to FC Emmen in regional brand and operations, but operates one tier above and at substantially larger revenue scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/FC_Emmen
• YouTubeyoutube.com/channel/UCxHyCHCUnzW_3dqzvfYFIHw
• Facebookfacebook.com/fcemmen
• LinkedInlinkedin.com/company/18498121
• Instagraminstagram.com/fc_emmen
• TikToktiktok.com/@fc_emmen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Emmen