Alternactive Systems

What Alternactive Systems does

Altern'active Systems is a privately held French SARL headquartered in Auch (Gers), founded in 2015 and operating with 1–10 employees. It is the official distributor of OMBEA products in France and Belgium, reselling a two-product portfolio: an interactive voting suite (OMBEA Response hardware ResponsePad devices plus the ResponseApp internet-voting module) for events, conferences, training sessions, and shareholder meetings; and a satisfaction-measurement suite (ExpressPod contactless smiley terminals, ExpressTab tablet kiosks, Website Widget, and OMBEA Anywhere mobile surveys) for continuous customer, employee, patient, and passenger experience feedback. All channels converge into the OMBEA Insights Dashboard, which delivers NPS, CSAT, CES, and a proprietary Insights Index with location and time-period comparisons. The technology uses secure radio-frequency closed-loop connections for voting hardware, meaning devices do not require Wi-Fi, and supports anonymous and weighted voting for governance use cases.

Name

Alternactive Systems

Legal name

Altern'active Systems SARL

Website

https://alternactive-systems.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Altern'active Systems is a French SARL and the official OMBEA distributor for France and Belgium, selling and renting interactive voting hardware and customer/employee satisfaction terminals to corporate, institutional, and event customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Réans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Device Sales: Sale of interactive voting devices (ResponsePad) and satisfaction terminals (ExpressPod, ExpressTab) for regular organizational use.
2. Device Rental (Location): Rental of voting devices for one-time events such as general assemblies, committee meetings, conferences, and training sessions. Includes delivery or on-site technician support.
3. Consulting and Support Services: Customer support, consulting, and training services included with product use. Consultants provide advice, training, and product demonstrations via phone or videoconference.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Altern'active Systems distributes and supports the OMBEA suite of interactive voting devices and customer/employee satisfaction measurement terminals in France and Belgium. Offerings include ResponsePad hardware voting keypads, ResponseApp internet voting, contactless ExpressPod and ExpressTab feedback terminals, a Website Widget, OMBEA Anywhere mobile surveys, and the OMBEA Insights analytics dashboard. The company sells hardware outright, rents kits for one-time events, and provides consulting, training, and on-site technician services.

Product overview

Alternactive Systems offers a dual-product portfolio combining interactive voting systems and customer/employee satisfaction measurement tools, all powered by the OMBEA platform. The interactive voting suite includes OMBEA Response (with ResponsePad hardware devices and ResponseApp internet voting), designed for events, conferences, and meetings. The satisfaction measurement suite comprises ExpressPod smiley terminals (available in large and small formats), ExpressTab tablet-based terminals, Website Widget for web feedback, and OMBEA Anywhere for mobile surveys. All data converges into the OMBEA Insights Dashboard, providing unified analytics with NPS, CSAT, CES, and Insights Index metrics across all touchpoints. The company operates as the official OMBEA distributor for France and Belgium, offering both purchase and rental options.

Differentiator

Problem solved

Functional benefit

Products and services

• OMBEA Response (Interactive Voting System) Interactive voting system enabling real-time audience participation at events, conferences, general assemblies, and meetings, combining ResponsePad hardware voting keypads and ResponseApp internet-based voting. Targets event organizers, training providers, and corporate communications teams.
• OMBEA ExpressPod (Contactless Smiley Terminal) Physical feedback terminals with smiley buttons for collecting real-time customer and employee satisfaction at physical locations. Available in large (floor/wall mounted) and small (table/wall mounted) formats with optional contactless interaction, up to 6 years battery life, anti-tamper protection, and automatic anonymous vote transmission. Targets organizations measuring customer, employee, patient, or passenger experience.
• OMBEA ExpressTab (Tablet Satisfaction Kiosk)
• OMBEA Website Widget Embeddable widget for capturing customer and visitor feedback directly on websites, intranets, or applications, targeting visitors at key moments in their online journey to improve conversion and online experience.
• OMBEA Anywhere (Mobile Survey Module) Mobile survey module enabling feedback collection via customizable web addresses shareable through SMS, receipts, and QR codes, with intuitive interface allowing survey management without developer involvement.
• OMBEA Insights Dashboard Centralized analytics platform combining feedback from all channels (ExpressPod, ExpressTab, Website Widget, Anywhere) with metrics including NPS, CSAT, CES, and Insights Index, plus location and period comparisons, personalized alerts, scheduled reports, and a Focus feature to identify areas for maximum impact improvement.
• Interactive Voting Device Rental Service Rental of OMBEA Response voting devices for one-time events in France and Belgium, for groups of 10 to 1,000 participants, with delivery option or full on-site technician support and a public online cost estimator.

Quantifiable outcome

• Queen Elizabeth Hospital receives 300-400 feedback responses per week using ExpressPods, compared to ~1,500 responses per year with traditional NHS staff surveys
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• OMBEAcoreChannel Partner/ Reseller/ DistributorAltern'active Systems is the official distributor of OMBEA feedback and voting systems in France and Belgium. The partnership provides access to OMBEA's complete product suite including ExpressPod satisfaction terminals, ExpressTab tablet kiosks, Response voting devices, Website Widgets, and Insights analytics platform. The tools are used in over 100 countries worldwide.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Beekast: French event engagement platform enabling interactive presentations, quizzes, polls, and Q&A for meetings, trainings, and conferences. Direct comparable on geography (French-origin), target buyer (enterprise event and training organizers), and core use cases that overlap with OMBEA Response.
• Wooclap: Interactive learning and event engagement platform originating in Belgium, focused on training sessions, lectures, and conferences. Highly comparable on use case (training and event voting) and partly overlapping geography (Belgium) with Altern'active Systems' distribution territory.
• Klaxoon: French-born event and meeting engagement platform offering interactive activities, quizzes, and voting for corporate events and training sessions. Highly comparable to Altern'active Systems in target customers (French enterprise, training organizers, AGMs) and use cases, though Klaxoon builds its own software versus Altern'active distributing OMBEA hardware.
• Vevox: Audience polling and Q&A platform used in meetings, conferences, and training sessions across enterprises and education. Comparable to OMBEA Response for live voting and to OMBEA Anywhere for in-event survey use cases.
• Pigeonhole Live: Event Q&A, polling, and audience engagement platform used by enterprise conferences and corporate meetings. Directly comparable to OMBEA Response in event-driven voting and Q&A scenarios, with comparable target customers and rental/event-driven sales motion.
• Mentimeter: Stockholm-based interactive presentation platform used by enterprises for polls, quizzes, and word clouds at meetings and events. Competes head-to-head with OMBEA Response in the browser-based voting use case and has a broad international enterprise customer base.
• Poll Everywhere: Audience response system used in higher education and enterprise meetings for live polling and feedback. Comparable to OMBEA Response for interactive voting and to OMBEA Anywhere for SMS/web polling flows, especially in training contexts.
• Slido: Audience interaction platform (acquired by Cisco/Webex) offering live polling, Q&A, and quizzes for meetings and events. Closest direct functional peer to OMBEA Response for interactive voting, with strong enterprise reach and integration into collaboration suites.
• AhaSlides: Interactive presentation platform with live polls, quizzes, and word clouds used in classrooms, trainings, and corporate events. Comparable to the OMBEA Response product family for audience engagement and to parts of the OMBEA Anywhere mobile survey offering.

Broad incumbents

• Qualtrics: Enterprise experience management platform covering customer, employee, product, and brand experience measurement at global scale. Comparable on the satisfaction/insights side of Altern'active's offering (NPS, CSAT, CES, dashboards) but serves a much broader buyer and competes with the ExpressPod/Insights value proposition rather than the event voting product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AlternactiveSys
• YouTubeyoutube.com/@alternactivesystems/videos
• Facebookfacebook.com/alternactivesystems
• LinkedInlinkedin.com/company/altern'active-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alternactive Systems