Hatteras Hammocks

What Hatteras Hammocks does

Hatteras Hammocks (legal entity HATTERASHAMMOCKS.com LLC) is a private, direct-to-consumer manufacturer of premium outdoor relaxation products, headquartered and handcrafted in Greenville, North Carolina. The company sells through its own e-commerce site (hatterashammocks.com), an authorized dealer/store-locator network, and a B2B quote-request channel serving the United States, and operates within a corporate family that includes sister brand Hayneedle.

The product portfolio centers on handcrafted hammocks (Rope, Tufted, Quilted, Pillowtop, Soft Weave®, Quick Dry, and Sunbrella varieties) and porch swings (Tufted Single, Deluxe Double, and Curved Double), supported by proprietary stands (ROMAN ARC® Cypress 4-Ply and 7-Ply, Cape Shield® Powder-Coated Steel, TRI-BEAM® Steel), outdoor pillows, and accessories. Differentiated inputs include solution-dyed Sunbrella acrylic fabric, proprietary DURACORD® synthetic rope (marketed as 85 ft./lb. density), Cumaru Brazilian hardwood spreader bars, Southern Cypress wood, zinc-plated hardware, and recycled-polyester fiberfill; construction techniques such as the Double-Latch Weave and Rolled Rim Grommets are described as proprietary. Products are made-to-order with stated lead times of 10–12 weeks.

The revenue model is one-time direct product sales at fixed retail price points ranging from approximately $16.99 for fabric-care accessories to $1,299.99 for premium ROMAN ARC 7-Ply stands, with free shipping on orders over $89. The primary customer segment is US residential homeowners seeking weather-resistant outdoor furniture; secondary segments are hospitality businesses and commercial/B2B buyers placing bulk orders via a dedicated quote-request system. The company pursues a horizontal segmentation approach, distributing across a single-country (US) market and operating seasonally promoted DTC sales rather than subscription or recurring contracts.

Name

Hatteras Hammocks

Legal name

HATTERASHAMMOCKS.com LLC

Website

https://hatterashammocks.com

Company type

Private

Founded year

1971

Operating status

Operating

Short description

Hatteras Hammocks is a private, direct-to-consumer manufacturer of premium handcrafted outdoor hammocks, porch swings, stands, and accessories, made in Greenville, North Carolina and sold across the United States via its own e-commerce site, an authorized dealer network, and B2B quote requests.

Ownership category

akta.pro rank

Product category

Outdoor Hammocks and Porch Swings

NAICS

Home Furnishings Retailers (44912)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Outdoor hammocks
• Porch swings
• Hammock stands
• Rope hammocks
• Outdoor living furniture

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Hatteras Hammocks generates revenue through direct one-time sales of handcrafted outdoor relaxation products including hammocks, swings, stands, and accessories. Products are sold at fixed price points with no subscription component. The company operates a direct-to-consumer e-commerce model with made-to-order manufacturing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hatteras Hammocks designs, manufactures, and sells handcrafted hammocks, porch swings, hammock stands, pillows, curtains, and outdoor living accessories under its own brand via a direct-to-consumer website (with a complementary B2B quote channel). The catalog spans Rope, Tufted, Quilted, Pillowtop, Soft Weave, Quick Dry, and Sunbrella collections, built from performance fabrics (Sunbrella, DURACORD polyester rope) and premium hardwoods (Cumaru, Southern Cypress).

Product overview

Hatteras Hammocks is a direct-to-consumer manufacturer of luxury outdoor relaxation products, handcrafted in Greenville, North Carolina. The product portfolio centers on high-end hammocks and porch swings complemented by stands, pillows, and accessories. Core products include multiple hammock types (Rope, Tufted, Quilted, Pillowtop, Soft Weave, Quick Dry, Sunbrella, and Combo varieties) and swing styles (Tufted Single Swings, Deluxe Double Swings, and Curved Double Swings). Supporting products include ROMAN ARC Cypress stands in 4-ply and 7-ply configurations, steel swing stands, and outdoor pillows. Key materials include Sunbrella solution-dyed acrylic fabric, proprietary DURACORD rope and fabric, sustainably-harvested Cumaru Brazilian hardwood, and Southern cypress. Products feature eco-friendly polyester fiberfill made from recycled plastic bottles. The company operates a made-to-order model with 10-12 week lead times and sells directly through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rope Hammocks

Quantifiable outcome

• DURACORD rope is the densest on the market at 85 ft./lb., resulting in less stretching and increased support
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• HayneedleminorOthersHatteras Hammocks operates under the same corporate family as Hayneedle (HATTERASHAMMOCKS.com LLC). The privacy policy notes that the company owns multiple brands/stores and if customers sign up with one brand/store, they are automatically subscribed to others and may receive emails from any of the brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Hayneedle: Hayneedle is an online home goods retailer operating under the same HATTERASHAMMOCKS.com LLC corporate umbrella. Sister brand relationship creates shared customers, shared email subscription lists, and cross-brand merchandising opportunities.
• Sunbrella (Glen Raven): Glen Raven is the manufacturer of Sunbrella fabric, the key material Hatteras Hammocks uses across its premium product lines. An enabling ecosystem partner rather than competitor — fabric innovation directly affects Hatteras' product roadmap.

Broad incumbents

• Wayfair: Wayfair is the largest US online home furnishings marketplace, including outdoor furniture, hammocks, and swings from many suppliers including Hatteras' own dealer network. Sets competitive pricing benchmarks and fulfillment expectations that pressure premium-only models.
• Castelle: Castelle is a high-end outdoor furniture manufacturer specializing in aluminum and wrought iron patio furniture for residential and hospitality. Comparable to Hatteras Hammocks on premium outdoor positioning, designer collections, and the hospitality/B2B channel.
• Pottery Barn Outdoor: Pottery Barn (Williams-Sonoma) carries a broad outdoor furniture assortment including swings, hammocks, and stands. Comparable buyer demographic and gift-oriented positioning, with significantly larger marketing budget and faster fulfillment.
• Frontgate: Frontgate is a premium direct-to-consumer outdoor and home furnishings retailer offering patio furniture, swings, and hammocks. Competes for the same affluent homeowner buyer with broader assortment and faster fulfillment.

Direct peers

• Vivere: Vivere is a hammock and stand brand selling through major retailers (Home Depot, Amazon) and DTC. Competes with Hatteras Hammocks on rope and fabric hammocks plus stands, with comparable pricing and product breadth.
• Pawley's Island Hammocks: The original American rope hammock maker (founded 1889), Pawley's Island offers cotton and DURACORD rope hammocks, plus stands and accessories. Directly competes with Hatteras Hammocks in the same rope hammock category with similar premium positioning and direct-to-consumer sales.
• Bliss Hammocks: Bliss Hammocks is a direct-to-consumer hammock brand offering spreader bar, Brazilian, and fabric hammocks plus stands. Overlaps with Hatteras on rope hammock construction and pricing tiering, targeting similar residential outdoor relaxation buyers.

Emerging players

• Outer: Outer is a venture-backed premium outdoor furniture startup offering modern sofas, sectionals, and rugs with a focus on sustainability and direct-to-consumer delivery. Emerging threat to Hatteras' premium positioning with tech-enabled buyer experience and faster shipping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hatterashammock
• LinkedInlinkedin.com/company/hatteras-hammocks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatteras Hammocks