Coaching de Gestion

What Coaching de Gestion does

Founded in 1997 in Blainville, Quebec, Coaching de Gestion inc. is the first French-language coaching school in North America. The company operates a two-tier accredited coaching certification program delivered as the Programme d'Entraînement au Coaching Professionnel (PECP), which spans 144 hours of ICF ACTP-accredited training across Cycle 1 (71 hours, ACC pathway) and Cycle 2 (73 hours, PCC pathway). The PECP is supplemented by continuing education workshops (neuroscience applied to coaching, positive psychology, solution-focused coaching, ethics, group/team coaching, mindfulness, imposter syndrome), a separate manager/leader program (Agir en Leader-Coach), an organizational culture program (Bâtir une culture de coaching), and psychometric certification workshops via TRIMA and NOVA Global partnerships.

The business model is tuition-led and direct-to-consumer. Per-student tuition ranges from $6,675 CAD (Cycle 1) to $13,050 CAD (combined Cycles 1+2, after a $500 simultaneous enrollment reduction), plus a non-refundable $495 CAD admission fee and $475 CAD in materials per cycle; multi-year installment plans are available. Secondary revenue streams include custom corporate in-company training delivered virtually or on-site and priced per proposal, per-workshop continuing education fees (e.g., $895 CAD for the neuroscience workshop), and $1 CAD Portrait de coach webinars. Top-of-funnel demand is generated through a freemium monthly webconference program (now in its 20th edition, awarding ICF CCE credits) and free information teleclasses; subsidies (Services Québec up to 50%, REEP/Lifelong Learning Plan, Loi sur les compétences 1% law, tuition tax credits) materially lower the effective price paid by qualifying students.

Operations are run on a conventional, off-the-shelf technology stack: Lära LMS for course delivery, Act CRM by Keystroke for enrollment and student relationships, Mailchimp for marketing automation, Zoom for synchronous virtual classes, Vimeo for recorded content, SurveyMonkey for feedback, QuickBooks for accounting, and Digital Ocean with Egnyte for hosting and file storage. Programs are offered virtually (synchronous and hybrid) and on-site from the Blainville/Montreal hub, serving a stated geographic footprint across Canada, France, and Morocco. The company is privately held, founder-owned (Martine Lemonde, owner/CEO), and operates with an 11-50 employee team — no parent company, subsidiaries, M&A, or external funding disclosed.

Name

Coaching de Gestion

Legal name

Coaching de Gestion inc.

Website

https://coaching.qc.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1997, Coaching de Gestion is the first French-language coaching school in North America, delivering ICF ACTP-accredited professional coaching certification (ACC/PCC pathways), continuing education for practicing coaches, and leadership coaching for managers across Canada, France, and Morocco.

Ownership category

akta.pro rank

Product category

Professional Coaching Education and Certification

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

Keywords

• Professional coaching certification
• Executive coaching training
• ICF accredited programs
• Leadership development
• Continuing coach education

Headquarters

HQ city

Blainville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Coaching Certification Programs (PECP): Revenue from the two-cycle PECP training program, including Cycle 1, Cycle 2, and combined enrollment options. Includes tuition fees, admission/registration fees, and coaching mentorship hours. Billed upfront or in monthly installments.
2. Continuing Education for Certified Coaches: Revenue from standalone continuing education workshops and modules for practicing coaches (e.g., neuroscience, ethics, solution-focused coaching, group/team coaching, positive psychology). Priced per workshop or module.
3. Corporate / In-Company Training: Custom training programs delivered to organizations (e.g., leader-coach development, manager training) either virtually or on-site, billed per session or via a custom proposal/quote.
4. Free Monthly Teleconferences / Webinars: Free monthly webconferences generate community engagement and serve as a top-of-funnel marketing channel. ICF CCE credits are awarded for attendance. Paid webinars (e.g., Portrait de coach at $1) and program information teleclasses round out the offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Coaching de Gestion inc. operates the first French-language coaching school in North America, delivering the ICF ACTP-accredited Programme d'Entraînement au Coaching Professionnel (PECP) — a two-cycle, 144-hour certification program that prepares participants for ACC (Cycle 1, 71h) and PCC (Cycle 2, 73h) credentials. The portfolio is rounded out by continuing education workshops (neuroscience, positive psychology, ethics, group/team coaching, mindfulness), the Agir en Leader-Coach corporate leadership program, TRIMA and NOVA psychometric certifications, and custom in-company training engagements.

Product overview

Coaching de Gestion is a coaching school offering a comprehensive portfolio of professional coaching education programs and continuing education services. The core offering is the Programme d'Entraînement au Coaching Professionnel (PECP), a two-cycle certification program (144 hours total) that prepares participants for International Coaching Federation (ICF) credentials at ACC and PCC levels. Cycle 1 provides foundational coaching competencies (71 hours) leading to ACC certification, while Cycle 2 advances skills for PCC designation (73 hours). Supporting the core program are numerous add-on modules including specialized workshops in neuroscience-applied coaching, positive psychology, solution-focused coaching, ethics, group/team coaching, and mindfulness. Additional offerings include the Agir en Leader-Coach program for managers, the L'Académie alumni network, monthly webconferences (téléconférences) offering CCE units, development workshops including TRIMA and NOVA Profile certifications, a certified coach directory, and tele-training certification. The portfolio operates as a platform-plus-modules architecture where the PECP serves as the primary credential-granting program, supplemented by targeted continuing education and professional development workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Programme d'Entraînement au Coaching Professionnel (PECP) A comprehensive two-cycle professional coaching certification program (144 hours total) aligned with ICF core competencies, preparing participants for ACC (Cycle 1, 71h) and PCC (Cycle 2, 73h) credentials, including 5–10 hours of mentor coaching and integrative workshops. Delivered in virtual, hybrid, or in-person formats to professionals seeking ICF-recognized certification.
• Cycle 1 – ACC Level Training First cycle of the PECP program (71 hours) covering 17 training modules and 10 hours of coaching mentorship, leading to Associate Certified Coach (ACC) recognition and CRHA-approved (#6078) 71 hours of continuing education.
• Cycle 2 – PCC Level Training Second cycle of the PECP program (73 hours) covering 19 training modules and advanced coaching contexts, leading to Professional Certified Coach (PCC) recognition.
• Agir en Leader-Coach Leadership coaching program for managers and leaders to develop coaching skills and integrate coaching approach into daily management practices, including team mobilization, conflict management, and performance management.
• Les Neurosciences appliquées à la pratique du coaching Advanced 12-CCE workshop exploring brain science and neuroscience applications in coaching practice, including neuroplasticity, stress management, and questioning techniques backed by brain imaging research; for practicing coaches seeking specialization.
• La psychologie positive Positive psychology workshop (7 CCE) focusing on developing a positive leadership approach using concrete tools and strength-based methodologies for coaches and managers.
• Coaching axé Solutions Solution-focused coaching workshop (3 CCE) teaching a 30-minute express coaching method that leverages client resources and strengths.
• L'éthique au coeur du coaching Ethics-focused workshop (3 CCE) developing ethical competency for coaches to navigate complex coaching situations with confidence.
• Formation en coaching de groupes et d'équipes Group and team coaching workshop (13.5 CCE) developing competencies for collective coaching services and team dynamics.
• Coacher en pleine conscience Mindfulness-based coaching workshop exploring how mindfulness supports presence, listening, and inner alignment in coaching practice.
• Apprivoiser le syndrome de l'imposteur Workshop addressing imposter syndrome to support teams and clients in their professional roles with practical frameworks.
• Mieux se connaître pour être leader Self-awareness program for leaders focusing on personal development and leadership identity exploration.
• Certification TRIMA en coaching TRIMA certification program — a scientifically validated psychometric tool created in Quebec for talent development, conflict resolution, and leadership assessment.
• Le Profil NOVA Global NOVA Global profile certification — a comprehensive coaching tool synthesizing DISC behavioral preferences, Jung psychological types, and Spranger motivations.
• Bâtir une culture de coaching Custom in-company program for organizations that want to embed coaching as a cultural pillar across their leadership and HR practices.

Quantifiable outcome

• 71 hours of ICF-accredited coaching training (Cycle 1) leading to ACC pathway; 144 hours total leading to PCC pathway
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Lära LMScoreTechnology or IntegrationLära LMS is the learning management system platform used by Coaching de Gestion to deliver its online training content, course materials, and participant portals. Participants create accounts on the LMS to access training resources.
• Digital OceancoreTechnology or IntegrationDigital Ocean (Canada) provides cloud server hosting for coaching.qc.ca and associated web infrastructure. Mentioned as the hosting provider in both the privacy policy and terms of use.
• MailchimpcoreTechnology or IntegrationMailchimp is the email marketing and automation platform used by Coaching de Gestion to manage its newsletter subscriptions, promotional emails, and participant communications.
• Act CRM (by Keystroke)coreTechnology or IntegrationAct CRM by Keystroke is the customer relationship management system used by Coaching de Gestion to manage leads, student enrollments, and client relationships throughout the customer lifecycle.
• ZoomcoreTechnology or IntegrationZoom is the primary video conferencing platform used by Coaching de Gestion for its virtual synchronous training sessions, weekly classes, and monthly teleconferences/webconferences.
• TRIMAcoreStrategic or Co-development PartnerTRIMA is a psychometric certification program (created in Quebec and scientifically validated) offered by Coaching de Gestion as a development workshop. It integrates preferences, competencies, and leadership dimensions for talent development. Available through the Coaching de Gestion calendar.
• NOVA GlobalcoreStrategic or Co-development PartnerNOVA Global is a behavioral profiling certification (based on DISC, Jung, and Spranger frameworks) offered by Coaching de Gestion as a development workshop. It helps coaches and HR professionals understand behavioral preferences, natural vs. adapted styles, and motivations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MentorCoach: MentorCoach is an ICF ACTP-accredited coach training program offering Level 1 and Level 2 pathways with mentor coaching. Directly comparable as an ICF-accredited coach training school serving similar student and professional cohorts.
• International Coach Academy (ICA): ICA is an ICF-accredited coach training program offering Level 1 and Level 2 pathways with global online delivery. Comparable as an ICF ACTP-certified training school targeting aspiring coaches with flexible formats.
• iPEC (Institute for Professional Excellence in Coaching): iPEC is an ICF-accredited coach training school offering Core Energy Coaching and certification pathways. Comparable as a long-established ICF ACTP provider serving aspiring professional coaches with a comprehensive curriculum.
• Integral Coaching Canada: Integral Coaching Canada offers ICF-accredited coach training programs for ACC and PCC credentials with similar practitioner-focused methodology. Comparable as an ICF ACTP/ACSTH coach training school serving aspiring coaches in Canada.
• École de coaching de l'Université de Sherbrooke: Université de Sherbrooke's executive coaching certificate program is a Quebec-based French-language coach training offering. Directly comparable as a francophone ICF-recognized pathway serving aspiring professional coaches in the same geography and customer segment.
• Coaches Training Institute (CTI): CTI is a pioneer ICF-accredited coach training school offering co-active coaching certification. Comparable as a long-established, globally recognized ICF ACTP provider with similar curriculum structure and student profile.
• Erickson Coaching International: Erickson is a globally recognized ICF-accredited coach training provider offering solution-focused and meta-coaching programs. Comparable as an established ICF ACTP provider with multi-format delivery (virtual, in-person) and international reach.

Regional players

• École des Leaders: École des Leaders is a French-language leadership and management training provider based in Europe. Comparable as a francophone provider of leadership and management development training, serving a similar customer segment but in a different geography (primarily Europe).

Broad incumbents

• BetterUp: BetterUp is a well-capitalized digital coaching platform serving enterprise customers with on-demand coaching and leadership development. Comparable as a broad incumbent in the corporate coaching and leadership development space, though it operates at much larger scale and with different delivery model.
• HEC Montréal Executive Education: HEC Montréal is a major Quebec business school offering executive education, leadership programs, and certificate courses. Comparable as a broader institutional provider of professional and management development training in Quebec serving managers and executives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/coachingdegestion
• Facebookfacebook.com/Coaching-de-gestion-inc-142286092794508
• LinkedInlinkedin.com/company/coaching-de-gestion
• Xx.com/CoachingGestion

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaching de Gestion