Generus Living

What Generus Living does

Generus Living is a privately held, 100% New Zealand-owned developer and operator of premium retirement villages, founded in 1994 and headquartered in Christchurch with a regional office in Auckland. The company operates six villages across Auckland, Christchurch, and the Bay of Plenty — Pacific Coast, Pacific Lakes, The Foundation, Ranfurly, Holly Lea, and The Russley — with a seventh, The Point Mission Bay, under development following 2025 Fast-Track approval. Each village is positioned as a bespoke destination offering a continuum of care from independent living through rest home, hospital, and memory-assisted services, supported by resort-style amenities including fine dining, wellness centres, swimming pools, cinemas, and the recently opened 2,500m² Pavilion at Pacific Lakes.

The underlying technology stack combines vendor-sourced care innovations (Rendever VR — first deployment in New Zealand aged care — and Tovertafel cognitive gaming) with custom-built resident-facing digital platforms, including the Connect resident portal and a digital meal ordering system, alongside sustainability infrastructure such as rainwater recycling, EV charging, and passive-ventilation design. Operational technology integration is moderate rather than technology-led.

Generus Living generates revenue through a multi-stream model: weekly village tariffs available as CPI-indexed or fixed-for-life subscriptions, care service fees for rest home, hospital, and memory-assisted care, hospitality revenue from on-site restaurants, cafés, and bars, and deferred management fees realised on termination of occupancy. Distribution is via direct enterprise field sales through dedicated village sales centres, website enquiries, and a reservations system with pre-construction purchase incentives. The company maintains strategic iwi partnerships — Ngāti Whātua Ōrākei (125-year lease for The Point Mission Bay) and Mangatawa Pāpāmoa Blocks Incorporation (Pacific Lakes Village) — that secure premium land access and provide co-development economics. Pricing is quote-based and not publicly disclosed, and the company is regulated under New Zealand's Retirement Villages Act 2003 with statutory supervision.

Name

Generus Living

Legal name

Generus Living

Website

https://generus.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Generus Living is a privately held, 100% New Zealand-owned developer and operator of premium retirement villages, operating six villages across Auckland, Christchurch, and Bay of Plenty with a seventh in development, serving affluent retirees seeking luxury continuum-of-care living under a deferred management fee revenue model.

Ownership category

akta.pro rank

Product category

Retirement Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYHLADAAAC

Luxury/Resort-Style Independent Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADAAAA

Market-Rate Independent Living (Private Pay) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADABAD

Luxury / High-End Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAAAH

Independent Living Community Development & Construction (Senior Housing Developers)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADAAAG

Independent Living Real Estate Owners/Operators (REITs & Management Companies)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

Keywords

• Retirement villages
• Aged care services
• Senior living
• Retirement communities
• Aged residential care

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Occupancy Fees and Deferred Management Fees: Generus Living operates on a deferred management fee structure where resident living costs are subsidised and returns are realised through a deferred management fee on termination of occupancy. This model minimises upfront costs for residents while providing long-term legacy income for the company.
2. Weekly Village Tariffs: Residents pay weekly tariffs based on CPI (Consumer Price Index) or fixed village tariffs. CPI-based tariffs are reviewed annually and will not rise beyond CPI percentage change. Fixed-for-life tariffs never increase.
3. Care Services: Care centres providing rest home, hospital, and memory assisted care services with priority access for existing residents.
4. Hospitality Services: Fine dining, cafes, brasseries and lounge bars within villages providing revenue from hospitality services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Generus Living develops and operates premium retirement villages across New Zealand, offering independent living, serviced apartments, and a continuum of care (rest home, hospital, and memory-assisted care) within resort-style environments. Each village is a bespoke destination with luxury amenities including fine dining, wellness centres, swimming pools, cinemas, and social programs, supported by proprietary technology (Connect resident portal, Rendever VR, Tovertafel cognitive gaming) and sustainable design. Revenue is generated through occupancy agreements, weekly village tariffs (CPI-indexed or fixed-for-life), deferred management fees on termination, and care and hospitality services.

Product overview

Generus Living is a 100% New Zealand-owned premium retirement village operator managing six villages across Auckland, Christchurch, and Bay of Plenty, with a seventh under development. The collection includes Pacific Coast, The Foundation, Ranfurly Village, Holly Lea, Pacific Lakes, and The Russley Village—each positioned as a distinct destination rather than a homogeneous concept. The company offers a continuum of care from independent living through to rest home, hospital, and memory-assisted care. Hospitality services provide resort-style amenities including restaurants, cafés, wellness centers, swimming pools, and activity programs. Supporting technology includes a custom-built resident portal (Connect) and digital meal ordering platform. The portfolio ranges from luxury villas and apartments to heritage properties, with development costs approaching $500 million for The Foundation alone.

Differentiator

Problem solved

Functional benefit

Brands

• Pacific Coast Village: Premium retirement village located in Pacific Coast, Bay of Plenty, New Zealand
• Pacific Lakes Village
• The Foundation
• Ranfurly Village
• Holly Lea Village
• The Russley Village

Products and services

• Pacific Coast Village Premium retirement village located in Pacific Coast, Bay of Plenty, offering independent living, serviced apartments, and comprehensive care including rest home, hospital, and dementia care.
• Pacific Lakes Village Upscale retirement village in Tauranga, Bay of Plenty featuring lakeside setting, The Pavilion community center, and partnership with Mangatawa Pāpāmoa Blocks Incorporation.
• The Foundation Luxury retirement village in Parnell, Auckland featuring heritage-listed Pearson House and contemporary residences. Multi-stage development with costs approaching $500 million.
• Ranfurly Village Premium retirement village in Auckland offering independent living options including villas and guest suite accommodations.
• Holly Lea Village Luxury retirement village in Fendalton, Christchurch offering elegant villas and apartments.
• The Russley Village Premium retirement village in Christchurch featuring Ashley Suites care facility, winner of the Jackson Van Interiors Built and Grown Environment Award.
• The Point Mission Bay Upcoming seventh retirement village at Takaparawhau (Bastion Point) overlooking Waitematā Harbour, featuring over 250 apartments and a comprehensive care facility. Partnership with Ngāti Whātua Ōrākei under a 125-year lease.
• Lifestyle Living Resort-style amenities including swimming pools, fine dining, cardio studios, bowling greens, and pickleball courts designed for enjoyment and social engagement across the village portfolio.
• Hospitality Services Luxury resort-style hospitality including restaurants, cafés, private dining, and attentive service with attention to finest details.
• Care & Support Services Comprehensive care offerings from independent living through to rest home, hospital, and memory-assisted care with innovative care modalities including hydrotherapy, virtual reality wellness, and therapeutic activities. All residents have priority access to Generus Living Care Centres.
• Te Manaaki Care Centre Award-winning care facility at Pacific Coast Village featuring exceptional design and cutting-edge facilities focused on wellness, community, and compassionate care. Winner of ACA Built and Grown category at 2024 NZ Care Awards.
• Ashley Suites at The Russley 44-suite residential aged care facility at The Russley Village providing rest home and hospital-level care. Winner of Jackson Van Interiors Built and Grown Environment Award at NZACA/EBOS Excellence in Care Awards 2022.

Quantifiable outcome

• Over 90% waste diversion from landfill achieved at some villages
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Mangatawa Pāpāmoa Blocks IncorporationcoreOthers · 1 January 2022Established the Ebba Te Tua Scholarship in 2022 to support the professional and educational development of Mangatawa uri who have chosen to pursue a career in education and are committed to the revitalisation of te reo Māori. The scholarship honours the late Whaea Ebba Te Tua who taught for nearly three decades at Arataki School.
• Ngāti Whātua ŌrākeicoreStrategic or Co-development PartnerNgāti Whātua Ōrākei retains ownership of the iconic 2.5-hectare Ōrākei site overlooking the Waitematā Harbour under a 125-year lease agreement. Generus Living will develop, own and operate The Point Mission Bay retirement village. The iwi will receive a capital payment and long-term income stream from a share in deferred management fees. Whānau will benefit from education, employment, and business opportunities, plus a scholarship for tauira in the health sector.
• Mangatawa Pāpāmoa Blocks IncorporationcoreStrategic or Co-development PartnerPacific Lakes Village is a unique partnership between Generus Living Group and Mangatawa Pāpāmoa Blocks Incorporation, the landowner. This partnership anchors Pacific Lakes Village and neighbouring Pacific Coast Village, supporting meaningful economic outcomes for the region and bringing cultural identity and connection to place. The partnership was involved in blessing The Pavilion by kaumātua.
• Iwi PartnerscoreStrategic or Co-development PartnerGenerus Living specialises in building long-term relationships with Iwi partners who may be asset rich but time poor, benefiting from realising land value while creating substantial legacy income with minimum risk or management inputs.
• PeddlethorpsupportingTechnology or IntegrationAward-winning architectural firm leading The Foundation's master planning and design and lead architects on the restoration of Pearson House.
• Salmond Reed ArchitectssupportingTechnology or IntegrationHeritage architects advising on design development and structural upgrading of Pearson House, particularly around seismic strengthening measures sympathetic to its heritage values.
• Macintosh HarrissupportingTechnology or IntegrationAward-winning interior designer Stewart Harris created richly textured interior design inspired by the Neo-Georgian architecture of Pearson House.
• Space StudiosupportingTechnology or IntegrationInterior design firm that created The Pavilion's luxurious yet humble atmosphere with texture and craft, natural light, fluted timber panelling and delicate metalwork.
• University of OtagosupportingStrategic or Co-development PartnerGenerus Living is proud to be part of the University of Otago Aged Care Food Waste Research Pilot Project.
• Retirement Villages Association (RVA)supportingStrategic or Co-development PartnerActive member of RVA Sustainability Committee working on industry initiatives and benchmarking projects. RVA Sustainability Awards finalist in 2023.
• Heritage New Zealand Pouhere TaongasupportingStrategic or Co-development PartnerGenerus Living worked closely with Heritage New Zealand during the restoration of Pearson House to ensure heritage conservation.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Arvida Group: NZX-listed NZ retirement village operator with continuum-of-care villages and premium positioning. Operates a similar DMF-based model targeting Baby Boomer retirees seeking resort-style amenities and integrated care.
• Metlifecare: NZX-listed NZ retirement village and aged care operator with a similar DMF occupation right model and continuum of care. Generus's GM Sales & Marketing Craig Moss previously held senior roles at Metlifecare, evidencing direct talent and operational overlap.
• Heritage Lifecare: NZ operator of aged care and retirement living services with a focus on care-led communities. Comparable delivery of rest home, hospital, and dementia care services alongside independent living, serving a similar customer demographic.
• Oceania Healthcare: NZX-listed NZ operator of retirement villages and aged care facilities across the country. Overlapping customer segment (Baby Boomers/affluent retirees) and similar mix of independent living and care services make it a comparable premium-to-mid-market operator.
• Summerset Group Holdings: NZX-listed NZ retirement village operator with a premium positioning across independent living, serviced apartments, and care. Comparable continuum-of-care model, similar village-by-village bespoke design approach, and overlapping target customer in discerning retirees.

Emerging players

• Bethany Hill Lifestyle Village: NZ premium retirement village operator focused on boutique, design-led communities. Comparable niche positioning to Generus's 'lifestyle resort creator' identity, though smaller in scale and concentrated in specific regions rather than nationally diversified.

Broad incumbents

• Radius Care: NZ aged care provider operating rest home, hospital, and dementia care facilities. Overlaps with Generus on the care-services side (Ashley Suites, Te Manaaki) rather than premium independent living, but competes for the same care-staff talent pool and supplier relationships.
• Bupa New Zealand: Subsidiary of global Bupa Group operating aged care and retirement villages in NZ. While broader and more care-focused than village-led operators like Generus, it competes for the same skilled nursing and dementia care residents under similar NZ regulatory frameworks.
• Ryman Healthcare: Largest New Zealand retirement village and aged care operator with ~50 villages nationwide. While a volume player rather than premium-focused, it is the most direct competitor for the same affluent retiree customers and operates a similar DMF-style occupation right model across independent living, assisted living, and care.

Regional players

• Selwyn Foundation: Not-for-profit NZ retirement village and aged care provider in the Auckland region. Comparable continuum-of-care model across independent living, rest home, hospital, and dementia services, primarily serving a similar upper-North Island customer base to Generus's Auckland villages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/generusliving2
• LinkedInlinkedin.com/company/generus-living-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generus Living