Macintosh
Macintosh is an Egyptian privately-held IT services company founded in 2011 that repairs and maintains Apple devices (iPhone, iPad, MacBook, iMac, Apple Watch) across branches in Cairo, Giza, and Alexandria. It primarily serves media and publicity companies and individual Apple users, with logic board-level repair as a key differentiator and a 90-day warranty.
- Company typePrivate
- Founded2011
- HeadquartersGizah, Egypt
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Macintosh does
Macintosh is an Egyptian IT services company founded in 2011 that specializes in the maintenance, repair, and technical support of Apple products (iPhone, iPad, MacBook, iMac, and Apple Watch). Operating from physical service centers in Cairo, Giza, and Alexandria, the company provides professional diagnostic services, battery and screen replacements, logic board repair, keyboard/trackpad service, data recovery, and internal cleaning, differentiated by logic board-level repair capability that avoids full component replacement. The company serves two main customer segments: corporate clients in the media and publicity vertical — where it claims market leadership in Egypt and the broader Arab region — and individual Apple product owners across Egypt. Its stated vision positions it as a broader IT and cybersecurity provider beyond pure Apple maintenance.
The business model is anchored in transactional professional services revenue from repairs and maintenance, supplemented by sales of replacement parts, accessories, and the S2 Laptop Monitor Extender (a portable triple-screen hardware product). Pricing is quote-based and not publicly disclosed; the company offers free diagnosis and a 90-day warranty on all repairs and replacement parts. Customer acquisition is multi-channel, leveraging a professional website with online booking, an educational blog, social media presence on Facebook/Instagram/LinkedIn/Twitter/YouTube, Google reviews, and a customer portal (macintosh-eg.org) that supports a loyalty program and the Premier service tier. Technology stack includes website/portal platforms built with partners Neptune Advanced Solutions and Uniorbits, plus professional diagnostic and repair tooling.
The company is privately held, bootstrapped, and founder-operated with no disclosed funding rounds, institutional investors, or parent company. Headcount is in the 11-50 range, and the company has grown from 4 clients in its founding year to over 1,555 clients by 2022. Its stated growth plan is to expand to 5 branches across Egypt's main cities and to broaden its service scope into corporate IT and cybersecurity solutions.
Macintosh firmographics
Firmographics- Name
- Macintosh
- Legal name
- Macintosh
- Website
- https://macintosh-eg.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Macintosh is an Egyptian privately-held IT services company founded in 2011 that repairs and maintains Apple devices (iPhone, iPad, MacBook, iMac, Apple Watch) across branches in Cairo, Giza, and Alexandria. It primarily serves media and publicity companies and individual Apple users, with logic board-level repair as a key differentiator and a 90-day warranty.
- Ownership category
- akta.pro rank
Macintosh industry classification
Industry- Product category
- Consumer Electronics Repair Services
- akta.pro primary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
Keywords
Where Macintosh is headquartered
LocationHeadquarters
- HQ city
- Gizah
- HQ country
- Egypt
- HQ region
- Africa
Offices3 records
Markets served
Macintosh business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Apple Device Repair Services: Primary revenue from repairing and maintaining Apple products including iPhone, iPad, MacBook, iMac, and Apple Watch. Services include screen repair, battery replacement, logic board repair, keyboard/trackpad service, and software support.
- Parts and Accessories Sales: Revenue from selling replacement parts and accessories for Apple devices. Also sells Laptop Monitor Extender products.
- Device Upgrade Services: Services for upgrading Apple devices, helping customers extend the life of their devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard repair service with 90-day warranty |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Macintosh product offering
Product offeringCore offering
Macintosh provides professional repair, maintenance, and technical support services for Apple devices including iPhone, iPad, MacBook, iMac, and Apple Watch. Core services cover battery replacement, screen repair, logic board/motherboard repair, keyboard and trackpad service, software support, professional internal cleaning, data recovery, and device upgrades. The company also retails the S2 Laptop Monitor Extender hardware accessory and operates a customer portal for service management.
Product overview
Macintosh is an Egyptian IT company specializing in Apple product sales and maintenance services, operating since 2011. The company offers a comprehensive portfolio of repair services for Apple devices including iPhone, iPad, MacBook, iMac, and Apple Watch. Core services include battery replacement, screen repair, keyboard/trackpad service, logic board repair, and professional internal cleaning. The company also sells the S2 Laptop Monitor Extender, a portable triple-screen accessory. Supporting services include a Customer Portal, Loyalty Program, Knowledge Base, and Device Upgrade services. Macintosh positions itself as a one-stop destination for Apple device maintenance in Egypt with branches in Cairo and Alexandria, offering a 90-day warranty on repairs.
Differentiator
Problem solved
Functional benefit
Products and services
- Apple Device Repair Services Professional repair and maintenance services for Apple products including iPhone, iPad, MacBook, iMac, and Apple Watch, covering battery replacement, screen repair, keyboard/trackpad service, motherboard/logic board repair, software support, and diagnostic services. Targeted at both individual Apple users and corporate media/publicity clients in Egypt and the Arab region.
- S2 Laptop Monitor Extender
Quantifiable outcome
- Less than half the price of a new logic board when repairing instead of replacing
- +1 more outcomes
Companies that use Macintosh
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Macintosh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Macintosh partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Macintosh competitors and assessment
Company assessmentDirect peers
- uBreakiFix: A US-based device repair chain (now part of Asurion) offering repair services for smartphones, tablets, and computers including Apple devices. Most directly comparable as a multi-location branded device repair specialist targeting both consumers and businesses.
- iSmash: UK-based Apple device repair specialist offering same-day iPhone, iPad, MacBook, and Apple Watch repairs. Highly comparable as an Apple-focused walk-in repair chain with a similar product mix and service model.
- CPR Cell Phone Repair: US-based franchise network of device repair stores handling smartphones, tablets, computers, and game consoles. Comparable as a multi-location device repair chain serving both consumer and SMB customers.
Others
- iFixit: Open-source repair knowledge base and parts/tools retailer. Comparable as an adjacent ecosystem player influencing the independent Apple repair market, but does not directly compete for end-customer repair services.
Emerging players
- Puls: US-based on-demand device repair service that dispatches technicians to customer locations for smartphones, tablets, and computers. Comparable as an emerging service model targeting the same Apple-centric customer base with an alternative delivery channel.
- Simply Fixable: UAE-based device repair marketplace and service network covering the Middle East including Egypt. Comparable as an emerging regional competitor aggregating repair demand across MENA and potentially disrupting single-shop economics.
Regional players
- 2B (Egypt): Apple Authorized Reseller in Egypt offering sales, trade-in, and service. Comparable as a regional Apple ecosystem player addressing overlapping enterprise and consumer demand in the same Egyptian market.
- iStore (Egypt/MENA): Apple Premium Reseller and authorized service provider operating in Egypt and other MENA markets. Comparable as the dominant regional Apple sales/service brand competing for the same enterprise and prosumer customers in Egypt.
- Dr. Phone (MENA): Multi-brand mobile device repair chain operating in the Middle East. Comparable as a regional multi-location device repair specialist competing for the same walk-in consumer and SMB repair demand.
Broad incumbents
- Apple Authorized Service Providers (AASP): Apple's authorized service network performing warranty and out-of-warranty repairs using genuine Apple parts. Comparable as a competing Apple repair channel, though constrained by Apple-mandated pricing, parts, and processes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Macintosh social profiles
Digital presenceMacintosh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macintosh leadership team
Management profileNumber of profiles
Profiles1 record
Macintosh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macintosh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macintosh
What does Macintosh do?
Macintosh provides professional repair, maintenance, and technical support services for Apple devices including iPhone, iPad, MacBook, iMac, and Apple Watch. Core services cover battery replacement, screen repair, logic board/motherboard repair, keyboard and trackpad service, software support, professional internal cleaning, data recovery, and device upgrades. The company also retails the S2 Laptop Monitor Extender hardware accessory and operates a customer portal for service management.
Is Macintosh a public or private company?
Macintosh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macintosh founded?
Macintosh was founded in 2011. It employs 11 to 50 people.
Where is Macintosh based?
Macintosh is headquartered in Gizah, Egypt, in the Africa region.
How does Macintosh make money?
Three revenue lines are on record. Apple Device Repair Services are the primary driver. The others are parts and Accessories Sales and device Upgrade Services.
Who are Macintosh's main competitors?
Direct peers on record are uBreakiFix, iSmash and CPR Cell Phone Repair. iFixit is listed as an others. Emerging players are Puls and Simply Fixable. Regional players are 2B (Egypt), iStore (Egypt/MENA) and Dr. Phone (MENA). Apple Authorized Service Providers (AASP) is listed as a broad incumbent.
Does Macintosh have an API?
No public API is recorded for Macintosh.
What industry is Macintosh in?
Macintosh's product category is Consumer Electronics Repair Services. Its primary akta.pro industry code is CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs).