Wellbeing

What Wellbeing does

Wellbeing (legally WELLBEING.AI BV) is a Belgian private limited liability company founded in 2021 that builds an AI and neuroscience platform for measuring workplace wellbeing. The core product, Wellbeing.ai, captures eye movement patterns and facial analytics through a standard webcam or phone camera during work sessions, combines these with self-reported scientific wellbeing questionnaires and behavioral HR data (resignations, sick leave, performance, promotions), and applies statistical multivariate methods, structural equation modeling, Bayesian modeling, and machine learning to derive individual wellbeing insights and aggregate, anonymized group analytics for employers. Two add-on modules extend the same biometric engine into adjacent verticals: Ai-StudyBuddy for university major selection and Ai-GamingBuddy for game developer playtesting. Upcoming capabilities include emotional voice analysis and wearables integration (GSR, EEG). The methodology is scientifically validated by the University of Liège, the platform is built privacy-by-design with a GDPR audit by Apogado and AI compliance review by Justifai, and the company is financially supported by Flanders Innovation & Entrepreneurship (VLAIO).

The business is enterprise B2B, selling a SaaS subscription platform primarily to corporate employers and HR teams, while also serving individual employees as end users. Go-to-market combines direct enterprise field sales — anchored by a U.S. presence in Palo Alto / Silicon Valley (Delaware entity) — with a flagship global distribution partnership with Workplace Options (WPO), which resells the platform to its worldwide enterprise client base, and a Microsoft Azure Marketplace listing for technical procurement. Headcount is 11–50, headquarters are in Vilvoorde, Belgium, and the company has no disclosed VC, PE, or institutional equity rounds beyond a government grant from VLAIO. Leadership consists of CEO Laurent Van Tornhout and researcher/author Dr. Nikolaos Dimitriadis. No public pricing, ARR, or named end-customer revenue figures are disclosed.

Name

Wellbeing

Legal name

WELLBEING.AI BV

Website

https://wellbeing.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellbeing (Wellbeing.ai) is a Belgian SaaS company that uses AI and neuroscience to measure employee emotional and mental states via webcam-based eye tracking and facial analytics, serving corporate employers and their workforce with scientifically validated, GDPR-compliant workplace wellbeing analytics.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)

Keywords

• Workplace wellbeing software
• Emotion AI analytics
• Employee mental health
• Biometric wellbeing measurement
• People analytics platform

Headquarters

HQ city

Vilvoorde

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: The company provides its wellbeing measurement and management solution as a platform service, likely through subscription licensing. The employer can access aggregate and anonymized data of group performance with analytical options for comparisons between job positions, teams, projects, and business units.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wellbeing.ai provides an AI- and neuroscience-based SaaS platform that measures emotional and mental states in the workplace using eye movement patterns and facial analytics captured through standard webcams/microphones. It delivers individual self-monitoring tools to employees and aggregate, anonymized group analytics to employers, helping organizations detect burnout, anxiety, and disengagement early. The offering is extended by two add-on modules, Ai-StudyBuddy (university major selection) and Ai-GamingBuddy (game developer emotion testing).

Product overview

Wellbeing.ai is a unified platform combining AI and neuroscience to measure and improve workplace wellbeing. The core product, Wellbeing.ai, analyzes eye movement patterns and facial analytics through webcam/camera to measure emotional and mental states, providing individual insights to employees and aggregate anonymized data to employers. Two specialized add-on modules extend the platform: Ai-StudyBuddy helps students choose university majors through emotional analysis of subjects, while Ai-GamingBuddy enables game developers to test player emotional responses during game development. The platform also plans to incorporate emotional voice analysis (upcoming), wearables integration including GSR and EEG (upcoming), and behavioural HR data integration for comprehensive organizational insights.

Differentiator

Problem solved

Functional benefit

Brands

• Ai-StudyBuddy: Solution for choosing university major using real-time emotion analysis.
• Ai-GamingBuddy

Products and services

• Wellbeing.ai Core AI-powered platform combining neuroscience and artificial intelligence to measure and manage emotional and mental states at work. It uses eye movement patterns and facial analytics captured through a webcam or phone camera to provide real-time wellbeing insights to individual employees and aggregate, anonymized group data with analytical comparisons across job positions, teams, projects, and business units to corporate employers.
• Ai-StudyBuddy Solution for choosing a university major that provides real-time analysis of emotions toward various academic subjects, offering insights into excitement or apprehension levels to guide students toward suitable career paths.
• Ai-GamingBuddy Software for game developers that captures real-time emotional states of players during game testing, providing insights to help developers create more engaging gaming experiences.

Quantifiable outcome

• Only 23% of employees agree their companies offer good access to relevant benefits, highlighting market opportunity
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Workplace Options (WPO)flagshipChannel Partner/ Reseller/ DistributorWellbeing.ai partnered with Workplace Options to provide an evidence-based platform for WPO's global clients. The partnership enables organizations to benefit from technological and scientific innovation combined with human-centered care, creating better employee engagement by measuring and managing mental health. WPO President and CEO Alan King confirmed the partnership's value for clients worldwide.
• Microsoft Azure MarketplacecoreTechnology or IntegrationListed on Microsoft Azure Marketplace for technical distribution and integration, enabling enterprise customers to discover and access the wellbeing.ai solution through Azure's cloud platform.
• University of LiègecoreStrategic or Co-development PartnerScientific validation partner that has validated the Wellbeing.ai methodology and approach to detecting and monitoring wellbeing at work.
• VUB (Vrije Universiteit Brussel)minorStrategic or Co-development PartnerAcademic partner listed on customers and partners page.
• INNOVminorOthersPartner listed on customers and partners page.
• Session GamesminorStrategic or Co-development PartnerPartner for Ai-GamingBuddy product development, using emotional analysis for game testing.
• WellwiseminorOthersPartner listed on customers and partners page.
• Happy MindminorOthersPartner listed on customers and partners page.
• The Circle of WellbeingminorOthersPartner listed on customers and partners page.
• Optimal GroupminorOthersPartner listed on customers and partners page.
• AmphionminorOthersPartner listed on customers and partners page.
• MHPminorOthersPartner listed on customers and partners page.
• QualitatorsminorOthersPartner listed on customers and partners page.
• NeurologicaminorOthersPartner listed on customers and partners page.
• Happy Place to WorkminorOthersPartner listed on customers and partners page.
• OnBlickminorOthersPartner listed on customers and partners page.
• Ethos8xminorOthersPartner listed on customers and partners page.
• BigtreesminorOthersPartner listed on customers and partners page.
• Master Your Digital HabitsminorOthersPartner listed on customers and partners page.
• Handicap InternationalminorOthersPartner listed on customers and partners page.
• NinicominorOthersPartner listed on customers and partners page.
• Bank of MontrealminorOthersPartner listed on customers and partners page.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lyra Health: Lyra Health provides mental health benefits for employers globally, blending live therapy, coaching, and digital self-care. A direct enterprise wellbeing peer to Wellbeing.ai, competing for the same HR budget on a similar value proposition.
• Spring Health: Spring Health sells precision mental-health benefits to employers, combining assessments, therapy, and digital tools. Comparable to Wellbeing.ai as a B2B workplace wellbeing platform, with a stronger therapy network and proprietary assessment layer.
• Modern Health: Modern Health is a global mental health and wellbeing platform for employers, combining therapy, coaching, and digital self-service — directly comparable to Wellbeing.ai as an enterprise wellbeing SaaS buyer, though it leans more on human care delivery vs. Wellbeing.ai's biometric-AI measurement approach.
• Calm Health (Calm Business): Calm Business sells subscriptions to the Calm meditation/sleep app and wellbeing content for employers. Comparable to Wellbeing.ai as a workplace wellbeing subscription product, though centered on content rather than biometric measurement.
• Headspace Health (Headspace for Work): Headspace for Work delivers mindfulness, coaching, and therapy to enterprise employees. Directly comparable to Wellbeing.ai as an employer wellbeing subscription, with a much larger content library and broader consumer brand.

Broad incumbents

• Virgin Pulse: Virgin Pulse is a long-standing corporate wellbeing, engagement, and benefits-navigation platform serving large multinational employers. Comparable to Wellbeing.ai at the category level, with a much broader content/services portfolio.
• Limeade: Limeade is an established employee experience and wellbeing platform for large employers, offering engagement surveys, wellbeing programs, and analytics. Comparable to Wellbeing.ai as a broader HR/wellbeing incumbent with deeper enterprise footprint.
• Microsoft Viva Insights: Microsoft Viva Insights is part of the Microsoft 365 productivity suite and includes wellbeing, focus, and workplace-analytics features. Comparable to Wellbeing.ai as an adjacent wellbeing analytics offering, with the advantage of native integration into the Azure/Microsoft 365 stack — also a channel partner via Azure Marketplace.

Emerging players

• Happify Health: Happify Health delivers digital mental-health solutions, including employer programs, using evidence-based content and AI personalization. Comparable to Wellbeing.ai as a software-led wellbeing platform, though with less emphasis on biometric webcam measurement.
• Whil (formerly Wisdo): Whil provides digital wellbeing, resilience, and mindfulness training to employers, combining content, coaching, and analytics. Comparable to Wellbeing.ai as a B2B wellbeing subscription, with a smaller scale and similar enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC04HBJEgI8OcAqI0SlLNlOQ
• Facebookfacebook.com/Wellbeing.ai.be
• LinkedInlinkedin.com/company/wellbeing-ai
• Instagraminstagram.com/wellbeing.ai.be

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeing