Spectrum Marketing

What Spectrum Marketing does

Spectrum Digital Marketing LLC (DBA Spectrum Marketing and SpectraSEO) is a privately held, owner-operated digital marketing agency headquartered at 6518 Lonetree Blvd #2045, Rocklin, California. Founded by Dave, a trained SEO consultant with a marketing degree and 10+ years of experience, the firm serves small and medium-sized businesses in Rocklin, Roseville, Sacramento, Granite Bay, and the broader South Placer County area. The service portfolio spans website design and hosting, on-page and local SEO, Google Maps optimization, citation building across 90+ directories, Google Ads (PPC), social media advertising, voice search SEO, and video production — with the latter distributed across 500+ streaming TV channels including AMC, Disney+, ESPN, and Roku. The agency's primary vertical focus is home improvement contractors, addressed through a proprietary three-tiered subscription product called the Contractor Lead Engine (Lead Growth Ladder, Lead Accelerator, Market Domination).

The technology stack is built on industry-standard third-party tools rather than proprietary platforms: Semrush, Moz, Google Analytics, and established structured data/schema markup implementations. The agency's most current product additions are AI-discoverability services — Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — designed to make client content cite-worthy for Google SGE, ChatGPT, Perplexity, and voice assistants. A separate dedicated video marketing offering includes the Sweet Spot Video product (30–90 second scripted videos, $1,497+), entry-level Simple Business Video ($197), and Review Videos (over 60 produced for clients to date), with voiced testimonial content used for PPC and review listing sites. The voice search line and streaming TV distribution represent further extensions of the agency into emerging search and paid media channels.

The business model combines one-time project revenue (website design at $300–$400 per page, video production at $197–$1,497) with recurring subscription revenue (monthly hosting/maintenance, citation management, AI optimization retainers, three-tiered Contractor Lead Engine SEO) and managed services (PPC campaign management). Go-to-market is direct sales led through phone consults (916-223-7267), email ([email protected]), and on-site visits, with no channel partners or resellers. The company is bootstrapped, has no institutional funding, no parent company, and operates with a single disclosed principal (Dave) and an in-house videographer/editor, implying a very small team. Customer marquee names are all local SMBs across home improvement, legal, healthcare, plumbing, HVAC, food and beverage, and nonprofit verticals.

Name

Spectrum Marketing

Legal name

Spectrum Digital Marketing LLC

Website

https://spectraseo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Spectrum Marketing is a Rocklin, California-based digital marketing agency offering website design, local SEO, video marketing, and AI optimization services to small and medium-sized businesses in Rocklin, Roseville, and Sacramento.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industry

Premium Video Add-Ons & Channel Bundles (OTT Aggregators) (MPACAAAK)

Keywords

• Website design services
• Local SEO optimization
• Video marketing production
• Lead generation services
• Digital marketing agency

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design & Development: Custom website design services priced per page ($300-$400 per page) with built-in SEO, mobile optimization, hosting packages, and maintenance. One-time project revenue model with optional ongoing hosting.
2. Monthly Hosting & Maintenance: Ongoing website management including updates, security, SSL certificates, backups, and 99% uptime guarantee. Subscription-based revenue from existing client base.
3. Video Production Services: Professional video production from $197 for simple business videos to $1497 for comprehensive video marketing packages. Includes YouTube optimization, social media campaigns, and streaming TV placements on 500+ channels.
4. Lead Generation System (Contractor Lead Engine): Three-tiered SEO and lead generation service for contractors. Level 1 (Lead Growth Ladder), Level 2 (Lead Accelerator), Level 3 (Market Domination) - likely monthly recurring revenue with escalating service tiers.
5. Local SEO & Google Maps Optimization: Google My Business optimization, local citations to 90+ directories, Bing Places, Yelp optimization, review generation, and scheduled posts. Packages range from listing submission to full management.
6. Google Ad Campaigns (PPC): Pay-per-click campaign management including keyword research, ad group setup, landing page design, and budget stewardship. Revenue from campaign management fees and ad spend pass-through.
7. Marketing Consulting Services: Strategic marketing consultation with professional background and degree in marketing. Includes online presence development, branding strategy, and customer reach optimization.
8. AI Optimization Services: Ongoing AI visibility optimization for Google SGE, ChatGPT, Perplexity, and voice search. Monthly retainer service for content restructuring and monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Spectrum Marketing is an owner-operated digital marketing agency that designs mobile-responsive websites (priced at $300–$400 per page), provides ongoing SEO and local search optimization (including Google Maps ranking, citation building across 90+ directories, and review management), produces professional business videos with streaming TV placement on 500+ channels, and runs managed Google Ad campaigns and AI/voice search optimization for local small businesses in the Rocklin, Roseville, and Sacramento area.

Product overview

Spectrum Marketing is a digital marketing agency offering a portfolio of interconnected services centered on lead generation and online visibility for small to medium businesses. The core offering is the Contractor Lead Engine, a three-tiered lead generation system (Lead Growth Ladder, Lead Accelerator, Market Domination) with optional video marketing add-ons. Supporting services include Low Cost Website Design ($300-$400/page), SEO Consultant services, Local SEO (Sweet Spot Local SEO), Google Maps Optimization, Video Marketing (Sweet Spot Video from $1497, Simple Business Video from $197, Review Videos), Google Ad Campaigns, Voice Search SEO, and AI Optimization Services (Answer Engine Optimization, Generative Engine Optimization). Services are primarily targeted to home services, contractors, legal, healthcare, real estate, retail, and B2B businesses in the Rocklin, Roseville, and Sacramento areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Low Cost Website Design Custom mobile-responsive website design priced at $300–$400 per page with built-in SEO, ADA-compliant images, legal pages, automatic backups, security, SSL, and 99% uptime hosting for small to medium local businesses in Rocklin, Roseville, and Sacramento.
• Contractor Lead Engine Three-tiered SEO and lead generation system specifically designed for home improvement contractors with Lead Growth Ladder, Lead Accelerator, and Market Domination tiers covering keyword research, Google Business Profile optimization, multi-city service pages, AI search visibility, backlink authority, video SEO, lead tracking, and conversion optimization.
• SEO Consultant Services Expert SEO consulting services including local SEO, keyword optimization, on-page SEO, link building, content marketing, technical SEO, citation building, keyword research, and website SEO audits with actionable roadmaps for local businesses.
• Local SEO (Sweet Spot Local SEO) Local search engine optimization for Google Maps Box and Local 3-Pack ranking, including Apple and Google Maps listing optimization, image optimization, and business listing enhancement.
• Google Maps Optimization & Local Listings Management Google My Business optimization and local listing management including submission across 90+ directories, NAP consistency checks, Bing Places, Yelp optimization, review generation and response, weekly scheduled posts, and mobile platform management.
• Video Marketing (Sweet Spot Video & Simple Business Video) Professional 30- to 90-second video production including A-roll footage, B-roll shots, royalty-free music, logo overlays, on-screen text, and YouTube SEO optimization; priced from $197 for Simple Business Video to $1497 for Sweet Spot Video with streaming TV placement across 500+ channels including AMC, Disney+, ESPN, Roku, Firestick.
• Review Videos Slideshow-style review marketing videos for use in waiting rooms, PPC campaigns, social media, and review listing sites, with over 60 videos produced for clients.
• Google Ad Campaigns (PPC Management) Pay-per-click Google advertising campaign management including keyword research, ad group setup, Confirm-Engage-Action (CEA) landing page design, budget stewardship, and quality score optimization for local businesses.
• Voice Search SEO Voice search optimization for conversational queries, structured data implementation, and natural language phrases to improve visibility on voice assistants and speech-based search.
• AI Optimization Services (AEO & GEO) Comprehensive AI optimization including Answer Engine Optimization (AEO) for AI-generated answer visibility, Generative Engine Optimization (GEO) for brand authority and AI citation-worthiness, AI Performance Optimization with content gap analysis and semantic keyword mapping, and AI-readable local visibility for Google SGE, ChatGPT, Perplexity, and voice search assistants.

Quantifiable outcome

• 61% of local searches result in a purchase (industry statistic)
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability8 records

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SmartSites: SmartSites is a digital marketing agency offering website design, SEO, PPC, and social media services to small and mid-sized businesses. Comparable service portfolio and SMB focus, with similar emphasis on local search visibility and recurring engagement.
• LSEO: LSEO is an SEO-focused agency providing technical SEO, local SEO, content, and link building services to SMBs. Directly comparable in local SEO and Google Maps optimization offerings—the same services that form Spectrum's Local SEO tier.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, web design, PPC, social media, and video marketing to SMBs nationwide. Directly comparable to Spectrum in service mix (SEO + web design + video + paid media) and SMB target market, though operating at much larger scale.
• Straight North: Straight North is an SEO and digital marketing agency providing SEO, PPC, web design, and lead generation services to SMBs and mid-market companies. Directly comparable in core offerings (especially lead generation focus) and target customer base.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on PPC management, SEO, and conversion rate optimization for mid-market and SMB clients. Comparable overlap on paid media and SEO with similar customer engagement model.
• Big Leap: Big Leap is a full-service digital marketing agency offering SEO, PPC, web design, content marketing, and social media to SMBs. Comparable service breadth and customer profile, though operating at larger scale than Spectrum.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC management, landing page design, and conversion optimization. Comparable to Spectrum's Google Ads and landing page (CEA model) services with similar mid-market positioning.

Broad incumbents

• GoDaddy Digital Marketing: GoDaddy offers a suite of digital marketing tools (websites, SEO, email marketing) targeting the same SMB customers Spectrum serves, often at lower price points. Represents the DIY/PLG competitive threat to traditional agencies like Spectrum.
• Yext: Yext is a digital presence platform that helps businesses manage listings, reviews, and local SEO across 100+ directories—directly addressing the same local citation and Google Maps ranking needs Spectrum addresses with its Sweet Spot Local SEO and Google Maps Optimization services.
• WebFX: WebFX is a large, established digital marketing agency offering SEO, web design, PPC, video production, and content marketing to mid-market clients. Overlaps significantly with Spectrum's service mix but operates at substantially greater scale with proprietary technology (MarketingCloudFX).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLvNtoCLjjP11aEPo5QpuIwyyja__jOX61

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spectrum Marketing