InSight

Name

InSight

Legal name

InSight

Website

https://ins.gg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

InSight is a private German creator talent management agency and platform founded in 2018, representing 80+ YouTube, TikTok, Twitch, and Instagram creators in the DACH market and executing branded campaigns and formats for enterprise clients across gaming, consumer electronics, streaming, and entertainment.

Ownership category

akta.pro rank

Product category

Influencer Marketing

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Management & Talent Representation (BPAFAHAB)

akta.pro secondary industry

Creator Talent Management & Representation (MPAAAHAB)

Keywords

• Creator talent management
• Influencer marketing agency
• Brand campaign services
• Content creator representation
• Creator economy platform

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Creator Talent Management: Management fees and commissions from representing content creators, handling their growth strategies, partnerships, and business development.
2. Brand Campaign Services: Creating and executing campaigns and formats for brands and agencies using their creator network, generating entertainment, interactions, brand awareness, and sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

InSight operates as a creator talent management agency and creator marketing intermediary in the DACH region. It represents 80+ content creators across YouTube, TikTok, Twitch, and Instagram, providing growth strategy, format development, partnership brokering, business case development, and accounting services. For brands and agencies, it designs and executes creator-driven campaigns, formats, and events using its managed talent network.

Product overview

InSight is a creator economy platform and talent management agency that serves as a homebase for content creators in the German-speaking market. The company operates three main verticals: Creators (talent representation and management), Kunden/Customers (brand partnerships and campaigns), and Prozess/Process (the methodology connecting talent with brands). The platform showcases a network of over 100 managed creators across major social platforms including YouTube, TikTok, Twitch, and Instagram. InSight provides creators with services including growth strategy, format development, partnerships, business cases, and accounting support, enabling them to focus entirely on content creation. For brand customers, the company serves as the primary address for campaigns, formats, and events within the talent and live streaming economy. The company also creates and executes various campaigns and formats for the livestreaming generation in collaboration with their talent roster.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator Talent Management Services End-to-end representation and management services for content creators on YouTube, TikTok, Twitch, and Instagram, including growth strategy, format development, partnership brokering, business case development, and accounting support, so creators can focus on content.
• Brand Campaign and Format Services

Quantifiable outcome

• Creators can focus 100% on content creation while agency handles business operations
• +1 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FeastablesminorStrategic or Co-development PartnerSponsored viral video project with creator lewinray, where Feastables was the main sponsor of a creative shipping challenge format that generated millions of views.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Divimove: Berlin-based creator network and talent management agency operating across DACH and Europe. Both firms offer multi-platform talent representation and brand campaign services, making them the closest direct comparison in the German-speaking market.
• TubeOne Networks: DACH-focused creator network and influencer marketing agency representing YouTube and social media creators while executing brand campaigns. Directly comparable in scale and regional footprint.
• United Entertainment: German talent management and creator agency representing top YouTube and social creators with brand partnership services. Closely mirrors InSight's hybrid talent-management plus campaign-execution model in DACH.
• Studio71: German-founded (now part of ProSiebenSat.1) multi-platform creator network offering talent management, content production, and brand partnerships. Highly comparable in services and geographic focus.

Broad incumbents

• Captiv8: US-based influencer marketing platform combining marketplace tools with creator representation. Comparable in creator-brand campaign services, though focused more on technology-enabled matchmaking than pure DACH talent management.
• Viral Nation: Global influencer marketing agency and talent management firm with a creator network that includes gaming and entertainment personalities. Comparable in offering breadth but at materially larger scale than InSight.
• Mediakix: Influencer marketing agency focused on brand-creator campaigns with strong entertainment and gaming verticals. Operates a comparable campaign-execution model for enterprise brands.

Regional players

• Reach Hero: European influencer marketing platform with campaign management capabilities. Comparable services for brand-creator activation, but primarily serves non-DACH European markets.

Others

• Fandom (GameSpot/Metacritic creator partnerships): Gaming-focused media and creator partnership ecosystem serving many of the same enterprise brands (e.g., Riot, Nintendo, Ubisoft). Adjacent rather than directly competing, but intersecting on gaming-brand creator activation.

Emerging players

• Upfluence: Influencer marketing platform with creator discovery and campaign management software. Overlaps with InSight's brand-campaign execution side but is more tooling-led than talent-rep-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/insightggagency
• LinkedInlinkedin.com/company/insagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InSight