Gymshim

What Gymshim does

Gymshim, operating under the legal entity Fitlyberty Private Limited, is a Pune-based fitness technology company founded around 2016 that sells software and technology solutions to gym and fitness center operators in India. The company's flagship product is the GOS (Gym Operating System), a cloud-based platform covering core gym management functions including member management, point-of-sale, trainer scheduling, and member engagement. Around GOS, Gymshim has built a multi-app ecosystem comprising a Member's App, Trainer's App, SalesBot, and VISL, which together extend platform reach across the gym operator's user touchpoints.

The product portfolio extends beyond software into hardware with the WorkoutPlus Kiosk (WPK), an AI-enabled interactive fitness kiosk targeted at commercial, residential, and corporate fitness environments. The company also offers Digital Marketing services as a complementary revenue stream. The technology infrastructure is multi-cloud, spanning AWS, Azure, and Firebase, indicating deliberate redundancy and dependency management across cloud providers. The stated AI component is concentrated in WPK for personalization and gamification rather than as a core platform capability.

Gymshim's commercial model is built around the Business Booster Program, an "Earn First, Pay Later" structure that prices software as a percentage of the gym's actual sales revenue. This performance-based model is designed to lower adoption barriers for price-sensitive Indian SMB gym operators. Distribution is augmented by a Value Addition Partners network. The company has raised a single seed round from Sachin Abhyankar (undisclosed amount) and self-claims to be "India's #1 Gym Operating System," though this claim is unverified and the company holds no registered trademarks. No M&A activity has been disclosed.

Name

Gymshim

Legal name

FITLYBERTY PRIVATE LIMITED

Website

https://gymshim.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gymshim (Fitlyberty Private Limited) is a Pune-based fitness technology company providing cloud-based Gym Operating System (GOS) software and an AI-enabled WorkoutPlus Kiosk to Indian SMB gym operators, using a performance-based "Earn First, Pay Later" pricing model.

Ownership category

akta.pro rank

Product category

Gym Management Software

NAICS

Fitness and Recreational Sports Centers (713940)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Gym management software
• Fitness center operations
• Member engagement platform
• Gym operating system
• Fitness technology solutions

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Business Booster Program (Earn-First-Pay-Later): Performance-based revenue model where gym owners pay a small percentage/amount of their monthly sales after they sell. No upfront cost, no recurring fixed fees. Includes complimentary Gym Management Software and value-addition benefits.
2. Value Addition Partner Network (member savings & merchant deals): Monetization tied to a network of consumer-brand Value Addition Partners offering discount vouchers and free gifts to gym members; the partner ecosystem provides a reward layer that drives gym conversions and member retention.
3. Digital Marketing Services (Paid Boosting, Brand Positioning, Mindshare): Professional services revenue from paid social media boosting, captivating design/content creation, and brand positioning campaigns executed for gym and SMB clients.
4. WorkoutPlus Kiosk (WPK) Hardware + Ad Revenue: Hardware sales/placement of interactive touchscreen kiosks in commercial, residential, and corporate fitness centres, plus ad revenue generated from the kiosks for gyms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Gymshim provides a cloud-based Gym Operating System (GOS) and an integrated GOS Ecosystem (Member App, Trainer App, SalesBot, VISL) for gym owners and fitness-center operators, primarily in India. The platform is bundled with a Business Booster Program (BBP) that runs on an Earn-First-Pay-Later performance model, supplemented by a WorkoutPlus Kiosk (WPK) AI-enabled hardware unit, a Value Addition Partners discount network, and standalone digital-marketing services.

Product overview

Gymshim (a product of Fitlyberty Private Limited) operates a platform-plus-modules architecture anchored by its core product, the GOS (Gym Operating System) gym management software, and its integrated GOS Ecosystem. The GOS Ecosystem unifies the Member's App and Trainer's App with the SalesBot enquiry-capture tool and the VISL real-time notification tool, all of which feed into the GOS CRM backbone. On top of this software stack, Gymshim packages the Business Booster Program - an Earn First - Pay Later commercial offering that bundles the complimentary GOS software with member value-addition benefits (gifts, discount vouchers, cash-back) and is reinforced by the Gymshim Digital Marketing service for audience reach and brand positioning. As a separate hardware-software line, the company also offers the WorkoutPlus Kiosk (WPK), an AI- and gamification-driven interactive touchscreen fitness training solution.

Differentiator

Problem solved

Functional benefit

Brands

• GOS (Gym Operating System): A flagship software product branded as a gym operating system, offered by Gymshim to gym and fitness businesses.
• Workout+

Products and services

• Gymshim Business Booster Program (BBP)
• Gym Operating System (GOS)
• GOS Ecosystem (Member App, Trainer App, SalesBot, VISL)
• WorkoutPlus Kiosk (WPK)
• Gymshim Digital Marketing Services

Quantifiable outcome

• 30-35% sales revenue increase for gym customers (per customer testimonial)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Value Addition Partners (consumer brand network)flagshipGTM or Marketing PartnerNetwork of consumer brand partners (logos shown on the home page) that provide discount vouchers and free gifts to gym members. This is the core value-add in the Business Booster Program, designed to drive gym conversions and member retention. One identifiable partner in the source material is 'Pi'.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS is used as the secure data server hosting infrastructure for GOS, providing the cloud foundation for the Gym Operating System.
• Microsoft AzurecoreTechnology or IntegrationListed as part of the technology stack the Technology Head has architected for enterprise apps and integration systems.
• Google FirebasecoreTechnology or IntegrationListed as part of the technology stack the Technology Head has architected for enterprise apps and integration systems.
• WhatsAppcoreTechnology or IntegrationIntegrated channel for SalesBot enquiry capture and VISL real-time notifications.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PushPress: Gym and fitness studio management software with member management, billing, and branded apps. Comparable to Gymshim's GOS Ecosystem for independent gyms and strength-training studios.
• GymMaster: Gym management software covering member management, access control, billing, and member apps for independent and chain gyms. Comparable to Gymshim's GOS + Member App + QR-attendance feature set.
• Zen Planner: Gym, martial arts, and fitness business management SaaS with member management, billing, scheduling, and lead-capture tools. Closely mirrors Gymshim's GOS feature set for SMB fitness businesses.
• ClubReady: Club management platform for health clubs and gyms covering CRM, member engagement, billing, and lead management. Directly comparable to GOS's CRM + enquiry-management positioning for multi-location fitness operators.
• Glofox: Gym and fitness studio management software offering member management, booking, payments, and branded apps. Directly comparable to Gymshim's GOS + Member App bundle for independent fitness studios and gyms.
• Wodify: Gym management software originally built for CrossFit boxes, covering class scheduling, member performance tracking, and billing. Comparable in vertical fitness-software positioning to Gymshim's GOS, though Wodify targets a narrower CrossFit segment.

Broad incumbents

• Mindbody: Established US-based wellness-business management software spanning scheduling, CRM, payments, and member apps. Highly comparable to Gymshim's GOS as the broad incumbent in the gym/spa/fitness software category, but serving a wider set of verticals at significantly greater scale.
• ABC Fitness Solutions: Acquirer of Glofox and competitor to Mindbody, offering a portfolio of gym and fitness-club management software brands globally. Comparable as a broad incumbent in the same category Gymshim targets with GOS, but at meaningfully larger scale and capital base.

Emerging players

• Fitternity: Indian fitness aggregator platform connecting users to gyms and fitness centers via subscription passes. Comparable as an India-focused fitness-tech player with a software-mediated gym-customer relationship, partially overlapping with Gymshim's gym-side software role.
• Cult.fit (Curefit): India-based fitness and wellness platform offering gyms, digital fitness content, and an integrated consumer app. Comparable as an India-centric fitness technology player with overlapping user-base ambitions, though more of a consumer-facing operator than a pure-play gym SaaS like Gymshim.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GymshimSolutions
• LinkedInlinkedin.com/company/gymshim
• Instagraminstagram.com/gymshimgos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymshim