What DataM Services does

DataM Services GmbH (operating as DataM AdressDirekt) is a German B2B address brokerage and direct marketing services company founded in 1998 and headquartered in Würzburg with approximately 75 employees. The company is a wholly-owned subsidiary of Vogel Communications Group GmbH & Co. KG and offers access to a portfolio of roughly 4 million national and international business addresses, including exclusive TOP industry address collections from its parent that target the 1st and 2nd management level in manufacturing. Its core product is the DataM AdressDirekt address solutions platform, organized into six integrated service modules — Consulting, Leading, Optimizing, Creating, Checking, and Handling — that span the campaign lifecycle from lead selection and data enrichment to quality validation and full-service execution. The technology stack is centered on database management and segmentation engines that support both classic criteria-based selection (industry, company size, function, contact data) and digital signal-based targeting (company orientation, contact interests, product/service categories, plus behavioral flags such as capital increases, ISO certification, ad activity, and chatbot adoption), with a stated 99% deliverability guarantee backed by a €1 refund per non-deliverable address.

DataM monetizes through three primary revenue streams: per-address transaction fees for B2B address data sales (with exclusive Vogel Communications Group collections priced as premium), advertising and campaign fees for B2B email marketing reaching over 2 million decision-makers through a partner network (including standalone campaigns and newsletter advertising placements with DSGVO compliance), and professional service fees for full-service direct marketing handling (lettershop, printing, postage optimization) and telephone marketing delivered via partner call centers. Pricing is quote-based, not publicly disclosed, and structured as pay-as-you-go for address transactions.

The go-to-market is consultative and sales-led, with senior consultants and account managers engaging B2B decision-makers directly for needs analysis and customized proposals. The customer base spans publishers and media companies (the historically primary segment), B2B companies seeking new customers, and industrial B2B marketers. Distribution is regional (DACH-anchored) through direct enterprise sales, supplemented by a curated network of nine specialized data partners (covering dental, construction, trades, SAP/IBM user segments, Mittelstand, export, hygiene, and more) that extend the address portfolio into niche verticals. The company holds no disclosed patents, certifications, or public funding events.

Name

DataM Services

Legal name

DataM-Services GmbH Gesellschaft für Adressmanagement, Direktmarketing und Vertriebsconsulting mbH

Website

https://datam-adressdirekt.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

DataM Services (DataM AdressDirekt) is a German B2B address brokerage and direct marketing services firm offering access to ~4 million business addresses and full-service campaign execution, serving publishers, media companies, and B2B marketers primarily in the DACH region.

Ownership category

akta.pro rank

Product category

B2B Direct Marketing and Address Management Services

NAICS

Direct Mail Advertising (54186), Telephone Call Centers (56142), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), All Other Business Support Services (561499)

SIC

Services-Direct Mail Advertising Services (7331), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Database Build, Migration & Master Data Management (MDM) Support (BPAAAKAJ)

Keywords

• B2B address management
• Direct marketing services
• Address data brokerage
• B2B sales consulting
• Email marketing campaigns

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Address Data Sales: Sale of B2B address databases including national and international addresses from various industries. Portfolio includes approximately 4 million addresses, with exclusive collections from Vogel Communications Group covering TOP industry addresses. Revenue generated per address with quality guarantee.
2. Email Marketing Services: B2B email marketing campaigns through partner network, reaching over 2 million decision-makers. Services include standalone email campaigns and newsletter advertising placements with Top or Footer content positioning.
3. Full-Service Direct Marketing (Handling): Comprehensive campaign execution including lettershop services (printing, folding, assembling, addressing, postage optimization, franking, postal delivery). Revenue generated through service fees for campaign management and production.
4. Telephone Marketing Services: Lead generation through partner call centers, providing qualified leads and complete campaign solutions. Revenue from coordinated outbound calling campaigns.
5. Data Quality & Consulting Services: Consulting services including needs analysis, address research, data quality checks, and customer base optimization. Revenue from advisory fees and data enrichment services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

DataM Services provides B2B address management, direct marketing, and sales consulting services. The company sells access to a portfolio of approximately 4 million national and international business addresses through its DataM AdressDirekt brand, combined with full-service campaign execution including direct mail lettershop services, B2B email marketing via a GDPR-compliant partner network reaching 2 million+ decision-makers, and telephone marketing through partner call centers.

Product overview

DataM Services operates DataM AdressDirekt, a B2B address brokerage and direct marketing service platform. The offering is not a single unified software product but a portfolio of integrated services centered on address management: the core AdressDirekt platform provides access to approximately 4 million national and international business addresses, combined with six interconnected service modules (Consulting, Leading, Optimizing, Creating, Checking, and Handling). These modules cover the full campaign lifecycle from address selection and data enrichment through quality assurance to full-service campaign execution across classic mail, email marketing, and telemarketing channels. Additionally, DataM offers curated address data products from exclusive Vogel Communications Group lists and third-party providers covering specific industries and target segments. The company was founded in 1998, employs 75 people in Würzburg, and is part of the Vogel Communications Group.

Differentiator

Problem solved

Functional benefit

Products and services

• DataM AdressDirekt Address Solutions Main address solutions brand providing access to approximately 4 million national and international business addresses with segmentation by industry, company size, function, and communication data. Offers both classic (criteria-based) and digital (behavioral signal-based) address selection for B2B direct marketing campaigns.
• Briefmailing (Direct Mail) Traditional direct mail campaign service offering personalized target audience selection and full campaign execution with a 99% deliverability guarantee and €1 refund per non-deliverable address. Use cases include product promotion, catalog distribution, event invitations, and customer magazines.
• E-Mail-Marketing B2B email marketing campaign service reaching over 2 million decision-makers through a GDPR-compliant partner network. Includes E-Mail Stand Alone campaigns, Newsletter advertising with Top or Footer placement options, and homepage/article reach advertising.
• Telefonmarketing (Telemarketing) Telemarketing service provided through partner call centers, delivering qualified leads and comprehensive campaign solutions integrated with address and email marketing services.
• Exklusiv Liste Vogel Communications Group Exclusive collection of top current distribution addresses from Vogel Communications Group, targeting the 1st and 2nd management level in manufacturing sectors. Offered exclusively through DataM AdressDirekt.
• Third-Party Address Data Products Curated address data from multiple third-party data providers including dds digital data services (schools, kindergartens, retail stores, franchise locations), handwerkernachrichten.com (trades and crafts), ITP Verlag GmbH (IBM AS/400 and SAP users), Marktplatz Mittelstand (SME B2B network), Praktimedia (works councils, occupational safety), Pro Management Verlag (export, foreign trade, shipping), RUNDAS GmbH (dental practices), Unternehmermagazin (owner-managed SMEs), and VIPnetzwerk.com (investors, architects, construction, energy sector).

Quantifiable outcome

• 99% deliverability rate guaranteed with €1 refund per non-deliverable address
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Vogel Communications Group GmbH & Co. KGcoreStrategic or Co-development PartnerDataM Services is a company of Vogel Communications Group. DataM AdressDirekt exclusively markets distribution addresses of Vogel Communications Group, providing access to TOP industry addresses targeting the 1st and 2nd management level in manufacturing sectors. This exclusive partnership is a core differentiator for DataM's address solutions portfolio.
• Email Marketing Partner NetworkcoreGTM or Marketing PartnerNetwork of email marketing providers enabling B2B email campaigns across provider and channel boundaries. Partners ensure DSGVO (GDPR) compliance for campaign execution. The network reaches over 2 million business decision-makers through coordinated multi-channel email marketing.
• Partner Call CenterssupportingImplementation/ SI/ Consulting PartnerPartner call centers provide telephone marketing services to complete customer campaigns. DataM coordinates qualified lead generation through these partner facilities, offering complete campaign solutions including outbound calling services.
• dds digital data servicessupportingTechnology or IntegrationData provider supplying address data for schools, kindergartens, branches, and franchise locations. Integrated into DataM's address portfolio for targeted marketing campaigns.
• ITP Verlag GmbHsupportingTechnology or IntegrationData provider specializing in IBM AS/400 and SAP user addresses. Provides targeting data for specific technology user segments within DataM's address offerings.
• Marktplatz MittelstandsupportingTechnology or IntegrationB2B online marketing network data provider. Supplies address and contact data for Mittelstand (SME) segment targeting within DataM's address portfolio.
• PraktimediasupportingTechnology or IntegrationData provider specializing in works councils and occupational safety specialists addresses. Provides specialized B2B contact data for compliance and HR-related marketing campaigns.
• Pro Management Verlag GmbHsupportingTechnology or IntegrationPublisher data provider supplying specialized information on export, foreign trade, and shipping/freight forwarding sectors for targeted B2B marketing.
• RUNDAS GmbHsupportingTechnology or IntegrationData provider for hygiene and practice supplies in the dental sector. Supplies specialized industry contact data for dental practice and supply chain marketing.
• UnternehmermagazinsupportingTechnology or IntegrationPublisher data provider specializing in owner-managed SME companies. Supplies address data for Mittelstand targeting campaigns.
• VIPnetzwerk.comsupportingTechnology or IntegrationData provider for investors (developers), projects, architects, and planners. Also provides energy sector data for construction companies, roofers, and other trades. Specialized B2B targeting for construction and energy industries.
• handwerkernachrichten.comsupportingTechnology or IntegrationData provider for trades and crafts businesses (Handwerk). Provides specialized address data for targeting trade and craft sector companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Creditreform: Germany's leading business information and B2B marketing data provider with extensive company and decision-maker databases — directly comparable on B2B address/contact provisioning for marketing campaigns.
• Hoppenstedt (Continental Buying Group): Long-established German provider of B2B company directories and decision-maker data ('Wer leitet') — comparable as a curated German B2B address and contact data source for enterprise marketing.
• KOMPASS International: International B2B directory and address/data provider — comparable for cross-border B2B address provisioning and segmentation services.
• Schober Direct Media: German full-service B2B direct marketing and address/data provider offering address rental, lettershop, email, and lead generation — directly comparable to DataM's cross-media address and campaign execution model for the DACH market.

Emerging players

• Inxmail: German email marketing and newsletter platform participating in the same partner network as DataM — comparable on GDPR-compliant B2B email execution and an adjacent enablement vendor.
• Leadinfo: European B2B intent and visitor identification platform delivering enriched company and decision-maker data for outbound campaigns — comparable as an alternative targeting data source and adjacent to DataM's address-led offering.

Broad incumbents

• Bisnode (now Dun & Bradstreet): Major European B2B data and marketing database provider (Bisnode was the leading DACH business-data brand before D&B acquisition) — comparable as a wholesale provider of B2B contact and company data for targeting.
• Cerved (ION Group): Large Italian/European business information and marketing data provider — comparable as a continental B2B data and marketing services incumbent across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataM Services