What ITP does

ITP (株式会社ITP) is a privately held Japanese communications and DX solutions company headquartered in Kyoto, founded in 1916 and originally established as Ishida Taiseisha Printing. Following a 2020 rebrand and corporate restructuring that consolidated three creative subsidiaries into ITP Communications, the company operates across nine interlocking service lines: technical manual production (serving 500+ clients across 60+ languages), creative and design services, printing and logistics (four factories plus a new ¥4.3 billion Shiga factory under construction), event and exhibition production, web and system development, translation, CG/XR solutions, retail and e-commerce (including Kyoto-themed merchandise and Sakura Panda branded goods, plus bicycle retail), and DX SaaS products. The company maintains 15 domestic and 7 (now 13) international offices, with 893 employees at the ITP solo level and roughly 1,099 across the group.

ITP's commercial offering combines traditional documentation, printing, and event services with a growing portfolio of proprietary digital products, most notably V-booth (a virtual exhibition platform with 100+ deployments and two patents granted in 2024-2025), iDAS, and DITA-based authoring tools, supported by an internal Generative AI R&D Lab established in March 2024. Pricing on the digital booth line runs ¥450K-¥990K per deployment, indicating an explicit transition toward recurring SaaS revenue. ITP monetizes through a mix of project-based services (manual production, translation, printing, events) for enterprise accounts — with Toyota Motor Corporation cited as a 60+ year client alongside Suzuki, Canon, Shimano, TOTO, Panasonic, and Daimaru Matsuzakaya Department Stores — and subscription / per-deployment pricing on its DX SaaS products for a broader mid-market segment.

Strategically, ITP is repositioning itself from a printing/manuals vendor into a multilingual communications and DX platform: it has opened a Dubai / Middle East office (2024), is constructing a new Shiga factory (2025), is executing a 2025-2026 leadership transition, and has publicly targeted ¥20 billion (ITP solo) / ¥30+ billion (Group) revenue by FY97 against record ordinary profit of ¥4.4 billion reported in June 2024. The group also distributes a profit-sharing bonus tied to results, including a ¥2.2 billion special bonus distributed to all employees in 2024.

Name

ITP

Legal name

株式会社ITP

Website

https://itp.co.jp

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ITP is a Kyoto-based Japanese communications and DX solutions company, founded in 1916, providing multilingual technical manuals, printing, translation, events, CG/XR, and proprietary SaaS products (V-booth, iDAS, DITA tools) to 500+ enterprise clients including Toyota, Canon, Suzuki, and Panasonic across 60+ languages.

Ownership category

akta.pro rank

Product category

Commercial Printing and Information Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Technical documentation services
• Commercial printing services
• Virtual exhibition platforms
• Digital asset management
• CG and XR production

Headquarters

HQ city

Kyoto-shi

HQ country

Japan

HQ region

Asia

Offices25 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Manual Production Services: Core B2B service for creating technical manuals, user guides, repair manuals, and maintenance documentation primarily for automotive (Toyota, Suzuki) and industrial manufacturers (Canon, Shimano, TOTO, Panasonic). Services include DITA/XML structuring, multi-language translation (60+ languages), and CMS integration.
2. Creative & Design Services: Comprehensive creative production including graphic design, photography, video production, CG/animation, copywriting, and marketing communication materials for retail, education, and corporate clients.
3. Printing & Logistics: Traditional offset and digital printing services across four domestic factories (Kyoto, Tokyo, Nagoya, Shiga). Includes printing of commercial materials, catalogs, packaging, and logistics distribution. Operates net print e-commerce platform iropuri.com.
4. Event & Exhibition Services: Planning and execution of events, trade shows, and exhibitions including hybrid event solutions combining physical and virtual platforms.
5. Web & System Development: Web system development, application development, and digital transformation services. Includes proprietary products like V-booth, iDAS, DITA tools, and custom enterprise system builds using .NET, C#, ASP.NET, Oracle, SQL Server.
6. Translation Services: Professional translation services across 60+ languages, leveraging structured documentation systems and machine translation tools with human quality assurance.
7. CG/XR Solutions: CG video production, 3D printing services, XR/virtual content creation including V-booth virtual exhibitions, AR experiences, 360-degree views, and drone photography/video services.
8. Retail & E-commerce: Direct-to-consumer retail including Kyoto specialty products (kyomono-sampo.jp), print e-commerce (iropuri.com), Sakura Panda character merchandise (sakurapanda-market.com), and physical bicycle retail store (funcle).
9. DX Solution Products (SaaS): Proprietary software products including iDAS DAM system, V-booth virtual exhibition platform, DITA Publish Tool offered on subscription or one-time license basis. New AI solution services for video production.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

ITP is a 110-year-old Japanese information services company that provides integrated communications solutions including technical manual production, creative design, printing, CG/XR/3D content production, web/system development, translation, and event execution. It sells proprietary software products (V-booth virtual exhibition system, iDAS digital asset management, DITA Publish Tool, Booth Phoenix/R-booth/A-booth walkthrough systems) and operates direct-to-consumer e-commerce sites and physical retail.

Product overview

ITP operates as a diversified information services company offering a platform-plus-products portfolio. The core offerings span digital asset management (iDAS), virtual exhibition and event systems (the Booth series: V-booth, Booth Phoenix, R-booth, A-booth, Virtual Residence Gallery, V-Event Plaza), XR/3D/CG production services, DITA XML documentation solutions, manual production (ITP Edge), school branding (GakuPro), and AI-powered content services. The Booth series is ITP's flagship software product family, with V-booth as the primary 3D virtual exhibition platform and extensions for 360-degree walkthroughs, art galleries, and real estate. 3D/CG/XR services complement the software products. The company also offers AI-generated video production through its Generative AI R&D Lab. The overall portfolio targets B2B clients across automotive, manufacturing, retail, real estate, education, and government sectors.

Differentiator

Problem solved

Functional benefit

Brands

• V-booth: Self-developed virtual exhibition system — 3D CG-based online exhibition platform with real-time avatar voice attendance, motion walker, and AI chat features.
• Booth Phoenix
• R-booth
• A-booth
• iDAS (アイダス)
• ITP Edge
• いろぷり (iropuri)
• GakuPro
• 京ものさんぽ
• さくらパンダマーケット
• DITA Solution
• DITA Publish Tool
• 3D Solution
• ITP CG Solution
• ITP Farm (ITP農園)
• ITP-Estate
• ITP-Estate (ITP農園)
• funcle
• 嵯峨夢想庵
• ペルル軽井沢
• ITP未来研究所
• ITP未来研究所 生成AI研究開発室

Products and services

• ITP Edge (Manual Production Service) Technical manual and documentation production service supporting 500+ client companies across automotive, industrial, medical, and consumer electronics industries, with structured DITA/XML authoring, one-source multi-use capability, and 60+ language translation services.
• iDAS Digital Asset Management System
• V-booth Virtual Exhibition System
• Booth Phoenix (360-degree Walkthrough System)
• R-booth 360-degree Walkthrough System
• A-booth Virtual Gallery System
• Virtual Residence Gallery
• DITA Solution (DITA Publish Tool) DITA XML-based documentation solution covering IA analysis, plugin development, authoring, tool development, and project management, including ITP's proprietary DITA Publish Tool for automated PDF and HTML output from structured DITA content.
• 3D Solution (3D Printing & Scanning) 3D data creation, 3D printing using Mimaki 3DUJ-553 (10 million+ color UV inkjet), 96-camera photogrammetry 3D scanning, and avatar creation for figures, architectural models, and industrial prototypes.
• CG Solution CG video and image production service for product promotion, catalogs, and VR content using CAD data from major automotive and manufacturing clients, including drone footage and CG composite production.
• XR Solution Extended reality solutions portfolio including virtual space systems, CG production, AR experiences, 360-degree product views, and moving photo (ugo-photo) services for sales promotion, exhibitions, education, and tourism applications.
• AI Solution (Generative AI Content) AI-powered content and marketing solution including generative AI video production (lyrics, composition, singing, and video all AI-generated), AI avatar for virtual exhibition guidance, and AI-based content creation services developed through the ITP Future Research Institute.
• Creative Production Services Comprehensive creative production services including graphic design, photography, video production, CG/animation, copywriting, and marketing communication materials for retail, education, and corporate clients.
• Printing & Logistics Services Traditional offset and digital printing services across four domestic factories (Kyoto, Tokyo, Nagoya, Shiga), including printing of commercial materials, catalogs, packaging, and logistics distribution.
• Web & System Development Services Web system development, application development, and digital transformation services including enterprise system builds using .NET, C#, ASP.NET, Oracle, and SQL Server.
• Translation Services Professional translation services across 60+ languages leveraging structured documentation systems and machine translation tools with human quality assurance.
• Event & Exhibition Services Planning and execution of events, trade shows, and exhibitions including hybrid event solutions combining physical and virtual platforms.
• GakuPro (School Solution) School-focused communication and branding solution covering university pamphlets, websites, anniversary publications, graduation albums, and virtual campus events for educational institutions.
• iropuri (Print E-commerce) Net print e-commerce service operated by Net Printing ITP subsidiary (iropuri.com), offering standard printing products for consumer and SMB self-service ordering.
• Kyomono-sampo (Kyoto Traditional Products) E-commerce site featuring traditional and innovative Kyoto products, previously known as 京の逸品 老舗モール.
• Sakura Panda Market Official online merchandise store for Sakura Panda, the official character of Daimaru Matsuzakaya department stores.
• Hatarakukarada no Omamori Techo (Working Body Health Notebook) Health guidebook for working women covering career planning, hormonal changes, PMS, breast cancer, and menopause, with medical supervision and expert advice. A5 size, 54 pages, priced at ¥440 (tax included).

Quantifiable outcome

• Booth series reached 100 cumulative deployments by February 2024
• +7 more outcomes

Named customers25 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• SDL Japan Corporation (RWS Group)coreTechnology or Integration · 17 September 2019Partnership with RWS (SDL Japan Corporation) providing Tridion Docs, the industry-leading DITA Component Content Management System (CCMS). RWS is the No. 1 ranked enterprise DITA CCMS provider globally. This partnership enables ITP to offer comprehensive DITA total solutions including CCMS implementation alongside their DITA authoring, publishing, and tool development services.
• Chat Plus Corporation (チャットプラス株式会社)supportingTechnology or IntegrationChat Plus chat system integrated with V-booth and Booth Phoenix exhibition platforms for visitor inquiry support and live chat functionality. Standard feature included in exhibition system packages.
• Sony Corporation (索尼)supportingTechnology or IntegrationSony Spatial Reality Display (SRD) compatible VR content development and display services. ITP creates and displays VR content running on Sony's spatial reproduction display technology at DX Showrooms.
• X-Gate CorporationsupportingChannel Partner/ Reseller/ DistributorOfficial agent for X-Gate's 3D GHOST hologram display products and specialized content creation services. ITP provides both hardware distribution and custom hologram video production.
• Mimaki Engineering Co., Ltd. (ミマキエンジニアリング)coreTechnology or IntegrationUses Mimaki 3DUJ-553, the world's first 3D printer achieving full-color output with 10 million+ colors. 508mm x 508mm x 305mm build size, 20μm minimum layer pitch for high-precision prototyping and production.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bynder: SaaS Digital Asset Management platform serving enterprise marketing and brand teams. Closest global competitor to ITP's iDAS DAM system, with substantially larger international sales footprint and customer base.
• HIKKY: Tokyo-based XR/metaverse platform operator behind Vket (Virtual Market) and enterprise virtual-event tools. Direct competitor to ITP's V-booth virtual exhibition system, with deeper consumer-metaverse brand recognition but narrower enterprise sales reach.
• Dai Nippon Printing (DNP): Japan's largest printing group with adjacent information-communications, lifestyle materials, and electronics businesses. Comparable to ITP as a printing-rooted information services provider that has pivoted into digital, IC, and DX offerings for Japanese enterprises.
• Toppan Inc. Japan-headquartered printing and information services conglomerate with DX, digital marketing, secure documents, and electronic device lines. Directly comparable to ITP across offset/digital printing, technical documentation, and digital transformation services, but at materially larger scale.
• vFairs: Global virtual events and hybrid event platform serving enterprise trade-show, career-fair, and conference use cases. Closest international functional competitor to ITP's V-booth, with broader language support and larger enterprise pipeline.
• Kyodo Printing: Mid-cap Japanese printing and information services company with publishing, packaging, and digital content businesses. Closest like-for-like comparison to ITP in size and product breadth — printing heritage, web/system development, and digital content.
• EventX: Asia-headquartered virtual and hybrid event platform with strong presence across APAC enterprise events. Comparable to ITP's V-booth on virtual-exhibition functionality and APAC enterprise customer overlap.

Regional players

• Hakuhodo DY Holdings: Japan's #2 advertising agency group with creative, digital, and content production capabilities. Comparable to ITP's creative, CG, and event services businesses, though ITP sits at smaller scale and with stronger technical-documentation DNA.

Emerging players

• RWS Group: Global leader in DITA-based structured content (Tridion Docs) and language/translation services. Strategic partner to ITP for CCMS implementation and a partial competitor where content management and translation overlap with ITP Edge.

Broad incumbents

• Adobe (Experience Manager Assets): Adobe's enterprise DAM offering within Adobe Experience Cloud. Broad incumbent competing with ITP's iDAS in enterprise digital asset management — typically wins on integration with Adobe Creative Cloud and broader marketing stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@itp1816
• LinkedInlinkedin.com/company/itp_2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITP