Amistad

What Amistad does

Amistad Family Services, Inc. is a non-profit mental health counseling agency founded in 2011 and headquartered at 3100 Oak St., Las Cruces, New Mexico. It delivers relationship-based, trauma-informed therapy to individuals, couples, families, and young children across southern New Mexico, with a differentiated specialization in Infant and Early Childhood Mental Health (Birth–5). Core clinical offerings include Infant Mental Health Services, Child-Parent Psychotherapy (CPP), EMDR Therapy, the Circle of Security Parenting Program, Family Therapy, Individual Counseling, Couples Counseling, Parenting Education, and Reflective Supervision. The organization also operates Cornerstone Christian Counseling as a faith-based division and partners with The Play Lab for occupational and speech/language therapy referral services.

The agency's revenue mechanics combine insurance billing and direct-pay session fees. It is in-network with Medicaid/Centennial Care, Presbyterian/Magellan, Blue Cross/Blue Shield, Optum/United Health Care, Molina, and Western Sky, while self-pay clients are billed $75 per 45-minute counseling session. Operational funding is supplemented by private donations from key supporters such as John and Charlotte Yates. No venture capital, private equity, or institutional investment is referenced in the available data.

Amistad currently employs approximately 20+ staff, including a leadership team of Executive Director Deryl W. Palmer (also CEO and CPP state trainer), Clinical Director Breckon Patch (Category III Infant Mental Health Specialist), Chief Operations Manager Kim Frost, and CFO/Building Coordinator Steve Spensley, supported by 14+ clinical providers/therapists. The organization's go-to-market is community-anchored: it accepts clients via phone, fax, email, and walk-in, drives referrals through partnerships with early childhood learning centers (notably via the NM SEED Initiative), and markets through organic social channels (Facebook, Instagram). Service area is concentrated in Las Cruces and surrounding Dona Ana County, with no disclosed geographic expansion beyond southern New Mexico.

Name

Amistad

Legal name

Amistad Family Services, Inc.

Website

https://amistadnm.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Amistad Family Services is a Las Cruces, New Mexico-based non-profit mental health agency providing trauma-informed therapy for individuals, couples, families, and young children, with a specialized focus on infant and early childhood mental health (Birth–5).

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Mental health counseling
• Infant mental health
• Child-parent psychotherapy
• Family therapy services
• Trauma-informed care

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Insurance-based therapy services: The organization accepts multiple insurance plans including Medicaid/Centennial Care, Presbyterian/Magellan, Blue Cross/Blue Shield, Optum/United Health Care, Molina, and Western Sky, billing for behavioral health services
2. Self-pay client services: Direct payment for counseling sessions at $75 per 45-minute session for clients not using insurance

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Amistad Family Services, Inc. is a non-profit mental health counseling agency in Las Cruces, New Mexico, delivering relationship-based, trauma-informed therapy to individuals, families, and young children. Core offerings include infant mental health services (Birth-5), Child-Parent Psychotherapy (CPP), EMDR therapy, Circle of Security parenting programs, family therapy, individual counseling, couples counseling, parenting education, and reflective supervision/clinical consultation. The organization also operates the Cornerstone Christian Counseling division for faith-based services.

Product overview

Amistad Family Services is a non-profit mental health counseling organization offering a multi-faceted portfolio of therapeutic services centered on relationship-based, trauma-informed care. The core offerings include Infant Mental Health Services, Child-Parent Psychotherapy (CPP), EMDR Therapy, Circle of Security Parenting, Family Therapy, Individual Counseling, Couples Counseling, Parenting Education, and Reflective Supervision. The organization also operates Cornerstone Christian Counseling as a faith-based sub-brand and partners with The Play Lab for Occupational/Speech and Language Therapy. A key community partnership is the New Mexico SEED Initiative, providing free infant and early childhood mental health consultation to learning centers. The portfolio emphasizes evidence-based approaches for children (particularly ages 0-5), families, and individuals, with specialized focus on trauma, attachment, and strengthening parent-child bonds.

Differentiator

Problem solved

Functional benefit

Brands

• Cornerstone Christian Counseling: A division of Amistad Family Services, Inc. providing Christian counseling services. Founded in July 2011 as part of Amistad's legacy built on the importance and power of relationships.

Products and services

• Infant Mental Health Services Specialized mental health services for children from birth to age five, including observation and evaluation of emotional, social, and developmental needs, with intervention plans developed in close collaboration with parents and caregivers.
• Child-Parent Psychotherapy (CPP) Intervention model for children aged 0-5 who have experienced traumatic events or are experiencing mental health, attachment, or behavioral problems. Integrates attachment theory with psychodynamic, developmental, trauma, social learning, and cognitive behavioral theories, focusing on strengthening the caregiver-child relationship.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy — an integrative, extensively researched psychotherapy approach proven effective for treatment of trauma, incorporating standardized protocols with elements from multiple treatment approaches.
• Circle of Security Parenting Program Evidence-based parenting curriculum helping parents identify and understand their child's emotional needs, explore parenting style impact, and learn ways to better connect with their child. Available as group or individual sessions.
• Family Therapy Therapeutic services focused on improving family relationships, communication, and addressing family-specific concerns including behavioral issues, parenting difficulties, and relationship challenges.
• Individual Counseling One-on-one therapy sessions providing personalized support for mental health concerns including anxiety, depression, trauma, self-esteem issues, and life transitions.
• Couples Counseling Therapeutic services for couples experiencing relationship challenges, communication difficulties, or seeking to strengthen their partnership.
• Parenting Education Psychoeducational services providing parents with tools, knowledge, and strategies to support healthy child development and strengthen parent-child bonds.
• Reflective Supervision and Clinical Consultation Clinical consultation and reflective supervision services for therapists, including infant mental health supervision, provided to clinicians within and outside the organization.
• Cornerstone Christian Counseling A division of Amistad Family Services providing Christian counseling services grounded in Christian principles, conceptualizing stability as a rock to help clients weather life's storms.

Quantifiable outcome

• Multiple evidence-based therapy approaches available to clinicians
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cornerstone Christian CounselingcoreStrategic or Co-development Partner · 1 July 2011A division of Amistad Family Services founded in July 2011, providing faith-based counseling services rooted in the importance of stable, loving relationships as a foundation for weathering life's challenges.
• The Play LabcoreStrategic or Co-development PartnerReferral partnership for occupational, speech, and language therapy services. The Play Lab equips children with skills necessary to grow and develop to their highest potential through collaboration, communication, and mutual respect.
• Charlotte's PlaceminorStrategic or Co-development PartnerChild care and preschool referral partnership offering additional family support services in the Las Cruces community.
• New Mexico SEED InitiativecoreStrategic or Co-development PartnerCollaboration with New Mexico Early Childhood Education and Care Department providing free Infant and Early Childhood Mental Health Consultation (IECMHC) to early childhood learning centers in Dona Ana County. Contact: Melanie Dunne ([email protected]) as Agency Lead.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Thriveworks: Large national outpatient counseling and psychiatry practice network offering individual, couples, family, and child therapy. Comparable as a multi-state counseling services operator with a similar therapy-modality approach, but significantly larger and broader in scope than Amistad's local non-profit model.
• Lyra Health: Enterprise mental health benefits platform connecting employees to therapists and coaches across modalities including family and child therapy. Comparable as a scaled provider of evidence-based mental health services, though operating via employer contracts and digital delivery rather than local non-profit clinics.

Direct peers

• Two Chairs: Outpatient therapy practice operating hybrid in-person and virtual clinics with a curated clinician model. Closest direct comparison as a multi-location therapy clinic emphasizing clinician quality and measurement-based care, though for-profit and larger than Amistad.
• Octave: Therapy practice network offering in-person and virtual individual, couples, and family therapy with insurance accepted. Comparable as a multi-modality outpatient therapy provider with measurement-based care and similar payer mix, though larger and tech-enabled.

Emerging players

• Charlie Health: Provides intensive outpatient and virtual mental health programs specifically for adolescents and families dealing with trauma, depression, and attachment-related issues. Comparable focus on family-involved, evidence-based treatment for youth mental health, with broader geographic reach via telehealth.
• Brightline: Pediatric and family behavioral health provider offering therapy, coaching, and psychiatry for children and teens. Comparable as a youth-and-family-focused mental health platform with evidence-based modalities and insurance contracts, though tech-enabled and venture-backed.
• Brightside Health: Telehealth mental health provider delivering therapy and psychiatry with insurance acceptance across multiple states. Comparable as an evidence-based, multi-payer mental health services provider, though delivered digitally rather than through in-person clinics.
• Hazel Health: Mental health provider delivering services to K-12 students in schools, including therapy and family support. Comparable focus on youth mental health integration into educational settings, parallel to Amistad's NM SEED Initiative work with early childhood learning centers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmistadFamilyServices
• Instagraminstagram.com/amistadfamilyservices_nm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amistad