What Inducascos does

Inducascos (legal name: Comercializadora Inducascos S.A.S.) is a Colombian motorcycle safety gear retailer and distributor headquartered in Itagüí, Antioquia, with operational roots in Medellín. Founded in 2006, the company sells a comprehensive portfolio of motorcycle helmets and protective equipment through seven owned brands (ICH, X-One, HRO, Shaft, Shaft Pro, Bullet, Tomcat) and 11+ represented international brands (LS2, HJC, Nolan, Nexx, X-lite, AGV, Shad, Macna, Scala Rider, TCom, Dainese). Its product range spans six helmet categories (integral, flip-up, open-face, multi-purpose, cross, modular) plus jackets, gloves, waterproofs, pants, boots, and knee pads, at price points from approximately COP 100,000 (entry-level) to COP 2,250,000 (premium).

The business operates a multi-channel go-to-market model anchored on a VTEX-based e-commerce platform (inducascos.com) with integrated Mercado Pago payment processing, 8+ physical retail experience centers and boutiques across Colombia's three main cities (Medellín, Bogotá, Cali), a dedicated B2B wholesale portal (b2b.inducascos.com), and a distributor network reaching 12+ countries across Latin America and India. Payments are processed exclusively via Colombian methods (PSE, credit/debit cards, Efecty, Mercado Pago), and the platform does not accept international cards or non-Colombian IPs, making the e-commerce channel Colombia-only while international revenue flows through third-party distributors assigned to specific brands. Customer engagement is supplemented by WhatsApp Business, social media presence across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Spotify, and an email newsletter.

Revenue mechanics are straightforward one-time unit sales across B2C (retail and e-commerce) and B2B (wholesale) channels, with no subscription, licensing, or recurring revenue model. The company is privately held, S.A.S. structured, with no disclosed institutional investors, no funding rounds, no M&A activity, and no public leadership disclosures in the source data. Operational certifications include ECE R22-06 and DOT compliance on key helmet models. The company does not have a mobile app, public API, or disclosed AI capabilities.

Name

Inducascos

Legal name

Comercializadora Inducascos S.A.S.

Website

https://inducascos.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Inducascos is a Colombian motorcycle safety gear retailer and distributor selling helmets and protective equipment through seven owned brands and 11+ represented international brands, serving riders across Colombia via e-commerce, 8+ retail locations, and a wholesale distributor network spanning 12+ Latin American countries and India.

Ownership category

akta.pro rank

Product category

Motorcycle Safety Equipment

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Bicycle, and Parts Manufacturing (336991), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Motorcycle helmets
• Protective gear
• Motorcycle accessories
• Rider safety equipment
• Helmet distribution

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of motorcycle helmets and protective gear through e-commerce website and physical retail stores. One-time purchase model with prices ranging from $90,000 to $3,500,000 COP. Products include helmets (integral, flip-up, open-face, multipurpose, cross, modular), protective jackets, gloves, waterproof gear, pants, knee guards, boots, and accessories.
2. Wholesale/B2B Sales: Bulk purchasing option for wholesale buyers through dedicated B2B portal (b2b.inducascos.com) and contact via WhatsApp. Targets distributors and retailers across Latin America.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Inducascos designs, sources and sells motorcycle helmets and protective gear across Latin America. The company operates a multibrand portfolio that combines proprietary helmet brands (ICH, X-One, HRO, Shaft, Shaft Pro, Bullet, Tomcat) with represented international brands (LS2, HJC, Nolan, Nexx, X-lite, AGV, Shad, Macna, Scala Rider, TCom, Dainese), distributed through its own e-commerce platform, physical retail boutiques in Colombia, a B2B wholesale portal, and a regional distributor network.

Product overview

Inducascos is a Colombian motorcycle safety gear retailer and wholesaler operating an e-commerce platform and physical retail locations. The company sells a comprehensive portfolio of motorcycle helmets and protective equipment, organized into two main categories: own brands (ICH, X-One, HRO, Shaft, Shaft Pro, Bullet, Tomcat) offering entry-level to premium helmets and textile products, and represented international brands (LS2, HJC, Nolan, Nexx, X-lite, AGV, Shad, Macna, Scala Rider, TCom, Dainese). Product categories include: helmets across six types (Integrales/Integral, Abatibles/Flip-up, Abiertos/Open-face, Multipropósito/Multi-purpose, Cross, Modulares/Modular); protective jackets and textile gear; gloves; waterproof suits; protective pants; boots; and knee pads. The company operates exclusively in Colombia with physical stores in Medellín, Bogotá, and Cali, and ships to customers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• ICH: Own brand of motorcycle helmets.
• X-One
• HRO
• Shaft
• Shaft Pro
• Bullet
• Tomcat

Products and services

• Integral Helmets (Cascos Integrales)
• Flip-up / Modular Helmets (Cascos Abatibles / Modulares)
• Open-face Helmets (Cascos Abiertos)
• Multi-purpose Helmets (Cascos Multipropósito)
• Off-road / Cross Helmets (Cascos Cross)
• Protective Jackets (Chaquetas de Protección)
• Motorcycle Gloves (Guantes)
• Waterproof Riding Gear (Impermeables)
• Protective Pants (Pantalones de Protección)
• Motorcycle Boots (Botas)
• Knee Pads (Rodilleras)
• B2B Wholesale Distribution

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nolan Helmets: Italian premium helmet manufacturer represented by Inducascos. Comparable as a represented brand in the premium tier and a manufacturing peer whose products overlap with the Shaft Pro lineup.
• AGV: Premium Italian helmet manufacturer represented by Inducascos. Comparable as a peer in the premium helmet category where Inducascos's Shaft Pro line competes directly on positioning and price.
• Alpinestars: Italian motorcycle apparel, protection, and footwear brand. Comparable to Inducascos as a globally distributed premium motorcycle gear brand that competes in the same apparel/protective-equipment categories.
• HJC Helmets: Korean helmet manufacturer represented by Inducascos. Comparable because it sells across the same product taxonomy (integral, open-face, modular, off-road helmets) and overlaps with both Inducascos's represented and own-brand offerings.
• Dainese: Premium Italian motorcycle safety apparel brand represented by Inducascos. Comparable in the premium protective gear category (jackets, gloves, pants) where it is co-sold alongside Inducascos's own Shaft and Bullet brands.
• Macna: Dutch motorcycle riding gear brand represented by Inducascos. Comparable in the textile/riding-apparel category where Inducascos's Bullet and Shaft textile products compete on similar features and price points.
• LS2 Helmets: Spanish motorcycle helmet and apparel brand with global distribution. Comparable because it is both an international brand Inducascos represents in Latin America and a manufacturer whose helmets compete with Inducascos's own-brand Shaft Pro line in the same product categories.
• Shark Helmets: French motorcycle helmet brand with broad international distribution. Comparable as a helmet manufacturer whose products compete with Inducascos's own-brand lines in the mid-to-premium tier across Latin American markets.

Direct peers

• FC-Moto: German multibrand online motorcycle gear retailer with broad European distribution. Comparable as a direct-to-consumer specialist retailer carrying helmets and protective apparel from many of the same international brands Inducascos distributes.
• Motocard: Spanish multibrand online motorcycle gear retailer. Closely comparable to Inducascos in business model — a specialist e-commerce-first retailer carrying multiple international helmet and apparel brands with its own proprietary labels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/inducascos
• LinkedInlinkedin.com/company/comercializadora-inducascos-s.a.
• Instagraminstagram.com/inducascos
• TikToktiktok.com/@inducascos?
• Pinterestco.pinterest.com/inducascoscol
• Xx.com/INDUCASCOS

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inducascos