Laidlaw's Harley-Davidson

Name

Laidlaw's Harley-Davidson

Legal name

Laidlaws Harley-Davidson

Website

https://laidlawsharley.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Baldwin Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Motorcycle Sales: Sale of new Harley-Davidson motorcycles including touring, cruiser, trike, and Sportster models. Revenue from MSRP pricing with no Added Dealer Markup policy. Offers manufacturer promotions and customer cash programs.
2. Pre-Owned Motorcycle Sales: Sale of certified pre-owned and general used Harley-Davidson motorcycles. Transparent pricing with honest pricing philosophy, emphasizing no hidden fees.
3. Parts and Accessories: Parts Department offering genuine Harley-Davidson parts and accessories for motorcycle maintenance and customization.
4. MotorClothes Apparel: Sale of Harley-Davidson MotorClothes Department merchandise including riding gear, apparel, and accessories.
5. Service Department: Full-service department for motorcycle maintenance, repairs, warranty work, recall look-ups, and extended service plans.
6. Financing Services: Financing and Flex Financing options through Eaglemark Savings Bank, enabling customer purchases via installment loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Laidlaw's Harley-Davidson is a single-location, family-owned Harley-Davidson franchise dealership founded in 1958 in Baldwin Park, California. It retails new and pre-owned Harley-Davidson motorcycles, arranges financing through Eaglemark Savings Bank, and provides in-house motorcycle service, genuine H-D parts, MotorClothes branded apparel, trade-in valuations, test rides, a Riding Academy, extended service plans, insurance, and H-D Membership enrollment.

Product overview

Laidlaw's Harley-Davidson is a family-owned Harley-Davidson motorcycle dealership offering new and pre-owned motorcycle sales, financing, service, parts, and riding apparel. Founded in 1958, it is the longest continuously operating Harley-Davidson retailer in California. The core product portfolio centers on new and pre-owned Harley-Davidson motorcycles across various model families including Touring (Street Glide, Road Glide), Cruiser (Low Rider, Breakout), and Trike (Road Glide 3) segments. The business operates as a single-location dealership with integrated departments for Finance (including Flex Financing), Service, Parts, and MotorClothes Apparel, supplemented by additional services including trade-in evaluations, test rides, Riding Academy, and insurance. The dealership sells directly to consumers and does not appear to offer separate SaaS, API, or enterprise software products.

Differentiator

Problem solved

Functional benefit

Products and services

• New Harley-Davidson Motorcycles New Harley-Davidson motorcycles across 2025 and 2026 model years, including Touring (Street Glide, Road Glide, Road Glide Limited, Street Glide Limited, CVO Street Glide Limited, CVO Street Glide ST), Cruiser (Low Rider ST, Breakout), and Trike (Road Glide 3) families, sold to individual riders at MSRP with no Added Dealer Markup.
• Pre-Owned Motorcycles Pre-owned and certified pre-owned Harley-Davidson motorcycles displayed online with actual in-store photos and priced transparently without hidden fees, aimed at individual buyers seeking value or specific model availability.
• Motorcycle Financing Standard installment financing for motorcycle purchases arranged through Eaglemark Savings Bank, enabling individual buyers to acquire Harley-Davidson motorcycles on credit with manufacturer promotions such as 2.99% APR on select models.
• Flex Financing Flexible financing program that lets individual customers customize payment plans for motorcycle purchases, structured through Eaglemark Savings Bank and presented as an alternative to standard financing terms.
• Service Department In-house motorcycle service department performing scheduled maintenance, repairs, warranty work, and recall look-ups for Harley-Davidson motorcycles owned by individual customers.
• Extended Service Plan Extended warranty and service coverage plans purchased by individual motorcycle owners to cover repair and maintenance costs beyond the standard Harley-Davidson manufacturer warranty period.
• Parts Department Genuine Harley-Davidson parts and accessories stocked for individual motorcycle owners needing maintenance, repair, or customization components.
• MotorClothes Apparel Harley-Davidson MotorClothes branded clothing, riding gear, helmets, and accessories sold to individual riders from the dealership's apparel department.
• Trade-In Evaluation In-store appraisal service that lets individual motorcycle owners value their current bike and apply its trade-in amount toward a new or pre-owned Harley-Davidson purchase.
• Test Ride Program Scheduled test ride experience that lets individual prospective buyers ride Harley-Davidson motorcycles before purchase, including promotional incentives such as limited-edition flags for qualifying rides.
• Riding Academy Rider training and education program offered at the dealership for new and experienced individual riders to develop motorcycle riding skills.
• Insurance Services Motorcycle insurance products and services made available to individual Harley-Davidson owners through the dealership.
• H-D Membership Harley-Davidson membership program offering benefits, rewards, and exclusive offers for individual motorcycle owners, with enrollment facilitated by the dealership.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered supporting.

• Bandwidth.comsupportingTechnology or IntegrationSMS service provider enabling text messaging communications with customers for appointment reminders, order updates, and account notifications.
• RingCentralsupportingTechnology or IntegrationMessaging partner for operating the SMS/text messaging program, working with Bandwidth.com to deliver automated and conversational text messages to customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RideNow Powersports: Largest multi-brand powersports dealer group in the Southwestern U.S., operating multiple locations and selling Harley-Davidson alongside Indian, Honda, Yamaha, Kawasaki, Polaris, etc. Represents the scaled, multi-brand alternative to single-OEM franchised dealers like Laidlaw's.
• Harley-Davidson Motor Company (parent brand): The manufacturer and franchisor whose brand and product allocation Laidlaw's entire business depends on. Indirect but defining peer - dealer economics, allocation, incentive structure, and OEM strategy shape Laidlaw's revenue and margin every quarter.

Emerging players

• RevZilla: Large online retailer of motorcycle gear, parts, and accessories. Disintermediates the parts/apparel/lifestyle portions of dealer businesses like Laidlaw's through e-commerce reach Laidlaw's single physical showroom cannot match.
• Cycle Gear: National chain of motorcycle apparel, parts, and accessories stores (owned by RevZilla). Overlaps with Laidlaw's MotorClothes and parts department retail channels and competes for rider discretionary spend in California.

Direct peers

• Quaid Harley-Davidson: Quaid Harley-Davidson is a Southern California (Temecula) franchised Harley-Davidson dealer serving Inland Empire riders. Comparable business model as a single-OEM franchise store with sales, service, parts and apparel departments.
• Zylstra Harley-Davidson: Long-standing Harley-Davidson franchised dealer in Norco, California (Inland Empire). Direct competitor for California H-D enthusiast market with the same franchise business model as Laidlaw's.
• Riverside Harley-Davidson: Riverside, California based Harley-Davidson franchise dealer selling new and used H-D motorcycles plus parts, service, and apparel. Direct peer competitor within the broader Southern California H-D retail geography.
• Harley-Davidson of Glendale: Harley-Davidson franchised dealer in Glendale, California - geographically proximate (within Laidlaw's service area of 'Glendale/Pasadena' mentioned in their data) and competing directly for the same Southern California H-D enthusiast customer base.
• Huntington Beach Harley-Davidson: Harley-Davidson franchised dealership in Huntington Beach, CA. Another California H-D franchised dealer competing in the same statewide H-D retail market with similar new/used/parts/service/apparel lineup.
• Bartels' Harley-Davidson: Long-established Harley-Davidson franchise dealer in Marina Del Rey, California. Closest comparable to Laidlaw's - same OEM, same Southern California market, similar full-service sales/service/parts/apparel offering aimed at enthusiast riders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/zeallistic/videos
• Xx.com/laidlawsharley
• Facebookfacebook.com/laidlawsharleydavidson

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laidlaw's Harley-Davidson