Absolute Wellness Center

What Absolute Wellness Center does

Absolute Wellness Center (legal name: Absolute Wellness Nutritional and Behavioral Health Center) is a private, for-profit wellness practice headquartered at 3941 Holcomb Bridge Road, Suite 100, Peachtree Corners, Georgia. Founded by Karen Hoo, the practice operates with 11-50 employees and delivers a comprehensive suite of counseling and behavioral health services. Its core offerings include individual counseling, group therapy, skills-building groups, family therapy, couples counseling, child counseling, teen counseling, and a specialized veteran services program. Clinical care is delivered by licensed therapists using evidence-based modalities including Cognitive Behavioral Therapy (CBT), Cognitive Processing Therapy (CPT), Dialectical Behavior Therapy (DBT), and Acceptance and Commitment Therapy (ACT), supported by a stated 10+ years of combined therapist experience and a documented client-therapist matching process.

The underlying technology stack is limited: the primary technical asset is a telehealth video conferencing platform used for confidential real-time remote therapy sessions, described as equally effective as in-person care. There is no proprietary software, mobile application, or AI/ML tooling disclosed. The practice also markets a self-evaluation intake form on its website as a content/lead-capture asset.

The business model is sales-led and insurance-based. Services are billed to a broad panel of 11 accepted insurance providers covering commercial (AETNA, ANTHEM/BCBS, CIGNA, HUMANA), Medicaid (AMERIGROUP, PEACHSTATE, CARESOURCE, OPTUM), and military/veteran (TRICARE EAST, TRIWEST, MILITARY ONE SOURCE) populations, with self-pay options via major credit cards. GTM is driven by direct phone outreach (855.850.0274), website contact forms, and organic social channels (Facebook, Twitter). Pricing is not publicly disclosed and varies by payor contract. The customer base is entirely B2C and segmented across veterans/military families, adults, teens, children, and couples/families.

Name

Absolute Wellness Center

Legal name

Absolute Wellness Nutritional and Behavioral Health Center

Website

https://absolutewellnessctr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Absolute Wellness Center is a private Georgia-based wellness practice offering individual, family, couples, child, teen, and veteran counseling, plus telehealth, delivered by licensed therapists under an insurance-based billing model.

Ownership category

akta.pro rank

Product category

Mental Health and Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Behavioral health services
• Family therapy
• Veteran mental health
• Telehealth therapy

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-based therapy services: Revenue generated through accepted insurance plans including AETNA, HUMANA, ANTHEM/BCBS, CIGNA, AMERIGROUP, PEACHSTATE, CARESOURCE, OPTUM/VACCN, TRICARE EAST, MILITARY ONE SOURCE, and TRIWEST. Services rendered are billed to insurance providers.
2. Self-pay/Out-of-pocket payments: Self-pay patients can pay using VISA, MASTERCARD, AMERICAN EXPRESS, and DISCOVER credit cards for therapy services not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Absolute Wellness Center provides licensed therapeutic counseling and behavioral health services to individuals, families, children, teens, couples, and veterans. Core offerings include individual counseling, group therapy, skills building groups, couples and family therapy, child and teen counseling, and specialized veteran mental health services, delivered in-person at the Peachtree Corners, GA office and via telehealth video conferencing.

Product overview

Absolute Wellness Nutritional and Behavioral Health Center is a comprehensive wellness organization offering a unified suite of therapeutic services rather than a modular technology platform. The core offerings include Individual Counseling as the primary one-on-one service, supplemented by Group Therapy and Skills Building Groups for peer-supported learning. The practice provides specialized services including Child Counseling, Teen Counseling, and Veteran Services targeting specific populations. Telehealth Services enable remote video-based therapy sessions. Family Therapy and Couples Counseling address relational dynamics. All services are delivered by licensed therapists using evidence-based approaches including Cognitive Behavioral Therapy (CBT), Cognitive Processing Therapy (CPT), Dialectical Behavior Therapy (DBT), and Acceptance and Commitment Therapy (ACT). The organization operates from a single location in Peachtree Corners, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one therapeutic sessions addressing personal and professional challenges including anxiety, anger management, depression, family conflicts, and couples counseling for adult individuals.
• Group Therapy Therapy sessions conducted in small groups of 6-8 individuals led by a licensed therapist, addressing self-esteem, grief, body image, and eating disorders.
• Skills Building Group Structured group sessions teaching practical life skills such as community living, rule acceptance, team building, and conflict resolution, with specific modules and topics discussed.
• Telehealth Services Face-to-face video therapy via confidential video conferencing enabling real-time appointments, equally effective as in-person therapy, available to all clients including those in rural areas.
• Child Counseling Therapeutic services for children addressing adjustment issues, behavioral changes, communication problems, relaxation techniques, and challenges related to divorce, adoption, grief, or ADHD.
• Teen Counseling Counseling services for teenagers dealing with behavioral issues, stress, depression, anxiety, peer pressure, and family conflicts, focusing on coping techniques and positive changes.
• Veteran Services Specialized mental health support for veterans and their families including CBT, CPT, and ACT therapies for PTSD, depression, anxiety, and other service-related issues.
• Family Therapy Therapeutic services addressing family relations, conflicts, and interpersonal dynamics to promote family cohesion and unity.
• Couples Counseling Counseling services for couples addressing marital issues, relationship stress, and communication challenges.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core.

• AETNAcoreChannel Partner/ Reseller/ DistributorInsurance provider accepted at Absolute Wellness Center for coverage of therapy and counseling services. Patients with AETNA insurance can use their benefits for treatment.
• HUMANAcoreChannel Partner/ Reseller/ DistributorInsurance provider accepted including HUMANA MILITARY coverage for therapy and counseling services.
• ANTHEM/BCBScoreChannel Partner/ Reseller/ DistributorInsurance provider accepted for coverage of therapy and counseling services.
• CIGNAcoreChannel Partner/ Reseller/ DistributorInsurance provider accepted for coverage of therapy and counseling services.
• AMERIGROUPcoreChannel Partner/ Reseller/ DistributorInsurance provider accepted for coverage of therapy and counseling services.
• PEACHSTATEcoreChannel Partner/ Reseller/ DistributorInsurance provider accepted for coverage of therapy and counseling services.
• CARESOURCEcoreChannel Partner/ Reseller/ DistributorInsurance provider accepted for coverage of therapy and counseling services.
• OPTUM/VACCNcoreChannel Partner/ Reseller/ DistributorInsurance provider accepted for coverage of therapy and counseling services, particularly for veteran-related care.
• TRICARE EASTcoreChannel Partner/ Reseller/ DistributorMilitary health insurance program accepted for coverage of therapy and counseling services for military personnel and families.
• MILITARY ONE SOURCEcoreChannel Partner/ Reseller/ DistributorMilitary family support program accepted for coverage of therapy and counseling services for military families.
• TRIWESTcoreChannel Partner/ Reseller/ DistributorInsurance provider accepted for coverage of therapy and counseling services, particularly for veteran-related care.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Charlie Health: Virtual intensive outpatient and outpatient mental health provider focused on teens, young adults, and families with depression, anxiety, and trauma. Overlaps with Absolute Wellness's teen/family/PTSD focus area but operates virtually at scale.
• Cerebral: Telehealth mental health provider focused on anxiety, depression, and ADHD with medication management plus counseling. Adjacent peer given overlap in therapy-for-common-conditions and telehealth delivery to similar patient profiles.
• Two Chairs: Hybrid in-person and virtual therapy practice with therapist-matching and outcomes tracking. Closely comparable to Absolute Wellness's documented therapist-matching method and evidence-based modality mix.
• Lyra Health: Employer-sponsored mental health benefits platform offering therapy and coaching via in-person and virtual care. Comparable to Absolute Wellness in modality (CBT, DBT, ACT) and insurance-billed model, but distributed through employer contracts rather than direct intake.

Others

• Grow Therapy: Therapist marketplace and practice-management platform enabling independent clinicians to accept insurance and run virtual practices. Represents the technology-enabled competitive backdrop against which a small private practice competes.

Broad incumbents

• Headspace (Ginger): Digital mental health platform combining therapy, coaching, and self-care. Overlaps with Absolute Wellness in individual therapy delivery and employer/insurance channel, but with a tech-product-led model rather than a clinic-led model.
• BetterHelp: Large-scale virtual therapy network offering individual, couples, and teen counseling via subscription. Overlaps directly with Absolute Wellness's telehealth and individual/group counseling services, but at national scale and direct-to-consumer.
• Talkspace: Public telehealth therapy platform delivering individual and couples therapy via video, with insurance and employer channel distribution. Comparable to Absolute Wellness in therapeutic modality and telehealth delivery model.

Regional players

• Open Path Collective: Network of licensed therapists offering reduced-fee sessions across the U.S. Overlaps with Absolute Wellness on therapy modality and patient demographics, but competes primarily on price/self-pay rather than insurance billing.

Direct peers

• Thriveworks: Multi-state outpatient counseling practice offering individual, couples, family, child, and teen therapy with in-person and telehealth delivery and broad insurance acceptance. Closest brick-and-mortar analog to Absolute Wellness's service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/supremeWellness
• Facebookfacebook.com/absolutewellness01

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Wellness Center