NEW TAILOR

What NEW TAILOR does

NEW TAILOR B.V. is a privately held Dutch bespoke tailoring company founded in 1997 and headquartered at Minrebroederstraat 27 in Utrecht, Netherlands. The company operates a single in-house atelier where skilled tailors produce custom jackets, including proprietary Easy Jacket and Urban Jacket designs, alongside made-to-measure shirts and accessories. For full suits, the company offers three manufacturing tiers sourced from partner workshops in India (~€1,600), Italy (~€2,400), and the in-house Utrecht atelier (~€2,800 average), with price determined by fabric selection and handwork intensity.

The core offering centers on bespoke garments built from individualized patterns per customer, covering business wear, wedding attire (tuxedos, morning coats, linen outfits), and a 2021-launched Smart Casual collection including the proprietary Urban Jacket and Easy Jacket lines. The go-to-market is direct-to-consumer and appointment-driven: customers book 90-minute consultations involving espresso service, fabric selection, measurement, and multiple fitting sessions. A parallel webshop at shop.newtailor.nl sells bestselling shirts and accessory items (including a Tobias Camman kitchen apron at €200) for non-appointment transactions.

The customer base spans Dutch business professionals, wedding customers, and smart-casual wearers, served exclusively from the Utrecht location with organic marketing across blog, Instagram, LinkedIn, YouTube, Tumblr, and email newsletter channels. Revenue is not disclosed; the company is bootstrapped with no identified funding rounds, no management team listed, and no partnerships or institutional investors documented. Manufacturing options span three geographies (India, Italy, Netherlands), but the entire sales operation runs from a single Dutch atelier.

Name

NEW TAILOR

Legal name

NEW TAILOR B.V.

Website

https://newtailor.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

NEW TAILOR is a privately held Dutch bespoke tailoring company founded in 1997, operating from a single Utrecht atelier. It serves individual Dutch men with made-to-measure suits, jackets, shirts, and wedding wear, offering three manufacturing tiers and appointment-based consultations.

Ownership category

akta.pro rank

Product category

Bespoke Tailoring Services

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

akta.pro secondary industries

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Men’s Styling & Tailoring Coordination (HSACAJAG)

Keywords

• Bespoke tailoring services
• Custom made suits
• Made-to-measure shirts
• Wedding formal wear
• Smart casual jackets

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Suits: Bespoke suits manufactured in three tiers: India (approximately €1600), Italy (approximately €2400), and in-house Utrecht atelier (average €2800). Price determined by manufacturing location, fabric choice, and handwork intensity.
2. Custom Jackets and Blazers: Custom jackets including Easy Jacket, Urban Jacket, and classic blazers made to measure in the Utrecht atelier or through partner manufacturers.
3. Custom Shirts: Custom-made shirts available both in-store and via webshop. Featured as 'the best shirts in the Netherlands' using premium fabrics from European textile houses.
4. Wedding Wear: Complete wedding attire including tuxedos, morning coats, and linen outfits. Higher service involvement with consultation and multiple fittings.
5. Accessories and Small Products: Webshop sells accessories and small items including a kitchen apron (€200, €220 with monogram) developed with Tobias Camman.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NEW TAILOR designs and manufactures bespoke tailored clothing for individual male consumers, including made-to-measure suits, custom jackets and blazers (including its proprietary Easy Jacket and Urban Jacket), bespoke shirts, and wedding/formal wear (tuxedos, morning coats, linen wedding outfits). Garments are produced either in-house at the company's Utrecht atelier by skilled kleermaaksters or through partner workshops in Italy and India, with pricing tiers reflecting manufacturing location, fabric choice, and handwork intensity. A parallel webshop sells accessories and bestselling items such as shirts.

Product overview

NEW TAILOR is a Dutch bespoke tailoring company established in 1997, operating as a single unified tailoring service rather than a platform architecture. They maintain their own atelier in Utrecht where they produce jackets, Urbans, and shirts in-house, while also sourcing suits from production partners in India and Italy. Their core product portfolio centers on bespoke suits (Maatpakken) and custom jackets (Jasjes), with dedicated collections for Business Wear and Smart Casual Wear including The Urban Jacket, Easy Jacket, and blazers. The company offers extensive custom shirt-making (Overhemden) marketed as the best in the Netherlands, and a comprehensive Wedding Wear line encompassing suits, tuxedos (Smoking), and morning coats (Jacquet). All products are made to unique patterns per customer measurement. They operate a parallel webshop for bestselling shirts and accessories, differentiating between made-to-measure atelier services and ready-to-order online products.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Tailor Store: Online custom shirt and menswear retailer offering made-to-measure garments via digital measurement — an e-commerce-native emerging player competing for the same Dutch and European customers seeking custom shirts and basics.

Direct peers

• Turnbull & Asser: Heritage British bespoke shirtmaker and tailor serving a similar premium male clientele with custom shirts, suits, and formalwear — a directly comparable craft-based bespoke brand in an adjacent market.
• Hockerty: Online made-to-measure menswear brand offering custom suits, shirts, and jackets — overlaps with NEW TAILOR's bespoke offerings but operates at scale via pure e-commerce without an atelier service.
• Cad & The Dandy: British bespoke and made-to-measure tailoring house offering custom suits, shirts, and wedding wear — comparable bespoke service model and customer demographic in an adjacent European market.
• Suitsupply: Direct-to-consumer menswear brand offering custom and ready-to-wear suits with made-to-measure options and showrooms — a direct competitor in the modern tailored menswear category serving overlapping business and wedding customers in Europe.
• Henry Poole & Co: Oldest Savile Row bespoke tailor offering custom suits and formalwear with deep heritage — a directly comparable traditional bespoke atelier competing for the same high-end formal and wedding occasion segment.
• Indochino: Made-to-measure menswear brand with showrooms and online ordering — competes with NEW TAILOR for made-to-measure suit customers, though positioned at lower price points and broader geographic reach.

Others

• Scabal: Belgian luxury fabric supplier and bespoke tailoring brand — comparable craft heritage and premium fabric sourcing approach; functions as both supplier and adjacent bespoke tailoring brand in the same ecosystem.

Broad incumbents

• The Kooples: French fashion house offering tailored menswear and wedding attire across physical retail — adjacent competitor for wedding and smart-casual tailored clothing at premium price points across European markets.
• Ermenegildo Zegna: Italian luxury menswear and textile house with made-to-measure services and premium ready-to-wear — a broader incumbent in luxury tailoring whose fabric supply and brand halo shape the category NEW TAILOR competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/NEWTAILOR-est1997
• LinkedInlinkedin.com/company/newtailor
• Instagraminstagram.com/newtailor
• Xx.com/newtailor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW TAILOR