Almana & Partners
- Company typePrivate
- Founded1959
- HeadquartersDoha, Qatar
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Almana & Partners firmographics
Firmographics- Name
- Almana & Partners
- Legal name
- Almana & Partners W.L.L
- Website
- https://almanapartners.co
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Almana & Partners industry classification
Industry- Product category
- Consumer Goods & Equipment Distribution
- NAICS
- Office Equipment Merchant Wholesalers (42342), Furniture Merchant Wholesalers (42321)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Furniture & Home Furnishings (5020), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)
- akta.pro secondary industries
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD), Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)
Keywords
Where Almana & Partners is headquartered
LocationHeadquarters
- HQ city
- Doha
- HQ country
- Qatar
- HQ region
- Middle East
Offices9 records
Markets served
Almana & Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Distribution - FMCG: Distribution of fast-moving consumer goods including food, beverages, and personal care products from international brands
- Consumer Electronics & Appliances: Distribution and sale of consumer electronics and home appliances including TVs, audio equipment, kitchen appliances, air conditioners from brands like Philips, Siemens, Frigidaire, Beko
- Office Equipment & Business Solutions: Distribution of printing equipment, IT products, and business solutions including Konica Minolta, HP, Apple products, and software licensing
- Office Furniture & Furnishing: Sale and installation of office furniture, flooring, shelving and storage solutions with project management services
- Warehousing & Distribution Services: In-house logistics, clearing, transportation, warehousing, distribution and installation services for products
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Almana & Partners product offering
Product offeringCore offering
Almana & Partners is a multi-brand distributor operating across five divisions: FMCG, Consumer Electronics & Home Appliances, Office Equipment & Business Solutions (OEBS), Office Furniture & Furnishing, and Warehousing & Distribution. The company distributes international brands to retail consumers via company-owned showrooms and wholesale channels, and to corporate clients via direct B2B sales, supported by in-house warehousing (16,000 sqm), a 50-vehicle delivery fleet, and accredited service centres.
Product overview
Almana & Partners W.L.L is a Qatari distribution company established in 1959 that operates as a multi-brand distributor across five distinct divisions: Fast-moving consumer goods (FMCG), Consumer Electronics & Home Appliances, Office Equipment & Business Solutions (OEBS), Office Furniture & Furnishing Solutions, and Warehousing & Distribution. The company distributes international brands including Philips, Siemens, Frigidaire, Beko, Fisher & Paykel, Konica Minolta, HP, Dell, Apple, Microsoft, and various office furniture manufacturers. OEBS division also provides business software solutions through Microsoft Dynamics platforms (NAV and AX for ERP, CRM for customer relationship management) with industry-specific add-on solutions. The company operates its own in-house distribution, warehousing, and service centers to ensure product lifecycle support.
Differentiator
Problem solved
Functional benefit
Brands
- OEBS: Office Equipment & Business Solutions division - the appointed distributor of leading international brands of printing equipment and software solutions.
- A&P Distribution
Products and services
- Fast-Moving Consumer Goods (FMCG) Distribution Distribution of fast-moving consumer goods from international brands including Unilever and FrieslandCampina (food, beverages, personal care) to retail outlets, hypermarkets, grocery stores, convenience stores, and standalone outlets across Qatar.
- Consumer Electronics & Home Appliances Distribution Distribution of branded consumer electronics and home appliances (audiovisual equipment, kitchen appliances, freestanding and built-in major appliances, air conditioners, personal care, garment care, and floor care) from brands including Philips, Siemens, Frigidaire, Beko, Fisher & Paykel, Smalvic, Zamil, and BEST to retail and corporate customers in Qatar.
- Office Equipment & Business Solutions (OEBS) Distribution of printing equipment (Konica Minolta, Oce/Canon, HP), IT hardware (HP, Dell, Apple, ViewSonic), software licensing (Microsoft, Adobe, Citrix, F-Secure, ESET, Kaspersky, Blancco), and business software solutions including Microsoft Dynamics NAV and AX ERP and Microsoft Dynamics CRM, serving corporate clients in Qatar.
- Office Furniture & Furnishing Solutions Sale, installation, and project management of office furniture, office partitions, shelving and storage solutions, flooring solutions, healthcare solutions, and education solutions from international brands including Global, DVO, Fursys, Okamura, Emmegi, Burotime, Frezza, Benithem, Sokoa, Uchida, Rosss, EGE, and Roya.
- Warehousing & Distribution Services In-house logistics services including clearing, transportation, warehousing (16,000 sqm with dry, ambient, and frozen storage), distribution, and installation services through a fleet of 50 delivery vehicles supporting frozen, chiller, and dry transportation requirements.
- After-Sales Service & Support After-sales support and maintenance services including an accredited Apple service and repair centre with manufacturer-trained technicians, technical support for office equipment, and electronics/appliances service centres for consumer and B2B customers in Qatar.
Companies that use Almana & Partners
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles7 records
Almana & Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Almana & Partners partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- PhilipscoreDistribution partnership for consumer electronics including audiovisual equipment, kitchen appliances, personal care, garment care, and floor care products
- SiemenscoreDistribution of Siemens home appliances including major appliances freestanding and built-in, kitchen appliances, air conditioners, floor care and garment care products
- FrigidairecoreDistribution of Frigidaire major appliances including refrigerators, freezers, dishwashers, laundry equipment, cookers, and microwaves
- BekocoreDistribution of Beko home appliances including freestanding major appliances, cooking products, dishwashers, laundry, and kitchen appliances
- Fisher & PaykelcoreDistribution of Fisher & Paykel premium home appliances including built-in and freestanding major appliances
- Konica MinoltacoreAppointed distributor of Konica Minolta printing equipment and business solutions. Awarded Best Middle East Distributor 2014
- HPcoreDistribution of HP printing equipment, IT products, and solutions
- ApplecoreDistribution of Apple products and authorized service provider. Accredited Apple service and repair center
- MicrosoftcoreDistribution of Microsoft products including software licensing, Microsoft Dynamics NAV and AX ERP solutions, and cloud services
- AdobecoreAdobe Creative Cloud for teams licensing and distribution
- Oce (Canon)coreDistribution of Oce (Canon) printing equipment and solutions
- CitrixminorCitrix XenApp application virtualization solutions distribution
- F-SecureminorF-Secure endpoint security and protection solutions for business
- ESETminorESET enterprise security solutions including Secure Enterprise and Secure Business
- Kaspersky LabminorKaspersky IT security solutions and threat protection
- BlanccominorBlancco data erasure and secure IT asset disposition solutions
- Global (Office Furniture)coreDistribution of Global office furniture, partitions, and healthcare solutions
- DVOcoreDistribution of DVO office furniture and storage solutions
- FursyscoreDistribution of Fursys office furniture, partitions, and education solutions
- OkamuracoreDistribution of Okamura office furniture including chairs and workstations
- EmmegiminorDistribution of Emmegi office furniture products
- BurotimeminorDistribution of Burotime office furniture
- FrezzacoreDistribution of Frezza office furniture, partitions, and furnishing solutions
- Zamil Air ConditionerscoreDistribution of Zamil air conditioning products including room AC units
- UnilevercoreDistribution of Unilever fast-moving consumer goods products
- FrieslandCampinacoreDistribution of FrieslandCampina dairy and consumer goods products
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Almana & Partners competitors and assessment
Company assessmentBroad incumbents
- Landmark Group: UAE-based multi-brand retail group operating Home Centre, Babyshop, and other concepts across MENA — comparable in multi-brand retailing of home, furniture, and consumer goods with regional showrooms.
- Al Futtaim Group: Major UAE-based conglomerate operating multi-brand retail, automotive, and distribution businesses across MENA, including electronics, furniture, and FMCG — comparable in multi-line distribution model and international brand partnerships, though much larger and more diversified geographically.
- Lulu Group International: UAE-headquartered hypermarket and retail group with extensive GCC operations carrying electronics, FMCG, and household goods — comparable in FMCG and consumer electronics distribution footprint across the region.
Direct peers
- Jarir Marketing: Saudi-headquartered multi-category retailer selling consumer electronics, office supplies, and IT products across the GCC — analogous mix of branded electronics distribution combined with office/IT product retail.
- Redington: India and emerging-markets IT and consumer electronics distributor with significant MENA presence — comparable B2B distribution model for brands like HP, Dell, Microsoft, and Apple across enterprise and retail channels.
- Emax: MENA-focused consumer electronics and home appliance retailer operating in UAE, Saudi Arabia, Qatar, and other GCC markets — competes head-to-head with Almana in Qatar for premium electronics brands.
- Axiom Telecom: UAE-based authorized Apple reseller and premium consumer electronics retailer across the GCC — closely mirrors Almana's Apple authorized service and distribution franchise in the region.
- Sharaf DG: Leading MENA consumer electronics and home appliance retailer with showrooms across the GCC — directly comparable to Almana's consumer electronics division in product mix, principal relationships, and showroom-led GTM.
- Mannai Corporation: Qatari diversified trading and distribution group operating in electronics, IT, home appliances and office solutions — the closest direct competitor to Almana & Partners within the Qatar market across overlapping verticals and principals.
Regional players
- Al Muftah Group: Qatari conglomerate with trading, distribution, and services businesses including electronics and home appliances — directly comparable regional player operating in the same Doha market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Almana & Partners social profiles
Digital presenceAlmana & Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Almana & Partners leadership team
Management profileNumber of profiles
Almana & Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Almana & Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Almana & Partners
What does Almana & Partners do?
Almana & Partners is a multi-brand distributor operating across five divisions: FMCG, Consumer Electronics & Home Appliances, Office Equipment & Business Solutions (OEBS), Office Furniture & Furnishing, and Warehousing & Distribution. The company distributes international brands to retail consumers via company-owned showrooms and wholesale channels, and to corporate clients via direct B2B sales, supported by in-house warehousing (16,000 sqm), a 50-vehicle delivery fleet, and accredited service centres.
Is Almana & Partners a public or private company?
Almana & Partners is a private company. It is classified as family owned and is currently operating.
When was Almana & Partners founded?
Almana & Partners was founded in 1959. It employs 501 to 1,000 people.
Where is Almana & Partners based?
Almana & Partners is headquartered in Doha, Qatar, in the Middle East region.
How does Almana & Partners make money?
Five revenue lines are on record. Product Distribution - FMCG is the primary driver. The others are consumer Electronics & Appliances, office Equipment & Business Solutions, office Furniture & Furnishing and warehousing & Distribution Services.
Who are Almana & Partners's main competitors?
Broad incumbents on record are Landmark Group, Al Futtaim Group and Lulu Group International. Direct peers are Jarir Marketing, Redington, Emax, Axiom Telecom, Sharaf DG and Mannai Corporation. Al Muftah Group is listed as a regional player.
Does Almana & Partners have an API?
No public API is recorded for Almana & Partners.
What industry is Almana & Partners in?
Almana & Partners's product category is Consumer Goods & Equipment Distribution. Its primary akta.pro industry code is CRAEAEAF, Business Technology & Electronics Wholesale Clubs (B2B), with a secondary code of CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its NAICS code is 42342 and its SIC code is 5040.