Almana & Partners

Name

Almana & Partners

Legal name

Almana & Partners W.L.L

Website

https://almanapartners.co

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Consumer Goods & Equipment Distribution

NAICS

Office Equipment Merchant Wholesalers (42342), Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Furniture & Home Furnishings (5020), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)

akta.pro secondary industries

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD), Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

Keywords

• Consumer goods distribution
• Electronics appliances distribution
• Office equipment solutions
• Office furniture supply
• Warehousing logistics services

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Distribution - FMCG: Distribution of fast-moving consumer goods including food, beverages, and personal care products from international brands
2. Consumer Electronics & Appliances: Distribution and sale of consumer electronics and home appliances including TVs, audio equipment, kitchen appliances, air conditioners from brands like Philips, Siemens, Frigidaire, Beko
3. Office Equipment & Business Solutions: Distribution of printing equipment, IT products, and business solutions including Konica Minolta, HP, Apple products, and software licensing
4. Office Furniture & Furnishing: Sale and installation of office furniture, flooring, shelving and storage solutions with project management services
5. Warehousing & Distribution Services: In-house logistics, clearing, transportation, warehousing, distribution and installation services for products

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Almana & Partners is a multi-brand distributor operating across five divisions: FMCG, Consumer Electronics & Home Appliances, Office Equipment & Business Solutions (OEBS), Office Furniture & Furnishing, and Warehousing & Distribution. The company distributes international brands to retail consumers via company-owned showrooms and wholesale channels, and to corporate clients via direct B2B sales, supported by in-house warehousing (16,000 sqm), a 50-vehicle delivery fleet, and accredited service centres.

Product overview

Almana & Partners W.L.L is a Qatari distribution company established in 1959 that operates as a multi-brand distributor across five distinct divisions: Fast-moving consumer goods (FMCG), Consumer Electronics & Home Appliances, Office Equipment & Business Solutions (OEBS), Office Furniture & Furnishing Solutions, and Warehousing & Distribution. The company distributes international brands including Philips, Siemens, Frigidaire, Beko, Fisher & Paykel, Konica Minolta, HP, Dell, Apple, Microsoft, and various office furniture manufacturers. OEBS division also provides business software solutions through Microsoft Dynamics platforms (NAV and AX for ERP, CRM for customer relationship management) with industry-specific add-on solutions. The company operates its own in-house distribution, warehousing, and service centers to ensure product lifecycle support.

Differentiator

Problem solved

Functional benefit

Brands

• OEBS: Office Equipment & Business Solutions division - the appointed distributor of leading international brands of printing equipment and software solutions.
• A&P Distribution

Products and services

• Fast-Moving Consumer Goods (FMCG) Distribution Distribution of fast-moving consumer goods from international brands including Unilever and FrieslandCampina (food, beverages, personal care) to retail outlets, hypermarkets, grocery stores, convenience stores, and standalone outlets across Qatar.
• Consumer Electronics & Home Appliances Distribution Distribution of branded consumer electronics and home appliances (audiovisual equipment, kitchen appliances, freestanding and built-in major appliances, air conditioners, personal care, garment care, and floor care) from brands including Philips, Siemens, Frigidaire, Beko, Fisher & Paykel, Smalvic, Zamil, and BEST to retail and corporate customers in Qatar.
• Office Equipment & Business Solutions (OEBS) Distribution of printing equipment (Konica Minolta, Oce/Canon, HP), IT hardware (HP, Dell, Apple, ViewSonic), software licensing (Microsoft, Adobe, Citrix, F-Secure, ESET, Kaspersky, Blancco), and business software solutions including Microsoft Dynamics NAV and AX ERP and Microsoft Dynamics CRM, serving corporate clients in Qatar.
• Office Furniture & Furnishing Solutions Sale, installation, and project management of office furniture, office partitions, shelving and storage solutions, flooring solutions, healthcare solutions, and education solutions from international brands including Global, DVO, Fursys, Okamura, Emmegi, Burotime, Frezza, Benithem, Sokoa, Uchida, Rosss, EGE, and Roya.
• Warehousing & Distribution Services In-house logistics services including clearing, transportation, warehousing (16,000 sqm with dry, ambient, and frozen storage), distribution, and installation services through a fleet of 50 delivery vehicles supporting frozen, chiller, and dry transportation requirements.
• After-Sales Service & Support After-sales support and maintenance services including an accredited Apple service and repair centre with manufacturer-trained technicians, technical support for office equipment, and electronics/appliances service centres for consumer and B2B customers in Qatar.

Named customers17 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• PhilipscoreChannel Partner/ Reseller/ DistributorDistribution partnership for consumer electronics including audiovisual equipment, kitchen appliances, personal care, garment care, and floor care products
• SiemenscoreChannel Partner/ Reseller/ DistributorDistribution of Siemens home appliances including major appliances freestanding and built-in, kitchen appliances, air conditioners, floor care and garment care products
• FrigidairecoreChannel Partner/ Reseller/ DistributorDistribution of Frigidaire major appliances including refrigerators, freezers, dishwashers, laundry equipment, cookers, and microwaves
• BekocoreChannel Partner/ Reseller/ DistributorDistribution of Beko home appliances including freestanding major appliances, cooking products, dishwashers, laundry, and kitchen appliances
• Fisher & PaykelcoreChannel Partner/ Reseller/ DistributorDistribution of Fisher & Paykel premium home appliances including built-in and freestanding major appliances
• Konica MinoltacoreChannel Partner/ Reseller/ DistributorAppointed distributor of Konica Minolta printing equipment and business solutions. Awarded Best Middle East Distributor 2014
• HPcoreChannel Partner/ Reseller/ DistributorDistribution of HP printing equipment, IT products, and solutions
• ApplecoreChannel Partner/ Reseller/ DistributorDistribution of Apple products and authorized service provider. Accredited Apple service and repair center
• MicrosoftcoreChannel Partner/ Reseller/ DistributorDistribution of Microsoft products including software licensing, Microsoft Dynamics NAV and AX ERP solutions, and cloud services
• AdobecoreChannel Partner/ Reseller/ DistributorAdobe Creative Cloud for teams licensing and distribution
• Oce (Canon)coreChannel Partner/ Reseller/ DistributorDistribution of Oce (Canon) printing equipment and solutions
• CitrixminorChannel Partner/ Reseller/ DistributorCitrix XenApp application virtualization solutions distribution
• F-SecureminorChannel Partner/ Reseller/ DistributorF-Secure endpoint security and protection solutions for business
• ESETminorChannel Partner/ Reseller/ DistributorESET enterprise security solutions including Secure Enterprise and Secure Business
• Kaspersky LabminorChannel Partner/ Reseller/ DistributorKaspersky IT security solutions and threat protection
• BlanccominorChannel Partner/ Reseller/ DistributorBlancco data erasure and secure IT asset disposition solutions
• Global (Office Furniture)coreChannel Partner/ Reseller/ DistributorDistribution of Global office furniture, partitions, and healthcare solutions
• DVOcoreChannel Partner/ Reseller/ DistributorDistribution of DVO office furniture and storage solutions
• FursyscoreChannel Partner/ Reseller/ DistributorDistribution of Fursys office furniture, partitions, and education solutions
• OkamuracoreChannel Partner/ Reseller/ DistributorDistribution of Okamura office furniture including chairs and workstations
• EmmegiminorChannel Partner/ Reseller/ DistributorDistribution of Emmegi office furniture products
• BurotimeminorChannel Partner/ Reseller/ DistributorDistribution of Burotime office furniture
• FrezzacoreChannel Partner/ Reseller/ DistributorDistribution of Frezza office furniture, partitions, and furnishing solutions
• Zamil Air ConditionerscoreChannel Partner/ Reseller/ DistributorDistribution of Zamil air conditioning products including room AC units
• UnilevercoreChannel Partner/ Reseller/ DistributorDistribution of Unilever fast-moving consumer goods products
• FrieslandCampinacoreChannel Partner/ Reseller/ DistributorDistribution of FrieslandCampina dairy and consumer goods products

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Landmark Group: UAE-based multi-brand retail group operating Home Centre, Babyshop, and other concepts across MENA — comparable in multi-brand retailing of home, furniture, and consumer goods with regional showrooms.
• Al Futtaim Group: Major UAE-based conglomerate operating multi-brand retail, automotive, and distribution businesses across MENA, including electronics, furniture, and FMCG — comparable in multi-line distribution model and international brand partnerships, though much larger and more diversified geographically.
• Lulu Group International: UAE-headquartered hypermarket and retail group with extensive GCC operations carrying electronics, FMCG, and household goods — comparable in FMCG and consumer electronics distribution footprint across the region.

Direct peers

• Jarir Marketing: Saudi-headquartered multi-category retailer selling consumer electronics, office supplies, and IT products across the GCC — analogous mix of branded electronics distribution combined with office/IT product retail.
• Redington: India and emerging-markets IT and consumer electronics distributor with significant MENA presence — comparable B2B distribution model for brands like HP, Dell, Microsoft, and Apple across enterprise and retail channels.
• Emax: MENA-focused consumer electronics and home appliance retailer operating in UAE, Saudi Arabia, Qatar, and other GCC markets — competes head-to-head with Almana in Qatar for premium electronics brands.
• Axiom Telecom: UAE-based authorized Apple reseller and premium consumer electronics retailer across the GCC — closely mirrors Almana's Apple authorized service and distribution franchise in the region.
• Sharaf DG: Leading MENA consumer electronics and home appliance retailer with showrooms across the GCC — directly comparable to Almana's consumer electronics division in product mix, principal relationships, and showroom-led GTM.
• Mannai Corporation: Qatari diversified trading and distribution group operating in electronics, IT, home appliances and office solutions — the closest direct competitor to Almana & Partners within the Qatar market across overlapping verticals and principals.

Regional players

• Al Muftah Group: Qatari conglomerate with trading, distribution, and services businesses including electronics and home appliances — directly comparable regional player operating in the same Doha market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/almanapartnerho

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almana & Partners