Data Factory
Data Factory (:data factory GmbH) is a German digital agency founded in 1999 and headquartered in Neuburg/Donau, providing Pimcore-based web design, CMS, PIM, web-to-print and app development services to municipalities (Rathaus.io), churches (pfarreien.de/Kirchbaukasten) and regional businesses in Bavaria.
- Company typePrivate
- Founded1999
- HeadquartersNeuburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Data Factory does
:data factory GmbH, operating as Data Factory, is a privately held German digital agency founded in 1999 in Neuburg an der Donau and reorganized as a GmbH in December 2006. The company operates a single headquarters out of the historic "Weisse Villa" building in Neuburg and serves customers across three primary verticals: municipalities and counties (via the Rathaus.io sub-brand), Catholic and Protestant parishes and dioceses (via the Kirchbaukasten / pfarreien.de sub-brand), and regional businesses in Bavaria spanning manufacturing, construction, hospitality and retail. A dedicated regional portal brand (Neuburg.com / Region Ingolstadt) extends its footprint into city marketing and local marketplace services.
The technical core is a modular, Pimcore-based CMS platform featuring drag-and-drop content management, integrated Product Information Management (PIM), Web-to-Print generation of print-ready PDFs from web content, and a shared data pool that publishes simultaneously to websites and native mobile apps (Android, iOS, PWA) without duplicate data entry. The platform includes 15+ proprietary CMS modules (News, Kalender, Galerie, Produkt, Person, Banner System, Formular Generator, Multisite, Podcast, Glossar and others) and connects to over 50 third-party services spanning ERP (Eulanda), construction data formats (BMEcat, GAEB, Ausschreiben.de), church management (Intentio, Kiribati, Liturgie-Server), analytics (Matomo, XOVI), booking (DIRS21, pretix, Microsoft Booking), logistics (DHL, GLS) and government authority data (Behördenwegweiser). Notable specialized features include the Kirchbaukasten "church building block system" with sacrament, mass and liturgical integrations, and Rathaus.io modules for municipal citizen services and authority guide integration.
The revenue model combines project-based professional services (custom web design, CMS implementation, app development, internet marketing, consulting) with recurring subscription revenue from domain/hosting, eco-friendly renewable-energy hosting, PIM and web-to-print services. The go-to-market is direct and consultative: sales-led engagement targeting municipalities, churches and regional businesses with no-cost initial consultations via phone, email, contact form and video conference, with a geographic concentration in the Neuburg/Ingolstadt region of Bavaria. The company has no disclosed external funding, no subsidiaries and no public listing; it operates as an independent founder-led GmbH with active hiring across development and design roles and an apprenticeship program.
Data Factory firmographics
Firmographics- Name
- Data Factory
- Legal name
- :data factory GmbH
- Website
- https://data-factory.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Data Factory (:data factory GmbH) is a German digital agency founded in 1999 and headquartered in Neuburg/Donau, providing Pimcore-based web design, CMS, PIM, web-to-print and app development services to municipalities (Rathaus.io), churches (pfarreien.de/Kirchbaukasten) and regional businesses in Bavaria.
- Ownership category
- akta.pro rank
Data Factory industry classification
Industry- Product category
- Web Development & CMS Platform
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
- akta.pro secondary industries
- MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)
Keywords
Where Data Factory is headquartered
LocationHeadquarters
- HQ city
- Neuburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Data Factory business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Web Design & CMS Development: Custom website development, CMS implementation and web design services for municipalities, churches and businesses
- Internet Marketing Services: Online marketing strategy, SEO optimization, social media management and GEO (Generative Engine Optimization) services
- Domain & Hosting Services: Domain portfolio management, global brand protection, hosting services and eco-friendly hosting powered by 100% renewable energy
- PIM and Web-to-Print: Product information management system and web-to-print solutions for creating print materials from digital content
- App Development: Mobile app development for Android, iOS and PWA using shared data pool with website
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Data Factory product offering
Product offeringCore offering
Data Factory is a digital agency providing custom web design and a modular Pimcore-based CMS platform with integrated PIM, Web-to-Print, and mobile app development capabilities. It delivers specialized vertical solutions for municipalities (Rathaus.io), churches (Kirchbaukasten/pfarreien.de), and regional businesses, alongside consulting, internet marketing, domain and hosting services.
Product overview
Data Factory operates as a digital agency offering a modular CMS platform built on Pimcore. The core product portfolio consists of Webdesign & CMS for custom website creation, PIM (Product Information Management) for product data handling, Web-to-Print for print production from web content, and App-Entwicklung for mobile applications. These are supplemented by specialized industry solutions: Kirchbaukasten (pfarreien.de) for church websites, Rathaus.io for municipal governments, and regional city portals. The platform includes over 15 CMS modules (News, Videos, Kalender, Galerie, Produkt, Zimmer, Person, Banner System, Formular Generator, Glossar, PDF-Blätterkatalog, Adressliste mit Karte, Podcast, Multisite) plus cloud solutions (Pimcore, Matomo, XOVI, Microsoft 365, Consent Manager, Händlerbund, pretix). A shared data pool architecture enables single-entry publishing across websites and apps. The company also offers strategic services including consulting, internet marketing, domain/hosting, and B2B lead generation, with integrations spanning analytics, email marketing, video platforms, booking systems, ERP connectors, and logistics services.
Differentiator
Problem solved
Functional benefit
Products and services
- Webdesign & CMS Custom web design and modular Pimcore-based CMS that enables independent content management without technical expertise. Targets municipalities, churches, and regional businesses needing unique online presences.
- PIM (Produktinformationsmanagement / Product Information Management) Product information management system for managing extensive product data, specifications, and digital assets. Supports multilingual content via Weblate and integrates asset management with drag-and-drop uploads. Built for manufacturers and businesses with large product catalogs.
- Web-to-Print Generates print-ready PDFs (flyers, posters, catalogs, product data sheets) directly from website content using customizable templates, eliminating duplicate data entry. Used by businesses producing both digital and printed materials.
- App-Entwicklung (Android, iOS, PWA) Mobile app development for Android, iOS, and Progressive Web Apps sharing the same data pool as the website, with single-entry publishing and push notifications. Used by municipalities and regional portals for citizen-facing mobile experiences.
- Domain & Hosting Domain portfolio management, global brand protection, and eco-friendly hosting powered by 100% renewable energy. Targeted at SMBs and organizations seeking sustainable web infrastructure.
- Rathaus.io (Municipal CMS) Specialized municipal CMS for cities, communities, and counties featuring citizen services, authority guide integration with BayernPortal, municipal booking calendar, digital town hall, event calendars, and digital administration. Used by German municipal governments.
- Kirchbaukasten / pfarreien.de (Church Website System) Specialized church website building kit with liturgical calendars, sacraments, event management, prayer directories, and integrations with Intentio (mass management), Liturgie-Server (daily liturgy), Kiribati (events), and digital sacrament management. Used by Catholic and Protestant parishes and dioceses.
- Regional- und Stadtportale (Regional and City Portals) Regional portals offering business directories, event calendars, offer management, delivery service listings, online voucher systems, and job postings. Used by regional marketing organizations and city governments.
- Internetmarketing Online marketing services including social media management, SEO optimization, GEO (Generative Engine Optimization), and campaign strategies to help businesses reach customers. Targeted at regional businesses.
- Beratung und Betreuung (Consulting and Support) Strategic consulting and ongoing support for online presence, including analysis of optimal presentation methods, networking strategies, and online marketing approaches. Offered to all client segments.
- B2B-Leadgewinnung (B2B Lead Generation) B2B lead generation services helping businesses acquire qualified leads through digital marketing strategies. Targeted at SMBs and mid-market companies.
- Drohnenflug für Kommunen (Drone Photography for Municipalities) Drone photography and video service for municipalities, including permit handling, insurance, and professional editing for banner and marketing materials. Used by municipal clients as part of their city marketing.
Quantifiable outcome
- Municipalities achieve digital transformation with citizen services, booking systems and administrative integrations
- +2 more outcomes
Companies that use Data Factory
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Data Factory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration50 records
Feature8 records
Data Factory partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and supporting.
- PimcorecorePrimary CMS platform partner. Pimcore serves as the foundation for Data Factory's modular CMS, PIM, and app development platform. Enables shared data pool between web and mobile applications.
- CleverpushsupportingPush notification service integration for websites and apps, enabling direct communication with users on their lock screen.
- Brevo (formerly Sendinblue)supportingNewsletter integration service for email marketing with GDPR compliance, drag-and-drop editor, personalization, A/B testing, and detailed analytics.
- MatomosupportingPrivacy-compliant web analytics integration as alternative to Google Analytics, providing detailed visitor tracking with data sovereignty.
- Microsoft 365supportingIntegration with Microsoft productivity suite including Microsoft Booking for appointment scheduling.
- Consent ManagersupportingCookie consent management solution for GDPR-compliant websites.
- DIRS21supportingHotel booking system integration for direct bookings on hospitality websites.
- pretixsupportingTicketing platform integration for event and ticket sales on websites.
- EulandasupportingERP software integration for importing product data directly from business management systems to websites.
- BMEcat / GAEB-FormatsupportingProduct data exchange formats for construction industry, enabling automated product data transfer to tender portals (Ausschreiben.de) and GAEB-compatible data export.
- WeblatesupportingTranslation and internationalization platform integration for multilingual websites.
- IntentiosupportingChurch management system for managing and publishing mass schedules and liturgical content on church websites.
- KiribatisupportingEvent management system integration for church event administration and website display.
- Liturgie-Server (Schott)supportingDaily liturgy integration providing connection to the daily liturgical readings and texts on church websites.
- FeratelsupportingPanorama, live video, and ticketing platform integration for tourism and event venues.
- Eye-AblesupportingAccessibility solution for ensuring web accessibility compliance per BFSG (Barrierefreiheitsstärkungsgesetz).
- YouTube / Vimeo / DailymotionsupportingVideo platform integrations with privacy-compliant embedding options for displaying video content.
- DHL / GLSsupportingShipment tracking integrations for displaying package delivery status on e-commerce websites.
- BayernPortal / BehördenwegweisersupportingGovernment authority guide integration for municipal websites, automatically importing administrative structure and service descriptions.
- HändlerbundsupportingMerchant association partner providing legal compliance resources for e-commerce operations.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Data Factory competitors and assessment
Company assessmentBroad incumbents
- mgm technology partners: Large German IT services firm specializing in enterprise MDM, data governance, and custom application development. Overlaps with Data Factory's MDM/PIM focus but serves much larger enterprise and government clients.
- Pimcore GmbH: Vendor of the Pimcore MDM/CMS/PIM platform that underpins Data Factory's entire product portfolio. They operate the broader ecosystem of partners and offer direct enterprise MDM/PIM implementations, partially competing with Data Factory's service layer.
Direct peers
- //SEIBERT MEDIA: German Atlassian-focused digital agency offering web development, intranet solutions, and CMS implementations. Comparable as a German agency serving enterprise and public-sector clients with similar project-based and subscription revenue models.
- Blackbit GmbH: German digital agency and long-standing Pimcore partner specializing in e-commerce, PIM, and CMS solutions. Comparable in technology stack (Pimcore-centric) and target market of German SMBs and regional enterprises.
- Siteways GmbH: German web agency offering CMS, web design, and digital marketing services to mid-market and public-sector clients. Comparable in service mix and regional agency positioning.
- TWT Digital Group: Mid-sized German digital agency providing web design, CMS, marketing, and digital strategy. Comparable in agency model, services portfolio, and SMB/mid-market focus, though with broader geographic reach.
- Kernweite GmbH: German digital agency specializing in CMS and web platforms for public-sector and enterprise clients, with Pimcore partnership. Directly comparable in target customer (municipalities, mid-market) and technology stack overlap with Data Factory.
- diva-e Digital Value Enterprise: German digital agency and Pimcore Gold Partner offering CMS, e-commerce, PIM, and digital transformation services to enterprise and mid-market clients. Closest comparable peer in terms of Pimcore-centric delivery and PIM/MDM service offerings.
- Auctores GmbH: German web agency specializing in CMS, intranet, and web platform development for enterprise and public-sector clients. Comparable in agency model, professional services revenue, and German enterprise focus.
Regional players
- LOBO Marketing & Design: Bavarian-based digital agency offering web design, hosting, and online marketing. Comparable as a regional Southern German competitor with overlapping municipal/SMB target customers, though smaller in PIM and app development scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Data Factory social profiles
Digital presenceData Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Factory leadership team
Management profileNumber of profiles
Data Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Factory
What does Data Factory do?
Data Factory is a digital agency providing custom web design and a modular Pimcore-based CMS platform with integrated PIM, Web-to-Print, and mobile app development capabilities. It delivers specialized vertical solutions for municipalities (Rathaus.io), churches (Kirchbaukasten/pfarreien.de), and regional businesses, alongside consulting, internet marketing, domain and hosting services.
Is Data Factory a public or private company?
Data Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data Factory founded?
Data Factory was founded in 1999. It employs 1 to 10 people.
Where is Data Factory based?
Data Factory is headquartered in Neuburg, Germany, in the Europe region.
How does Data Factory make money?
Five revenue lines are on record. Web Design & CMS Development is the primary driver. The others are internet Marketing Services, domain & Hosting Services, PIM and Web-to-Print and app Development.
Who are Data Factory's main competitors?
Broad incumbents on record are mgm technology partners and Pimcore GmbH. Direct peers are //SEIBERT MEDIA, Blackbit GmbH, Siteways GmbH, TWT Digital Group, Kernweite GmbH, diva-e Digital Value Enterprise and Auctores GmbH. LOBO Marketing & Design is listed as a regional player.
Does Data Factory have an API?
No public API is recorded for Data Factory.
What industry is Data Factory in?
Data Factory's product category is Web Development & CMS Platform. Its primary akta.pro industry code is BPAEAGAJ, Enterprise Application Data Migration & Master Data Management Services, with a secondary code of HDAEADAA, MDM Platforms (Customer/Product/Supplier/Location). Its SIC code is 7370.