What Undsgn does

Undsgn is an Italian sole proprietorship (Undsgn di David Salvatori) registered in Ancona that has operated since 2010, building digital design tools and ecosystems for website creators. Its flagship product is Uncode, a premium WordPress theme built on WPBakery Page Builder with a proprietary Uncode Core plugin, offering frontend and backend visual editing, GSAP-powered animations, ACF integration, native WooCommerce support, and a unique navigation architecture (Menu Composite System, Megamenu with Content Blocks, Menu Block). Uncode ships with 100+ importable demo layouts, 900+ wireframe section templates, 80+ Page Builder modules, and bundled premium plugins (Slider Revolution, LayerSlider), with WCAG 2.2 accessibility and WPML multilingual certification.

The business model is product-led and self-serve: customers discover Uncode primarily through the Envato Market (ThemeForest) marketplace and purchase either there or directly at undsgn.com (billed via Freemius as Merchant of Record). Revenue comes from tiered one-time licenses (personal, developer, studio) plus annual support and update subscriptions, with lifetime purchases including three years of support. The company serves a horizontal, long-tail base of digital agencies, freelance designers, photographers, e-commerce SMBs, and small-to-medium businesses in markets including the Netherlands, Italy, Australia, the United States, the UK, and Germany, with 142,000+ creators served and 135,000+ cumulative Uncode sales.

Undsgn reaches customers through content marketing, an active Facebook Group community, a Help Center with documentation and video tutorials, a customer showcase, and marketplace discovery. The firm has no external investors, no parent company, and operates as a one-to-ten-person founder-led business with continuous product releases — most recently Uncode 2.10 (Nov 2025), 2.11 (Jan 2026), and 2.12 (May 2026) — each adding substantial new features and design demos.

Name

Undsgn

Legal name

Undsgn di David Salvatori

Website

https://undsgn.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Undsgn is an Italian founder-led sole proprietorship that develops Uncode, a premium WordPress theme with a drag-and-drop visual builder, 100+ demos, 900+ wireframes, and bundled plugins, sold globally to agencies, freelancers, and SMBs via Envato and direct channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Sweden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. WordPress Theme Licenses: One-time license purchases for Uncode WordPress theme. License tiers based on number of websites (personal site, developer, studio). Includes support and updates during active subscription period. After license expiry, users retain use of installed version but lose access to updates and support.
2. Support and Updates Subscription: Annual subscription for continued support and updates. For lifetime purchases, 3 years of support included; can be extended. Envato purchases include 6 months of support.
3. Direct Sales via Freemius: Direct purchases processed through Freemius as Merchant of Record, allowing the company to capture full margin minus payment processing fees.
4. Marketplace Sales (Envato): Sales through Envato Market (ThemeForest) subject to Envato's revenue share model. Provides marketplace discovery but at lower margin.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Undsgn develops and sells Uncode, a premium WordPress theme that enables non-technical users to build professional, responsive websites through a drag-and-drop Visual Builder. The product includes 100+ pre-built demo layouts, 900+ wireframe section templates, WooCommerce integration for e-commerce, and proprietary navigation systems (Megamenu with Content Blocks, Menu Composite System). The theme is sold via tiered one-time licenses (personal, developer, studio) with annual support and updates subscriptions.

Product overview

Undsgn is a digital products company that creates creative systems and design tools for website creators. The primary product is Uncode, a premium WordPress theme with an integrated visual Page Builder, alongside the Wireframes Plugin for section templates. Both include bundled premium plugins (Slider Revolution, LayerSlider). The product ecosystem also includes Content Block for reusable layouts and the Privacy Plugin for GDPR compliance, supported by a dedicated Help Center. Uncode emphasizes design flexibility, WooCommerce eCommerce capabilities, multilingual support via WPML, and WCAG 2.2 accessibility compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Uncode: Creative Multiuse & WooCommerce WordPress Theme - a popular WordPress website builder with drag-and-drop interface, 100+ pre-built demos, 900+ wireframes, and advanced features for building professional websites without coding.

Products and services

• Uncode WordPress Theme A premium WordPress theme for creative professionals, digital agencies, and SMBs. Features a drag-and-drop Visual Builder (frontend and backend), 100+ pre-built demo layouts, 900+ wireframe section templates, WooCommerce integration, and WCAG 2.2 accessibility compliance. Sold via tiered one-time licenses (personal, developer, studio) with annual support and updates subscriptions.
• Wireframes Plugin A library of 900+ pre-designed section templates that can be imported and combined within Uncode to build professional-grade pages quickly. Targeted at non-technical users and agencies seeking rapid page composition without custom design work.
• Slider Revolution (Bundled Plugin) A premium animated slider plugin bundled with Uncode theme purchase, enabling users to create animated sliders and presentations within their WordPress websites.
• LayerSlider (Bundled Plugin) A premium slider plugin (version 8.1.2) bundled with Uncode for creating animated layers and sliders. Included as part of the Uncode 2.11 update released in January 2026.
• Uncode 2.12 Update (Flexbox, ACF, Interactive Motion) A major version update to the Uncode WordPress theme. Adds new Flexbox and Flexbox Inner modules for advanced layout nesting using native Flexbox methods, native ACF integration for Posts, Heading, Text, Single Media, and Button modules enabling dynamic data-driven websites, and Interactive Backgrounds with motion-driven effects.
• Uncode 2.11 Update (Overlay Menu Customization) A version update to the Uncode WordPress theme introducing Overlay and Off-Canvas Menu Builder built with Content Blocks and smooth Page Transitions between pages using the browser's native View Transitions API with effects including Fade, Curtain, Parallax, Zoom, 3D, and Blur. Also includes two new demos and 20 new Overlay and Off-Canvas Menu Wireframes.
• Uncode 2.10.0 Update (Advanced Megamenus) A major version update to the Uncode WordPress theme introducing a revolutionary navigation system: complete Megamenu system with Content Blocks, Mobile Menu with Content Blocks, Menu Fragments and Composite Menu system, Menu Block module, and Toggle button module. Enables unified navigation management across desktop, mobile, and overlay menus.

Quantifiable outcome

• 135,000+ cumulative sales
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature12 records

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Others

• Freemius: Freemius is the software licensing and merchant-of-record platform Undsgn uses for direct sales. It is an enabling/ecosystem partner rather than a competitor, but understanding its economics is relevant to any peer comparison.

Emerging players

• YITH: YITH is a ThemeForest Power Elite author focused on WooCommerce extensions and themes, sharing the WooCommerce-integrated SMB merchant target customer with Uncode. Partial overlap as a complementary ecosystem player rather than direct page-builder competitor.

Broad incumbents

• Elementor: Elementor is the dominant WordPress page builder plugin with a much larger user base, broader ecosystem, and SaaS-style pro subscription. It is a broader incumbent whose visual-builder strategy overlaps with Uncode's core page-builder UX.
• Webflow: Webflow is a hosted visual website builder competing for the same end-user audience (designers, agencies, SMBs) that Uncode targets within WordPress. It represents the structural alternative that could constrain the WordPress theme market over time.

Direct peers

• Beaver Builder: Beaver Builder is a premium WordPress front-end page builder plugin serving agencies and freelancers with a comparable target customer to Uncode. Comparable product category with overlapping builder-first go-to-market.
• Elegant Themes: Elegant Themes produces Divi, a flagship WordPress theme and visual builder with a large customer base, recurring subscription pricing, and extensive template ecosystem. Directly comparable to Uncode in target market and product category.
• ThemeFusion: ThemeFusion develops Avada, one of the top-selling premium WordPress themes on ThemeForest with a comparable visual builder, demo library, and WooCommerce support. It is the most direct head-to-head competitor to Uncode in the premium multi-purpose theme category.
• Themify: Themify sells premium WordPress themes and a drag-and-drop builder aimed at non-technical users, overlapping directly with Uncode's drag-and-drop Visual Builder and pre-built demo positioning.
• Qode Interactive: Qode Interactive is a high-volume ThemeForest Power Elite author producing dozens of premium WordPress themes with similar demo-library and WooCommerce positioning. Directly competes with Uncode in the same marketplace category and buyer segment.
• Pexeto: Pexeto is a ThemeForest Power Elite WordPress theme author selling premium multi-purpose themes with WooCommerce support, directly comparable to Uncode in marketplace positioning and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCK27He6L4DmmC_5SCClFEkQ/videos
• Facebookfacebook.com/groups/uncode
• Xx.com/undsgndotcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Undsgn