Hum Honey
Hum Honey is a family-owned, boutique Australian honey producer on the Sunshine Coast Hinterland that sells pure raw cold-extracted honey and a proprietary cold-infused Cold Fusion range via DTC e-commerce, regional wholesale stockists, and custom corporate/wedding favors.
- Company typePrivate
- Founded-
- HeadquartersBeerwah, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hum Honey does
Hum Honey is a privately held, family-operated boutique honey producer headquartered on a farm at Peachester in the Sunshine Coast Hinterland of Queensland, Australia. The company produces pure, raw, cold-extracted honey from free-range apiaries across spray-free sites in Gympie, Mary Valley, Noosa, Sunshine Coast and Moreton Bay, using only organic natural beekeeping methods with no chemicals, antibiotics or additives. Its core product is Original Hum Honey sold in sizes from 250g to 1kg, supplemented by honeycomb, creamed honey, gift packs, corporate and wedding favors, and accessories (artisan glass drizzlers, boards, branded earrings).
The company's primary innovation is the Cold Fusion range, a line of 11 cold-infused honey SKUs (Turmeric, Fingerlime, Black Garlic, Chilli, Rose Petal, Vanilla Bean, Cinnamon Quill, Australian Lavender, Australian Ginger, Truffle, and Lemon Myrtle) created via a proprietary cold infusion process with a minimum four-week steeping time and no heat treatment, intended to preserve natural nutrients, vitamins, enzymes, pollen and antioxidants. This range won Champion Regional Other Product at the 2018 Sydney Royal Fine Food Show (Lemon Myrtle) plus Gold, Silver and Bronze medals across multiple SKUs, and was named Best New Australian Made Product at Fine Food Australia 2018.
Hum Honey monetizes through a multi-channel model: direct-to-consumer e-commerce via its own online store (humhoney.com.au), wholesale supply to health food, gourmet and specialty retail stockists across Queensland with frozen wholesale pricing, made-to-order corporate and wedding favors with personalized labels, and event-based sales at food festivals and live hive presentations. The customer base spans health-conscious individual consumers, wedding and event planners, retail stockists, and educational institutions. The company is led by founder "Bee Girl" (Leisa Sams), who holds a veterinary nursing background, and the business maintains membership in the Australian Honey Bee Industry Council, Queensland Beekeepers Association, Australian Made Campaign and Food & AgriBusiness Network. No venture capital, private equity, parent company, mergers, acquisitions, or external funding events have been disclosed.
Hum Honey firmographics
Firmographics- Name
- Hum Honey
- Legal name
- Hum Honey
- Website
- https://humhoney.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hum Honey is a family-owned, boutique Australian honey producer on the Sunshine Coast Hinterland that sells pure raw cold-extracted honey and a proprietary cold-infused Cold Fusion range via DTC e-commerce, regional wholesale stockists, and custom corporate/wedding favors.
- Ownership category
- akta.pro rank
Hum Honey industry classification
Industry- Product category
- Specialty Organic Honey Production
- NAICS
- Apiculture (112910), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Honey Production & Extraction (AFAEAHAA)
- akta.pro secondary industries
- Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)
Keywords
Where Hum Honey is headquartered
LocationHeadquarters
- HQ city
- Beerwah
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Hum Honey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Honey Sales: Direct-to-consumer sales of pure raw honey products through online store. Products include original honey in various sizes (250g, 330g, 700g, 1kg, bear 380g), honey with comb, and specialty infused Cold Fusion range.
- Wholesale Distribution: Wholesale supply to retail stockists including health food stores, gourmet food retailers and specialty stores. Stockists purchase directly from the farmer at wholesale pricing.
- Corporate and Wedding Favors: Customized honey favors for corporate events, weddings and parties. Products include personalized labels with customer names and special dates. Made to order.
- Gift Products: Sales of gift packs, hampers, and gift vouchers including A Taste of Sunshine Coast pack, Medal Cold Fusion gift pack, and various hamper sizes (small, large, deluxe).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing available for stockists |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Hum Honey product offering
Product offeringCore offering
Hum Honey produces and sells pure, raw, cold-extracted organic honey from free-range bees in the Sunshine Coast Hinterland, plus an award-winning Cold Fusion range of cold-infused honey varieties (turmeric, fingerlime, black garlic, chilli, rose petal, vanilla, cinnamon, lavender, ginger, and truffle). The company distributes through its own online store, wholesale to retail stockists across the Sunshine Coast and wider Queensland, direct farm sales at events such as The Real Food Festival and The Ginger Factory tastings, and made-to-order corporate and wedding honey favors with personalized labels.
Product overview
Hum Honey is a boutique Australian honey company producing pure, raw honey from free-range bees in the Sunshine Coast Hinterland. The product portfolio centers on three core offerings: Original Hum Honey (pure raw cold-extracted honey in various sizes), Hum Honeycomb (fresh cut honeycomb), and the multi-award winning Cold Fusion range (11 varieties of cold-infused honey with organic ingredients including turmeric, fingerlime, black garlic, chilli, rose petal, vanilla, cinnamon, lavender, ginger, and truffle). Additional products include Creamed Hum Honey, gift packs and hampers, corporate/wedding party favors with personalized labels, and honey accessories such as artisan glass drizzlers. The products are distributed through online sales, wholesale stockists, and direct farm sales, with the company emphasizing organic natural beekeeping methods and minimal filtration to preserve honey's natural health benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Cold Fusion: Multi-award winning range of cold infused organic honey flavors including Lemon Myrtle, Turmeric, Fingerlime, Black Garlic, Chilli, Rose Petal, Vanilla, Cinnamon, Lavender, Ginger, and Truffle.
Products and services
- Original Hum Honey (Pure/Raw/Cold Extracted) Pure, raw, never heated honey cold extracted from Sunshine Coast Hinterland bees; available in sizes from 250g to 1kg (including a 380g bear); produced from free-range bees foraging on subtropical rainforest and open forest hardwoods under organic natural beekeeping methods with minimal filtration to preserve natural nutrients, vitamins, enzymes, pollen, and antioxidants.
- Hum Honeycomb Fresh cut honeycomb direct from the hive, sold in small and large sizes for consumers seeking raw honeycomb.
- Creamed Hum Honey Perfectly whipped creamy original honey and cold-infused cream varieties, including cinnamon and ginger flavored creamed honeys, offered as a spreadable alternative to liquid honey.
- Hum Honey 250g Cold Fusion Organic Turmeric Cold-infused honey with Australian organic turmeric, minimum four-week cold infusion, never heat-treated, preserving natural nutrients, vitamins, enzymes, pollen and antioxidants while delivering a turmeric flavor profile.
- Hum Honey 250g Cold Fusion Australian Fingerlime Cold-infused honey with Australian fingerlime pearls that burst with citrus flavor; designed for desserts, salads, seafood and dressings.
- Hum Honey 250g Cold Fusion Organic Black Garlic Cold-infused honey with organic Australian black garlic delivering caramelized umami flavor for use with roast vegetables, meats, and seafood.
- Hum Honey 280g Cold Fusion Organic Chilli Cold-infused honey with organic chilli providing sweet heat for marinades, stir fries, salad dressings and roast vegetables.
- Hum Honey 250g Cold Fusion Organic Rose Petal Cold-infused honey with organic Australian rose petals for drizzling over pancakes, crepes, French toast, ice cream, oatmeal and pastries.
- Hum Honey 280g Cold Fusion Organic Vanilla Bean Cold-infused honey with organic vanilla beans, allowing vanilla seeds to further infuse the honey; suitable for drizzling over ice cream, yoghurt and berries.
- Hum Honey 250g Cold Fusion Organic Cinnamon Quill Award-winning cold-infused honey with organic cinnamon quill and course grindings of true cinnamon (Cinnamomum verum), adding sweet warmth to pastries and ice cream.
- Hum Honey 250g Cold Fusion Organic Australian Lavender Cold-infused honey with organic Australian lavender sourced from the Hunter Valley and Tasmania, adding floral flavor for ice cream, scones and poultry dishes.
- Hum Honey 250g Cold Fusion Organic Australian Ginger Award-winning cold-infused honey with organic Australian ginger sourced from the Sunshine Coast Hinterland, providing warming flavor for teas and basting roasted dishes.
- Hum Honey 125g Cold Fusion French Perigord Truffle Premium cold-infused honey with real French Black Périgord Truffle (Tuber melanosporum), winter-harvested and sourced from Tasmania and Provence, France; positioned as a premium gourmet SKU.
- Gift Packs & Hampers Curated gift collections including A Taste of Sunshine Coast Pack, Medals Cold Fusion Gift Pack, and Deluxe, Large, and Small hampers containing assorted Hum Honey products for retail and corporate gifting.
- Corporate / Wedding / Party Honey Favours Personalized honey favors for weddings, corporate events and parties, offered in 125g and 55g sizes with customizable labels featuring event names and special dates; sold direct and made to order.
- Honey Accessories (Glass and Birch Drizzlers, Boards, Branded Earrings) Accessories and giftware sold alongside Hum Honey products, including handcrafted artisan glass honey drizzlers from De la Mare Glass in Beerwah, birch wood drizzlers, cheese/bread boards, and Hum Honey branded drop and stud earrings.
- Gourmet Hum Honey Fudge (HUM HONEY & FRIENDS) Gourmet fudge made with Hum Honey, sold as part of the HUM HONEY & FRIENDS partner-product line.
Quantifiable outcome
- Champion Regional Other Product Winner at 2018 Sydney Royal Fine Food Show for Lemon Myrtle Cold Fusion
- +1 more outcomes
Companies that use Hum Honey
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Hum Honey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hum Honey partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Australian Honey Bee Industry Council (AHBIC)coreHum Honey is a voluntary sponsor of AHBIC, contributing to the national honey bee industry body even though their production volume is currently under the threshold required for the national honey levy. Supports the broader beekeeping industry.
- Queensland Beekeepers AssociationcoreHum Honey volunteers at the Queensland Beekeeper Association Inc. stand at events like the Ekka to support the industry and share messages about honeybees and their connection to food security.
- Wheen Bee FoundationminorHum Honey voluntarily contributes to the Wheen Bee Foundation, supporting their work which they believe is of amazing benefit to the industry.
- Food & AgriBusiness NetworkcoreHum Honey is a member of the Food & AgriBusiness Network, connecting with other food producers in the region for networking and business development opportunities.
- Australian Made CampaigncoreHum Honey is proudly part of the Australian Made Campaign, using the Australian Made logo on their products to certify Australian origin.
- Maleny CommerceminorHum Honey is a member of Maleny Commerce, supporting the local business community in the Sunshine Coast Hinterland.
- Females in FoodminorHum Honey is a member of Females in Food, connecting with other women in the food industry.
- De la Mare GlassminorHum Honey supports local artisans by sourcing handcrafted glass honey drizzlers from Lawrence at De la Mare Glass in Beerwah. This partnership supports local craftsmanship while providing unique packaging accessories for their products.
- The Ginger FactoryminorHum Honey participates in tasting events at The Ginger Factory in Yandina, connecting with existing and new customers and mingling with other local producers of Sunshine Coast and Hinterland produce.
- Matt GolinskicoreCelebrity chef Matt Golinski creates recipes using Hum Honey Cold Fusion products, developing exclusive recipes that showcase the products' culinary applications. Multiple recipes featured on the website.
- Yanalla FarmsminorLocal supplier providing ingredients for Cold Fusion products including lychees and lemon myrtle leaves. Hum Honey sources locally-grown organic ingredients from Yanalla Farms for their infused honey products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Hum Honey competitors and assessment
Company assessmentDirect peers
- Berringa: Australian premium and Manuka honey brand with national retail distribution and a focus on single-origin, high-antibacterial-activity honeys. Comparable to Hum Honey's premium specialty honey positioning and value-added product development.
- The True Honey Co: Australian boutique Manuka honey producer marketing single-origin, traceable honey with a premium positioning. Comparable to Hum Honey's boutique, provenance-led, single-region Australian honey story.
- Steens Honey: New Zealand-based raw and Manuka honey producer with vertically integrated beekeeping operations and a focus on minimally processed honey. Comparable to Hum Honey's cold-extracted, raw honey philosophy and provenance-led brand story.
- Beechworth Honey: Victoria-based premium Australian honey producer with a strong regional brand and award-winning honey ranges. Directly comparable to Hum Honey in boutique positioning, premium pricing, and provenance-driven marketing.
- Blue Hills Honey: Tasmanian family-owned honey producer focused on single-origin Leatherwood and Manuka varieties. Comparable to Hum Honey as a small-batch, family-run, single-origin premium honey brand with strong regional identity.
Broad incumbents
- Capilano Honey: Australia's largest honey brand with a broad portfolio across retail, foodservice, and ingredient channels. Comparable as the dominant Australian honey producer, though Capilano operates at mass-market scale versus Hum Honey's boutique positioning.
- Comvita: New Zealand-listed global leader in Manuka honey and bee-derived health products with multi-channel distribution. Comparable as a premium honey brand spanning retail, ingredient, and wellness segments, though at much larger scale than Hum Honey.
Emerging players
- Manuka Doctor: Specialty Manuka honey brand focused on premium Australian and New Zealand honeys with UMF/MGO grading. Comparable to Hum Honey's premium-infused honey positioning, though concentrated on Manuka rather than botanical infusions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hum Honey social profiles
Digital presenceHum Honey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hum Honey leadership team
Management profileNumber of profiles
Profiles1 record
Hum Honey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hum Honey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hum Honey
What does Hum Honey do?
Hum Honey produces and sells pure, raw, cold-extracted organic honey from free-range bees in the Sunshine Coast Hinterland, plus an award-winning Cold Fusion range of cold-infused honey varieties (turmeric, fingerlime, black garlic, chilli, rose petal, vanilla, cinnamon, lavender, ginger, and truffle). The company distributes through its own online store, wholesale to retail stockists across the Sunshine Coast and wider Queensland, direct farm sales at events such as The Real Food Festival and The Ginger Factory tastings, and made-to-order corporate and wedding honey favors with personalized labels.
Is Hum Honey a public or private company?
Hum Honey is a private company. It is classified as family owned and is currently operating.
When was Hum Honey founded?
Hum Honey was founded in -1. It employs 1 to 10 people.
Where is Hum Honey based?
Hum Honey is headquartered in Beerwah, Australia, in the Oceania region.
How does Hum Honey make money?
Four revenue lines are on record. Retail Honey Sales are the primary driver. The others are wholesale Distribution, corporate and Wedding Favors and gift Products.
Who are Hum Honey's main competitors?
Direct peers on record are Berringa, The True Honey Co, Steens Honey, Beechworth Honey and Blue Hills Honey. Broad incumbents are Capilano Honey and Comvita. Manuka Doctor is listed as an emerging player.
Does Hum Honey have an API?
No public API is recorded for Hum Honey.
What industry is Hum Honey in?
Hum Honey's product category is Specialty Organic Honey Production. Its primary akta.pro industry code is AFAEAHAA, Honey Production & Extraction, with a secondary code of AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients). Its NAICS code is 112910 and its SIC code is 2060.