What Beechworth Honey does

Beechworth Honey Pty Ltd is a privately held, family-owned Australian honey producer and brand operator headquartered at 87 Ford Street, Beechworth, Victoria, founded in its current form in 1992 by Steven and Jodie Goldsworthy. The company sits on a 140+ year family beekeeping heritage, with co-founder Jodie Goldsworthy being a fourth-generation beekeeper whose great-grandfather Benjamin Robinson kept bees in Beechworth from the 1880s. Its core technology centres on raw, minimally processed honey: honey is gently warmed and strained only to remove wax and hive debris, retaining natural pollens, enzymes, aromas and flavours. The company runs single-varietal honey production based on bee floral fidelity, allowing each foraging bee to visit only one type of flower and producing Australia's largest collection of over 40 single-varietal honeys across more than 60 total SKUs. Additional offerings include creamed honey (controlled low-temperature stirring), honeycomb products, and adjacent categories such as sparkling honey drinks, honey condiments, nougat, chocolates, skincare (bee balm, lip balms, hand creams, soaps), beeswax candles, gifts, home merchandise, and education kits through the Bee School program.

The company operates a multi-channel distribution model spanning direct-to-consumer e-commerce at beechworthhoney.com.au (flat $15 shipping, free over $125), a flagship retail store in Beechworth with on-site accommodation (The Hive Apartment and The Beekeeper's Cottage), and a second retail experience opening in Healesville, Victoria in 2026. Wholesale distribution extends into Australia's two largest supermarket chains, Coles and Woolworths, stocking Traditional Honey, Bee Cause range and Squeeze SKUs. Revenue streams derive from one-time product sales across honey SKUs, value-added food and beverage, skincare, gifting and merchandise lines. The company has no parent company, no external investors, and no disclosed funding history.

Beechworth Honey's brand proposition is anchored in 100% Australian provenance and full hive-to-jar traceability, supported by active co-founder advocacy against honey adulteration through the International Honey Adulteration Working Group. The Bee Cause sub-brand commits 1% of global sales revenue to environmental non-profits as a member of 1% for the Planet, with beneficiary partners including the Wheen Bee Foundation and the Centre for Bee Education. The company has been rated Australia's Most Satisfied Honey Customers for five consecutive years (2022-2026) by Canstar. Operating geographies are restricted to domestic Australia with quarantine-based shipping exclusions to Western Australia, Tasmania and Kangaroo Island, and no international e-commerce fulfilment.

Name

Beechworth Honey

Legal name

Beechworth Honey Pty Ltd

Website

https://beechworthhoney.com.au

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

11–50 employees

Short description

Beechworth Honey is a privately held, family-owned Australian honey producer (founded 1992, fourth-generation beekeepers) selling over 60 honey SKUs plus adjacent food, beverage, skincare, beeswax, gifting and education lines through its own e-commerce site, physical stores in Beechworth and upcoming Healesville, and Coles and Woolworths supermarkets.

Ownership category

akta.pro rank

Product category

Honey production and retail

NAICS

Apiculture (11291), Apiculture (112910), Nonchocolate Confectionery Manufacturing (31134)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Beeswax Production & Processing (AFAEAHAB), Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

Keywords

• Australian honey production
• Single varietal honey
• Raw honey retail
• Honey skincare products
• Beekeeping heritage brand

Headquarters

HQ city

Beechworth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Honey Product Sales: Core revenue from selling various honey products including Traditional Honey, Single Varietal Honey, Bee Cause Honey, Creamed Honey, Raw Honey and Honeycomb, and specialty honey varieties. Available in multiple sizes from mini jars to 3kg tubs.
2. Honey Value-Added Products: Sales of honey-infused food and drinks including sparkling honey drinks, honey nougat, chocolates, confectionery, and honey condiments. Also includes beeswax candles and skincare products.
3. Retail Store Operations: Revenue from physical retail locations including the Beechworth Honey Shop and upcoming Healesville location. Includes in-store purchases, group experiences, and accommodation at The Hive Apartment and The Beekeeper's Cottage.
4. Gift and Merchandise: Sales of gift packs, merchandise, education materials, and honey-themed products including tea towels, drink bottles, soaps, candles, and Bee School learning kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Beechworth Honey produces and sells 100% Australian honey and honey-derived products under its own brand. The portfolio centers on core honey formats (Traditional Honey, Single Varietal Honey with 40+ varieties, Creamed Honey, Raw Honey, and Honeycomb) and extends to value-added food and beverages (sparkling honey drinks, condiments, nougat, chocolates, confectionery), skincare (bee balm, lip balms, hand creams, soaps), beeswax products (candles and raw beeswax), gift packs, the Bee Cause conservation-focused sub-brand, and educational materials under the Bee School program. Products reach customers through the company's own e-commerce site, retail stores in Beechworth and (from 2026) Healesville, and distribution via major Australian supermarket chains Coles and Woolworths.

Product overview

Beechworth Honey offers a comprehensive portfolio of 100% Australian honey products and honey-derived offerings. The core portfolio centers on honey products including Traditional Honey (available in jars, tubs, squeeze bottles, and sachets), Single Varietal Honey (Australia's largest collection with 40+ varieties), Creamed Honey, Raw Honey, and Honeycomb. Specialty offerings include The Art of Pollination limited-release jars, Bee Cause sub-brand (with 1% for the Planet commitment), and Honey Infusions. Beyond honey, the company has expanded into food & beverages (Sparkling Honey Drinks, Condiments, Nougat, Chocolates, Confectionery), skincare (Bee Balm, Lip Balms, Hand Creams, Soaps), beeswax products (beeswax and candles), gifting (honey gift packs), home merchandise (kitchen, bags, garden, kids items), and education (learning kits and Bee School program). The company also offers experiences including physical Honey Shops in Beechworth and Healesville, accommodation options (Beekeeper's Cottage and Hive Apartment), and Bee School educational experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Bee Cause: A project and range of honeys created to shine a spotlight on the plight of bees. 1% of global sales revenue goes to not-for-profit partners that support the environment, bees and biodiversity. Member of 1% for the Planet.
• Bee School

Products and services

• Traditional Honey A versatile, everyday 100% Australian honey made from a selection of choicest quality honeys produced throughout the season, available in jars, tubs, squeeze bottles, and 14g sachets in sizes from 130g to 3kg, targeted at Australian households and hospitality/catering users.
• Single Varietal Honey Australia's largest single varietal honey collection, with 40+ varieties produced from individual floral sources (Blue Gum, Ironbark, Banksia, Chestnut, Apple Box, Peppermint etc.), each with unique colors, tastes and textures, available in 350g jars and 1.5kg tubs for Australian consumers seeking distinct flavour profiles.
• Creamed Honey 100% pure Australian honey that has been gently stirred to create a smooth, spreadable texture (original and Strawberry-flavoured varieties such as Bee Creamy Honey & Strawberry 325g), for consumers seeking an easy-to-spread honey for toast and baking.
• Raw Honey Honey that is not pasteurised or heated to high temperatures with no ultrafiltration; strained to remove wax and hive debris only with all natural pollens retained, preserving natural enzymes, flavours and aromas, sold in 240g and 350g jars and Manuka Tea Tree variants in 400g squeeze and 1.5kg tub formats.
• Honeycomb Raw honey presented with a piece of beeswax honeycomb inside the jar, sold as 350g Bee Raw Honeycomb Honey, for consumers wanting a more natural, unprocessed honeycomb experience.
• Bee Cause Honey A sub-brand range of Australian honeys (Bush, Coastal, Mountain, River, Outback, Meadow) created to spotlight bees and their habitats, with 1% of global sales revenue donated to not-for-profit environmental partners; available in 350g jar, 400g squeeze, 1kg tub and 14g x150 sachets, sold in Coles and Woolworths and online.
• The Art of Pollination Honey Limited-release honey jars featuring artwork by artists on the labels, with 100% of proceeds donated to the Wheen Bee Foundation, sold to consumers wanting to support bee research and pollinator awareness.
• Honey Infusions 100% Australian honey infused with natural ingredients chosen to complement honey's flavour, targeted at consumers seeking flavoured honey variants for use in cooking, cheese boards and tea.
• Honey for Cheese A curated range of honey varieties specifically selected to pair with cheese selections, for entertaining and gifting use cases.
• Honey for Tea Honey varieties selected or crafted for pairing with tea, aimed at consumers seeking tea-friendly flavour profiles.
• Sparkling Honey Drinks Sparkling honey-based beverages featuring 100% Australian honey, available in flavours such as Nectar, Ginger and Lemon, sold to consumers as a ready-to-drink honey beverage.
• Honey Condiments Honey-based condiments including cucumber pickles, tomato relish, apricot mustard, barbecue sauce, and chili sauce, for consumers wanting honey-infused savoury accompaniments.
• Honey Nougat Honey nougat confectionery made with 100% Australian honey, sold to consumers seeking honey-based sweets and gift items.
• Chocolates Chocolate products featuring honeycomb pieces, including chocolate blocks with honeycomb and chocolate-coated honeycomb, for consumers wanting honey-and-chocolate confectionery.
• Confectionery Sweet treats featuring 100% Australian honey, including honey eucalyptus sweets, for consumers seeking honey-flavoured confectionery.
• Honey Skincare (Bee Balm, Lip Balms, Hand Creams, Soaps) Skincare products utilising the natural benefits of 100% pure Australian honey and beeswax, including bee balm, lip balms, hand creams, and soaps, targeted at consumers seeking natural honey-and-beeswax based personal care.
• Beeswax Products Pure Australian beeswax products sold directly from the beekeepers, including beeswax for various uses and beeswax candles, targeted at consumers wanting authentic, Australian-sourced beeswax for crafts and home use.
• Honey Gifts Beautifully packaged honey gift sets and packs for various occasions, including the Bee Cause Collection and Art of Pollination ranges, sold to consumers for gifting.
• In the Home (Kitchen, Bags, Garden, Kids, Merchandise) Home products and branded merchandise including kitchen items, bags, garden products, kids items, tea towels, drink bottles, mugs, and magnets, sold to consumers as Beechworth Honey-branded lifestyle goods.
• Education (Bee School Learning Kits and Learning Resources) Educational materials including learning kits and learning resources sold through the Bee School by Beechworth Honey program, teaching children about bees, pollination, and biodiversity; supported by partnership with the Centre for Bee Education and Wheen Bee Foundation.
• Bee Friendly Seeds Seed mix containing flowers (Alyssum, Brachyscome, Centaurea, Linaria, Myosotis, Papaver, Viola) that attract bees to gardens by producing valuable pollen and nectar, sold under the Bee Cause range to consumers wanting to support pollinators in their own gardens.

Quantifiable outcome

• 100% Australian honey with natural pollens retained, verified through traceability from hive to jar
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wheen Bee FoundationcoreStrategic or Co-development Partner · 1 January 2021Australia's only registered not-for-profit charity promoting awareness of bees for food security and raising funds for research addressing threats to bees. Beneficiary of Bee Cause program (1% of sales) and The Art of Pollination fundraiser. Partner in Centre for Bee Education.
• 1% for the PlanetcoreStrategic or Co-development PartnerGlobal environmental initiative started by Patagonia founder Yvon Chouinard. Beechworth Honey is a proud member committing 1% of Bee Cause range global sales revenue to environmental non-profits. Over $250 million has been donated to environmental causes through this network.
• Beechworth Urban Landcare & Sustainability (BULS)minorStrategic or Co-development PartnerCommunity-driven not-for-profit group under Landcare Australia Inc. working to create a supportive culture for sustainability in the Beechworth community. Bee Cause partner for environmental initiatives.
• Bees for DevelopmentminorStrategic or Co-development PartnerInternational organization helping some of the world's poorest people build resilient livelihoods through beekeeping. Bee Cause supports and helps fund this organization.
• Centre for Bee EducationcoreStrategic or Co-development PartnerNational learning hub for science-based information about bees and pollinators. Online collaboration between Wheen Bee Foundation and Bee School by Beechworth Honey providing learning resources, tools, lesson plans and information sheets for teachers and students.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Nature Nate's: Largest US raw honey brand with supermarket distribution. Comparable mass-premium honey positioning, single-ingredient purity narrative, and retail channel model, but US-only.
• Rowse Honey: Leading UK honey brand with strong supermarket presence and varietal range. Comparable premium/gourmet honey positioning and retail channel model, but UK-focused.
• Wedderspoon: New Zealand-based Manuka honey and wellness brand with strong US presence. Comparable product mix (raw honey, skincare, propolis) and authenticity positioning, but geographically focused on North America.

Direct peers

• Meluka Australia: Australian producer focused on Manuka honey and value-added bee products, with retail and DTC channels. Directly competes in the premium Australian honey and beeswax-derived category.
• Berringa: Australian premium honey brand emphasizing Manuka and single-origin varietals with similar authenticity/purity positioning, DTC and supermarket distribution, and overlapping consumer base.
• Capilano Honey (Hive + Wellness Australia): Australia's largest honey brand and the dominant shelf competitor in Coles and Woolworths. Directly comparable on product category, retail channel mix, and target consumer base.

Broad incumbents

• Comvita: Larger New Zealand-listed Manuka honey and wellness products company operating a much broader portfolio across honey, propolis, and health supplements. Competes on premium honey category but with significantly larger scale and distribution.
• Manuka Health: Established New Zealand Manuka honey producer with global distribution. Overlaps with Beechworth's premium honey, value-added (skincare/wellness), and gift channels but operates at greater international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beechworth Honey