AK Techotel

What AK Techotel does

AK Techotel A/S is a privately held Danish software company that develops, sells, implements, and supports Picasso Digital, an all-in-one property management system (PMS) for hotels, inns, conference centers, hotel chains, and restaurants. Founded in 1981 by Klaus Ahrenkilde (who remains owner and CEO), the company operates through subsidiaries in Denmark (HQ, Brøndby), Sweden (Sollentuna), Norway (Billingstad), Ireland (Ferbane/Kilkenny, opened 2006), and the UK (Brighouse). The product suite is offered in three tiers — Picasso Digital Light (for small hotels and B&Bs), Picasso Digital Pro (full-service hotels and restaurants), and Picasso Digital Domino (ASP chain solution with shared central database) — plus 20+ modules including ONL24/25/26 online booking engines, the Mona AI digital assistant, Appetite restaurant POS, Mobile POS, Piccoline housekeeping app, Piccolo manager app, meeting/wellness/court booking, gift cards, GDPR Digital, and Personal Shopper.

The platform is built on Microsoft standards (MS SQL Server 2016, MS Terminal Server 2019, MS Windows 10/11, MS Office) and hosted via TecHosting Hybrid Cloud on Microsoft Azure. Mona AI is positioned as an autonomous agent that automates check-in, check-out, payment processing, room allocation, key-code delivery, cleaning notifications, and guest communication. The company generates revenue through modular subscriptions priced by room count (annual billing across Light, Pro, and Domino tiers), professional services (installation training, refresher and corporate training), hardware sales and rental (check-in kiosks, payment terminals, tablets, smart-boxes, TVs), and managed hosting services (TecHosting). Distribution is direct via regional and country managers across the five markets, supported by 24/7 hotline, annual user meetings, newsletter, and online channels. The company claims Scandinavia's largest hotel-software development department, investing approximately $2M annually, serves 800+ active hotel customers, and has held a Bisnode/D&B AAA credit rating for 8 consecutive years.

Name

AK Techotel

Legal name

AK Techotel A/S

Website

https://techotel.ie

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

AK Techotel is a privately held Danish software company that develops and supports Picasso Digital, an all-in-one hotel and restaurant PMS used by 800+ hotels across Denmark, Sweden, Norway, Ireland, and the UK, with Mona AI automating reception workflows.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

SIC

Computer & Office Equipment (3570)

akta.pro industry

PRIMARYTHALACAA

Property Management Systems (PMS)

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYTHALAFAB

Hotel & Accommodation Booking Platforms

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

Keywords

• Hotel management software
• Property management system
• Hospitality technology solutions
• Hotel reservation system
• Hotel front office software

Headquarters

HQ city

Brøndby Strand

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: Picasso Digital sold in modular form with pricing based on number of rooms. Available in three variants: Light (for smaller hotels), Pro (all-in-one for all employees), and Domino (for hotel chains). Includes all updates and new versions at no extra cost.
2. Professional Services - Training: Comprehensive training services including initial installation training, refresher courses, and corporate training programs tailored to customer needs.
3. Hardware Sales: Sale and rental of hardware including check-in kiosks, payment terminals, tablets, flat screen TVs, smart-boxes, and receipt printers optimized for Picasso Digital.
4. Hosting Services: TecHosting on Hybrid Cloud Host with Microsoft Azure, providing server hosting, constant hardware updates, 99% uptime, backups in clouds and external hosting centre.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AK Techotel develops and sells Picasso Digital, a hotel property management system (PMS) used by hotels to handle reservations, check-in/check-out, room assignment, housekeeping, billing, and guest profile management. The software is deployed to more than 800 hotels across Northern Europe and is supported by a team of approximately 45 employees based in Denmark, Sweden, Norway, Ireland, and the United Kingdom.

Product overview

AK Techotel offers Picasso Digital, an all-in-one hotel management system available in three tiers: Picasso Digital Light (booking/sales calendar for smaller hotels and B&Bs), Picasso Digital (combined management for all hotel and restaurant employees), and Picasso Digital Domino (ASP hotel chain solution with central office, booking, MIS, CRM, and ToDo for multiple hotels sharing a database). The platform integrates with the restaurant cashier system Appetite, AI digital assistant Mona, and mobile POS solution. Additional modules include ONL24/25/26 online booking engines, Table Booking, Meeting Booking, Court Booking, Wellness Booking, Owner Booking, Gift Cards, ToDo, CRM/MIS, Digital Reports, Online Check-in Kiosk, Mobile Checkout, Personal Shopper, GDPR Digital, and Piccoline cleaning app and Piccolo manager overview app. The company invests approximately 2 million dollars annually in development and has Scandinavia's largest hotel software development department.

Differentiator

Problem solved

Functional benefit

Brands

• Picasso Digital: All-in-one hotel and restaurant management system (PMS) with booking, sales, marketing, online sales, channels, reporting, and payments capabilities.
• Picasso Digital Light
• Picasso Digital Domino
• Mona AI
• ONL24/ONL25/ONL26
• Appetite
• Piccoline
• Piccolo
• Picasso Mobile POS
• TecHosting

Products and services

• Picasso Digital

Quantifiable outcome

• Rønne Hotel achieved 16% revenue increase after switching to Picasso Digital
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration81 records

AI capability16 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Vibrant (Vibrant.io)coreTechnology or Integration · 1 January 2021Partnership for NFC payment integration with Picasso Mobile POS. Storefjell Resort was among the first hotels to adopt the mobile POS solution developed together with Vibrant. The integration enables faster, smoother NFC transactions across the resort for both staff and guests.
• Yield Planet / YP IntelligencecoreTechnology or IntegrationChannel manager integration providing access to hundreds of booking channels. Enables automated synchronization of inventory and rates across multiple OTAs and distribution platforms.
• MicrosoftcoreTechnology or IntegrationPicasso Digital built on Microsoft standards: MS SQL Server 2016, MS Terminal Server 2019, MS Windows 10/11, integrated with MS Word, MS Excel, MS Outlook. Cloud hosting on Microsoft Azure.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Guestline: UK-based PMS and distribution platform for hotels, serviced apartments, and groups. Directly comparable to Picasso Digital on PMS, channel manager, and online booking for similar hotel segments, with strong UK presence overlapping AK Techotel's UK market.
• RMS Cloud: Hospitality software platform offering PMS, booking engine, channel manager, and POS for hotels, resorts, and chains. Overlaps with Picasso Digital's modular approach and customer segments.
• Stayntouch: Cloud-native PMS focused on hotels and resorts with mobile-first guest experiences. Competes with Picasso Digital's Mona AI-led reception automation thesis for similar hotel customers seeking contactless check-in/out.
• Mews: Cloud-native hotel PMS targeting independent and chain hotels across Europe. Directly competes with Picasso Digital in the same PMS category for similar SMB-to-mid-market hotel customers, with comparable modules for booking, POS, and check-in automation.
• Hotelogix: Cloud-based hotel PMS serving independent hotels, small chains, and resorts globally. Overlaps with Picasso Digital across core PMS functionality, channel manager, booking engine, and multi-property chain support.
• RoomKey PMS: Canadian PMS provider serving hotels and resorts with booking, POS, and guest management. Comparable product scope and SMB-to-mid-market hotel segment to Picasso Digital, though primarily serving the North American market.
• Cloudbeds: Cloud-based all-in-one hotel management platform serving independent hotels, hostels, and small chains worldwide. Overlaps with Picasso Digital on PMS, channel manager, booking engine, and POS for similar customer segments.
• protel hotelsoftware: German-headquartered PMS provider serving hotels and chains across Europe. Directly comparable to Picasso Digital in customer segment (SMB to mid-market hotels), product scope (PMS, POS, booking engine), and European geographic focus.

Broad incumbents

• Shiji Group: Global hospitality technology platform offering PMS, POS, payment, and guest experience solutions for hotels and chains. Competes with AK Techotel's broader suite across enterprise and mid-market hotels, particularly chains served by Picasso Domino.
• Oracle Hospitality (OPERA Cloud): Established global PMS incumbent used by large hotel chains and groups. While it serves a more enterprise tier than AK Techotel, OPERA competes for the same hotel-chain RFPs that Picasso Domino targets, including across European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@picassodigital3154
• LinkedInlinkedin.com/company/ak-techotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AK Techotel