What Mayamiko does

Mayamiko is a London-headquartered, private womenswear and lifestyle brand that designs and sells ethically produced clothing, accessories, jewellery, and home decor. The brand was founded in 2013 by Paola Masperi alongside the Mayamiko Trust, a Malawi-based charity established in 2008 to train and employ disadvantaged women. Garments are cut and sewn at a solar-powered workshop just outside Lilongwe, Malawi, with additional artisan products sourced through fair-trade cooperatives in Uganda (organic cotton via Cotonea), Sri Lanka (botanical dyes via Amma), Ethiopia (handwoven textiles via Sabahar), Peru (alpaca knitwear via Awamaki), Zambia, Italy, and South Africa. The product range spans dresses, tops, jumpsuits, loungewear, bags, jewellery, face masks, and home textiles, with unit pricing from approximately $7 for accessories up to $178 for apparel.

The operating technology stack is modest: a Shopify-hosted D2C e-commerce storefront serves as the primary sales channel, complemented by encrypted QR codes printed on garments that link buyers to the artisan story behind each piece. Wholesale runs through the Faire marketplace for boutique buyers, resale through a dedicated platform (mayamiko-resale.owni.app), and rental via the By Rotation app. Marketing is content-led through the Mayamiko Moments blog, email newsletter (10% first-purchase incentive), organic social, and earned media including Vogue USA and Vogue Italia features.

Revenue mechanics are primarily one-time unit sales of physical goods across D2C and wholesale channels, with a small transaction-fee element from the resale platform. The customer base is segmented into conscious fashion consumers (primary) and gift shoppers, both served via global direct shipping. The company is founder-led with 1-10 employees, no disclosed funding rounds, no institutional investors, and no disclosed revenue figures. Multi-stakeholder social impact is monetized into the value proposition: over £20,000 has been donated to the Mayamiko Trust since inception, a buy-one-give-one mask programme operates, and circular-economy partnerships with Clothes Doctor and The Seam extend garment lifecycle.

Name

Mayamiko

Legal name

Mayamiko

Website

https://mayamiko.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Mayamiko is a London-based ethical fashion and lifestyle brand selling womenswear, accessories, and home decor produced by artisan cooperatives in Malawi and other countries, sold primarily direct-to-consumer via Shopify and wholesale through Faire.

Ownership category

akta.pro rank

Product category

Sustainable Fashion & Lifestyle

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Ethical fashion brand
• Sustainable womenswear
• Fair trade apparel
• Organic cotton clothing
• Artisan accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct Product Sales: Primary revenue from selling ethically-made clothing, accessories, and home decor directly to consumers through the e-commerce website. Products include womenswear, mens/unisex clothing, jewellery, bags, homeware, and face masks.
2. Wholesale: Limited wholesale offering through Faire marketplace for boutiques and e-commerce retailers. Products made to order from Malawi workshop.
3. Resale: Secondhand resale platform (mayamiko-resale.owni.app) offering pre-owned Mayamiko pieces for rental or purchase, supporting circular economy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mayamiko designs, manufactures, and sells ethically-produced womenswear, unisex clothing, accessories, jewellery, home decor, and reusable fabric face masks made primarily in its solar-powered workshop in Malawi from organic cotton, linen, and traditional African textiles. Products are sold globally direct-to-consumer through its own Shopify e-commerce site, with secondary distribution via wholesale through the Faire marketplace and circular economy channels (own resale storefront and By Rotation rental). The brand differentiates through WFTO fair trade practices, GOTS-certified organic materials, and an encrypted QR code tracking system on each garment that shares the artisan's story.

Product overview

Mayamiko is an ethical and sustainable fashion and lifestyle brand offering a comprehensive product portfolio spanning womenswear, menswear/unisex clothing, accessories, jewellery, home decor, and beauty products. The core offering is clothing made from organic cotton, linen, and traditional African chitenje prints, complemented by curated accessories from global artisan partners. The brand operates primarily through its Shopify e-commerce platform (Shop), a resale marketplace (Resale), and wholesale channel (Wholesale). Additional services include an annual Impact Report documenting social and environmental metrics, and partnerships with Clothes Doctor and The Seam for garment care. The brand differentiates through fair trade practices, solar-powered Malawi workshop, and partnerships with social enterprises across Ethiopia, Sri Lanka, Zambia, Peru, and Uganda.

Differentiator

Problem solved

Functional benefit

Products and services

• Clothing Women's and unisex clothing including dresses, tops, jumpsuits, skirts, shorts, trousers, jackets, and loungewear, made from organic cotton, linen, and traditional African prints (chitenje) sourced locally and ethically. Made primarily at the Mayamiko workshop in Malawi.
• Accessories Range of accessories including knits & winter warmers, small gifts, hair accessories, bags, tech accessories, and fabric face masks sourced from a global artisan partner network.
• Joyful Home (Home Decor) Sustainable home decor products including cushion covers, throws, hand towels, bath mats, table runners, napkins, placemats, coasters, oven gloves, bowl covers, and bread bags, sourced from social enterprises in Ethiopia, Zambia, and Malawi.
• Jewellery Handcrafted artisan jewellery including necklaces, earrings, and bangles, featuring botanical dyed pieces from Sri Lanka (Amma) and handmade items from Malawi's Yewo social enterprise.
• Fabric Face Masks Reusable cotton face masks with filter pocket, available in multiple prints. Buy-one-give-one model where Mayamiko donates a mask to community and charity partners through Mayamiko Trust for each mask purchased.
• Digital Gift Cards Digital gift cards available in £10, £25, £50, £75, and £100 denominations for purchase on the Mayamiko platform.
• Resale Platform Secondhand/pre-owned Mayamiko clothing available through a dedicated resale platform (mayamiko-resale.owni.app) for circular economy and extended garment life.
• Wholesale Service Wholesale service for boutiques and e-commerce stores, available through Faire marketplace and direct inquiry, offering limited range of products for resale with 4–8 week production lead times from the Malawi workshop.

Quantifiable outcome

• Over £20,000 donated to Mayamiko Trust since label inception
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core and minor.

• Mayamiko TrustcoreStrategic or Co-development PartnerFounded in 2008 by Paola Masperi, Mayamiko Trust is a charity that aims to provide opportunities to the most disadvantaged women in Malawi by nurturing their creative talents, providing transferable skills and a chance to access sustainable trade practices. Many graduates choose to stay and work with Mayamiko The Label.
• CotoneacoreStrategic or Co-development PartnerPartner for GOTS certified organic cotton sourced from farmers in Gulu, Northern Uganda. Cotton is rain-fed and ethically produced, helping rebuild industry on fertile land that lay vacant for decades due to war.
• Amma (Sri Lanka)coreStrategic or Co-development PartnerPartnership for Botanical Collection - Amma trains and employs mothers living in Sri Lankan highlands to turn food waste and plants into natural dyes. Products made using handwoven cotton and 100% plant dyes from food waste.
• SabaharcoreStrategic or Co-development PartnerWFTO certified social enterprise based in Addis Ababa, Ethiopia providing hand-woven and embroidered home pieces. All products entirely handmade from natural fibres.
• Fiore All'occhiellominorStrategic or Co-development PartnerSocial cooperative in Milan providing up-cycled silk production. Supports refugees and asylum seekers as part of integration programme. Located near silk mill sourcing deadstock fabric.
• BooteekminorStrategic or Co-development PartnerSri Lankan partner supporting disadvantaged women artisans who are mothers to disabled children. Artisans work from home for flexibility. Produce clutches, boho bags and tassels using 100% local raw silk with hand embroidery.
• YewominorStrategic or Co-development PartnerSocial design studio and ethical manufacturing hub based in rural mountains of Northern Malawi. Team of craftspeople making honest jewelry through small scale production at solar-powered workshop. A portion of sales invested in local community development.
• ChiyambiminorStrategic or Co-development PartnerProduces natural soaps and organic lip balms near Dzaleka Refugee Camp, Malawi. African textile packaging made by refugees and Malawians with disabilities. All profits reinvested in community development.
• Malawi Council for the Handicapped (MaCoHa)minorStrategic or Co-development PartnerArtisans at MaCoHa in Blantyre create hand-dyed fabrics and batiks. Organisation employs and trains differently-abled humans. Mayamiko pays fair price and experiments with eco-friendly dye alternatives.
• Tribal TextilesminorStrategic or Co-development PartnerSocial impact home decor company from South Luangwa, Zambia. Products feature hand-painted geometric patterns inspired by African rainfalls using starch resist technique. 5% of each purchase reinvested in local community and conservation.
• aLoveSuprememinorStrategic or Co-development PartnerWomen-led enterprise creating kitchen products featuring original designs by Leanne Botha. Produces reusable bowl covers in whimsical functional art prints.
• Clothes DoctorminorGTM or Marketing PartnerCircular economy partner offering fabric care products. Mayamiko provides 15% discount code (MAYAMIKO&CD15OFF) for customers to extend life of garments.
• The SeamminorGTM or Marketing PartnerClothing repair and alteration service in London. Mayamiko provides 20% discount code (MAYAMIKO20) for customers to mend and modify clothes.
• By RotationminorGTM or Marketing PartnerRental app partner making a selection of Mayamiko pieces available for rental, supporting circular economy initiatives.
• AwamakicoreStrategic or Co-development PartnerPeruvian social enterprise working with approximately 55 women in 3 cooperatives (Puente Inca, Rumira & Puka Rosas) for alpaca knitwear. Fair Trade Federation certified. Non-profit working with Andean women who knit their way out of poverty.
• One Tree PlantedminorGTM or Marketing PartnerNon-profit organisation helping plant trees. Customers have option to plant a tree with each order, with Mayamiko paying for the tree planting.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace where a limited range of Mayamiko products is available for shop owners. Provides benefits including discounts, rebates and free shipping for retailers.
• Mail OutminorImplementation/ SI/ Consulting PartnerSocial enterprise that packages Mayamiko products, supporting humans with learning difficulties.
• Textile ExchangeminorOthersGlobal non-profit that works with members to drive industry transformation in preferred fibres, integrity, standards and responsible supply networks.
• WFTO (World Fair Trade Organization)coreOthersMayamiko meets or exceeds WTFO Principles of Fair Trade. Follows ILO principles and has documented own Ethical Promise.
• Iprefer30 CampaignminorOthersCampaign promoting washing at lower temperatures to cut CO2 emissions, save energy and help clothes last longer.
• Fashion RevolutionminorOthersMayamiko is an active supporter of the Fashion Revolution movement with key messages #onlybuywhatyoulove and #lovedclotheslast.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Reformation: Large US sustainable fashion brand with strong DTC and resale operations. Comparable in sustainability positioning, DTC dominance, and circular initiatives, but at significantly greater scale and brand reach.
• Eileen Fisher: Established US sustainable womenswear brand with a renowned Renew take-back/resale program. Comparable in ethical womenswear focus and circular resale operations, though at significantly larger scale.
• Patagonia: Global outdoor apparel leader and benchmark for corporate sustainability and circular supply chains. Comparable in mission-driven positioning and supply-chain transparency, but far larger and broader in scope than Mayamiko's womenswear focus.
• Stella McCartney: Global luxury sustainable fashion house co-awarded with Mayamiko in the CO10 Leadership Awards. Comparable in sustainability leadership and ethical positioning, but operating at luxury scale and breadth far beyond Mayamiko's niche.

Direct peers

• Rapanui: UK-based sustainable fashion brand with circular-economy focus, own factory, and traceable production. Comparable in geographic origin, sustainability messaging, and DTC-led ethical apparel offering.
• People Tree: UK-based pioneer in ethical and fair-trade womenswear, accessories and homeware. Closely comparable to Mayamiko in target market (conscious consumers), fair-trade sourcing model, and DTC-plus-wholesale distribution.
• Raeburn: London-based designer focused on sustainable, circular fashion with upcycled and surplus materials. Comparable in ethical positioning, CO10 co-awardee status, and London premium fashion positioning.
• Thought Clothing: UK sustainable womenswear and accessories brand using organic cotton, bamboo, and hemp. Directly comparable in target market, ethical materials, and DTC-plus-wholesale distribution.
• Outland Denim: Ethical denim brand with traceable supply chain and artisan-style production, co-awarded alongside Mayamiko in the CO10 Leadership Awards. Comparable in fair-trade positioning, premium DTC model, and impact narrative.
• Baukjen: London-based sustainable womenswear brand offering everyday ethical clothing through DTC and wholesale. Directly comparable in geography, customer profile, and sustainable apparel positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MayamikoTheLabel
• Xx.com/Mayamiko_
• LinkedInlinkedin.com/company/mayamiko

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayamiko