booteek AI Limited
booteek AI Limited is a UK SaaS company that measures and improves how AI assistants recommend independent restaurants and bars. It connects Google Business Profiles, runs placeId-exact AI visibility probes, completes profiles progressively, and generates voice-matched review responses for SMB operators across the UK, Portugal, and Spain.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What booteek AI Limited does
booteek AI Limited is a UK-incorporated (Company Number 13426132) SaaS company that builds AI visibility tooling for independent restaurants and bars. The platform connects to a venue's Google Business Profile, measures how AI assistants (ChatGPT, Perplexity, Google AI/Maps) recommend that venue versus local competitors, completes the GBP over a 6–7 week programme at three fields per week, and provides AI-generated review responses via a Chrome Extension that adapts to each owner's written voice across English, Portuguese, and Spanish. Core technology includes a RAG-based AI knowledge base storing 1,536-dimensional review embeddings in Neon PostgreSQL with pgvector (EU-hosted), proprietary Voice Learning AI, the 100-point B.E.S.T. Score dashboard, the Hot Score venue ranking algorithm, and a placeId-exact AI probe programme that has run 144+ probes across six cities.
The company operates a four-tier revenue model: a £29 one-off Competitor Check diagnostic, a £69/month Pro subscription (or £688/year), a £2,499/year Concierge managed-service tier, and ancillary free distribution surfaces (a Chrome Extension, three ChatGPT GPTs, and a public MCP connector). It serves SMB/micro-business buyers — independent restaurant and bar operators — across the UK (Manchester, Liverpool, Birmingham, Leeds, Edinburgh, Glasgow, Belfast, Bath), Portugal (Porto, Braga, Aveiro, Coimbra, Cascais, Ericeira, and others), and Spain (Bilbao, Seville, Valencia, San Sebastián, and others). GTM is product-led with free tools serving as top-of-funnel, the £29 Competitor Check as mid-funnel, and Pro/Concierge as conversion. The full platform opened in June 2026, following a January 2026 UK launch in Manchester and Liverpool; founder & CEO Anthony Robinson leads a 1–10 person team operating from a registered London office at 71-75 Shelton Street.
booteek AI Limited firmographics
Firmographics- Name
- booteek AI Limited
- Legal name
- booteek AI Limited
- Website
- https://www.booteek.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- booteek AI Limited is a UK SaaS company that measures and improves how AI assistants recommend independent restaurants and bars. It connects Google Business Profiles, runs placeId-exact AI visibility probes, completes profiles progressively, and generates voice-matched review responses for SMB operators across the UK, Portugal, and Spain.
- Ownership category
- akta.pro rank
Where booteek AI Limited is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
booteek AI Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- booteek Pro Monthly Subscription: Recurring monthly SaaS subscription at £69/month providing full platform access: B.E.S.T. Score dashboard, Breo AI companion, AI review response Chrome Extension, team composition mapping, GBP Progressive Unlock, competitive insight, and AI website discovery listing. Billed monthly with no long-term contract; cancel anytime.
- booteek Pro Annual Subscription: Annual prepaid subscription at £688/year, offering the same full platform as monthly Pro but billed once per year with approximately 17% savings vs monthly run-rate. Single annual invoice for simplified accounting. Same cancel-anytime terms apply at renewal.
- Competitor Check (One-off Diagnostic): One-time payment of £29 for a 60-second PDF report covering Google Business Profile audit, AI visibility probe, competitor benchmarking against top 5 local rivals, review health analysis, and 5 prioritised quick wins. No subscription required; report is retained by the buyer.
- booteek Concierge (Managed Service): Annual managed service at £2,499/year — Pro plus full outsourced management of the venue's Google profile, review responses, photos, and posts. Includes 4 GBP posts/month written and published by booteek, 8 photo refreshes/quarter, hours/attributes/seasonal updates, 2 × 30-min strategy sessions/year, and Annual Progress Report. 12-month commitment required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-off diagnostic report: Google profile, reviews, AI visibility, top 5 competitor comparison, in a PDF delivered in 60 seconds. |
| Subscription | Monthly | Full AI visibility platform: B.E.S.T. Score, Breo AI, review response Chrome Extension, team composition, GBP completion, discovery listing. |
| Subscription | Annual | Same full platform as Pro Monthly, billed annually. Saves ~17% vs monthly run-rate. Single annual invoice. |
| Subscription | Multi-year contract | Pro plus full outsourced profile management: GBP posts, photos, review responses, seasonal updates, 2 strategy sessions/year. |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
booteek AI Limited product offering
Product offeringCore offering
booteek AI Limited builds and sells a B2B SaaS platform, booteek Pro, that helps independent hospitality venues (restaurants, bars, cafés, hotels) become visible and recommended by AI assistants (ChatGPT, Gemini, Perplexity, Claude) and Google search by aligning customer reviews, Google Business Profile data, and structured venue knowledge. Complementary offerings include a one-off Competitor Check report, a managed Concierge service, a Chrome extension for review responses, and ChatGPT-native GPTs (Breo, Team Coach) backed by the donde-onde-where.com (DOW) discovery surface.
Product overview
booteek AI Limited is an AI visibility platform for independent restaurants and bars operating across the UK, Portugal, and Spain. The product portfolio consists of a tiered subscription platform (booteek Pro at £69/month) as the core offering, supplemented by a one-off diagnostic (Competitor Check at £29), a premium full-service tier (booteek Concierge at £2,499/year), and four free ChatGPT GPTs (Breo, Team Coach, donde-onde-where.com/DOW, and Discovery). The platform's primary value chain is: owners connect their Google Business Profile → the AI probes measure their AI visibility → the B.E.S.T. Score dashboard tracks health → the Chrome Extension (Smart Response Helper) enables AI-powered review responses across 8 platforms. Key differentiators include Voice Learning AI that adapts to each owner's communication style, GBP Progressive Unlock completing profiles in 6-7 weeks at 3 fields/week, and a proprietary Hot Score recommendation engine across 6,252+ tracked venues in 34 cities. The platform also operates a public MCP connector for AI assistant integration and offers free review response templates and an ROI calculator as ancillary tools.
Differentiator
Problem solved
Functional benefit
Products and services
- booteek Pro Subscription SaaS platform that tracks a venue's B.E.S.T. Score, runs the AI Visibility Probe Programme across ChatGPT, Gemini, Perplexity and Claude, optimises the Google Business Profile, and turns guest-review signal into recommendations inside AI assistants and Google search — designed for independent restaurant, bar, café and hotel owners.
- Competitor Check One-time / perpetual-license AI visibility audit report priced at £29 that benchmarks a venue against its local competitors across AI assistants and Google search, giving owners a low-cost entry point into the booteek platform.
- booteek Concierge Annual managed service tier priced at £2,499/year where the booteek team directly manages a venue's AI visibility, GBP optimisation, and review response workflows for time-poor multi-site operators.
- Smart Response Helper (Chrome Extension) Google Chrome extension that helps hospitality staff draft AI-assisted replies to Google, TripAdvisor, OpenTable and similar reviews inside the browser, distributed via the Chrome Web Store.
- Breo by booteek Hospitality-focused custom GPT published on the ChatGPT GPT Store that lets venues plan menus, promotions and guest-experience content using booteek's hospitality-tuned AI knowledge.
- booteek Team Coach Team-development custom GPT published on the ChatGPT GPT Store, designed to coach hospitality front-of-house and kitchen teams on service, upselling, and guest interaction scenarios.
- DOW GPT (donde-onde-where.com) Discovery-oriented ChatGPT GPT and accompanying web surface at donde-onde-where.com that exposes the booteek venue dataset to ChatGPT users searching for places to eat, drink and stay across the UK, Portugal and Spain.
Quantifiable outcome
- 5+ hours saved per week on review responses (average across 100+ daily users)
- +9 more outcomes
Companies that use booteek AI Limited
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
booteek AI Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability11 records
Feature7 records
booteek AI Limited partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Neon Inc. (PostgreSQL + pgvector)corePrimary application database and AI knowledge base vector store (chunk_registry). Hosts account data, venue data, pseudonymised review data, usage metrics, and embedding vectors. Neon PostgreSQL with pgvector extension for similarity search on review embeddings. Database hosted in EU (AWS eu-central-1).
- RailwaycoreApplication hosting platform. Handles all application traffic and logs. Located in EU.
- CloudflarecoreCDN, DDoS protection, and Web Application Firewall (WAF). Processes IP addresses, request headers, and country data (CF-IPCountry header) for geolocation-scoped search results.
- Google (Places API + Gemini)coreVenue search via Google Places API; business details lookup; AI response generation; and vector embedding generation (gemini-embedding-001 model). Google's paid API tier does not use submitted content for model training. Transfers covered by Google Cloud Data Processing Addendum and EU Standard Contractual Clauses. Located in EU/US.
- StripecorePayment processing for all subscription and one-off purchases. Handles email, billing address, and payment card data (held by Stripe only — booteek does not store card details). Covers EU/US payment flows.
- ResendcoreTransactional email delivery for report delivery, account notifications, and marketing. Handles email address and message content. Located in EU.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
booteek AI Limited competitors and assessment
Company assessmentBroad incumbents
- Reputation.com: Enterprise reputation management and listings platform serving healthcare, retail, and hospitality. Competes with booteek across review response, listings optimisation, and AI-driven insights at the multi-location chain end of the market.
- Yext: Enterprise listings management and AI-search optimisation platform with deep Google, Apple, and Bing publisher integrations. Directly comparable to booteek's GBP-completion and AI-visibility value proposition but priced for enterprise and mid-market customers, not independent venues.
- ReviewTrackers: Review monitoring and management platform with hospitality customers and strong review-response workflow features. Competes with booteek on review aggregation and response but lacks the AI-visibility and voice-learning specialisation.
- Birdeye: Enterprise review-management and customer experience platform widely used by multi-location hospitality and retail brands. Directly comparable to booteek's review response, GBP optimisation, and AI visibility stack, but priced at £250-350/month and oriented toward chains rather than independents.
- Chatmeter: Multi-location review, listings, and reputation management platform with strong restaurant and retail vertical presence. Competes with booteek on review response automation and GBP optimisation, but targets enterprise chains rather than independents.
- Podium: Lead conversion, messaging, and review-management platform competing in the same review-response and online-presence category as booteek. Priced at £200-300/month and built for multi-location businesses, but expanding into the SMB and AI-overviews space that booteek targets.
- Uberall: Location marketing platform with listings management, review response, and GBP optimisation features. Directly comparable to booteek's AI visibility and GBP completion stack, but priced and packaged for multi-location brands rather than independent venues.
Emerging players
- BrightLocal: Local SEO tools platform including GBP audits, citation tracking, and review monitoring. Overlaps with booteek on the GBP-completion and local-visibility proposition for SMB customers, though less vertically focused on hospitality.
- Local Falcon: Local SEO rank-tracking tool for Google Business Profiles that overlaps with booteek's GBP visibility measurement. Comparable as a measurement-layer product in the same AI/Google-discovery conversation.
- Marqii: Restaurant-focused listings and review-management platform that, like booteek, targets the independent and SMB hospitality segment. Most directly comparable peer given the shared vertical focus on bars and restaurants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
booteek AI Limited social profiles
Digital presencebooteek AI Limited compliance and trust
Trust signalCompliance5 records
booteek AI Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
booteek AI Limited leadership team
Management profileNumber of profiles
Profiles1 record
booteek AI Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
booteek AI Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about booteek AI Limited
What does booteek AI Limited do?
booteek AI Limited builds and sells a B2B SaaS platform, booteek Pro, that helps independent hospitality venues (restaurants, bars, cafés, hotels) become visible and recommended by AI assistants (ChatGPT, Gemini, Perplexity, Claude) and Google search by aligning customer reviews, Google Business Profile data, and structured venue knowledge. Complementary offerings include a one-off Competitor Check report, a managed Concierge service, a Chrome extension for review responses, and ChatGPT-native GPTs (Breo, Team Coach) backed by the donde-onde-where.com (DOW) discovery surface.
Is booteek AI Limited a public or private company?
booteek AI Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was booteek AI Limited founded?
booteek AI Limited was founded in 2025. It employs 1 to 10 people.
Where is booteek AI Limited based?
booteek AI Limited is headquartered in London, United Kingdom, in the Europe region.
How does booteek AI Limited make money?
Four revenue lines are on record. booteek Pro Monthly Subscription is the primary driver. The others are booteek Pro Annual Subscription, competitor Check (One-off Diagnostic) and booteek Concierge (Managed Service).
Who are booteek AI Limited's main competitors?
Broad incumbents on record are Reputation.com, Yext, ReviewTrackers, Birdeye, Chatmeter, Podium and Uberall. Emerging players are BrightLocal, Local Falcon and Marqii.
Does booteek AI Limited have an API?
Yes. booteek operates a public Model Context Protocol (MCP) connector at https://booteek.ai/api/mcp/mcp that lets AI assistants (such as Claude) query the donde-onde-where.com (DOW) venue-discovery data. The connector exposes six read-only tools: zone lists, hot lists, venue lookup, zone-health signals, recently-added venues, and AI-citation status. It is unauthenticated, rate-limited, and backed by a read-only database role scoped to public venue data. No personal data is collected from connector users. Additionally, Breo calls booteek's venue diagnostic API to pull Google Business Profile data, recent reviews, competitor benchmarks, and AI visibility checks.