R-Options
R-Options is a privately held Rochester, NY-based low-voltage cabling infrastructure contractor founded in 2011 that designs, installs, and services structured cabling, video surveillance, access control, and audio/visual systems for commercial, education, government, and enterprise customers across the US and Canada via a 10,000+ technician network.
- Company typePrivate
- Founded2011
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
R-Options firmographics
Firmographics- Name
- R-Options
- Legal name
- R-Options, Inc.
- Website
- https://roptionsinc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R-Options is a privately held Rochester, NY-based low-voltage cabling infrastructure contractor founded in 2011 that designs, installs, and services structured cabling, video surveillance, access control, and audio/visual systems for commercial, education, government, and enterprise customers across the US and Canada via a 10,000+ technician network.
- Ownership category
- akta.pro rank
R-Options industry classification
Industry- Product category
- Low-Voltage Cabling Infrastructure Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- IT & Data Center Moving (Servers, Racks, Network Equipment) (HSAKAKAD)
Keywords
Where R-Options is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
R-Options business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Structured Cabling Installation Services: Design, installation, and testing of structured cabling infrastructure including Category 6/6A copper, multimode/single mode fiber for network, voice, AV, security, and building management systems. Services range from single cable installation to complete data center and facility buildouts.
- Audio Visual Solutions: Installation of AV systems including web video conferencing solutions, projectors, smart TVs, digital signage, video walls, sound systems, control systems, and complete conference room solutions.
- Video Surveillance Solutions: Design and implementation of IP-based video surveillance systems including cloud-based and NVR-based solutions, multi-site installations, and system integrations with access control.
- Access Control Systems: Installation of IP-based access control systems including door strikes, proximity readers, biometric access, parking gates, and mobile phone readers with centralized management capabilities for single or multiple facilities.
- Product Sales: Supply and installation of products from trusted manufacturer partners including cabling, security systems, AV equipment, and related infrastructure components.
- National Rollout Projects: Large-scale nationwide deployment services for structured cabling, access control, video surveillance, and AV solutions across multiple locations, with design, engineering, staging, configuration, and project management capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Site Survey - Complimentary assessment |
| Unit Pricing | Pay-as-you-go | Time & Materials Service |
| Other | Multi-year contract | Fixed Cost Project Proposal |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
R-Options product offering
Product offeringCore offering
R-Options is a full-service low-voltage cabling infrastructure company that designs, installs, and services structured cabling, access control, video surveillance, and audio visual systems for commercial, educational, government, and enterprise customers. Services range from single cable installations to complete facility and data center buildouts, with national rollout capabilities across all 50 US states and Canadian provinces via a network of 10,000+ technicians. The company also supplies and installs products from trusted manufacturer partners and provides a 25-year Hubbell Mission Critical System Warranty as a Hubbell Certified Partner.
Product overview
R-Options is a full-service low-voltage cabling infrastructure company offering four core product lines: Structured Cabling, Access Control, Video Surveillance, and Audio Visual Solutions. These products operate as distinct service offerings but can be integrated together—Access Control and Video Surveillance share a 'single pane of glass' integration, and the AV division works closely with the Structured Cabling team for seamless end-to-end solutions. The company also provides national rollout services with over 10,000 technicians across the US and Canada, and offers a 25-year Hubbell Mission Critical System Warranty for new cabling implementations.
Differentiator
Problem solved
Functional benefit
Products and services
- Structured Cabling Design, installation, and testing of structured cabling infrastructure including Category 6/6A copper and multimode/single mode fiber for network connectivity, audio visual systems, video surveillance, access control, and building management solutions. Services range from single cable installation to complete data center and facility buildouts for commercial, educational, and enterprise customers.
- Audio and Video Solutions Installation of audio visual systems including web video conferencing solutions, projectors, smart TVs, digital signage, video walls, sound systems, speakers, and control systems for enterprise boardrooms, school classrooms, auditoriums, and houses of worship.
- Video Surveillance IP-based video surveillance solutions including IP cameras, PTZ, infrared, and POE cameras for indoor and outdoor installations. Offers both NVR-based and cloud-based solutions for single facilities or multi-site installations with remote access and management capabilities.
- Access Control IP-based access control systems with role-based, attribute-based, or discretionary access control to limit access to campuses, buildings, rooms, and physical IT assets. Supports proximity cards, biometric access, parking gates, and mobile phone readers for single or multiple facilities.
- National Rollout Services Nationwide implementation services across all 50 US states and Canada, including design and engineering, staging and configuration, new construction buildouts, adds/moves/changes, consulting, physical site surveys, and project management for structured cabling, access control, video surveillance, and AV solutions using a network of over 10,000 technicians.
Quantifiable outcome
- Completed national rollout project for a company with multiple sites in all 50 states within a 1-week period
- +2 more outcomes
Companies that use R-Options
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles3 records
R-Options technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
R-Options partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and flagship.
- PanduitcoreStrategic manufacturing partner for structured cabling solutions including copper and fiber connectivity products. R-Options works with Panduit to provide quality cabling infrastructure components installed to manufacturer specifications.
- CorningcoreManufacturing partner for fiber optic cables including multimode and single mode solutions for indoor, underground, and aerial installations.
- HubbellflagshipHubbell Certified Partner status enabling R-Options to provide exclusive 25-year end-to-end Mission Critical System Warranty for all structured cabling implementations. This is a flagship partnership with differentiated warranty benefits.
- LevitoncoreManufacturing partner for cabling infrastructure solutions providing copper and fiber connectivity products.
- AtlonacoreAV technology partner for control systems and integration solutions. R-Options partners with Atlona alongside their structured cabling division for seamless end-to-end AV solutions.
- SamsungcoreAV technology partner for display solutions including commercial TVs and digital signage products.
- SonycoreAV technology partner providing professional display and video solutions for commercial installations.
- EpsoncoreAV technology partner for projector solutions serving various commercial and educational environments.
- NEC (Sharp-NEC)coreAV technology partner for display and projector solutions for commercial applications.
- LogitechcoreAV technology partner for video conferencing and collaboration solutions.
- ShurecoreAV technology partner for professional audio equipment including microphones and sound systems.
- AXIS CommunicationsflagshipPrimary video surveillance technology partner providing IP-based cameras, PTZ, infrared, and POE cameras. AXIS is featured across both video surveillance and access control solutions.
- Eagle Eye NetworkscoreCloud-based video surveillance partner providing cloud solutions connecting multiple locations for remote access and management.
- ExacqVision (exacq)coreVideo surveillance technology partner for NVR-based solutions and video management systems.
- Bosch SecuritycoreSecurity technology partner for video surveillance solutions.
- LENEL S2flagshipPrimary access control technology partner providing IP-based access control systems, with solutions for single facilities to 100+ locations across the United States.
- OPEN OPTIONScoreAccess control technology partner providing open architecture access control solutions integrated with video surveillance.
- HID GlobalcoreAccess control technology partner providing proximity card readers and credential solutions.
- ASSA ABLOYcoreAccess control technology partner providing door locks, door strikes, and door entry solutions including Aiphone intercom systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
R-Options competitors and assessment
Company assessmentDirect peers
- Wachter: Nationwide low-voltage and IT infrastructure integrator specializing in cabling, security, audio/visual, and managed services. Directly competes for multi-site enterprise deployments.
- Faith Technologies: National electrical and specialty systems contractor with significant low-voltage cabling, security, and AV integration practices serving enterprise and industrial customers.
- Netronix Integration: Mid-market low-voltage integrator offering structured cabling, security, and AV services — closely aligned scope and customer mix to R-Options.
- IES Communications: National low-voltage systems integrator offering structured cabling, audio/visual, security, and wireless services to enterprise and government clients — direct overlap with R-Options' core four product lines and multi-site rollout model.
- CEC (Communications Engineering Company): Mid-market integrator offering structured cabling, AV, security, and managed services across the Midwest and beyond. Closely comparable service mix and customer profile.
- Convergint Technologies: Large-scale global integrator of electronic security, AV, fire alarm, and structured cabling systems. Comparable service portfolio and enterprise customer base, with a much larger footprint (PE-backed by Harvest Partners).
Broad incumbents
- Black Box (AGC Networks): Established provider of IT and communications infrastructure services including structured cabling and AV. Broader portfolio (data centers, networking, managed services) makes it a broad incumbent rather than a niche specialist.
- Anixter / WESCO: Global distributor and integrator of communications and security products, including cabling infrastructure. Broad incumbent competing with R-Options on supply and large project execution.
Emerging players
- Redbeam (now Genetec Inc.): Provider of managed access control and physical security services — overlapping with R-Options' security and access-control offerings, though more software/cloud-centric.
Regional players
- Miller Electric Company (MTI Services): Large electrical contractor with structured cabling and low-voltage divisions serving the Southeast US. Comparable product lines with stronger regional concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
R-Options social profiles
Digital presenceR-Options financial estimates
Financial estimateRevenue estimate
Valuation estimate
R-Options leadership team
Management profileNumber of profiles
Profiles10 records
R-Options funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R-Options M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R-Options
What does R-Options do?
R-Options is a full-service low-voltage cabling infrastructure company that designs, installs, and services structured cabling, access control, video surveillance, and audio visual systems for commercial, educational, government, and enterprise customers. Services range from single cable installations to complete facility and data center buildouts, with national rollout capabilities across all 50 US states and Canadian provinces via a network of 10,000+ technicians. The company also supplies and installs products from trusted manufacturer partners and provides a 25-year Hubbell Mission Critical System Warranty as a Hubbell Certified Partner.
Is R-Options a public or private company?
R-Options is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R-Options founded?
R-Options was founded in 2011. It employs 11 to 50 people.
Where is R-Options based?
R-Options is headquartered in Rochester, United States, in the North America region.
How does R-Options make money?
Six revenue lines are on record. Structured Cabling Installation Services are the primary driver. The others are audio Visual Solutions, video Surveillance Solutions, access Control Systems, product Sales and national Rollout Projects.
Who are R-Options's main competitors?
Direct peers on record are Wachter, Faith Technologies, Netronix Integration, IES Communications, CEC (Communications Engineering Company) and Convergint Technologies. Broad incumbents are Black Box (AGC Networks) and Anixter / WESCO. Redbeam (now Genetec Inc.) is listed as an emerging player. Miller Electric Company (MTI Services) is listed as a regional player.
Does R-Options have an API?
No public API is recorded for R-Options.
What industry is R-Options in?
R-Options's product category is Low-Voltage Cabling Infrastructure Services. Its primary akta.pro industry code is HSAKAKAD, IT & Data Center Moving (Servers, Racks, Network Equipment). Its NAICS code is 54151 and its SIC code is 3576.