Redbeam
RedBeam is a cloud-based SaaS provider of barcode and passive UHF RFID asset, inventory, and equipment tracking software, serving enterprise and SMB customers across manufacturing, healthcare, government, education, and retail verticals in North America.
- Company typePrivate
- Founded2004
- HeadquartersSuwanee, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Redbeam does
RedBeam is a cloud-based SaaS provider of asset tracking and inventory control software, operating as a brand of Strategic Systems & Technology Corporation, a privately held Georgia corporation. Founded in 1995 (with the RedBeam brand established in 2004), the company is headquartered in Suwanee, Georgia with application development in Atlanta. RedBeam offers a unified platform supporting both barcode and passive UHF RFID tracking technologies, with three core products: RedBeam RFID (RFID enablement for automated bulk scanning), RedBeam Asset Tracking (fixed asset management with check-in/check-out and audit reporting), and RedBeam Inventory Tracking (stockroom and supply visibility). The platform runs on multi-tenant SaaS architecture hosted on Google Cloud, exposes REST APIs for integration with ERP, ITAM, WMS, and other systems, and supports GS1 GTIN/EPC standards for seamless barcode-to-RFID migration. Across its customer base, RedBeam reports 3,500+ deployed fixed RFID readers and 2+ billion RFID reads processed.
The company's revenue model combines annual per-user SaaS subscriptions (sold direct, via website self-service, or through authorized resellers) with one-time RFID hardware sales for fixed and handheld readers. Pricing is positioned for accessibility, with a 30-day free trial for up to 5 users and no upfront software costs versus on-premise alternatives. Its go-to-market is hybrid: a product-led growth motion via the free trial and self-serve website targets SMBs, while an enterprise field sales motion with personalized demos and RFID pilot projects targets larger organizations. Customers span enterprise and SMB segments across verticals including construction, education, government, healthcare, hospitality, manufacturing, nonprofits, religious institutions, retail, and sports & athletics. Notable named customers include the Smithsonian Institution, John Deere, 3M, Cox Communications, St. Jude Children's Research Hospital, and Louisiana State University.
RedBeam has built trust signals oriented at enterprise and government buyers, including AICPA SOC 2 Type 2 compliance, a registered SAM.gov vendor status for federal/state/local contracting, and a core technology partnership with Zebra Technologies for RFID hardware. Marketing and demand generation are content-led, with an active blog, asset tracking knowledge bases, industry-specific landing pages, and customer testimonials. The company operates exclusively in North America and has no disclosed venture capital, private equity, or institutional funding, indicating an organically grown, founder- or operator-led private business.
Redbeam firmographics
Firmographics- Name
- Redbeam
- Legal name
- Strategic Systems & Technology Corporation
- Website
- https://redbeam.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RedBeam is a cloud-based SaaS provider of barcode and passive UHF RFID asset, inventory, and equipment tracking software, serving enterprise and SMB customers across manufacturing, healthcare, government, education, and retail verticals in North America.
- Ownership category
- akta.pro rank
Where Redbeam is headquartered
LocationHeadquarters
- HQ city
- Suwanee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Redbeam business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Annual per-user subscription model providing access to RedBeam's cloud-based asset tracking platform. The service is sold directly by RedBeam or through authorized resellers. Multi-year contracts available with annual billing.
- RFID Hardware: Sale of RFID readers and fixed infrastructure including fixed UHF readers ($1,000-$3,000) and handheld RFID readers ($1,500-$3,500) for enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard subscription with free trial |
| Unit Pricing | One time/ perpetual license | RFID Hardware (reader equipment) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Redbeam product offering
Product offeringCore offering
RedBeam provides a cloud-based SaaS platform for asset and inventory tracking that supports both barcode and passive UHF RFID technologies on a single system. The platform enables organizations to monitor the location, status, and usage of physical assets, run audit-compliant reports, and integrate with ERP, ITAM, and WMS systems via REST APIs. RedBeam also resells enterprise RFID reader hardware (fixed and handheld units) for customers scaling from barcode to RFID deployments.
Product overview
RedBeam offers a unified tracking platform comprising three core products: RedBeam RFID (an RFID enablement platform for bulk, automated item and inventory tracking without line of sight), RedBeam Asset Tracking (a fixed asset management platform for monitoring location, status, and usage of physical items with audit compliance capabilities), and RedBeam Inventory Tracking (an inventory management platform for monitoring supply levels and stockroom operations). The platform supports both barcode and passive UHF RFID technologies on a single system, allowing organizations to start with barcode scanning on smartphones and scale into RFID as needs grow. Key sub-modules and features include Mobile Device Tracking, Fixed Reader Management, Label Printing & Encoding, Event-Based Workflows, Check In Check Out, Audit Compliance Reporting, and Automated Asset Tracking.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 70% faster audits compared to manual tracking
- +1 more outcomes
Companies that use Redbeam
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles3 records
Redbeam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Redbeam partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Google CloudcoreRedBeam Asset Tracking is hosted on Google Cloud Platform. Google invests heavily in securing its infrastructure with multiple layers of physical and operational security including data center protections, access controls, and infrastructure monitoring.
- Zebra TechnologiescoreRedBeam RFID runs on enterprise Zebra hardware built for warehouse and manufacturing floor environments, providing fixed and handheld RFID reader solutions.
- SAM.govminorRedBeam is a registered vendor in SAM.gov (System for Award Management), enabling the company to pursue government contracts.
- GS1coreRedBeam supports GS1 standards for both barcode encoding (GTIN) and RFID encoding (EPC), enabling seamless migration between barcode and RFID tracking without replacing existing data infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Redbeam competitors and assessment
Company assessmentDirect peers
- Asset Panda: Asset Panda is a cloud-based asset tracking and management platform serving both SMB and enterprise customers. It is a direct competitor to RedBeam's Asset Tracking product, offering barcode/RFID-based asset registers, check-in/out, and integrations with ERP/IT systems.
- Sortly: Sortly is a mobile-first inventory and asset tracking SaaS aimed at SMBs and mid-market, using barcode and QR code scanning. It directly competes with RedBeam's barcode-led value proposition for small businesses and field teams.
- EZOfficeInventory: EZOfficeInventory is a cloud asset tracking and management platform focused on SMBs, education, and government. It overlaps closely with RedBeam's asset tracking, check-in/check-out, and audit compliance capabilities.
- Itemit: Itemit is a UK-based asset tracking and inventory SaaS offering barcode, QR, and RFID tracking with audit-ready reporting. It competes with RedBeam across the same core use cases, particularly in mid-market and regulated environments.
- Chekhra: Chekhra is an asset tracking and inventory management platform focused on SMBs, offering mobile scanning and audit reporting. It is a direct competitor to RedBeam in the small-business asset tracking segment.
- UpKeep: UpKeep is a mobile-first CMMS and asset operations platform used by manufacturing, facilities, and maintenance teams. It overlaps with RedBeam's equipment tracking and audit workflows, particularly in asset-heavy operations.
- Fiix (by Rockwell Automation): Fiix is a cloud CMMS and asset management platform owned by Rockwell Automation, serving manufacturers and facilities. It competes with RedBeam on equipment tracking, maintenance scheduling, and audit reporting for industrial customers.
Broad incumbents
- Samsara: Samsara is a large IoT platform offering asset tracking, telematics, and operational visibility to enterprises. It competes with RedBeam at the higher end of the market with a much broader platform and significantly more capital.
- Zebra Technologies: Zebra Technologies is a major enterprise hardware and RFID provider that also sells asset tracking software and is a RedBeam hardware partner. Its broader portfolio and scale make it both an enabler and a competitive threat to RedBeam.
Others
- Impinj: Impinj is a leading provider of RAIN RFID chips, tags, and reader components. It is an ecosystem enabler to RedBeam rather than a direct competitor, but its expanding software and endpoint capabilities increasingly overlap with RedBeam's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Redbeam social profiles
Digital presenceRedbeam compliance and trust
Trust signalCompliance1 record
Redbeam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redbeam leadership team
Management profileNumber of profiles
Redbeam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redbeam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redbeam
What does Redbeam do?
RedBeam provides a cloud-based SaaS platform for asset and inventory tracking that supports both barcode and passive UHF RFID technologies on a single system. The platform enables organizations to monitor the location, status, and usage of physical assets, run audit-compliant reports, and integrate with ERP, ITAM, and WMS systems via REST APIs. RedBeam also resells enterprise RFID reader hardware (fixed and handheld units) for customers scaling from barcode to RFID deployments.
Is Redbeam a public or private company?
Redbeam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redbeam founded?
Redbeam was founded in 2004. It employs 1 to 10 people.
Where is Redbeam based?
Redbeam is headquartered in Suwanee, United States, in the North America region.
How does Redbeam make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are RFID Hardware.
Who are Redbeam's main competitors?
Direct peers on record are Asset Panda, Sortly, EZOfficeInventory, Itemit, Chekhra, UpKeep and Fiix (by Rockwell Automation). Broad incumbents are Samsara and Zebra Technologies. Impinj is listed as an others.
Does Redbeam have an API?
Yes. RedBeam provides REST APIs that allow users to sync item details with ERP, ITAM, WMS, and other business systems. The solution uses open, standards-based application programming interfaces (APIs) to provide automation of the application. APIs are commonly used by developers to integrate capabilities into new web-based applications and existing business management systems.