What Asset Reports does

Asset Reports Pty Ltd is an Australian property technology and reporting firm founded in 2007 in Perth by Andrea Williams, operating across Perth, Sydney, and Melbourne with 51–100 employees. The company provides outsourced inspection, valuation, and documentation services for residential, commercial, and strata property portfolios, executing over 20,000 inspections annually and positioning itself as the market leader in outsourced inspection services in Western Australia. Its core service lines include Property Condition Reports (PCRs), Tax Depreciation Schedules prepared by in-house Quantity Surveyors, Building and Strata Insurance Valuations, Asset Registers and Barcoded Labels, Strata 10-Year Maintenance Plans, Commercial Drone Photography, and Matterport-powered 3D Virtual Tours.

The company's technology stack combines third-party platforms with proprietary tools: Matterport Pro2/Pro3 3D LiDAR cameras are resold through the Asset 3D subsidiary, while in-house platforms AssetBook (free PCR photo storage and sharing) and Reports Online (paperless PCR delivery) anchor the inspection workflow. The 2025 partnership with Inspection Express layers 360AI-powered 360-degree virtual tours and automated workflows on top of the existing inspection service.

Revenue is generated primarily through unit-priced professional services — Building Insurance Valuations from A$700+GST, commercial drone from A$200+GST, tax depreciation schedules on a 5–7 day turnaround — supplemented by hardware sales/leasing through Asset 3D and ancillary add-ons such as Asset Maps and Virtual Home Opens via MeetInMatter. Customers are reached via direct B2B sales to real estate agencies (Ray White, LJ Hooker, Harcourts, Realmark, Professionals, Blackburne), commercial property owners, strata managers, large enterprises such as CBH Group, and consumer-facing segments using virtual tours (schools, hotels, retirement villages). Distribution blends direct field sales, event-led engagement (REIWA CONNECT, WIRE), content marketing via the company journal, and referral partnerships with industry bodies (REIWA, REINSW) and technology partners (CoreLogic, Inspection Express, Matterport, Home Integrity Building Consultants).

Name

Asset Reports

Legal name

Asset Reports Pty Ltd

Website

https://assetreports.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Asset Reports is an Australian property technology and reporting firm that delivers outsourced property condition reports, tax depreciation schedules, insurance valuations, and Matterport 3D virtual tours to real estate agencies, property managers, commercial owners, and strata schemes across Perth, Sydney, and Melbourne.

Ownership category

akta.pro rank

Product category

Property Inspection and Reporting Services

NAICS

Offices of Real Estate Appraisers (53132)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industries

Insurance Replacement Cost & Damage/Loss Valuation (BPAJAKAL), Fixed Assets Accounting (Capitalization, Depreciation, Asset Register) (BPAAAGAF), Machinery, Equipment & Fixed Asset Appraisal (FSAEAHAK)

Keywords

• Property condition reports
• Tax depreciation schedules
• Building insurance valuations
• 3D virtual tours
• Asset registers

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Property Condition Reports (Residential & Commercial): Inspection-based professional services providing detailed property condition documentation for rental properties and commercial lease agreements. Supports make-good clauses and routine inspections.
2. Building Insurance Valuations: Replacement cost valuations for insurance purposes conducted by qualified Quantity Surveyors. Pricing starts at $700 + GST for building insurance valuations.
3. Tax Depreciation Schedules: Comprehensive depreciation schedules prepared by qualified Quantity Surveyors allowing property owners to claim tax deductions. Schedule preparation in 5-7 business days turnaround.
4. 3D Virtual Tours: Matterport-powered immersive virtual tours for residential and commercial properties. Includes floor plans, high-resolution photos, QR codes, and hosted tours with analytics for three months.
5. Asset Registers: Comprehensive inventory documentation of physical assets for commercial decision-making and financial reporting. Includes barcoded asset labels for tracking.
6. Aerial Drone Photography & Inspection: Drone photography services starting from $200 + GST for capturing property scope, difficult-to-access areas, and supplementing condition reports and insurance valuations.
7. Strata 10-Year Plans & Condition Reports: Long-term maintenance planning and condition reporting for strata schemes required under WA strata law reforms. Includes 20-year forecasting for reserve fund budgeting.
8. Matterport Camera Sales & Leasing: Official reseller of Matterport Pro2 and Pro3 cameras through Asset 3D subsidiary. Includes comprehensive support program with demos, tutorials, and ongoing assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Asset Reports is a property technology and reporting firm that delivers outsourced inspection, documentation, and valuation services to real estate agencies, property managers, commercial property owners, and strata schemes across Australia. Core offerings include Property Condition Reports (PCRs), Tax Depreciation Schedules, Matterport-powered 3D Virtual Tours, and Building Insurance Valuations, supported by Asset Registers, 10-Year Maintenance Plans, Commercial Drone Photography, and proprietary platforms AssetBook and Reports Online.

Product overview

Asset Reports operates as a property technology and reporting firm offering a comprehensive suite of services organized into residential, commercial, and strata divisions. The core offerings include Property Condition Reports (PCRs), Tax Depreciation Schedules, 3D Virtual Tours powered by Matterport technology, and Building Insurance Valuations. Supporting services include Asset Registers and Labels, Commercial Condition Reports, 10-Year Maintenance Plans for strata, Interactive Site Maps (Asset Maps), Commercial Drone Photography, and Virtual Home Opens via MeetInMatter video conferencing. The company provides complementary platforms including AssetBook for PCR photo storage and sharing, and Reports Online for paperless report delivery. Asset Reports serves diverse property sectors including residential, commercial, schools, childcare, lifestyle villages, hotels, and display homes, operating across Perth, Sydney, and Melbourne. The company is an official Matterport reseller and has partnered with Inspection Express to deliver AI-powered 360-degree inspection reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Asset 3D: Official Matterport reseller offering Pro2 and Pro3 cameras, providing comprehensive support including demos, video walkthroughs, PDF guides, and back-end Matterport tutorials
• Reports Online
• AssetBook
• Asset Maps
• Asset Maps

Products and services

• Property Condition Reports (PCRs)

Quantifiable outcome

• Listings with virtual tours receive 80% more enquiries than those without
• +5 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Inspection ExpresscoreTechnology or Integration · 25 September 2025Strategic partnership where Asset Reports has 'gone all-in' with Inspection Express to deliver next-generation inspection reporting. The partnership combines Asset Reports' 18 years of expertise with Inspection Express' 360AI technology, featuring advanced 360-degree virtual tours and AI-powered inspection capabilities. Automated workflows and faster turnaround times ensure reports are delivered consistently and professionally.
• CoreLogicminorGTM or Marketing Partner · 24 October 2019Co-hosted the '2020 Vision' event in October 2019 with CoreLogic, bringing together property industry professionals for market insights and investment discussions.
• Asset 3DcoreOEM/ Whitelabel/ Licensing PartnerSubsidiary company operating as official Matterport reseller for Pro2 and Pro3 cameras. Asset 3D provides comprehensive support including online/in-person demos, video walkthroughs, PDF guides, and backend Matterport tutorials. Offers camera solutions for Architecture, Engineering, Construction, Commercial Real Estate, Residential Real Estate, Schools, Travel & Hospitality, Retirement Living, and Event Spaces.
• Home Integrity Building ConsultantscoreStrategic or Co-development PartnerPartnership for strata 10-Year Plans and Condition Reports required under WA Strata Titles Act reforms. Home Integrity provides independent assessments by Registered Builders and Structural Engineers while Asset Reports handles Quantity Surveying and cost forecasting. The partnership ensures comprehensive, compliant reports with 20-year forecasting.
• REINSW (Real Estate Institute of New South Wales)minorGTM or Marketing PartnerProud partner of WIRE (Women in Real Estate) conference organized by REINSW. Company representatives attend and sponsor the annual female empowerment event.
• REIWA (Real Estate Institute of Western Australia)minorGTM or Marketing PartnerActive participant in REIWA CONNECT conferences and industry events. Attended CONNECT 2026 at Crown Perth alongside 1,000+ real estate professionals.
• MatterportcoreTechnology or IntegrationOfficial reseller of Matterport Pro2 and Pro3 3D cameras and virtual tour technology platform. Utilizing Matterport's laser scanning technology for accurate 3D building models, digital twins, and point cloud generation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PropertyMe: Australia's leading cloud property management platform for residential and commercial portfolios. Shares Asset Reports' real estate agency customer base and intersects with Reports Online/AssetBook on workflow digitisation for property managers.

Broad incumbents

• Burgess Rawson: Australian commercial real estate services firm offering sales, leasing, and property management across office, industrial, retail, and hospitality. Comparable to Asset Reports' commercial property inspection and valuation work for commercial landlords and investors.
• Herron Todd White: Long-standing Australian property valuation and advisory firm operating across every state and territory. Comparable to Asset Reports' building insurance valuation and Quantity Surveying services, with a deeper institutional client base.
• Knight Frank Australia: Global real estate advisory firm with a substantial Australian valuation and consulting practice. Comparable to Asset Reports' commercial valuation and insurance replacement cost services, with far larger institutional reach.
• JLL Australia: Global real estate services firm offering valuation, advisory, and asset management across Australia. Overlaps with Asset Reports' commercial insurance valuation and dilapidation/condition reporting on institutional mandates.
• Opteon Property Group: Australia's largest independent property valuation firm offering residential, commercial, and specialist valuations nationwide. Comparable to Asset Reports' insurance valuation work but with significantly broader geographic coverage and institutional scale.

Direct peers

• Bricks + Agent: Australian property services firm offering photography, floor plans, virtual tours, and inspection-adjacent services to real estate agencies. Most directly comparable to Asset Reports' residential PCR and 3D virtual tour offerings in the same Australian agency channel.
• M3 Property: Australian commercial property valuation and advisory firm providing insurance valuations, tax depreciation, and asset advisory. Closely comparable to Asset Reports' commercial valuation and Quantity Surveying services for institutional and private investors.

Others

• Domain Group: Australian property marketplace and data platform covering residential, commercial, and strata property. Functions as an ecosystem participant that consumes and amplifies services like Asset Reports' 3D virtual tours and PCRs through media coverage and listings.
• CoreLogic Australia: Property data, analytics, and platform provider for the Australian real estate industry. Complementary to Asset Reports through the 2020 Vision co-marketing partnership and shared agency customer base, rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/assetreports
• Xx.com/assetreports
• Facebookfacebook.com/assetreports
• LinkedInlinkedin.com/company/asset-reports-quantity-surveying

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Reports