Hub Hospitality Group
Hub Hospitality Group operates The HUB, a 3-acre outdoor entertainment district in Allen, Texas featuring multiple restaurants, bars, a Jumbotron, and live event programming, serving families, sports fans, and corporate groups with F&B sales, private events, loyalty programs, and premium memberships.
- Company typePrivate
- Founded2014
- HeadquartersFrisco, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Hub Hospitality Group does
Hub Hospitality Group, operating through its legal entity Hub Partners LLC, runs The HUB, a 3-acre outdoor entertainment district in Allen, Texas (1289 Johnson Road, 75013). The venue consolidates eight to ten distinct restaurant concepts (Crave Burgers, Local Smoke BBQ, Red's Porch, Spoke Tavern, SuperFreeze, Macho Tacos, Amore Pizza, Clubhouse, Spout, Zukky Sushi), five bars, a 30-foot LED Jumbotron plus 30+ additional screens, a two-story indoor venue, a walk-in movie theater, and 500+ free parking spaces into a single destination branded "A Festival Every Day." Programming includes live music Fridays, DJ dance parties, movie nights, and a dedicated Summer of Soccer watch-party series showing all 104 FIFA World Cup 2026 matches from June 11 to July 19, 2026.
The business operates on a multi-stream revenue model anchored by food and beverage transaction sales (including third-party delivery via DoorDash, Uber Eats, and GrubHub), private event rentals with capacity up to 2,000-5,000 guests for full buyouts, gift card sales through the ToastTab platform, and the free HUB Club loyalty program supplemented by a paid Red Card monthly membership (processed via Stripe) that offers VIP event access and Red Zone privileges. The venue serves families, sports fans, social event hosts, and corporate groups, with the latter anchored by proximity to Toyota, Frito-Lay, Capital One, Keurig Dr Pepper, and JP Morgan headquarters within 15 minutes, and by co-location 10 minutes from Toyota Stadium and AT&T Stadium (FIFA World Cup 2026 venues).
The underlying technology is commodity hospitality SaaS rather than proprietary platform IP: ToastTab handles POS, gift cards, and loyalty; Stripe processes subscription billing; Timely.fun powers event calendars; and Visa/Mastercard are accepted via digital wallet. The company is privately held, Texas-domiciled, has no disclosed institutional investors or funding rounds, and has announced Leander and Frisco, Texas as future expansion sites. No AI/ML capabilities, proprietary models, or data assets are evidenced in the source material.
Hub Hospitality Group firmographics
Firmographics- Name
- Hub Hospitality Group
- Legal name
- Hub Partners LLC
- Website
- https://hubofficial.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Hub Hospitality Group operates The HUB, a 3-acre outdoor entertainment district in Allen, Texas featuring multiple restaurants, bars, a Jumbotron, and live event programming, serving families, sports fans, and corporate groups with F&B sales, private events, loyalty programs, and premium memberships.
- Ownership category
- akta.pro rank
Hub Hospitality Group industry classification
Industry- Product category
- Outdoor Entertainment District
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
- akta.pro secondary industry
- Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH)
Keywords
Where Hub Hospitality Group is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hub Hospitality Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Food and Beverage Sales: Multi-restaurant food and beverage operations including Crave Burgers, Local Smoke BBQ, Red's Porch, Spoke Tavern, SuperFreeze, Macho Tacos, Amore Pizza, Top Dog, and Clubhouse sports bar. Covers casual dining, BBQ, Mexican, pizza, ice cream, and sports bar concepts.
- HUB Club Loyalty Program: Free loyalty program earning 1 point per $1 spent. Red Card premium membership at unspecified monthly fee provides VIP events, first access to premium events, and enhanced experiences.
- Private Event Rentals: Corporate events, birthday parties, holiday parties, bachelor/bachelorette parties, fundraisers, field trips, and company outings. Multiple venue buyout options available from intimate VIP suites to full 3-acre district.
- Gift Cards: Gift card sales through ToastTab platform for use at all HUB venues.
- Delivery Orders: Third-party delivery orders through DoorDash, Uber Eats, and GrubHub for restaurant concepts including Crave, Local Smoke BBQ, Amore Pizza, and Macho Tacos.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free loyalty program with points earning |
| Subscription | Monthly | Premium monthly membership with VIP perks |
| Freemium | Pay-as-you-go | General admission for sports watch parties |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Hub Hospitality Group product offering
Product offeringCore offering
Hub Hospitality Group operates The HUB, a 3-acre outdoor entertainment district in Allen, Texas combining 10 on-site restaurant and bar concepts (Crave Burgers, Local Smoke BBQ, Red's Porch, Spoke Tavern, SuperFreeze, Macho Tacos, Amore Pizza, Clubhouse, Spout, Zukky Sushi) with live music, walk-in movie screenings, large-format sports viewing on a 30-foot Jumbotron and 30+ screens, and a private events business (corporate buyouts, birthdays, bachelor/bachelorette parties, fundraisers) with capacity from VIP suites to 5,000-guest full-venue takeovers. The company runs a free HUB Club points loyalty program and a paid Red Card premium monthly membership, and distributes food via DoorDash, Uber Eats and GrubHub while selling digital gift cards through ToastTab.
Product overview
The HUB is a community-powered outdoor entertainment district operated by Hub Hospitality Group (HUB Partners LLC). The core offering is a 3-acre entertainment venue in Allen, Texas featuring multiple restaurants (Crave Burgers, Local Smoke BBQ, SuperFreeze, Clubhouse, Macho Tacos, Amore Pizza, Red's Porch, Spoke Tavern, Spout, and Zukky Sushi), live music, walk-in movie theater, sports bar viewing, and group event spaces. The company also offers a loyalty program (HUB Club), a premium membership tier (Red Card), food delivery through third-party platforms, private event planning, and large-scale soccer watch party events. The ecosystem includes digital wallet functionality, gift cards, and booking systems for event spaces.
Differentiator
Problem solved
Functional benefit
Brands
- HUB Club: Free-to-join rewards program that earns points for every $1 spent, with perks including birthday credits and bonus points for joining.
- The Red Card
Products and services
- The HUB Allen Entertainment District
Companies that use Hub Hospitality Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Hub Hospitality Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Hub Hospitality Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- DoorDashminorThird-party food delivery partnership for Crave, Local Smoke BBQ, Amore Pizza, and Macho Tacos concepts. Customers can order through DoorDash for delivery.
- Uber EatsminorThird-party food delivery partnership for Crave, Local Smoke BBQ, Amore Pizza, and Macho Tacos concepts. Customers can order through Uber Eats for delivery.
- GrubHubminorThird-party food delivery partnership for Crave, Local Smoke BBQ, Amore Pizza, and Macho Tacos concepts. Customers can order through GrubHub for delivery.
- ToastTabcoreToastTab platform used for gift card sales, loyalty program management, and event booking. HUB Club rewards signup and Red Card membership purchases processed through ToastTab.
- StripecoreStripe payment processing for Red Card membership subscriptions. Monthly membership fees processed through Stripe billing platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Hub Hospitality Group competitors and assessment
Company assessmentDirect peers
- Dave & Buster's Entertainment: Dave & Buster's combines arcade gaming, sports viewing, and full-service F&B in large-format stores. Closely matches The HUB's entertainment-plus-restaurant destination model, including group/private event bookings and sports programming.
- Twin Peaks Restaurant: Twin Peaks operates a chain of sports-bar restaurants with lodge-themed dining, multiple screens, and a focus on game-day programming. Comparable to The HUB's Clubhouse sports bar and broader sports-viewing-driven F&B offering.
- Punch Bowl Social: Punch Bowl Social operates multi-concept entertainment venues combining bowling, karaoke, and scratch-kitchen F&B under one roof. Directly comparable as a 'entertainment district under one brand' concept targeting similar demographics.
- Puttshack: Puttshack blends tech-enabled mini-golf with full bars and chef-driven kitchens in large-format venues. Comparable to The HUB's premium entertainment district positioning and multi-concept F&B model.
- Pinstripes: Pinstripes combines bowling, bocce, and Italian-American full-service dining in upscale entertainment venues. Comparable to The HUB as a destination entertainment venue with multiple on-site restaurant concepts and event programming.
- Andretti Indoor Karting & Games: Andretti operates indoor entertainment destinations with karting, arcade, and full F&B. Comparable to The HUB as a premium entertainment district with multiple on-site restaurant concepts and corporate event capabilities.
- Main Event Entertainment: Main Event operates family entertainment centers with bowling, laser tag, and full-service F&B. Comparable to The HUB's family-friendly entertainment district model and private event business.
- Topgolf Callaway Brands: Topgolf operates large-format sports entertainment destinations combining tech-enabled golf with multiple bars/restaurants. Directly comparable to The HUB's model of a multi-acre sports-and-F&B destination venue with group event capabilities.
- Lucky Strike Entertainment (Bowlero): Lucky Strike/Bowlero operates entertainment venues that combine bowling, sports viewing, and full bars/restaurants. Comparable to The HUB's model of monetizing venue real estate through entertainment, sports content, and multi-concept F&B.
Broad incumbents
- Legends Hospitality: Legends Hospitality provides sports and entertainment venue hospitality services (F&B, premium seating, retail) at stadiums and arenas globally. Comparable to The HUB's sports-viewing-driven F&B operation but at venue scale rather than standalone district scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hub Hospitality Group social profiles
Digital presenceHub Hospitality Group compliance and trust
Trust signalCompliance1 record
Hub Hospitality Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hub Hospitality Group leadership team
Management profileNumber of profiles
Profiles1 record
Hub Hospitality Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hub Hospitality Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hub Hospitality Group
What does Hub Hospitality Group do?
Hub Hospitality Group operates The HUB, a 3-acre outdoor entertainment district in Allen, Texas combining 10 on-site restaurant and bar concepts (Crave Burgers, Local Smoke BBQ, Red's Porch, Spoke Tavern, SuperFreeze, Macho Tacos, Amore Pizza, Clubhouse, Spout, Zukky Sushi) with live music, walk-in movie screenings, large-format sports viewing on a 30-foot Jumbotron and 30+ screens, and a private events business (corporate buyouts, birthdays, bachelor/bachelorette parties, fundraisers) with capacity from VIP suites to 5,000-guest full-venue takeovers. The company runs a free HUB Club points loyalty program and a paid Red Card premium monthly membership, and distributes food via DoorDash, Uber Eats and GrubHub while selling digital gift cards through ToastTab.
Is Hub Hospitality Group a public or private company?
Hub Hospitality Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hub Hospitality Group founded?
Hub Hospitality Group was founded in 2014.
Where is Hub Hospitality Group based?
Hub Hospitality Group is headquartered in Frisco, United States, in the North America region.
How does Hub Hospitality Group make money?
Five revenue lines are on record. Food and Beverage Sales are the primary driver. The others are HUB Club Loyalty Program, private Event Rentals, gift Cards and delivery Orders.
Who are Hub Hospitality Group's main competitors?
Direct peers on record are Dave & Buster's Entertainment, Twin Peaks Restaurant, Punch Bowl Social, Puttshack, Pinstripes, Andretti Indoor Karting & Games, Main Event Entertainment, Topgolf Callaway Brands and Lucky Strike Entertainment (Bowlero). Legends Hospitality is listed as a broad incumbent.
Does Hub Hospitality Group have an API?
No public API is recorded for Hub Hospitality Group.
What industry is Hub Hospitality Group in?
Hub Hospitality Group's product category is Outdoor Entertainment District. Its primary akta.pro industry code is THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas), with a secondary code of HSACAMAH, Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts). Its NAICS code is 72251 and its SIC code is 7900.