Dragonfly

What Dragonfly does

Dragonfly Inc. is a Delaware-incorporated, private SaaS company that operates a self-improving contextual go-to-market platform aimed primarily at field-sales-driven and geography-sensitive verticals. The product converts natural-language prompts into live multi-step automation workflows, then executes them across email, SMS, LinkedIn, mail, and voice with built-in TCPA, CAN-SPAM, GLBA/FCRA, and state broker-law compliance. A unified identity graph, polygon-based geographic search with PostGIS-grade precision, and a contact enrichment waterfall drawing on 150+ data sources underpin the workflow engine, while inbound replies are classified, drafted, and routed by AI, and support, NPS, and churn signals feed back into the same identity record used for outreach.

The product surface comprises eight integrated modules — Workflow Engine, Polygon Search, Identity Graph, Contact Enrichment, Outbound Orchestration, Inbound Management, Support, and Pipeline Management — exposed via a web app, a TypeScript Workflow SDK, a full API, an MCP server, and webhooks. Pricing is a freemium plus usage-based Pay-per-action model (free at 500 actions/month; paid tiers from $160/mo for 50K actions up to custom enterprise above 1M actions/month), with a 14-day 25,000-action trial and an early-access gating mechanism for new signups. Target use cases span home services, real estate, solar/roofing, insurance, political/civic, healthcare networks, B2B field sales, and government/utilities. Underlying infrastructure relies on OpenAI for language model inference, Stripe for billing, Resend for email delivery, and Cloudflare for CDN, captcha, and DNS.

The company's monetization is primarily subscription and usage-based recurring revenue, supplemented by negotiated enterprise contracts past 1M actions/month that bundle SSO, RBAC, dedicated environments, and custom DPAs. The legal entity is Dragonfly Inc., governed under Delaware law; leadership is anchored by CEO Guy Nouri; and the firm sits at roughly 51–100 employees. Note: the input firmographics field describes Dragonfly as a "provider of multimedia content delivery networks," which is inconsistent with the SaaS product described across the company's own website and remaining data; this analysis treats the first-party website and product data as authoritative on the basis of most-recent and most-specific-source precedence.

Name

Dragonfly

Legal name

Dragonfly Inc.

Website

https://dragonfly.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Dragonfly is a SaaS go-to-market automation platform that compiles natural-language prompts into multi-channel outreach workflows, serving field-sales teams across home services, real estate, insurance, solar/roofing, healthcare, and other verticals.

Ownership category

akta.pro rank

Product category

Sales and Marketing Automation Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Conversational NLP & Dialogue Management (chatbots, agents) (HDAAADAF)

akta.pro secondary industry

NLP Developer Tools & Evaluation (prompting, testing, benchmarks) (HDAAADAK)

Keywords

• Go-to-market automation
• Workflow automation platform
• Multi-channel outreach software
• Contact enrichment tools
• Geographic prospecting software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Usage-Based Actions (Pay-per-action): Core revenue stream based on 'actions' - each unit of work Dragonfly performs on behalf of the customer. Actions include outbound touches (email, SMS, AI voice), enrichments, AI steps (classification, summary, draft, routing), and CRM/warehouse/webhook syncs. Volume discounts compound with usage. Failed enrichments are not billed.
2. Subscription Tiers: Tiered subscription plans with monthly action buckets. Plans range from Free (500 actions) to Enterprise (2M+ actions). Paid plans billed monthly or annually (20% discount). Action rollover up to one month. Overage billed at tier's effective rate.
3. Enterprise Custom Pricing: Past 1M actions/month, or for SSO, RBAC, dedicated environment, or custom DPA requirements. Volume-based negotiated pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Dragonfly is a self-improving AI-powered go-to-market SaaS platform that compiles natural-language prompts into automated multi-channel workflows (email, SMS, LinkedIn, mail, voice). It unifies outreach, inbound response handling, and support on a single identity graph, with polygon-based geographic contact discovery, contact enrichment across 150+ data sources, and built-in regulatory compliance (TCPA, CAN-SPAM, GLBA, FCRA, CCPA/CPRA).

Product overview

Dragonfly is a self-improving contextual go-to-market platform offered as a unified SaaS product. The platform comprises an integrated suite of modules: the Workflow Engine (core orchestration layer that converts natural language prompts into automated multi-step sequences), Polygon Search (geographic intelligence for territory-based prospecting), Identity Graph (unified customer records consolidating all signals and interactions), Contact Enrichment (data enrichment from 150+ sources), Outbound Orchestration (multi-channel outreach with compliance guardrails), Inbound Management (AI-powered reply processing and routing), Support Module (ticket and churn management), and Pipeline Management (deal tracking with forecasting). All modules share a common identity graph and learn collectively from every interaction across outreach, inbound, and support channels. The platform is available in Free, Pay-per-action (starting at $160/month), and Enterprise tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dragonfly Workflow Engine Natural-language prompt-based workflow automation system that converts plain English instructions into live multi-step sequences for outreach, inbound, and support workflows with automatic retries, opt-outs, approvals, and AI-powered optimization from every interaction.
• Polygon Search Geographic intelligence tool allowing users to draw neighborhoods, ZIPs, drive-time radii, or freehand polygons on a map to identify parcels, addresses, and residents within any boundary, with PostGIS-grade precision, owner-occupied flags, tenure, and life-event signals.
• Identity Graph Unified customer identity system that consolidates all signals, contacts, outreach, replies, and pipeline data into a single record per customer, powering the shared inbox, NPS, churn signals, and enrichment across 150+ data sources with stable identity fingerprints.
• Contact Enrichment Data enrichment waterfall that enriches contacts with property data, tenure information, life-event signals, and owner-occupied flags. Uses skip-trace to reach actual residents rather than mailboxes, with deduplication across providers using stable identity fingerprints.
• Outbound Orchestration Multi-channel outreach system that executes sequences across email, SMS, LinkedIn, mail, and voice from a single prompt, with TCPA and CAN-SPAM compliance guardrails, consent tracking, DNC handling, and suppression management across channels.
• Inbound Management Reply processing system that classifies intent and sentiment, drafts AI responses in brand voice, and routes messages to appropriate team members with approval gates and automatic logging of wins and ghost responses.
• Support Module Customer support integration combining shared inbox, ticket management, NPS tracking, and churn signal monitoring on the same identity that closed the deal, with churn risk signals automatically routed to sales for renewal plays.
• Pipeline Management Sales pipeline tracking that maintains deal records attached to customer identities, preserving all signals that opened each deal on the timeline, with forecasts reading actual numbers reps see without spreadsheet sync.

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing and billing infrastructure. Dragonfly uses Stripe for subscription billing on paid plans. Customers authorize recurring charges to their payment method.
• ResendcoreTechnology or IntegrationEmail delivery service for outbound communications. Dragonfly uses Resend for sending marketing and transactional emails on behalf of customers.
• CloudflarecoreTechnology or IntegrationCDN, captcha, and DNS services. Cloudflare provides content delivery, bot protection (Turnstile), and DNS infrastructure for dragonfly.com and the platform.
• OpenAIcoreTechnology or IntegrationLanguage model inference for AI features including classification, summarization, drafting, and routing decisions within Dragonfly workflows.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Apollo.io: Apollo.io combines a B2B contact database with sales engagement, enrichment, and AI-assisted outreach in a single self-serve platform. It is a direct peer because Dragonfly's Identity Graph + Contact Enrichment + Outbound Orchestration stack targets the same all-in-one PLG buyer, with comparable usage-based pricing and free-tier entry points.
• Outreach: Outreach is a sales engagement platform that orchestrates multi-touch sequences across email, LinkedIn, and voice with AI-driven insights for SDR and AE teams. It is a direct peer because Dragonfly competes for the same multi-channel outbound automation budget, with both offering AI-assisted drafting, routing, and pipeline visibility.
• Lemlist: Lemlist is a multi-channel outreach and lead generation platform with personalized images, email warmup, and LinkedIn steps. It is a direct peer because Dragonfly competes for the same SMB-to-mid-market personalized outbound use case with comparable email/SMS/voice orchestration and self-serve onboarding.
• Salesloft: Salesloft (now Salesloft Drift) provides sales engagement, conversation intelligence, and revenue orchestration across email, calls, and chat. It is a direct peer because it targets the same mid-market and enterprise outbound use cases as Dragonfly, with overlapping capabilities in sequencing, AI-driven prioritization, and CRM-anchored workflows.
• Instantly.ai: Instantly.ai is a self-serve cold email and multi-channel outreach platform popular with SMBs and agencies for high-volume outbound. It is a direct peer because Dragonfly competes for the same PLG-led outbound buyer, with overlapping email warmup, multi-channel sequencing, and per-seat or usage pricing.
• Smartlead: Smartlead is a cold email automation platform with deliverability tooling, AI warmup, and multi-channel sequences. It is a direct peer because Dragonfly competes for the same PLG-led outbound buyer focused on email deliverability and multi-channel orchestration at usage-based price points.

Broad incumbents

• ZoomInfo: ZoomInfo provides a B2B contact and company database plus sales intelligence, intent data, and conversation intelligence. It is a broad incumbent because Dragonfly's Identity Graph and Polygon Search overlap with ZoomInfo's data-and-outreach stack, but ZoomInfo is anchored in data licensing rather than workflow automation.
• HubSpot: HubSpot is a broad CRM, marketing automation, sales hub, and service hub platform used by SMB and mid-market teams. It is a broad incumbent because Dragonfly competes for the same marketing/sales/CRM budget, but HubSpot offers a much wider suite (CMS, ticketing, marketing ops) beyond the go-to-market workflow core.
• Salesforce: Salesforce is the dominant CRM platform with Sales Cloud, Marketing Cloud, Service Cloud, and the Einstein AI layer for outreach and pipeline automation. It is a broad incumbent because Dragonfly's pipeline and identity functionality overlaps with Salesforce's core, but Salesforce sells a much broader enterprise suite and competes on integration rather than vertical specialization.

Emerging players

• Clay: Clay provides AI-driven data enrichment and personalized outbound workflow building with a credit-based pricing model and strong PLG adoption. It is an emerging peer because it overlaps with Dragonfly's enrichment waterfall and multi-channel orchestration but is more developer-led and less vertically packaged.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragonfly