Lemieux Insurance
Lemieux Assurances is an independent Quebec insurance brokerage distributing auto, home, commercial, agricultural, and surety coverage through 12 branch offices and a network of 67 insurer partners, serving individual, business, and farm clients across Quebec with ~130 employees and $125M CAD in annual volume.
- Company typePrivate
- Founded1989
- HeadquartersLévis, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Lemieux Insurance does
Lemieux Assurances inc. is a privately held, independent Quebec damage insurance brokerage founded in April 1989 by François Lemieux and his father Julien Lemieux. The company distributes personal, commercial, agricultural, and surety insurance products underwritten by 67 carrier and wholesale partners, earning commissions on both new policy placements and renewals. As of 2026 it operates 12 branch offices across Quebec (Lévis, Beauceville, Saint-Henri, Québec, Pont-Rouge, Drummondville, Trois-Rivières, Bécancour, Yamachiche, Boucherville, Saint-Jérôme, Montmagny), employs approximately 130 people, and reports annual business volume of $125M CAD. It is one of the largest independent damage insurance brokerages in Quebec.
The product offering is organized into five core lines: automobile, home, commercial, agricultural, and surety (cautionnement) coverage, plus a proprietary claims accompaniment program called Garantie Lemieux Protégé that guarantees 2-day, 5-day, and recurring 5-day follow-up milestones on open claims. The technology footprint is intentionally lean: a third-party client portal (portalt02.csr24.ca), online quote request forms (soumission), a website with content/news publishing, and an SMS contact channel launched in April 2023. There is no proprietary core technology platform or disclosed AI/ML capability, and differentiation is built on human advisory services, multi-carrier market access, and physical branch presence.
The go-to-market combines direct in-branch sales with inside sales (toll-free phone, email, SMS, online quote forms) and relies heavily on referrals from its 67-carrier network and 22 completed acquisitions since founding. Recent growth has been driven by a programmatic M&A roll-up strategy, headlined by the April 2024 acquisition of BENEVA's entire agricultural insurance portfolio — an unprecedented transfer in Quebec — followed by three additional brokerage acquisitions in 2025 (Manon Simoneau, Assurance TCM, Garant Assurances). Distribution is exclusively domestic, focused entirely on the Quebec market, with founder François Lemieux continuing to lead the company as President after 35+ years.
Lemieux Insurance firmographics
Firmographics- Name
- Lemieux Insurance
- Legal name
- Lemieux Assurances inc.
- Website
- https://lemieuxassurances.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lemieux Assurances is an independent Quebec insurance brokerage distributing auto, home, commercial, agricultural, and surety coverage through 12 branch offices and a network of 67 insurer partners, serving individual, business, and farm clients across Quebec with ~130 employees and $125M CAD in annual volume.
- Ownership category
- akta.pro rank
Lemieux Insurance industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
Keywords
Where Lemieux Insurance is headquartered
LocationHeadquarters
- HQ city
- Lévis
- HQ country
- Canada
- HQ region
- North America
Offices12 records
Markets served
Lemieux Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance brokerage commissions: Lemieux Assurances operates as an independent insurance brokerage earning commissions from insurance carriers for placing and renewing policies across personal (auto, home), commercial, agricultural, and surety lines. Revenue is generated through both new policy acquisition commissions and renewal commissions, representing a recurring revenue model tied to policy persistency. The company represents 67 insurers and works through wholesale insurance partners to access insurance markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Insurance premiums are individualized based on risk assessment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Lemieux Insurance product offering
Product offeringCore offering
Lemieux Assurances is an independent insurance brokerage that places personal, commercial, agricultural, and surety insurance coverage on behalf of clients through a network of 67 insurer and wholesale partners. The brokerage operates 12 branch offices across Quebec where licensed brokers (courtiers) provide in-person, phone, and digital consultations, online quote requests, and ongoing claims follow-up under the Garantie Lemieux Protégé service standard. The company sells insurance products, not insurance products of its own creation, and is paid through commissions from underwriting carriers.
Product overview
Lemieux Assurances is a multi-line independent insurance brokerage operating as a unified platform offering five core insurance products — automobile, home, business, agricultural, and surety bonds — plus a proprietary claims accompaniment program called Garantie Lemieux Protégé. The company operates 12 branch offices across Quebec and works with multiple insurers and wholesale partners to deliver tailored coverage to individuals, businesses, and agricultural clients.
Differentiator
Problem solved
Functional benefit
Brands
- Garantie Lemieux Protégé: Programme de suivi personnalisé lors des réclamations d'assurance, incluant accompagnement à l'ouverture du dossier, suivi en moins de 2 jours, rappel 5 jours après la réclamation, et suivi tous les 5 jours jusqu'au règlement.
Products and services
- Assurance automobile (Auto Insurance) Automobile insurance brokerage covering mandatory civil liability and optional comprehensive/collision coverage for personal vehicles, motorcycles, snowmobiles, ATVs, recreational vehicles, and pleasure boats. Placed across multiple carrier partners for individual drivers in Quebec.
- Assurance habitation (Home Insurance) Home insurance brokerage for owners, co-owners, and tenants covering primary residences, secondary homes, and cottages, including personal property, civil liability, and water damage protection. Source: https://lemieuxassurances.com/service/habitation/
- Assurance entreprise (Business Insurance) Commercial insurance brokerage covering professional liability, surety bonds, garage policies, vehicle fleet coverage, and carrier policies for businesses of all sizes across Quebec.
- Assurance agricole (Agricultural Insurance) Specialized agricultural insurance brokerage covering instruments, livestock, farm products, business interruption, equipment breakdown, pollution costs, and civil liability for Quebec farm operations including maple syrup (sugar shack) operations.
- Cautionnement (Surety Bonds) Surety bond brokerage services including bid bonds, performance bonds, labor and material payment bonds, maintenance bonds, and license and permit bonds for contractors and businesses requiring bonding capacity for project bidding and execution.
Quantifiable outcome
- 2-day follow-up on all claims after file opening, 5-day reminder, continued 5-day follow-up until resolution
- +2 more outcomes
Companies that use Lemieux Insurance
Customer profileSegments4 records
Ideal customer profiles3 records
Lemieux Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lemieux Insurance partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core, major and minor.
- IntactcoreIntact is one of the insurance carriers represented by Lemieux Assurances. As an independent brokerage, Lemieux places client policies with Intact, which underwrites and provides the actual insurance coverage.
- UniquecoreUnique is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- PromutuelcorePromutuel is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- PrysmcorePrysm is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- WawanesacoreWawanesa is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- AvivacoreAviva is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- EcheloncoreEchelon is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- Estrie RichelieucoreEstrie Richelieu is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- EconomicalcoreEconomical is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- ChubbcoreChubb is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- NorthbridgecoreNorthbridge is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- OptimumcoreOptimum is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- TrisuracoreTrisura is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- PafcocorePafco is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- ICPEIcoreICPEI is one of the insurance carriers represented by Lemieux Assurances as part of its network of 67 insurer partners.
- Cime Cabinet d'assurancecoreCime Cabinet d'assurance is listed as one of the wholesale insurance partners (grossistes) of Lemieux Assurances, part of the 67 insurer and wholesale partner network.
- OrbitecoreOrbite is listed as one of the wholesale insurance partners (grossistes) of Lemieux Assurances.
- AssurexpertscoreAssurexperts is listed as one of the wholesale insurance partners (grossistes) of Lemieux Assurances.
- SUM Gestionnaires d'assurancescoreSUM Gestionnaires d'assurances is listed as one of the wholesale insurance partners (grossistes) of Lemieux Assurances.
- REVAUcoreREVAU is listed as one of the wholesale insurance partners (grossistes) of Lemieux Assurances.
- PROFESCAUcorePROFESCAU is listed as one of the wholesale insurance partners (grossistes) of Lemieux Assurances.
- April Marine CanadacoreApril Marine Canada is listed as one of the wholesale insurance partners (grossistes) of Lemieux Assurances, specializing in marine/watercraft insurance.
- Service de gestion TSWcoreService de gestion TSW is listed as one of the wholesale insurance partners (grossistes) of Lemieux Assurances.
- BenevamajorIn April 2024, Lemieux Assurances acquired the entire agricultural insurance portfolio of BENEVA. This acquisition, marking the company's 35th anniversary, positioned Lemieux as a leader in the Quebec agricultural insurance sector. The acquisition was described as 'du jamais vu au Québec' (unprecedented in Quebec). Beneva transferred its entire agricultural client base to Lemieux Assurances.
- Garant AssurancesminorLemieux Assurances acquired Garant Assurances in August 2025. Details of the transaction are not fully disclosed in the available source material.
- Assurance TCMminorLemieux Assurances completed an acquisition of Assurance TCM in May 2025. Details of the transaction are not fully disclosed in the available source material.
- Assurances Manon SimoneauminorLemieux Assurances acquired the client book of Assurances Manon Simoneau, located in Beauport, in January 2025. Clients of Manon Simoneau were transitioned to Lemieux Assurances.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Lemieux Insurance competitors and assessment
Company assessmentBroad incumbents
- Marsh Canada: Subsidiary of Marsh McLennan, one of the world's largest insurance brokers, with significant Canadian operations across commercial, specialty, and reinsurance. Comparable on brokerage intermediation model but operates at global enterprise scale rather than the regional independent segment.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with Canadian operations serving commercial and specialty clients. Comparable in product offering and brokerage intermediation role, though at a vastly larger scale and as a publicly traded incumbent.
- Hub International: Large global insurance brokerage with significant Canadian operations including Quebec offices, offering personal, commercial, and specialty lines. Comparable to Lemieux on product breadth and brokerage model, but operates at much larger scale and as a private equity-backed consolidator.
Emerging players
- Acera Insurance: Canadian insurance brokerage formed via merger of multiple regional brokerages, offering personal, commercial, and specialty coverage across several provinces. Comparable to Lemieux on the consolidation-driven independent brokerage model, though broader geographically.
Direct peers
- BrokerLink: One of Canada's largest independent insurance brokerages with multi-province branch networks, offering personal, commercial, and specialty lines. Highly comparable to Lemieux on business model (independent brokerage, multi-carrier), customer segments, and growth-by-acquisition strategy, though operating at significantly larger national scale.
- Westland Insurance Group: Western Canadian independent insurance brokerage with personal, commercial, and specialty offerings and an active acquisition roll-up strategy. Closely comparable to Lemieux on the multi-line independent brokerage model and the use of tuck-in M&A to build scale, though regionally focused on Western Canada.
- BFL Canada: Canadian employee-owned insurance brokerage and risk advisory firm serving commercial and specialty lines across Canada. Comparable to Lemieux in offering specialty and commercial brokerage services with an independent ownership model, though skewed toward larger commercial accounts.
- Jones Deslauriers: Canadian independent insurance brokerage specializing in commercial, surety, and risk management with multiple offices across Eastern Canada including Quebec. Comparable to Lemieux on the independent multi-line brokerage model and emphasis on commercial and specialty lines.
Regional players
- Palladium Insurance: Eastern Canadian independent insurance brokerage serving Ontario and Atlantic Canada with personal and commercial lines. Comparable to Lemieux on the independent regional brokerage model and multi-line offering, though outside Quebec.
- Groupe Lussier: Quebec-headquartered insurance and financial services group operating as an independent brokerage with multiple branches across the province. Direct geographic and product overlap with Lemieux in the Quebec personal and commercial insurance market, making it the closest regional peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lemieux Insurance social profiles
Digital presenceLemieux Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lemieux Insurance leadership team
Management profileNumber of profiles
Profiles3 records
Lemieux Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lemieux Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lemieux Insurance
What does Lemieux Insurance do?
Lemieux Assurances is an independent insurance brokerage that places personal, commercial, agricultural, and surety insurance coverage on behalf of clients through a network of 67 insurer and wholesale partners. The brokerage operates 12 branch offices across Quebec where licensed brokers (courtiers) provide in-person, phone, and digital consultations, online quote requests, and ongoing claims follow-up under the Garantie Lemieux Protégé service standard. The company sells insurance products, not insurance products of its own creation, and is paid through commissions from underwriting carriers.
Is Lemieux Insurance a public or private company?
Lemieux Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lemieux Insurance founded?
Lemieux Insurance was founded in 1989. It employs 51 to 100 people.
Where is Lemieux Insurance based?
Lemieux Insurance is headquartered in Lévis, Canada, in the North America region.
How does Lemieux Insurance make money?
One revenue line is on record: insurance brokerage commissions.
Who are Lemieux Insurance's main competitors?
Broad incumbents on record are Marsh Canada, Arthur J. Gallagher & Co. and Hub International. Acera Insurance is listed as an emerging player. Direct peers are BrokerLink, Westland Insurance Group, BFL Canada and Jones Deslauriers. Regional players are Palladium Insurance and Groupe Lussier.
Does Lemieux Insurance have an API?
No public API is recorded for Lemieux Insurance.
What industry is Lemieux Insurance in?
Lemieux Insurance's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52421 and its SIC code is 6411.