Spin-a-Sale

What Spin-a-Sale does

Spin-a-Sale is a privately held, bootstrapped SaaS company founded in 2017 and headquartered in Seattle, Washington. It operates as a single-product Shopify app that replaces traditional static email subscriber pop-ups with a gamified "spin-to-win" mechanic. When a visitor enters an email address, the app displays an interactive wheel offering configurable prizes such as discount codes, free shipping, or product giveaways. The product is built specifically for the Shopify ecosystem, installs via Shopify's OAuth system, and generates unique single-use coupon codes through Shopify's own API, which prevents code sharing and creates redemption urgency.

The underlying technology is deterministic and rule-based: merchants configure prize probability settings, page-level targeting, and trigger mechanisms (delay, clickable tab, desktop exit intent, and mobile scroll-based exit intent). The product includes an analytics dashboard with date-range filtering and A/B testing, and integrates natively with MailChimp, AWeber, and Klaviyo to push captured subscribers and their winning coupon codes into the merchant's email marketing workflow. The company has no AI/ML capabilities and no proprietary data flywheel; the email subscriber data resides in the merchant's ESP, not in Spin-a-Sale's infrastructure.

Spin-a-Sale monetizes through a two-tier monthly subscription priced at $9.99 (Pro, 25,000 monthly views) and $24.99 (Premium, 100,000 monthly views plus page targeting). Distribution is entirely self-serve through the Shopify App Store and the company's website, with no field sales, channel partners, or resellers. The customer base is composed exclusively of SMB e-commerce merchants across diverse verticals (pet products, merchandise, food service, automotive, crafts, specialty retail), with 15+ named testimonial accounts. The company has 1-10 employees, no disclosed funding, no parent company, and operates as a single-entity private business.

Name

Spin-a-Sale

Legal name

Spin-a-Sale

Website

https://spinasale.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Spin-a-Sale is a bootstrapped Shopify app that replaces standard email subscriber pop-ups with a gamified spin-to-win mechanic, offering unique single-use coupon codes and integrations with MailChimp, AWeber, and Klaviyo for SMB e-commerce merchants.

Ownership category

akta.pro rank

Product category

E-commerce Marketing Software

akta.pro primary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Shopify popup app
• Email capture software
• Gamified popups
• Ecommerce conversion tools
• Shopify app store

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Spin-a-Sale generates revenue through monthly subscription plans. Customers pay a recurring monthly fee based on their chosen tier (Pro or Premium), which provides access to the gamified pop-up service, features, and usage limits measured by monthly page views.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Spin-a-Sale is a SaaS application built exclusively for Shopify that replaces standard email-capture popups with an interactive 'spin-to-win' gamified popup. Merchants install it from the Shopify App Store and configure popups that award visitors discount codes, free shipping, or product giveaways in exchange for an email address, with features including probability-controlled prize distribution, unique single-use coupon generation, desktop and mobile exit-intent triggers, advanced analytics, and native integrations with MailChimp, AWeber, and Klaviyo.

Product overview

Spin-a-Sale is a single unified product—a gamified subscriber popup app designed exclusively for Shopify stores. The product enables e-commerce merchants to display interactive 'spin-to-win' popups that offer visitors a chance to win prizes (discount codes, free shipping, or product giveaways) in exchange for their email address. Key features include multiple trigger mechanisms (delay, clickable tab, desktop/mobile exit intent), probability-controlled prize distribution, automatic unique coupon generation, advanced analytics, and native integrations with MailChimp, AWeber, and Klaviyo for automated email marketing follow-up.

Differentiator

Problem solved

Functional benefit

Products and services

• Spin-a-Sale

Quantifiable outcome

• Conversion rates increase by over 6 times compared to normal popups
• +6 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• MailChimpcoreTechnology or IntegrationAutomated integration that automatically adds new subscribers to merchant MailChimp lists. Spin-a-Sale passes subscriber email address and winning coupon code to MailChimp, enabling automated welcome/promo emails to be sent to new subscribers.
• AWebercoreTechnology or IntegrationAutomated integration that automatically adds new subscribers to merchant AWeber lists. Spin-a-Sale passes subscriber email address and winning coupon code to AWeber, enabling automated welcome/promo emails to be sent to new subscribers.
• KlaviyocoreTechnology or IntegrationAutomated integration that automatically adds new subscribers to merchant Klaviyo lists. Spin-a-Sale passes subscriber email address and winning coupon code to Klaviyo, enabling automated welcome/promo emails to be sent to new subscribers.
• ShopifycoreTechnology or IntegrationPlatform partnership where Spin-a-Sale is built for and distributed through Shopify. The app installs via Shopify's OAuth system, uses Shopify's API for store data access, and creates coupon codes through Shopify. Shopify provides the distribution channel through its App Store.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sleeknote: Sleeknote is a popup and email capture platform designed for e-commerce. It competes with Spin-a-Sale in the email-list-growth category with similar personalization and targeting features.
• Justuno: Justuno is an e-commerce conversion optimization platform offering popups, exit intent, and personalization. It directly competes for Shopify merchants seeking advanced popup and email capture tools.
• Wheelio: Wheelio is a Shopify-focused spin-to-win popup app offering gamified email capture with discount incentives. It is the closest direct competitor to Spin-a-Sale in mechanics, target customer (Shopify SMB merchants), and distribution channel (Shopify App Store).
• OptinMonster: OptinMonster is a leading lead-generation popup and exit-intent platform with Shopify integration. It overlaps with Spin-a-Sale on email capture, exit intent (desktop and mobile), and A/B testing capabilities.
• Privy: Privy is a Shopify email capture and marketing platform offering popups, banners, and cart-savers. It targets the same Shopify SMB merchant segment and overlaps directly with Spin-a-Sale's email-list-growth use case.
• Poptin: Poptin offers popups, email capture, and onsite widgets for e-commerce sites including Shopify. It overlaps with Spin-a-Sale on the SMB email-capture use case and exit-intent triggers.
• Sumo (AppSumo): Sumo provides popups, welcome mats, and email capture tools for e-commerce sites including Shopify. It competes for the same SMB merchants' email-list-growth budget and offers comparable analytics.
• Wisepops: Wisepops provides onsite notifications, popups, and email capture for e-commerce sites. It targets similar SMB and mid-market merchants with comparable exit-intent and gamification features.

Broad incumbents

• Mailchimp: Mailchimp is a leading email marketing platform and a Spin-a-Sale integration partner. Its broader marketing platform includes signup forms and popups that compete for the same SMB email-capture budget.
• Klaviyo: Klaviyo is a leading Shopify email and SMS marketing platform and a direct integration partner of Spin-a-Sale. While not a direct popup competitor, Klaviyo offers signup forms natively and could build or acquire a Spin-a-Sale-equivalent feature, making it both a partner and a competitive threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spin-a-Sale