The MotivAction Team
MotivAction is a UK-based B2B corporate events management firm, founded in 1987, delivering bespoke team building, incentive travel, leadership development, and recognition programmes to enterprise clients including 57 Times Top 100 companies, anchored by two not-for-profit care farm venues.
- Company typePrivate
- Founded1987
- HeadquartersStevenage, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The MotivAction Team does
The MotivAction Team is a privately held UK B2B corporate events management company founded in 1987 and headquartered at Church Farm, Ardeley in Stevenage, Hertfordshire. The firm designs and delivers bespoke corporate events, team building programmes, incentive travel, conferences, recognition and reward schemes, leadership development, and CSR events for enterprise clients. Notable customers include HSBC, Barclays, KPMG, Microsoft, Siemens, Sony, Roche, Unilever, Tesco, Network Rail, Close Brothers, Hays Recruitment, and bwin, spanning financial services, technology, pharmaceutical, retail, and consumer goods sectors. The company operates without a proprietary software platform — delivery is people-intensive and facilitated through its 11–50 staff and a network of part-time associates.
The company's core assets are two wholly-owned not-for-profit care farms — Church Farm Ardeley and Aldenham Country Park, established in 2008 — which function as unique venues and underpin a CSR-led value proposition. Its service catalogue comprises 1,750 modular team development activities scalable from groups of four to 400+ participants, a leadership development methodology built on John Adair's Action Centred Leadership model, end-to-end overseas event management, and a free venue finding service that operates as a lead generation channel. Technology infrastructure is limited to content marketing properties (company website, team building microsite, downloadable brochures, online catalogue) rather than any data or platform layer.
Revenue is generated through project-based professional services fees across five streams: corporate event management, incentive and recognition programmes, leadership development training, overseas event management, and venue finding (offered free as a lead-generation channel). Pricing is custom-quoted per engagement based on scope, participant count, venue selection, and programme complexity, with no publicly disclosed standard tiers. The go-to-market motion is relationship-driven, with 80% repeat business from existing clients and 50% of new business sourced via referrals, supported by a UK-based enterprise field sales overlay and digital content presence.
The MotivAction Team firmographics
Firmographics- Name
- The MotivAction Team
- Legal name
- The MotivAction Team
- Website
- https://motivaction.co.uk
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MotivAction is a UK-based B2B corporate events management firm, founded in 1987, delivering bespoke team building, incentive travel, leadership development, and recognition programmes to enterprise clients including 57 Times Top 100 companies, anchored by two not-for-profit care farm venues.
- Ownership category
- akta.pro rank
The MotivAction Team industry classification
Industry- Product category
- Corporate Events Management
- NAICS
- Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industries
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Incentive Meeting & Retreat Planning (Meeting-Focused) (THAHACAG), Venue Sourcing & Site Selection (HSACADAC), Venue Sourcing & Site Coordination (HSACAAAD)
Keywords
Where The MotivAction Team is headquartered
LocationHeadquarters
- HQ city
- Stevenage
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The MotivAction Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Corporate Event Management: Full-service corporate event management including conferences, team building, celebrations, and special events. Revenue generated through project-based fees for event planning, coordination, and delivery services.
- Incentive and Recognition Programs: Design and implementation of sales incentive programs, employee recognition schemes, and loyalty reward programs. Typically project-based or retainer arrangements with corporate clients.
- Leadership Development Training: Team development and leadership training programs using experiential learning methodologies. Programs designed and delivered as professional services engagements.
- Overseas Event Management: International corporate event services including incentive travel, conferences abroad, and global team building events. Full end-to-end solutions including flights, accommodation, ground programs, and entertainment management.
- Venue Finding Services: Free venue sourcing and finding services for corporate events. Works with venue partners to provide one-stop-shop event solutions while promoting sustainable and local venue choices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Corporate Event Packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The MotivAction Team product offering
Product offeringCore offering
The MotivAction Team designs and delivers bespoke corporate events, team building, sales incentive and employee recognition programmes, conferences, leadership development, brand experiences, and incentive travel for enterprise clients. It packages these services with venue sourcing and uses two owned not-for-profit care farms (Church Farm Ardeley and Aldenham Country Park) as distinctive rural settings for events and CSR-aligned activities. Pricing is custom-quoted per engagement based on scope, participants, venue, and complexity.
Product overview
MotivAction is a service-based corporate events management and experiential marketing agency offering a comprehensive portfolio of services. The core offering consists of motivation programmes (incentives, recognition, employee motivation, loyalty/reward, culture change), communication services (product launches, brand experiences, field marketing, exhibitions, graphic design, web development, film production), and corporate event management (conferences, team building, leadership development, incentive travel). The company operates two not-for-profit care farm venues (Church Farm Ardeley and Aldenham Country Park) that serve as unique settings for CSR events, team building, and corporate retreats. The offering is a unified service portfolio rather than a software platform, with no individual product modules or add-ons sold separately.
Differentiator
Problem solved
Functional benefit
Products and services
- Motivation Programmes Programmes designed to engage and inspire employees, including sales incentives, recognition programmes, employee motivation initiatives, loyalty and reward schemes, and culture change programmes, delivered to enterprise clients on a bespoke basis.
- Corporate Events Management Full-service event management covering conferences and meetings, creative events, team building, parties and celebrations, corporate activity days, special events, overseas events, VIP hospitality, and venue finding.
- Team Building Activities Experiential team building programmes using 1,750+ activity options tailored to team development needs, scalable from groups of four to 400+ participants.
- Leadership Development Leadership and management skills training programmes using John Adair's Action Centred Leadership model combined with experiential and reflective learning to develop future leaders.
- Incentive Travel & Overseas Events Bespoke overseas incentive travel programmes, leadership retreats, conferences, sales kick-offs, and team building experiences at international destinations, delivered end-to-end including flights, accommodation, ground programmes, and entertainment.
- Communication Services Communication services including product launches, brand experiences, field marketing, exhibitions, integrated campaigns, graphic design studios, large format printing, web design and development, and film and multi-media production for corporate clients.
- Rural Care Venues (Church Farm Ardeley & Aldenham Country Park) Not-for-profit care farm venues providing CSR events, corporate volunteering, team building, and wellness retreats on working farms that support people with learning disabilities and mental health issues.
- Venue Finding Service Free venue sourcing service that recommends sustainable, quirky, and unusual venues including exclusive retreats, glamping, camping, sporting, academic, rustic and rural options across the UK and overseas.
Quantifiable outcome
- 80% repeat business rate from existing clients
- +4 more outcomes
Companies that use The MotivAction Team
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles1 record
The MotivAction Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The MotivAction Team partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Venue PartnerssupportingMotivAction works with a network of venue partners to source appropriate event locations for clients. Partners include independent venues that meet sustainability criteria and demonstrate commitment to environmental responsibility. The company promotes venues that support local economies, food suppliers, and micro-businesses, offering quirky and unusual options alongside traditional corporate venues.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
The MotivAction Team competitors and assessment
Company assessmentDirect peers
- BI WORLDWIDE: Global incentive, recognition, and loyalty programs provider with an enterprise client base similar to MotivAction. Directly comparable on sales incentive, employee recognition, and event-driven engagement offerings at much larger scale.
- cievents: Specialist corporate incentive travel and events agency serving enterprise clients across multiple geographies. Directly comparable to MotivAction on incentive travel, conferences, and bespoke corporate event delivery.
- drp: UK-based integrated communications and events agency with corporate event management, internal communications, and employee engagement offerings. Similar vertical mix and UK enterprise client focus.
- ITA Group: US-headquartered B2B engagement firm delivering incentive travel, recognition, and loyalty solutions to enterprise clients. Closely matches MotivAction's incentive travel, recognition schemes, and corporate event portfolio.
- HelmsBriscoe: Global venue sourcing and meetings management company. Directly comparable to MotivAction's free venue finding service line and overlaps on conference and meeting venue selection for enterprise clients.
- Grass Roots (Blackhawk Network): UK-headquartered employee engagement, incentive, and recognition specialist with deep enterprise client penetration. Directly comparable to MotivAction on incentive programs, employee motivation, and corporate loyalty offerings.
- Sparks: UK-headquartered experiential agency specialising in brand experiences, conferences, and corporate events. Comparable on creative conferences, brand experiences, and bespoke enterprise event design.
- Clive Jacobs Group: Long-established UK corporate event and incentive travel agency serving enterprise clients. Comparable on incentive travel, conferences, and bespoke corporate event management within the UK market.
Broad incumbents
- BCD Meetings & Events: Global corporate meetings and events agency serving multinational enterprise clients. Operates at significantly larger scale than MotivAction across conferences, incentive travel, and corporate events but with overlapping service lines.
- Maritz Global Events: Long-established US incentive travel and corporate events specialist with global delivery capabilities. Comparable on incentive travel and corporate event management but with much broader scale and resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The MotivAction Team social profiles
Digital presenceThe MotivAction Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
The MotivAction Team leadership team
Management profileNumber of profiles
The MotivAction Team subsidiaries and ownership
Company hierarchySubsidiaries2 records
The MotivAction Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The MotivAction Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The MotivAction Team
What does The MotivAction Team do?
The MotivAction Team designs and delivers bespoke corporate events, team building, sales incentive and employee recognition programmes, conferences, leadership development, brand experiences, and incentive travel for enterprise clients. It packages these services with venue sourcing and uses two owned not-for-profit care farms (Church Farm Ardeley and Aldenham Country Park) as distinctive rural settings for events and CSR-aligned activities. Pricing is custom-quoted per engagement based on scope, participants, venue, and complexity.
Is The MotivAction Team a public or private company?
The MotivAction Team is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The MotivAction Team founded?
The MotivAction Team was founded in 1987. It employs 11 to 50 people.
Where is The MotivAction Team based?
The MotivAction Team is headquartered in Stevenage, United Kingdom, in the Europe region.
How does The MotivAction Team make money?
Five revenue lines are on record. Corporate Event Management is the primary driver. The others are incentive and Recognition Programs, leadership Development Training, overseas Event Management and venue Finding Services.
Who are The MotivAction Team's main competitors?
Direct peers on record are BI WORLDWIDE, cievents, drp, ITA Group, HelmsBriscoe, Grass Roots (Blackhawk Network), Sparks and Clive Jacobs Group. Broad incumbents are BCD Meetings & Events and Maritz Global Events.
Does The MotivAction Team have an API?
No public API is recorded for The MotivAction Team.
What industry is The MotivAction Team in?
The MotivAction Team's product category is Corporate Events Management. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites). Its NAICS code is 561920 and its SIC code is 7900.