Trumin
Trumin is a London-based cloud event technology platform serving sports event organizers globally. It provides integrated registration, dynamic allocation check-in, live race timing, and results delivery for OCR events, running races, and multisport competitions across 24 countries.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trumin does
Trumin is a London-based cloud event-technology company providing an integrated platform for managing the full lifecycle of sports events, with primary focus on obstacle course races (OCR), running events, triathlons, and multisport competitions. The platform unifies registration, ticket processing, event-day check-in, live race timing, and results delivery into a single system, supported by a dynamic allocation engine that assigns timing chips, bib numbers, and RFID wristbands on-the-fly to eliminate queues. Its technology stack includes offline-capable tablet and Android event-day applications that operate in remote environments (Alps to Saharan sand dunes), full white-label branding across participant touchpoints, multi-language registration in eight languages, multi-currency payment processing in seven currencies, and an integration with Yoti for facial-recognition-based identity verification.
The company generates revenue through subscription fees on its all-in-one event technology platform (with multi-year contracts) supplemented by transaction-based fees on payment processing and merchandise/accommodation upselling. It sells through a direct sales team (headquartered in East London) complemented by a self-serve portal at my.trumin.com for participant-side bookings and ticket transfers. Key named customers include Spartan Race (four-year partnership across European events), Bear Grylls Survival Race, Dorians Challenge, and the Vitality Run Hackney Half-Marathon (13,000 runners), with the platform reporting reach across 24 countries and 4 continents. Management is led by Managing Director Duncan Francis; the company was founded circa 2012-2015 and operates as a privately held, bootstrapped business with no disclosed institutional investors or funding history.
Trumin firmographics
Firmographics- Name
- Trumin
- Legal name
- Trumin
- Website
- https://trumin.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trumin is a London-based cloud event technology platform serving sports event organizers globally. It provides integrated registration, dynamic allocation check-in, live race timing, and results delivery for OCR events, running races, and multisport competitions across 24 countries.
- Ownership category
- akta.pro rank
Trumin industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Onsite Check-in, Badging & Access Control Solutions (THAHAFAD)
- akta.pro secondary industries
- Conference & Trade Show Registration Platforms (THAHAFAB), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)
Keywords
Where Trumin is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Trumin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Event Technology Platform Subscription: Provides complete event technology solution including registration, timing, event-day apps, and results. Priced competitively as all-in-one solution.
- Transaction/Processing Fees: Payment processing for ticket sales, merchandise upsells, and registration. Supports seven currencies with optional instalment plans.
- Merchandise Upselling: Platform enables event organizers to upsell race merchandise, insurance, and accommodation at point of purchase during registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | All-in-one event technology platform |
| Transaction based/ take rate | Pay-as-you-go | Payment processing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Trumin product offering
Product offeringCore offering
Trumin provides a cloud-based event technology platform that delivers end-to-end event management for sports events and festivals. The platform includes online registration, ticket processing with multi-currency payments and instalment plans, digital waivers, live sports timing and results, event-day check-in with dynamic allocation of timing chips and bib numbers, branded participant communications, and analytics. A suite of offline-capable event-day apps supports check-in, helpdesk, heat management, access control, bag drop, and medical information access anywhere in the world.
Product overview
Trumin is a cloud-based event technology company offering a unified platform for event management. The core product is the Trumin platform (with its Trumin Sports vertical for sports events), which provides end-to-end capabilities including online registration, ticket processing with multiple currencies and instalment options, participant self-service for booking management, marketing and communications tools, reporting and analytics, digital waivers, event-day apps (check-in, helpdesk, heat management, access control, bag drop, medical), dynamic allocation of timing chips and bibs, live sports timing and results, and challenges tracking. My Trumin serves as the participant portal while the platform also includes branded results pages and email communications. The platform supports offline operation worldwide and customisable branding throughout the participant journey.
Differentiator
Problem solved
Functional benefit
Products and services
- Trumin Platform Cloud-based event technology platform providing end-to-end event management including registration, ticket processing, event-day apps, and results. Delivers a hassle-free, first-class experience for event participants through one easy-to-use system with branded participant-facing experiences.
- Trumin Sports Specialised sports event management platform covering the complete event lifecycle from registration through timing and live results. Provides ticket sales, customisable registration flows, online waivers, event-day apps, and live sports timing and results for races and multisport events.
- My Trumin Participant portal and self-service platform where participants can join teams, change race waves, transfer tickets, and manage their bookings online. Also provides event-day check-in functionality for volunteers using the tablet apps.
Quantifiable outcome
- No queues at 1000+ participant events
- +3 more outcomes
Companies that use Trumin
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Trumin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
Trumin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- YoticoreYoti is a digital identity platform that uses facial recognition technology for identity verification. Trumin has integrated Yoti into their check-in app to enable facial recognition-based ID verification. This partnership provides Trumin with identity verification capabilities and allows participants to use Yoti instead of traditional ID documents.
- BLIKcoreBLIK is a Polish mobile payment system that enables bank transfers - the primary payment method in Poland. Trumin partnered with BLIK to expand into the Polish market, implementing local payment preferences to attract Polish race organizers and event customers.
- SendGridcoreSendGrid is an online email sending service that Trumin uses for branded email communications with participants. The MyTrumin platform is fully integrated (and free to use) with SendGrid.com, allowing event organizers to create bespoke email campaigns with their branding.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Trumin competitors and assessment
Company assessmentDirect peers
- RaceEntry: Registration and event-day management platform for road races, OCR, and multisport events with timing partnerships — directly competes with Trumin for the same organizer customer base.
- Race Roster: End-to-end event management platform for running, cycling, and triathlon events with registration, timing integrations, and results — overlaps directly with Trumin's sports event organizers segment.
- RunSignup: US-based registration, ticketing, and timing platform purpose-built for the running and endurance event market — directly comparable to Trumin Sports on core functionality, target customers, and delivery model.
- ChronoTrack (MYLAPS): Race timing and registration platform owned by MYLAPS, integrated with chip timing hardware — directly comparable to Trumin's dynamic allocation and live timing modules for endurance and multisport events.
Broad incumbents
- Eventbrite: Large, publicly-traded horizontal ticketing and registration platform that overlaps with Trumin's registration and ticketing modules, especially in the festivals and conferences segment, though without Trumin's sports-specific timing tools.
- Active.com: Established registration platform for endurance events, races, and recreational activities owned by a larger parent — competes in the same organizer segment as Trumin Sports but as part of a much broader portfolio.
- RegOnline (Cvent): Enterprise event registration and management platform now part of Cvent — overlaps with Trumin's registration functionality at the enterprise end of the event organizer market.
Emerging players
- Ticketleap: Ticketing and event registration platform with focus on smaller and mid-market events — overlaps with Trumin's ticketing and registration capabilities for the festivals and conferences secondary segment.
- LetsDoThis: Endurance event marketplace and registration platform for running, cycling, triathlon and OCR — comparable end customer and use cases, with growing platform capabilities that intersect Trumin's white-label registration stack.
Others
- Yoti: Digital identity platform with facial recognition — referenced as a strategic technology partner of Trumin rather than a competitor, included as an ecosystem peer given the integration's centrality to Trumin's check-in roadmap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trumin social profiles
Digital presenceTrumin compliance and trust
Trust signalCompliance1 record
Trumin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trumin leadership team
Management profileNumber of profiles
Profiles1 record
Trumin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trumin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trumin
What does Trumin do?
Trumin provides a cloud-based event technology platform that delivers end-to-end event management for sports events and festivals. The platform includes online registration, ticket processing with multi-currency payments and instalment plans, digital waivers, live sports timing and results, event-day check-in with dynamic allocation of timing chips and bib numbers, branded participant communications, and analytics. A suite of offline-capable event-day apps supports check-in, helpdesk, heat management, access control, bag drop, and medical information access anywhere in the world.
Is Trumin a public or private company?
Trumin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trumin founded?
Trumin was founded in 2015. It employs 11 to 50 people.
Where is Trumin based?
Trumin is headquartered in London, United Kingdom, in the Europe region.
How does Trumin make money?
Three revenue lines are on record. Event Technology Platform Subscription is the primary driver. The others are transaction/Processing Fees and merchandise Upselling.
Who are Trumin's main competitors?
Direct peers on record are RaceEntry, Race Roster, RunSignup and ChronoTrack (MYLAPS). Broad incumbents are Eventbrite, Active.com and RegOnline (Cvent). Emerging players are Ticketleap and LetsDoThis. Yoti is listed as an others.
Does Trumin have an API?
Yes. Trumin offers an API that allows event organisers to export data. With CSV exports and their API, users can plug the data held in the platform into whatever system they use. The platform integrates with Sendgrid for email communications and offers CSV exports for data portability. Developer documentation is at my.trumin.com.
What industry is Trumin in?
Trumin's product category is Event Management Software. Its primary akta.pro industry code is THAHAFAD, Onsite Check-in, Badging & Access Control Solutions, with a secondary code of THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 561920 and its SIC code is 7900.