Health Insurance Specialist

What Health Insurance Specialist does

Health Insurance Specialists, legally H.I.S. Benefits Consulting, Inc., is a privately held independent insurance agency founded in 1982 and headquartered in Derwood, Maryland, serving individuals, families, and small-to-medium businesses across the Mid Atlantic region. The firm operates as an independent agency representing 60+ insurance carriers, enabling it to quote and place coverage across personal lines (auto, homeowners, life, recreational vehicles), commercial lines (BOP, workers' compensation, general and professional liability, commercial auto, cyber liability, bonds), and health and employee benefits (group health, dental, vision, disability, retirement). Its core business model is commission-based: the agency earns percentage-based commissions from carriers on each policy sold or renewed, with no standard pricing tiers published because insurance pricing is per-customer and quote-driven.

The agency's technology stack is minimal and template-driven: the website is built on the Zywave Websites content management system, with carrier-logo display, get-a-quote forms, and an instant online quote tool that funnels leads into a direct sales team. Distribution is multi-channel: a direct sales team of experienced agents operating by phone, email, and appointment only; an independent agent network function representing 60+ carriers; and a self-serve online quote platform. Marketing channels include organic SEO on the agency site, blog content on insurance topics, a Facebook page, and a Refer-a-Friend program. Customer segments are organized as a hybrid mix of individuals/families, SMBs, and business employers (public/private companies, government contractors, non-profits, professional firms). The agency does not disclose revenue, headcount, or ownership structure, and there is no evidence of funding, M&A, or leadership changes in the available data.

Name

Health Insurance Specialist

Legal name

H.I.S. Benefits Consulting, Inc.

Website

https://his-inc.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Health Insurance Specialists (H.I.S. Benefits Consulting, Inc.) is a 1982-founded independent insurance agency in Derwood, Maryland, matching individuals, families, and SMBs in the Mid Atlantic with personal, commercial, health, and life coverage from 60+ carrier partners on a commission basis.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Small Group Health Insurance (2–50/100) (FSAIAFAD), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Independent insurance agency
• Personal insurance brokerage
• Commercial insurance brokerage
• Employee benefits consulting
• Group health insurance

Headquarters

HQ city

Derwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commissions: Revenue generated through commissions paid by insurance carriers when policies are sold. As an independent insurance agency, they earn percentage-based commissions on each policy sold or renewed.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Health Insurance Specialists is an independent insurance agency that sells personal, commercial, and health insurance products to individuals, families, and businesses in the Mid Atlantic region. As an independent agent, the agency compares policies across 60+ carrier partners to match customers with appropriate coverage and earns carrier-paid commissions on policies sold and renewed. Services include instant online quoting, personalized agent consultation, and group employee benefits consulting for employers.

Product overview

Health Insurance Specialists is an independent insurance agency established in 1982, offering a comprehensive portfolio of personal, commercial, and health insurance products through partnerships with 60+ carrier brands. The company provides Auto, Homeowners, Life, Health, Business, Employee Benefits, and Recreation insurance products as an independent agency model, allowing them to match customers with coverage from multiple insurers including Aetna, AIG, Allstate, Anthem, BCBS, CHUBB, CNA, Hartford, Humana, Kaiser, Liberty Mutual, Nationwide, Progressive, Prudential, Travelers, United Healthcare, and Zurich. Their product offering includes both individual/personal policies and employer-sponsored group benefits packages, with services for public and private companies, government contractors, non-profits, and professional firms.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance covering liability, collision, comprehensive, uninsured/underinsured motorist, and personal injury protection for individuals, with separate motorcycle coverage including liability, property damage, roadside assistance, and trip interruption.
• Homeowners Insurance Protection for homes covering dwelling, personal property, liability, and loss-of-use, with related condo (HO-6), landlord, and renters variations; options include windstorm and earthquake coverage.
• Life Insurance Financial protection for families including term, whole, and universal life insurance policies, plus long-term care coverage and combined life and health packages covering dental, vision, disability, and long-term care.
• Retirement Plans Various retirement savings options including IRAs, Roth IRAs, 401(k), Simple IRAs, SEP IRAs, and ESOPs offered through partner carriers.
• Recreational Vehicle Insurance Coverage for boats, motorcycles, RVs, ATVs, snowmobiles, campers, coaches, and travel trailers, including liability, medical payments, property coverage, and uninsured watercraft coverage.
• Business Insurance Comprehensive business coverage including commercial property, general liability, business interruption, commercial auto, workers compensation, and professional liability bundled or unbundled based on client needs.
• Business Owners Policy (BOP) Insurance Combined policy bundling general liability, property insurance, and business interruption coverage at a discounted rate for small-to-medium businesses.
• Commercial Auto Insurance Coverage for business vehicles including liability, collision, comprehensive, medical payments, and uninsured/underinsured motorist coverage.
• Commercial Property Insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered core, major and minor.

• AetnacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner providing health insurance products including individual, family, group health, and Medicare plans. One of the major health carriers represented by the agency.
• AIGcoreChannel Partner/ Reseller/ DistributorMajor property and casualty insurance carrier offering commercial and personal insurance products including auto, homeowners, and business coverage.
• AllstatecoreChannel Partner/ Reseller/ DistributorMajor personal insurance carrier providing auto, homeowners, and related insurance products to individuals and families.
• AnthemcoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner offering individual, family, and group health insurance plans, including marketplace plans.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier providing comprehensive health coverage options including individual, family, and employer-sponsored plans.
• NationwidecoreChannel Partner/ Reseller/ DistributorDiversified insurance carrier offering personal and commercial insurance products including auto, home, business, and specialty coverage.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor auto insurance carrier known for competitive rates and coverage options for personal and commercial vehicles.
• HartfordcoreChannel Partner/ Reseller/ DistributorCommercial insurance carrier offering business insurance products including workers compensation, general liability, and commercial property coverage.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier providing personal and commercial insurance products including auto, home, and business coverage.
• CHUBBmajorChannel Partner/ Reseller/ DistributorPremier property and casualty insurance carrier specializing in high-value personal and commercial insurance solutions.
• CNAmajorChannel Partner/ Reseller/ DistributorCommercial insurance carrier offering business insurance products including professional liability, general liability, and property coverage for businesses.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor commercial and personal insurance carrier offering auto, home, business, and specialty insurance products.
• HumanacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier offering individual, family, and Medicare health insurance plans in the Mid Atlantic region.
• CarefirstcoreChannel Partner/ Reseller/ DistributorRegional health insurance carrier serving the Maryland and Mid Atlantic region with comprehensive health coverage options.
• KaisercoreChannel Partner/ Reseller/ DistributorHealth maintenance organization (HMO) providing integrated health insurance coverage in the Mid Atlantic region.
• Mass MutualcoreChannel Partner/ Reseller/ DistributorLife insurance and financial services carrier offering term, whole, universal life insurance, and retirement products.
• GuardiancoreChannel Partner/ Reseller/ DistributorLife insurance, dental, vision, and disability insurance carrier offering individual and group benefit products.
• PrincipalcoreChannel Partner/ Reseller/ DistributorFinancial services and insurance carrier offering retirement, benefits, and insurance solutions for businesses and individuals.
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorInsurance carrier offering life insurance, health insurance, and employee benefits products.
• PrudentialcoreChannel Partner/ Reseller/ DistributorFinancial services and insurance carrier offering life insurance, retirement, and investment products.
• FarmerscoreChannel Partner/ Reseller/ DistributorPersonal insurance carrier offering auto, home, and specialty insurance products through independent agents.
• ZurichmajorChannel Partner/ Reseller/ DistributorGlobal insurance carrier offering commercial and specialty insurance products including property, casualty, and risk management solutions.
• GeicocoreChannel Partner/ Reseller/ DistributorDirect-to-consumer auto insurance carrier also offering coverage through independent agents including auto, home, and other insurance products.
• BCBScoreChannel Partner/ Reseller/ DistributorBlue Cross Blue Shield health insurance association offering comprehensive health coverage through regional plans.
• ForemostminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier offering mobile home, landlord, and specialty property insurance products.
• HagertyminorChannel Partner/ Reseller/ DistributorClassic car and collector vehicle insurance specialist offering coverage for vintage automobiles and recreational vehicles.
• VSPcoreChannel Partner/ Reseller/ DistributorVision insurance carrier providing individual and group vision coverage including eye exams, lenses, and frames.
• AONmajorChannel Partner/ Reseller/ DistributorGlobal professional services firm providing risk consulting, insurance brokerage, and employee benefits solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leavitt Group: Network of regional independent insurance agencies across the U.S. — closely matches H.I.S.'s model of multi-carrier regional offices selling personal, commercial, and benefits products.
• NFP (an Aon company): Insurance brokerage and consulting firm built on a network of regional independent agency offices — same carrier-agnostic personal, commercial, and benefits distribution model.
• Cottingham & Butler: Mid-market insurance brokerage offering commercial, personal, and employee benefits products through carrier relationships — comparable multi-line independent agency operating model.

Broad incumbents

• Marsh McLennan: Global professional services firm offering insurance brokerage (Marsh) and consulting — directly comparable insurance placement and benefits advisory capabilities.
• USI Insurance Services: Large independent insurance brokerage serving middle-market clients with property/casualty, employee benefits, and personal lines — directly comparable carrier-agnostic brokerage model.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm with deep Mid Atlantic presence — same multi-carrier brokerage model and employee benefits focus.
• Brown & Brown: Large national insurance brokerage and risk management firm operating through a network of independent agency offices — directly comparable multi-line independent agency model with carrier relationships and regional offices.
• Acrisure: Tech-enabled, fast-growing insurance brokerage built largely by acquiring independent agencies — same independent agency distribution model, multi-carrier access, and personal/commercial/benefits mix as H.I.S.
• Hub International: North American insurance brokerage with strong regional office footprint and broad carrier access — operates the same multi-line independent agency model as H.I.S. across personal, commercial, and benefits.
• Lockton: Largest privately held independent insurance brokerage — directly comparable independent, commission-based, multi-carrier model with strong employee benefits practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HealthInsuranceSpecialistsInc
• Xx.com/hisico
• LinkedInlinkedin.com/company/health-insurance-specialists-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Insurance Specialist