Sol Design
Sol Design is a privately held, founder-owned brand and digital agency in Atlanta serving nonprofits, mid-market, and enterprise clients with custom brand strategy, web development, content, and privacy compliance services on a retainer and project basis.
- Company typePrivate
- Founded2001
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sol Design does
Sol Design Company is a full-service brand and digital agency founded in 2001 in Atlanta, Georgia, by Mary Tveit and Adam Rosenkoetter. The firm operates as a privately held, founder-owned agency with a tight-knit core team of approximately eight senior practitioners and no external funding, providing integrated services across four practice areas: brand design, integrated marketing and communications, content marketing and execution, and custom web design and development, with an ancillary privacy compliance practice. Its client base spans mission-driven nonprofits and advocacy organizations (Georgia Equality, Communities for Just Schools Fund, Social Venture Partners International, United Way of Greater Atlanta), mid-market and enterprise businesses (3C Software, Dexian, J.M. Wilkerson, City Garden Company), and academic institutions (Columbia University's National Center for Disaster Preparedness), with several relationships exceeding a decade.
The firm's technical stack centers on custom WordPress theme development with PHP, mobile-first accessible web builds, advanced data architecture for multi-site ecosystems, and custom 3D modeling and interactive dashboard design. Sol has built differentiated capabilities in Answer Engine Optimization (AEO) for AI-driven search visibility and data privacy compliance across CCPA/CPRA and GDPR frameworks. Engagements follow a discovery-first methodology — audience research, competitive analysis, and strategic positioning precede any design or development work. Notable technical work includes the Climate Finance (CliF) Vulnerability Index, an interactive dashboard assessing 188 nations across four climate scenarios, supported by The Rockefeller Foundation and spotlighted by Bloomberg.
Sol's revenue model is professional services, combining project-based engagements with retainer and ongoing support contracts. Pricing is not publicly disclosed and is scoped per engagement. The go-to-market is relationships-first, with primary client acquisition through referrals and repeat business from long-tenured clients rather than outbound sales or paid acquisition. The firm operates across the United States with Atlanta as its operational base and selectively serves global clients through its enterprise and nonprofit accounts.
Sol Design firmographics
Firmographics- Name
- Sol Design
- Legal name
- Sol Design Company
- Website
- https://soldesignco.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sol Design is a privately held, founder-owned brand and digital agency in Atlanta serving nonprofits, mid-market, and enterprise clients with custom brand strategy, web development, content, and privacy compliance services on a retainer and project basis.
- Ownership category
- akta.pro rank
Sol Design industry classification
Industry- Product category
- Brand & Digital Marketing Agency Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Sol Design is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sol Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services - Project-Based Engagements: Full-spectrum creative agency providing brand design, integrated marketing, content marketing, and web design/development services on a project and retainer basis. Services are scoped as strategic partnerships, with engagements ranging from brand discovery and positioning to full website builds and ongoing content and social media execution. Some clients operate multi-year partnerships with ongoing retainers (e.g., Dexian for eight sites and counting; United Way ongoing program support).
- Ongoing Retainer and Support Contracts: Long-term relationships with clients such as Dexian (ongoing technical support and design across eight websites), City Garden Company (ongoing content and social media support), and CJSF (ongoing design of impact reports and podcast branding). Revenue is sustained through retainer and support contracts that extend well beyond initial project delivery.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Sol Design product offering
Product offeringCore offering
Sol Design is a full-spectrum creative agency providing Brand Design, Integrated Marketing & Communications, Content Marketing & Execution, and Website Design & Development services on a project and retainer basis. Engagements typically begin with strategic marketing planning and span brand discovery, visual identity creation, custom website builds, ongoing content and social media execution, and privacy/SEO/AEO enablement for nonprofits and mid-market/enterprise organizations.
Product overview
Sol Design is a full-spectrum creative agency offering four integrated service lines: Brand Design (discovery, positioning, visual identity, naming, brand voice), Integrated Marketing & Communications (strategic planning, campaigns, PR, collateral), Content Marketing & Execution (social media, video, podcasts, email, digital advertising), and Website Design & Development (custom builds, UX/UI, WordPress, SEO, AEO, analytics). Additionally, they offer Privacy Compliance Services including cookie consent management and GDPR/CCPA guidance. These services work together as a comprehensive marketing ecosystem where brand strategy informs website development, content creation supports brand voice, and integrated marketing connects all elements to client goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Design Brand discovery and positioning, visual identity development, brand guidelines creation, naming, and brand voice development for nonprofits, foundations, advocacy groups, and mid-market/enterprise organizations; partnerships extend beyond initial brand engagement to ensure guidelines are implemented across all touchpoints.
- Integrated Marketing & Communications Strategic marketing plan creation, outsourced marketing team services, advertising campaign creation, event/tradeshow strategy, collateral creation, email campaign creation, and public relations delivered as a strategic partnership invested in client outcomes.
- Content Marketing & Execution Content strategy, social media management and execution, video/photography/podcast production, thought leadership development, email marketing, and digital advertising focused on helping brands develop an authentic voice and create content that converts.
- Website Design & Development Full-service custom website development including site audits (SEO, security, accessibility, performance), audience research, UX/UI design, custom WordPress development, privacy compliance, security standards, performance optimization, post-launch maintenance, analytics tracking, SEO monitoring, and Answer Engine Optimization (AEO).
- Privacy Compliance Services Digital privacy compliance services including cookie consent management, GDPR compliance, CCPA/CPRA compliance, customized consent banner design, location-based consent models, Privacy Policy and Terms and Conditions guidance, and continuous compliance monitoring.
Quantifiable outcome
- 1,000% organic traffic increase for SVPI (Social Venture Partners International)
- +3 more outcomes
Companies that use Sol Design
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Sol Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sol Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Bloomberg (Media Coverage)minorBloomberg published a feature story 'Declining Climate Funding Spurs Index of Most Vulnerable Nations' spotlighting the CliF Vulnerability Index that Sol helped design. This coverage elevated the tool's potential to guide climate finance strategies at a global scale.
- National Center for Disaster Preparedness (NCDP) at Columbia UniversitycoreSol led the interface and UX design for the Climate Finance (CliF) Vulnerability Index — an interactive dashboard developed with NCDP and Columbia Climate School, supported by The Rockefeller Foundation, assessing 188 countries across four climate scenarios. Sol's Director of Technology Kathie Trinh and developer Marie Wendel handled web development; Creative Director Scott Zettergren led design. Bloomberg spotlighted the resulting CliF Vulnerability Index.
- Columbia Climate SchoolcoreCollaborated on the Climate Finance (CliF) Vulnerability Index — a tool helping policymakers, funders, and advocates understand which nations are most vulnerable to climate shocks. The dashboard identifies 65 high-risk 'Red Zone' nations using four forward-looking climate scenarios.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Sol Design competitors and assessment
Company assessmentBroad incumbents
- 72andSunny: 72andSunny is a large global creative agency with brand strategy, campaign, and integrated capabilities. Comparable offering to Sol but operates at much larger scale with broader portfolio and global footprint.
Direct peers
- Mekanism: Mekanism is an independent full-service creative agency that integrates brand strategy, integrated marketing, content, and digital design. Closely comparable to Sol as a mid-sized independent brand & digital agency offering strategy-through-execution services.
- Concentric: Concentric is a brand strategy and creative agency working with established organizations to clarify positioning and deliver integrated marketing. Comparable to Sol's strategy-first engagement model and brand-led service line.
- Firespring: Firespring is a marketing agency with a strong specialization in nonprofits, foundations, and mission-driven organizations, offering branding, web design, and donor communications. Highly comparable to Sol's nonprofit segment focus and full-service model.
- The Bureau of Communication: The Bureau of Communication is an independent creative agency offering brand, design, and integrated marketing services. Comparable to Sol as a boutique strategy-first agency with long-term client relationships.
- MBLM: MBLM is a brand strategy and marketing agency that uses proprietary frameworks to build brand intimacy. Comparable to Sol's brand strategy and creative services for senior decision-makers.
- Big Duck: Big Duck is a branding agency exclusively focused on nonprofits and social impact organizations, providing brand strategy, identity, and communications. Directly comparable to Sol's nonprofit vertical and strategic branding services.
- Walrus: Walrus is an independent creative agency offering brand strategy, advertising, and digital experience design. Comparable to Sol's full-spectrum creative capabilities and mid-sized independent positioning.
- Butchershop: Butchershop is a creative agency providing branding, content, and digital services for challenger and established brands. Comparable boutique agency model with similar strategic-discovery-first engagement approach.
- Argonaut: Argonaut is a fully integrated creative agency offering brand, content, and digital services to purpose-driven brands. Comparable to Sol's integrated service model and portfolio of mission-driven enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sol Design social profiles
Digital presenceSol Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sol Design leadership team
Management profileNumber of profiles
Profiles8 records
Sol Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sol Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sol Design
What does Sol Design do?
Sol Design is a full-spectrum creative agency providing Brand Design, Integrated Marketing & Communications, Content Marketing & Execution, and Website Design & Development services on a project and retainer basis. Engagements typically begin with strategic marketing planning and span brand discovery, visual identity creation, custom website builds, ongoing content and social media execution, and privacy/SEO/AEO enablement for nonprofits and mid-market/enterprise organizations.
Is Sol Design a public or private company?
Sol Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sol Design founded?
Sol Design was founded in 2001. It employs 11 to 50 people.
Where is Sol Design based?
Sol Design is headquartered in Atlanta, United States, in the North America region.
How does Sol Design make money?
Two revenue lines are on record. Professional Services - Project-Based Engagements are the primary driver. The others are ongoing Retainer and Support Contracts.
Who are Sol Design's main competitors?
72andSunny is listed as a broad incumbent. Direct peers are Mekanism, Concentric, Firespring, The Bureau of Communication, MBLM, Big Duck, Walrus, Butchershop and Argonaut.
Does Sol Design have an API?
No public API is recorded for Sol Design.
What industry is Sol Design in?
Sol Design's product category is Brand & Digital Marketing Agency Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54143 and its SIC code is 7310.