Swisstrax

What Swisstrax does

Swisstrax Corporation manufactures and distributes modular interlocking floor tiles under the tagline 'The World's Finest Modular Flooring.' Founded in 1998 and originally engineered in Switzerland, the company relocated manufacturing to Dalton, Georgia, where it operates as a brand under The Recreational Group, LLC. Its product portfolio centers on two tile lines: Pro Tiles (15.75" x 15.75") including Ribtrax Pro (ribbed with drainage perforations, 70,000 lbs rollover capacity), Ribtrax Smooth Pro, Vinyltrax Pro (wood-grain vinyl inset), Graphictrax Pro (custom graphics), and Logotrax Pro (custom logos); plus 12-Series Tiles (12" x 12") and the Diamondtrax Flex rubber anti-fatigue variant. Tiles are manufactured from high-impact polypropylene copolymer using a proprietary 4-point injection mold with a 6-point interlocking connection system and an under-tile channeling system for drainage and airflow.

Swisstrax sells primarily through direct-to-consumer e-commerce (store.swisstrax.com), an authorized dealer network spanning the US, EU, Japan, and Australia, and direct sales support for larger commercial projects. Pricing starts at approximately $3.99 per square foot for the flagship Ribtrax Pro line, with premium custom graphics quoted separately. Revenue streams include one-time tile sales, event rental flooring, custom graphic/logo services, and wholesale dealer sales. The customer base is split between residential automotive enthusiasts (homeowners upgrading garages, man caves, gyms, patios) and commercial automotive businesses (detail shops, dealerships, photo booths, showrooms, aircraft hangars, warehouses), with event organizers and SMB independent professionals as secondary segments.

Marketing is anchored by high-visibility event sponsorships, most notably an exclusive Modular Flooring Partnership with Barrett-Jackson (since 2024), supplying 100,000+ sq ft of flooring at multiple annual auctions and reaching 100,000+ attendees plus 284,000+ TV viewers. The company maintains preferred-provider relationships with Ford, GM, Dodge, Shelby, NASCAR, Monster Energy, and Bridgestone, alongside an influencer network (Obsessed Garage, RAD Garage) and content marketing via blog, YouTube, and a 3D Floor Designer tool. Swisstrax is a private brand under The Recreational Group, a diversified recreational surfacing conglomerate that also owns XGrass, VersaCourt, TourGreens, and Event Surfaces.

Name

Swisstrax

Legal name

The Recreational Group, LLC

Website

https://swisstrax.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Swisstrax manufactures modular interlocking polypropylene floor tiles (Ribtrax Pro, Vinyltrax, Diamondtrax, custom Graphictrax/Logotrax) in Dalton, Georgia, serving residential automotive enthusiasts, commercial auto businesses, and event organizers across the US, EU, Japan, and Australia via e-commerce and dealers.

Ownership category

akta.pro rank

Product category

Modular Garage Flooring

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Carpet Tile Manufacturing (Modular) (IMAOAJAB)

akta.pro secondary industry

Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)

Keywords

• Modular garage flooring
• Interlocking floor tiles
• Polypropylene floor tiles
• Commercial event flooring
• Garage floor kits

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Modular Floor Tile Sales: Swisstrax generates revenue through the one-time sale of interlocking modular floor tiles, tile kits, car/motorcycle pads, and accessories. Tiles are sold per square foot or in pre-packaged kits. The product is designed for one-time purchase with a lifetime lifespan, eliminating recurring revenue from replacement sales.
2. Rental Flooring: Swisstrax offers rental flooring options for events such as trade shows, weddings, corporate events, and outdoor events. This provides a recurring revenue stream from temporary installations.
3. Custom Design and Graphic Services: Revenue is generated from custom Graphictrax and Logotrax tiles where logos or custom graphics are printed and inset into tile bases for personalized branded flooring solutions.
4. Dealer/Partner Channel Sales: Sales through an authorized dealer network both domestically and internationally, with dealers purchasing tiles at wholesale and reselling to end consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Swisstrax manufactures and distributes interlocking modular polypropylene floor tiles under its own brands (Ribtrax Pro, Vinyltrax Pro, Diamondtrax, Graphictrax, Logotrax) for residential garages, commercial automotive spaces, and event/rental installations. Tiles are produced in Dalton, Georgia using a proprietary 4-point injection mold with a 6-point interlocking connection and under-tile drainage channeling, sold direct-to-consumer, through an authorized dealer network, and via commercial project quotes.

Product overview

Swisstrax is a modular flooring company offering interlocking garage floor tiles designed for residential, commercial, and event applications. The product portfolio consists of two main tile lines: Pro Tiles (15.75" x 15.75") and 12-Series Tiles (12" x 12"). The Pro line includes Ribtrax Pro (ribbed surface, drainage perforations), Ribtrax Smooth Pro (flat smooth surface), Vinyltrax Pro (wood grain patterns), Graphictrax Pro (custom graphics), and Logotrax Pro (logo tiles). The 12-Series includes Diamondtrax, Vinyltrax, and Ribtrax Smooth variants, plus Diamondtrax Flex (rubber anti-fatigue). The company also offers pre-designed kits (garage, car pads, motorcycle mats, dance floors), sample packs, and a 3D floor designer tool. All tiles are manufactured in Dalton, Georgia using polypropylene copolymer with Swiss engineering. Key differentiators include 60,000-70,000 lbs rollover weight capacity, lifetime warranties, and drainage/channeling systems.

Differentiator

Problem solved

Functional benefit

Brands

• Ribtrax Pro: Signature modular garage floor tile with ribbed surfaces, 15.75" x 15.75" x 0.75", withstands up to 70,000 lbs rollover weight, 18 color options including specialty colors.
• Ribtrax Smooth Pro
• Vinyltrax Pro
• Graphictrax Pro
• Logotrax Pro
• Diamondtrax

Products and services

• Ribtrax Pro Signature modular garage floor tile featuring 15.75" x 15.75" x 0.75" ribbed surface, 3/16" perforations for drainage, 24 connection points, 70,000 lbs rollover weight capacity, and 3,120 psi compressive strength. Available in 18 colors for residential garages, showrooms, and commercial automotive spaces.
• Ribtrax Smooth Pro Smooth-surfaced modular tile with 15.75" x 15.75" x 0.63" dimensions, 1/8" perforations for drainage, flat surface, 24 connection points, and 60,000 lbs rollover weight capacity. Available in 10 colors; suitable for barefoot residential and commercial use.
• Vinyltrax Pro Modular tile offering realistic hardwood grain patterns including Light Maple, Medium Maple, Reclaimed Pine, Dark Oak, Black Oak, and Carbon Fiber. Premium vinyl inset into polypropylene base with patented channeling system. Not recommended for permanent outdoor installations or long-term vehicle parking.
• Graphictrax Pro Custom print tile option allowing any logo, design, or image to be printed onto premium vinyl and inset into a tile base that fits with other Swisstrax tiles. Enables branded flooring for automotive shops and businesses.

Quantifiable outcome

• Tiles can be installed in a standard 2-car garage in 2-3 hours by a single person with no special tools
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

16 partnerships are on record, tiered minor, flagship and core.

• Dream GiveawayminorGTM or Marketing Partner · 4 February 2026Swisstrax was named the 'Official Flooring Provider' for Dream Giveaway's multi-million dollar garage full of prizes. Swisstrax premium modular flooring is featured in the Dream Giveaway garage showcase as a promotional relationship to reach Dream Giveaway's audience.
• Barrett-JacksonflagshipStrategic or Co-development Partner · 1 January 2024Swisstrax has been the exclusive modular flooring partner of Barrett-Jackson since 2024. The company supplies over 100,000 square feet of flooring at multiple annual auctions (Scottsdale, Las Vegas, Palm Beach, Columbus). Coverage includes staging lanes, sponsor pavilions, VIP areas, memorabilia tents, auction displays, and the Collection Showroom. Partnership began as early as 2008 with Swisstrax's first vendor booth and expanded to major flooring installations from 2012 onwards.
• FordcoreGTM or Marketing PartnerSwisstrax is a preferred flooring supplier to Ford and offers Ford-licensed products including anti-fatigue work mats and car pads with Ford branding. Ford exhibit at Barrett-Jackson featured the 'Ribtrax Roadway' in Jet Black with Citrus Yellow dash marks.
• General MotorscoreGTM or Marketing PartnerGM is a major client utilizing Swisstrax flooring at Barrett-Jackson events, deploying up to 100,000 square feet across their exhibit spaces. Relationship positions Swisstrax as a premium automotive flooring brand.
• DodgecoreGTM or Marketing PartnerDodge utilizes Swisstrax flooring at auto auction and event displays. Swisstrax also offers Dodge-licensed car pads and floor tiles featuring the Dodge brand.
• ShelbycoreGTM or Marketing PartnerShelby is a preferred provider and brand partner. Swisstrax offers Shelby Cobra-licensed products including flooring tiles and accessories featuring the Shelby brand.
• NASCARcoreGTM or Marketing PartnerSwisstrax is a preferred provider to NASCAR, providing flooring for NASCAR-related events and displays. Professional drivers including Kurt Busch have installed Swisstrax flooring in their personal garages and show areas.
• Monster EnergyminorGTM or Marketing PartnerMonster Energy is listed as a preferred provider partner. Branded Swisstrax installations are featured at Monster Energy-sponsored events and environments.
• BridgestoneminorGTM or Marketing PartnerBridgestone is listed as a preferred provider partner with Swisstrax, indicating a co-marketing or preferred supply relationship for tire-industry-related events.
• Obsessed GarageminorGTM or Marketing PartnerObsessed Garage is a preferred provider partner and automotive enthusiast community influencer that features and promotes Swisstrax flooring installations.
• The Recreational GroupflagshipStrategic or Co-development PartnerSwisstrax is a brand within The Recreational Group (TRG) family of companies, which includes XGrass (synthetic turf), Tour Greens (putting greens), VersaCourt (game courts), Duraflex, Event Surfaces, and other recreational surfacing brands. The Recreational Group designs, manufactures, and installs innovative amenities for facilities and homes.
• Vyper IndustrialminorGTM or Marketing PartnerVyper Industrial is listed as a preferred provider partner, indicating a co-marketing relationship with the industrial/workshop equipment brand.
• Adams PolishesminorGTM or Marketing PartnerAdams Polishes is listed as a preferred provider partner, a co-marketing relationship with the automotive detailing products brand.
• Tint WorldminorChannel Partner/ Reseller/ DistributorTint World is a preferred provider partner and automotive aftermarket franchise chain that may offer Swisstrax flooring through its service locations.
• Mecum AuctionsminorGTM or Marketing PartnerMecum Auctions is listed as a preferred provider partner, utilizing Swisstrax flooring at their auto auction events.
• Barrett-JacksoncoreGTM or Marketing PartnerBarrett-Jackson is also listed as a preferred provider on the main site footer, indicating ongoing preferred/brand partner status beyond the exclusive partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RaceDeck: RaceDeck (operating under SnapLock Industries) is the most direct US competitor to Swisstrax, offering modular interlocking garage floor tiles in similar sizes and load ratings, sold through enthusiast, racing, and consumer channels with overlapping NASCAR and motorsport customer overlap.
• Better Life Technology: Better Life Technology (BLT) is best known for G-Floor rolled vinyl garage flooring but also distributes modular GarageTrac interlocking tiles, making it a direct competitor for the same garage-flooring buyer budget.
• VersaCourt: VersaCourt is a sister company under The Recreational Group that designs and manufactures modular sport court tiles using a shared parent manufacturing platform; it competes for adjacent surfacing dollars and benefits from cross-brand retail/distribution synergies.
• IncStores: IncStores is a direct-to-consumer e-commerce brand selling interlocking modular floor tiles across garage, gym, trade show, and basement categories, competing on price, configurability, and online merchandising similar to Swisstrax's DTC channel.
• BlockTile: BlockTile manufactures and sells interlocking floor tiles for garages, workshops, basements, and outdoor patios, competing on similar DIY-install value proposition but at lower price points than Swisstrax's premium Pro series.
• SnapLock Industries: SnapLock Industries is the parent company and original patent-holder of modular snap-together floor tiles, competing head-to-head with Swisstrax in residential garages, commercial spaces, and trade-show/event flooring with a broadly overlapping product line.
• Big Floors: Big Floors specializes in modular interlocking floor tiles for trade shows, events, garages, and commercial spaces, competing with Swisstrax in the temporary event and rental flooring use cases with a broadly overlapping buyer profile.

Broad incumbents

• Shaw Industries: Shaw Industries is the largest US carpet and flooring manufacturer with broad residential and commercial portfolios including modular carpet tile; it represents an incumbent that could encroach on premium modular flooring use cases as the category matures.
• Interface: Interface is a global broadline commercial flooring manufacturer with a strong modular carpet tile portfolio (TacTiles, modular LVT), representing an incumbent that could move further into modular hard-surface tiles for commercial accounts where Swisstrax sells event and specialty flooring.
• Tarkett: Tarkett is a global broadline flooring manufacturer offering residential and commercial vinyl, laminate, rubber, and modular surfaces; it competes for adjacent flooring budgets in commercial gym, retail, and event flooring segments where Swisstrax sells specialty tile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/swisstraxvideos
• Facebookfacebook.com/Swisstrax
• LinkedInlinkedin.com/company/swisstrax
• Instagraminstagram.com/swisstrax
• Pinterestpinterest.com/Swisstrax
• TikToktiktok.com/@swisstrax
• Xx.com/swisstrax

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swisstrax