Bayley House
Bayley House is a Bayside Melbourne-based not-for-profit NDIS registered provider delivering home and living, day programs, allied health, and support coordination services to over 300 adults with intellectual disability, and holding exclusive distribution rights for Hidden Disabilities Sunflower products across Australia and New Zealand.
- Company typePrivate
- Founded1951
- HeadquartersBrighton, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Bayley House does
Bayley House Limited is a not-for-profit NDIS-registered disability support provider headquartered in Brighton, Bayside Melbourne, operating since 1951. The organisation delivers comprehensive support services to adults with intellectual disability, spanning Home and Living (Short Term Respite, In Home Support, Supported Independent Living, Medium Term Accommodation, and Specialist Disability Accommodation through a 2023 collaboration with BlueCHP), Day Programs (Activity Streams, Bayley Arts inclusive art facility, Evening and Weekend programs, and Zoom-delivered Online Programs), and Other Supports (Support Coordination, Counselling, Allied Health including physiotherapy via Neuro Rehabilitation Group partnership, and a fleet of seven vehicles for door-to-door Transport). Core technology is the Supportability electronic client management system handling personal information, goal tracking, and service delivery documentation; clinical practices rely on person-centered active support, Positive Behavioural Support frameworks, and evidence-based allied health coordination rather than automated or AI-driven tooling.
Revenue mechanics are diversified across NDIS-funded service delivery priced per the annually revised NDIS Price Guide (the dominant revenue stream), tax-deductible donations, community fundraising events (Galas, trivia nights, sausage sizzles), and bequests and legacy gifts channelled through the Bayley House Foundation (established 1999). A non-core commercial stream is the exclusive distribution of Hidden Disabilities Sunflower products across Australia and New Zealand, sold through an e-commerce storefront and bulk B2B sales to organisations. The go-to-market mix is hybrid: direct NDIS referrals and support-coordinator channel partnerships for services, community partnerships and word-of-mouth for fundraising, and a digital e-commerce channel for Sunflower products.
The organisation is led by CEO Deb Stuart (appointed October 2023) with a Chartered Accountant as CFO and a volunteer Board of Directors, and operates from three physical sites (Brighton headquarters, Hampton East operational support, Highett Bayley Arts facility). Headcount is in the 251-500 band, the participant base exceeds 300 individuals, and service delivery is concentrated in Bayside Melbourne and South Eastern Suburbs with national commercial reach for Sunflower distribution.
Bayley House firmographics
Firmographics- Name
- Bayley House
- Legal name
- Bayley House Limited
- Website
- https://bayleyhouse.org.au
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bayley House is a Bayside Melbourne-based not-for-profit NDIS registered provider delivering home and living, day programs, allied health, and support coordination services to over 300 adults with intellectual disability, and holding exclusive distribution rights for Hidden Disabilities Sunflower products across Australia and New Zealand.
- Ownership category
- akta.pro rank
Bayley House industry classification
Industry- Product category
- Disability Support Services (NDIS Provider)
- NAICS
- Residential Intellectual and Developmental Disability Facilities (62321), Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability Facilities (623210), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGAEAG)
- akta.pro secondary industries
- Housing Transition & Supported Living Navigation (EDAKANAK), Housing Accessibility & Accommodations (ADA/Disability) (EDALACAM)
Keywords
Where Bayley House is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Bayley House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- NDIS Funded Services: Bayley House generates primary revenue through NDIS-funded disability support services including Supported Independent Living (SIL), Short Term Respite, In Home Support, Medium Term Accommodation, Specialist Disability Accommodation (SDA), Day Programs, Support Coordination, Allied Health Services, and Transport. Services are priced in line with the NDIS Price Guide, which is reviewed annually.
- Donations and Fundraising: Bayley House accepts tax-deductible donations (donations over $2 are tax-deductible in Australia) to fund improvements to programs, facilities, equipment, and advocacy initiatives that fall outside NDIS funding scope. Donations can be made online, by phone, or via EFT.
- Bequests and Legacy Giving: Bayley House Foundation (established 1999) receives bequests and legacy gifts through wills, including residual gifts, pecuniary gifts, and specific asset donations, to build a long-term financial corpus ensuring organizational sustainability.
- Hidden Disabilities Sunflower Product Sales: As official partner and distributor for Australia and New Zealand, Bayley House generates revenue through the sale of Hidden Disabilities Sunflower products (lanyards, cards, merchandise) to organizations in bulk for free distribution to patrons, and to individuals via online shop.
- Community Fundraising Events: Bayley House organizes and hosts community fundraising events including Galas, trivia nights, sausage sizzles, and other activities, supported by volunteer groups such as Bayley Birds, Bayley House Family & Friends, and Bayley House Residential Raisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | NDIS Price Guide Aligned Services |
| Unit Pricing | Per seat | Bayley Arts NDIS Group Programs |
| Unit Pricing | Annual | Transport Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Bayley House product offering
Product offeringCore offering
Bayley House is a not-for-profit NDIS-registered provider delivering disability support services to adults with intellectual disability in Bayside Melbourne. Its core offering spans Home & Living services (Short Term Respite, In Home Support, Supported Independent Living, Medium Term Accommodation, Specialist Disability Accommodation) and Day Programs (Activity Streams, Bayley Arts inclusive art program, Evening & Weekends, Online Programs), supported by Allied Health, Counselling, Support Coordination, and a door-to-door Transport fleet. Bayley House is also the official distributor for the Hidden Disabilities Sunflower program in Australia and New Zealand.
Product overview
Bayley House is a not-for-profit NDIS registered disability support organization based in Bayside Melbourne with 75 years of experience. The organization operates a multi-service model delivering support across Home and Living (Short Term Respite, In Home Support, Supported Independent Living, Medium Term Accommodation, Specialist Disability Accommodation) and Day Programs (Activity Streams, Bayley Arts, Evening and Weekends, Online Programs). Additional services include Support Coordination, Counselling, Allied Health, and Transport. A key sub-brand is Bayley Arts, an inclusive art space providing professional opportunities for artists with disability. The organization also serves as the official Australian/New Zealand distributor for the Hidden Disabilities Sunflower scheme and partners with BlueCHP for SDA housing development.
Differentiator
Problem solved
Functional benefit
Brands
- Bayley Arts: An innovative and inclusive art space for artists with disability, providing professional opportunities, platform to showcase and sell work, and creative programs including NDIS funded activities.
- Bayley Connect
Products and services
- Short Term Respite
Quantifiable outcome
- Over 300 individuals with intellectual disability supported across accommodation, day programs, and support services
- +3 more outcomes
Companies that use Bayley House
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Bayley House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Bayley House partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Linden New ArtminorBayley House was welcomed as a community partner for the Linden Postcard Show 2026, one of Melbourne's most beloved annual art exhibitions now in its 36th year. Linden New Art provided ten complimentary entries for Bayley Artists, removing financial barriers and creating opportunities for artists to exhibit their work in a prestigious community venue.
- Brighton Grammar SchoolcoreLongstanding partnership with Brighton Grammar School where students contribute time and creativity to mural projects at Bayley Arts. Students worked with artist Aileen Ng in 2024 to create the first mural along the Bayley Arts driveway, and returned in 2026 with artist Noni Drew for a second mural. Partnership provides community engagement, creative collaboration, and intergenerational connection between students and Bayley Artists.
- BlueCHPcoreBayley House has signed a Collaboration Agreement with BlueCHP, one of Australia's largest non-profit community housing providers, to deliver Specialist Disability Accommodation (SDA) housing co-designed with clients. The first group of five clients have come together, with BlueCHP purchasing a property in Mentone for a duplex-style development. Bayley House provides the SIL (Supported Independent Living) staffing while BlueCHP provides the housing. Bayley House brought together the group of clients who choose to share accommodation.
- Neuro Rehabilitation GroupminorBayley House has partnered with Neuro Rehabilitation Group to provide in-house Physiotherapy services with qualified practitioners who assist clients in working towards mobility goals. Clients need correct funding allocated in their NDIS plan. A full assessment and quote can be provided.
- Hidden Disabilities SunflowercoreBayley House is the official partner and distributor of Hidden Disabilities Sunflower products for Australia and New Zealand. This includes lanyards, cards, and merchandise available through an online shop. Organizations can purchase in bulk to distribute free to customers/patrons with hidden disabilities. Staff training resources are provided through the partnership.
- SafeWillminorBayley House Foundation has partnered with SafeWill to provide online Will writing options for supporters considering leaving a bequest. The partnership offers convenient online alternatives for Will preparation, complementing the Bayley House legacy giving program while encouraging supporters to seek independent professional advice.
- Registered Training OrganisationsminorPartnerships with Registered Training Organisations allow Bayley House to deliver Certificate courses as part of its 'Learn' activity stream in Day Programs. Formal and informal training options are available in work-based skill building and literacy and creative writing skills.
- Local Businesses for Workplace TrainingminorBayley House has partnerships with local businesses that create volunteer and paid work experience opportunities for clients through its Workplace Training initiative. These community partnerships enable clients to participate in real work environments, supporting employment pathways for people with disability.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Bayley House competitors and assessment
Company assessmentDirect peers
- Yooralla: One of Victoria's largest and oldest disability service providers, offering SIL, respite, SDA, day programs, and support coordination across Melbourne — directly comparable to Bayley House's service portfolio and NDIS funding model. Board member Sandra Beanham held a senior role at Yooralla, reinforcing the direct comparability.
- Sunnyfield: Non-profit disability provider offering accommodation, day programs, supported employment, and community participation for people with intellectual disability. Highly comparable to Bayley House's mission and service mix, with similar NDIS revenue model.
- Endeavour Foundation: Large Australian non-profit supporting people with intellectual disability through accommodation, day programs, and supported employment. Directly comparable mission and service model to Bayley House, with another shared leadership connection via Sandra Beanham.
- Scope Australia: Major non-profit disability provider in Victoria delivering accommodation, day programs, therapy, and communication supports under NDIS. Comparable service mix and Victorian operating footprint make Scope a direct peer for benchmarking.
- Villa Maria Catholic Homes (VMCH): Major Victorian provider of disability, aged care, and education services with NDIS-funded SIL, respite, and day programs. Sandra Beanham's prior senior leadership at VMCH underscores the organizational and service overlap with Bayley House.
Broad incumbents
- Aruma: Large national disability and mental health provider formed via merger, offering NDIS accommodation, day services, and supported employment nationwide. Operates in the same NDIS service categories and competes for similar participant cohorts.
- Life Without Barriers: National NDIS-registered provider offering a broad portfolio of disability supports (SIL, SDA, respite, therapy, case management) across Australia. A larger, multi-state incumbent competing for the same NDIS participants in the same categories as Bayley House.
Others
- BlueCHP: Non-profit community housing provider and Bayley House's SDA housing partner. While not a direct service competitor, BlueCHP is a strategic ecosystem partner with a comparable non-profit social-enterprise model and overlapping mission around disability and community housing.
Emerging players
- Hireup: NDIS platform enabling participants to find, hire, and manage support workers directly. Operates in adjacent territory to Bayley House's In Home Support and personal care services, representing a different service delivery model for the same NDIS funding pool.
- Mable: NDIS-registered digital marketplace connecting participants with independent support workers. Represents an emerging model that competes for NDIS-funded in-home support demand, providing an alternative to traditional providers like Bayley House.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bayley House social profiles
Digital presenceBayley House compliance and trust
Trust signalCompliance4 records
Bayley House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bayley House leadership team
Management profileNumber of profiles
Profiles13 records
Bayley House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bayley House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bayley House
What does Bayley House do?
Bayley House is a not-for-profit NDIS-registered provider delivering disability support services to adults with intellectual disability in Bayside Melbourne. Its core offering spans Home & Living services (Short Term Respite, In Home Support, Supported Independent Living, Medium Term Accommodation, Specialist Disability Accommodation) and Day Programs (Activity Streams, Bayley Arts inclusive art program, Evening & Weekends, Online Programs), supported by Allied Health, Counselling, Support Coordination, and a door-to-door Transport fleet. Bayley House is also the official distributor for the Hidden Disabilities Sunflower program in Australia and New Zealand.
Is Bayley House a public or private company?
Bayley House is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bayley House founded?
Bayley House was founded in 1951. It employs 251 to 500 people.
Where is Bayley House based?
Bayley House is headquartered in Brighton, Australia, in the Oceania region.
How does Bayley House make money?
Five revenue lines are on record. NDIS Funded Services are the primary driver. The others are donations and Fundraising, bequests and Legacy Giving, hidden Disabilities Sunflower Product Sales and community Fundraising Events.
Who are Bayley House's main competitors?
Direct peers on record are Yooralla, Sunnyfield, Endeavour Foundation, Scope Australia and Villa Maria Catholic Homes (VMCH). Broad incumbents are Aruma and Life Without Barriers. BlueCHP is listed as an others. Emerging players are Hireup and Mable.
Does Bayley House have an API?
No public API is recorded for Bayley House.
What industry is Bayley House in?
Bayley House's product category is Disability Support Services (NDIS Provider). Its primary akta.pro industry code is BPAGAEAG, Disability Services & Independent Living Support, with a secondary code of EDAKANAK, Housing Transition & Supported Living Navigation. Its NAICS code is 62321 and its SIC code is 8050.