Koyuncu

What Koyuncu does

Koyuncu is a privately held Turkish agricultural equipment dealer and 'tarım market' (agricultural marketplace) operator founded in 1994 and headquartered in Mustafakemalpaşa, Bursa, with a second branch in Karacabey. The company functions as an authorized multi-brand distributor connecting farmers in the Marmara region with 35+ international and Turkish agricultural equipment manufacturers across tractors (Deutz Fahr up to 336 HP and SAME 45–125 HP), agricultural drones (DJI Agras T10–T50 and AgroTOD S70), precision agriculture systems (Trimble GFX displays, EFIX eSTEER20, FJ Dynamics and Geomate automatic steering with ±2.5 cm RTK accuracy), harvesting equipment (Guaresi tomato harvesters at up to 80 tons/hour), planting machines (Ferrari), livestock products, and material handling. It also sells used equipment and offers an agricultural loan calculation service.

The business operates a hardware-resale and channel-partner model: revenue is generated through new equipment sales, used equipment sales, livestock equipment sales, and parts/service, with quote-based pricing and credit facilitation rather than disclosed tiered pricing. Distribution is concentrated in two physical branches in Bursa province, supported by an active exhibition calendar, a content marketing blog ('Çiftçi'nin Akıl Defteri'), and WhatsApp/online consultation. Technically, Koyuncu integrates ISOBUS-compatible precision-agriculture stacks (Trimble Precision-IQ, EFIX with UT/AUX-N/TC-BAS/TC-SC/TC-GEO standards, FJ Dynamics on Azure Cloud with CORS TR correction) and DJI's autonomous aerial application ecosystem (DJI Terra mapping, DJI P4 Multispectral, D-RTK 2). The company carries no proprietary AI/ML IP and does not publish headcount, revenue, funding, or ownership disclosures; it is structured as a Turkish Limited Şirket with no parent company, subsidiaries, or external investment identified.

Name

Koyuncu

Legal name

Koyuncu Otomotiv Motorlu Araçlar Makine Sanayi Hayvancılık ve Tarım Ürünleri Sanayi ve Ticaret Limited Şirketi

Website

https://koyuncutarim.com.tr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Koyuncu is a privately held Turkish agricultural equipment dealer founded in 1994, based in Bursa, serving Marmara-region farmers through two branches as an authorized multi-brand distributor of tractors, agricultural drones, precision farming systems, harvesters, and planters across 35+ brands.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Retail

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Precision Agriculture & Farm Technology Equipment (IMAHACAH)

akta.pro secondary industries

Tractors & Power Units (IMAHACAA), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Harvesting & Forage Equipment (IMAHACAD)

Keywords

• Agricultural equipment distribution
• Tractor sales
• Agricultural drone distribution
• Precision farming technology
• Farm machinery retail

Headquarters

HQ city

Mustafakemalpasa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Agricultural Equipment Sales: Sale of new agricultural machinery including tractors (Deutz Fahr, SAME), agricultural drones (DJI, AgroTOD), precision farming equipment (Trimble, EFIX, Geomate), harvesting machines (Guaresi), and seedling planters (Ferrari)
2. Used Equipment Sales: Sale of second-hand tractors, soil processing equipment, harvesting equipment, planting machines, transportation equipment, and spare parts/attachments
3. Livestock Equipment: Sales of livestock equipment including cattle, small ruminants, and poultry products
4. Parts and Service: Spare parts supply, service support, and credit calculation services for agricultural equipment

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Koyuncu is an authorized multi-brand agricultural equipment dealer and distributor based in Bursa, Turkey, selling new tractors (Deutz Fahr 45-336 HP, SAME 45-125 HP), agricultural drones (DJI Agras T10/T20P/T30/T40/T50 and AgroTOD S70), precision farming systems (Trimble GFX displays, EFIX eSTEER20, FJ Dynamics, Geomate GM-10 with ±2.5cm RTK accuracy), specialized harvesting machines (Guaresi tomato harvesters up to 80 tons/hour), planting equipment (Ferrari seedling planters), material handling (TEU), livestock equipment, and used agricultural machinery. The company also provides agricultural loan calculation services for equipment financing.

Product overview

Koyuncu is an agricultural equipment dealership and service provider offering advanced agricultural technologies. The company distributes a comprehensive portfolio of agricultural machinery including tractors (SAME and Deutz Fahr brands ranging 45-336 HP), agricultural drones (DJI Agras series T10/T20P/T30/T40/T50 and AgroTOD S70), and precision agriculture equipment (Trimble GFX displays, EFIX eSTEER20, FJ Dynamics and Geomate automatic steering systems). Additional product categories include harvesting equipment (Guaresi tomato harvesters), planting equipment (Ferrari seedling planters), material handling (TEU forklifts), and livestock products. The company also offers used equipment sales and agricultural loan financing services. Key technology partners include DJI, Trimble, FJ Dynamics, SAME, Deutz Fahr, and numerous local Turkish agricultural equipment manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Trimble GFX-1060 Display 10-inch Android-based touchscreen display for managing field operations using Trimble Precision-IQ application interface with auto-steering integration; for farmers using precision agriculture equipment.
• Trimble GFX-750 Display Auto-steering display system with simplified installation, Bluetooth, Wi-Fi connectivity, and ISOBUS compatibility for managing agricultural operations across multiple equipment brands.
• EFIX eSTEER20 Automatic Steering System GNSS-based automatic steering system with RTK accuracy up to ±2.5cm, supporting multiple satellite systems (SPP, DGPS, RTK, E-PPP, H-PPP, SkyTrix) for precision guidance from 0.1-30 km/h.
• Koyuncu/FJ Dynamics Automatic Steering System Automatic steering system using GPS, GLONASS, Beidou, and Galileo satellite signals with 2.5cm positioning accuracy via SIM card and RTK technology, connecting to CORS TR correction service and Azure Cloud farm management platform.
• Geomate GM-10 Automatic Steering System GNSS-based automatic steering system with sub-centimeter accuracy, integrated high-resolution display, and high-torque electric steering motor with terrain compensation for field automation.
• DJI Agras T50 Agricultural Spray Drone Agricultural spray drone with 40kg spray or 50kg spread payload capacity, coaxial dual-rotor system, dual atomized spraying, and autonomous flight capabilities including obstacle avoidance and terrain following.
• DJI Agras T40 Agricultural Spray Drone Agricultural spray drone with 40L spray tank and 50kg (70L) spread kit, coaxial motor system, active phased array radar, and 3D mapping capabilities for field and orchard operations.
• DJI Agras T30 Agricultural Spray Drone Agricultural spray drone with 30L spray tank, branch-targeting technology for penetrating dense canopy, 16-nozzle system, and cloud-based 3D agriculture platform with AI recognition.
• DJI Agras T20P Agricultural Spray Drone Compact agricultural spray drone with up to 20L spray and 35L (25kg) spread capacity, dual atomized spraying, DJI Terra integration, and phased array radar.
• DJI Agras T10 Agricultural Spray Drone Agricultural spray drone with up to 10kg payload, ultra-bright remote controller with 5km transmission range, RTK positioning, and cloud-based 3D agriculture platform.
• AgroTOD S70 Agricultural Drone Multi-functional industrial agricultural drone combining spraying, spreading, and transport functions with 70L liquid or 100L granule tank, 300+ kg thrust capacity, and 18S high-voltage architecture.
• SAME Tractors (Explorer, Argon, Dorado, Frutteto, Tiger, Delfino series) Full range of agricultural tractors from 45-125 HP featuring FARMotion engines compliant with Stage V emission standards, available in multiple series for field, orchard, and vineyard applications.
• Deutz Fahr Tractors (Series 3, 3E, 4E, 5D, 5E, 6C, 6.4, 6 Series TTV, Series 7, Series 9) Complete lineup of agricultural tractors from 45-336 HP with FARMotion engines, featuring powershift, RVshift, and TTV continuously variable transmissions, compliant with Stage V emission standards.
• Guaresi Tomato Harvesting Machines Tomato harvesting machines with capacity up to 80 tons per hour, enabling clean and soil-free tomato collection for commercial tomato operations.
• Ferrari Seedling Planting Machines Seedling planting machines designed for high-yield agricultural operations across field and nursery applications.
• TEU Stacking Machines Forklift/stacking machines available for purchase or rental for material handling operations on farms and agricultural facilities.
• Used Tractors and Agricultural Equipment Second-hand tractors and agricultural equipment including soil processing, harvesting, planting, transportation equipment, and spare parts/attachments sold through the agricultural market platform.
• Livestock Equipment Livestock equipment and supplies for cattle (büyükbaş), sheep/goats (küçükbaş), and poultry (kümes hayvanları) farming operations including feeding, housing, and processing equipment.
• Agricultural Loan Calculation Service Calculator service to help farmers estimate financing options for agricultural equipment purchases.

Quantifiable outcome

• Guaresi tomato harvesting machines achieve up to 80 tons/hour collection capacity
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature5 records

Partnerships

35 partnerships are on record, tiered core and minor.

• Deutz FahrcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Deutz Fahr tractors ranging from 45HP to 336HP including Series 3, 3E, 4E, 5D, 5E, 6C, 6.4, 7, and 9 with various transmission options (mechanical, powershift, TTV)
• Same TraktörcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for SAME tractors including Delfino, Tiger, Frutteto, Explorer, Dorado, and Argon series with power ranges from 45HP to 125HP
• DJI AgriculturecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for DJI Agras agricultural drones including T10, T20P, T30, T40, and T50 models for spraying, spreading, and mapping applications
• Trimble AgriculturecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Trimble precision agriculture equipment including GFX-1060 and GFX-750 displays, NAV-900 guidance controller, and ISOBUS-compatible precision farming solutions
• GuaresicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Guaresi tomato harvesting machines capable of clean, soil-free harvesting at up to 80 tons/hour capacity
• FerraricoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Ferrari seedling planting machines for high-yield agricultural operations
• KUHNcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for KUHN agricultural equipment
• AgroTODcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for AgroTOD S70 agricultural drone with 70L liquid/100L granule capacity, 149kg payload, and 12m spraying width
• EFIXcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for EFIX eSTEER20 automatic steering system with ±2.5cm RTK accuracy and Android-based 12.1-inch touchscreen
• GeomatecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Geomate GM-10 automatic steering system with GNSS high-precision positioning and terrain compensation
• FJ DynamicscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for FJ Dynamics automatic steering systems with GPS/GLONASS/Beidou/GALILEO integration, SIM card RTK, and Azure Cloud farm management platform
• İzelmakminorChannel Partner/ Reseller/ DistributorAuthorized dealer for İzelmak agricultural equipment
• AlcanminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Alcan agricultural equipment
• Çelmak TarımminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Çelmak agricultural equipment
• PalazoğluminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Palazoğlu agricultural equipment
• ErtanlarminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Ertanlar agricultural equipment
• YüksanminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Yüksan agricultural equipment
• UğurtarminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Uğurtar agricultural equipment
• KarçelikminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Karçelik agricultural equipment
• Ateş Halat (Arılı)minorChannel Partner/ Reseller/ DistributorAuthorized dealer for Ateş Halat (Arılı) agricultural equipment
• BKS TarımminorChannel Partner/ Reseller/ DistributorAuthorized dealer for BKS Tarım agricultural equipment
• ShaktimanminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Shaktiman agricultural equipment
• Kayhan ErtuğrulminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Kayhan Ertuğrul agricultural equipment
• Akkoçlar TarımminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Akkoçlar Tarım agricultural equipment
• TorunoğluminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Torunoğlu agricultural equipment
• OruçminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Oruç agricultural equipment
• KöymakminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Köymak agricultural equipment
• AlplerminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Alpler agricultural equipment
• AkbayminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Akbay agricultural equipment
• MassanominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Massano agricultural equipment
• AgolaminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Agola agricultural equipment
• AlparslanminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Alparslan front loader equipment
• ÖzdumanminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Özduman agricultural equipment
• ÖzsanminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Özsan agricultural equipment
• Yarış KabinminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Yarış Kabin cabin equipment

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• RDO Equipment Co. Largest John Deere dealer network in North America, distributing tractors, precision agriculture systems, and ag implements across multiple states. Directly comparable to Koyuncu as a multi-branch authorized dealer of premium ag equipment brands with attached service and parts operations.
• Stotz Equipment: Multi-state John Deere ag equipment dealer in the US Intermountain West, offering new and used equipment, precision ag solutions, and parts/service. Comparable as a regional multi-branch ag equipment dealer whose model mirrors Koyuncu's authorized-dealer structure.
• Hattat Tarım: Major Turkish agricultural equipment manufacturer and multi-brand distributor, selling tractors, implements, and ag machinery across Turkey. Comparable to Koyuncu as a domestic Turkish ag equipment dealer/distributor serving the same farmer base with overlapping product categories.
• Cervus Equipment: Canadian multi-brand agricultural, transportation, and industrial equipment dealer operating dealership networks. Comparable as a multi-brand ag equipment dealer with similar new/used equipment, parts, and service revenue streams to Koyuncu.
• Brandt Tractor: Largest Case IH dealer in Canada, distributing agricultural equipment, parts, and services across multiple provinces. Comparable as a long-tenured, multi-branch authorized ag equipment dealer with similar breadth and farmer-facing services.

Broad incumbents

• CNH Industrial: Global manufacturer of Case IH, New Holland, and Steyr agricultural equipment with worldwide dealer networks. Comparable as a broad incumbent whose equipment competes for the same Turkish farmer customers and shapes the dealer-distribution economics Koyuncu operates within.
• AGCO Corporation: Global manufacturer of agricultural equipment under Massey Ferguson, Fendt, Valtra, and other brands, with its own dealer networks worldwide. Comparable as a broader incumbent whose equipment Koyuncu effectively distributes via its Deutz Fahr/SAME dealerships and which shapes Turkish dealer economics.
• DJI Agriculture: Global manufacturer of Agras agricultural spray drones (T10/T20P/T30/T40/T50), the primary product line Koyuncu distributes. Comparable as the upstream OEM whose dealer authorization defines a major portion of Koyuncu's drone revenue and competitive positioning.
• Trimble Agriculture: Global manufacturer of precision agriculture displays, guidance, and ISOBUS-compatible systems (GFX-750, GFX-1060, NAV-900). Koyuncu is an authorized Trimble dealer; Trimble is comparable as the upstream brand whose product set anchors Koyuncu's precision-ag offering.

Emerging players

• XAG: China-based manufacturer of agricultural drones, autonomous farm robots, and precision agriculture systems competing directly with DJI Agras. Comparable as a competing emerging ag-drone OEM whose products farmers may choose instead of the DJI/AgroTOD lines Koyuncu distributes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/koyuncutarim16
• Facebookfacebook.com/koyuncutarimtr
• LinkedInlinkedin.com/company/koyuncu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koyuncu