What Isonew does

ISONEW is a GTM Engineering Studio operated by Ronan Pinho as a solo founder practice, headquartered in Apex, North Carolina and serving clients across the Research Triangle, LATAM, and US-East. The studio installs a complete go-to-market operating system for post-seed B2B SaaS founders ($0-$10M ARR), packaged as the Foundation Sprint, a 14-day engagement at a flat $15,000 that delivers ICP refinement, funnel rebuild, CRM stage mapping, attribution, at least one instrumented growth loop, and a 30-day operating playbook. Methodology bundles four frameworks: the Sales Acceleration Formula, Product-Led Growth, the Bow-Tie Revenue Model, and ISONEW's proprietary Friction Diagnosis, refined across 11 years of operator practice and validated by Pinho's prior scaling of ChatSac to 3,000+ customers with 93% net revenue retention and 150% YoY growth for three consecutive years.

The studio also runs a parallel AI deployment motion for Triangle nonprofits and small operators through free LEAP Sessions and a paid LEAP Deploy Cohort ($1,997 per 501(c)(3) organization, $2,597 for for-profit), which ships a working AI agent running in Claude or ChatGPT and is anchored at ReCity Network in Durham. A third business line, Sistemas a la Medida, builds custom Spanish-language operational software for Latino SMBs in the US, with Hilo (sewing workshops) and VerdeOps (landscaping) demos available. Distribution is direct and content-driven: free GTM Teardowns and a self-serve GTM Score diagnostic sit at the top of the funnel, followed by a 15-minute qualification call before sprint or cohort enrollment.

The business is funded through founder cashflow with no disclosed institutional capital. Customer logos include ChurnDefense (endorsement), Quadra Soccer (investor materials build), ReCity Network (AI workflow adoption), and ChatSac as the headline proof case. Pinho concurrently serves as Co-founder and CRO of ChurnDefense, a predictive retention SaaS for B2B SaaS in design-partner phase. Capacity is bound by single-founder delivery, and structured referral relationships with CED, NC IDEA, RIoT, First Flight, Launch Chapel Hill, HQ Raleigh, Groundwork Labs, NTEN, and the NC Center for Nonprofits provide the inbound pipeline.

Name

Isonew

Legal name

ISONEW

Website

https://isonew.digital

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ISONEW is a solo-founder GTM Engineering Studio in Apex, NC that installs a 14-day go-to-market operating system for post-seed B2B SaaS founders, and runs AI deployment cohorts and Spanish-language custom software for Triangle nonprofits and Latino SMBs.

Ownership category

akta.pro rank

Product category

GTM Engineering Services

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Low-Code/No-Code Integration Builders (BPAMAOAL)

Keywords

• GTM engineering services
• B2B SaaS consulting
• Revenue operations
• AI workflow deployment
• Custom operations software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Foundation Sprint (Professional Services): 14-day GTM installation sprint at $15,000 flat rate. Founder pricing offered for first 5 Research Triangle clients. Includes diagnostic, instrumentation, activation, and 30-day operating playbook delivery.
2. LEAP Deploy Cohort: 4-week cohort-based AI deployment program: 4 x 90-min live group sessions, cohort build channel with async support, working AI agent on real data, published case study, sector field playbook. $1,997/org for nonprofits (501(c)(3)), $2,597/org for for-profit SMBs. Includes 7-day refund and W4 ship-or-refund guarantee.
3. Custom Systems (Sistemas a la medida): Custom operational software built for Latino small businesses in the US. Pricing combines a one-time build/setup fee plus monthly maintenance. No per-user charges. Total depends on modules selected, defined after a short diagnostic of the business.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ISONEW installs a complete go-to-market operating system for post-seed B2B SaaS founders through a 14-day Foundation Sprint ($15,000 flat) covering Diagnose, Instrument, and Activate phases. The studio also runs a 4-week LEAP Deploy Cohort for AI workflow deployment and builds custom Spanish-language operations software (Sistemas a la medida) for Latino small businesses, including Hilo for sewing workshops and VerdeOps for landscaping.

Product overview

ISONEW is a GTM Engineering Studio offering a suite of consulting engagements and software products. The core offering is the Foundation Sprint — a 14-day, $15,000 flat GTM operating system installation covering Diagnose, Instrument, and Activate phases. This is supported by free entry-point diagnostics: GTM Teardown (recorded Loom), GTM Score (self-serve), and LEAP Session (free 90-min hands-on AI build). The paid LEAP Deploy Cohort ($1,497-$2,597) extends into a 4-week cohort with ship-or-refund guarantee. Parallel to the B2B SaaS GTM services, ISONEW operates a custom software division (Sistemas a la Medida) building Spanish-language operations systems for Latino businesses — including Hilo (sewing workshop management) and VerdeOps (landscaping). A third vertical, ChurnDefense (Co-founder & CRO), provides predictive retention SaaS for B2B SaaS companies. The company is operator-built, having scaled ChatSac to 3,000+ customers, 93% retention, and 150% YoY growth before applying the same GTM operating system to other founders.

Differentiator

Problem solved

Functional benefit

Brands

• Foundation Sprint: 14-day GTM installation program at $15,000 flat
• LEAP
• GTM Teardown
• Cohort
• Hilo
• VerdeOps

Products and services

• Foundation Sprint 14-day GTM operating system installation for post-seed B2B SaaS founders ($0-$10M ARR). Three phases: Diagnose (ICP refinement, funnel teardown, motion fork), Instrument (site rebuild, CRM mapping, attribution, at least one growth loop), and Activate (outbound/inbound live, first validated cohort, retention signals instrumented). Delivered with a 30-day operating playbook. $15,000 flat.
• LEAP Deploy Cohort 4-week paid cohort ($1,997/organization for 501(c)(3) nonprofits; $2,597 for for-profit SMBs) with 4 x 90-min live group sessions, async support channel, and a working AI agent shipped on real data by week 4. Participants build 3+ workflows and receive a published case study and sector playbook. Includes 7-day refund and W4 ship-or-refund guarantee.
• Hilo Custom Spanish-language operations software for sewing workshops and ateliers. Manages orders with photo capture, client measurements with history, signature capture, job progress tracking (Measures → Cut → Sew → Fitting → Ready), and payment/deposit collection in one platform. Replaces Talus, notebooks, and spreadsheets. Demo available at hilo.isonew.digital.
• VerdeOps Custom Spanish-language operations software for landscaping and gardening businesses. Manages quotes, crews, routes, clients, and payments in one platform. Positioned as a single integrated system replacing fragmented tools.
• ChurnDefense Predictive retention software for B2B SaaS. Detects momentum shifts 30+ days before cancellation, addressing the gap in standard health scores that lag reality by 45-60 days. Currently in design partner phase onboarding select B2B SaaS companies.

Quantifiable outcome

• 3,000+ B2B customers scaled (ChatSac)
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ReCity Network (Durham)coreStrategic or Co-development PartnerReCity Network is a 21,000-sq-ft social-impact hub in Durham and the primary host for ISONEW's free LEAP AI sessions and paid LEAP Deploy cohorts. The partnership is central to ISONEW's nonprofit/changemaker GTM motion — KJ Hill, Founder & ED of ReCity, is a named case study. ISONEW explicitly describes ReCity as 'one node in a real local ecosystem' and the proximity as 'the whole point' of the LEAP program.
• CED (Council for Entrepreneurial Development)minorGTM or Marketing PartnerCED is the Triangle's primary entrepreneurial development organization. ISONEW targets companies graduating from CED's Venture Connect program as Series A scaleup clients for the Foundation Sprint.
• NC IDEAminorGTM or Marketing PartnerNC IDEA SEED grant recipients are identified as target clients for the Foundation Sprint — companies at the Series A scaleup stage in the Triangle.
• American UndergroundminorGTM or Marketing PartnerAmerican Underground (Bull City Venture Partners portfolio, Duke spinouts) is identified as a seed-stage B2B SaaS ecosystem where ISONEW targets Durham-based founders for the Foundation Sprint.
• RIoTminorGTM or Marketing PartnerRIoT (Regional IoT ecosystem organization) is identified as a referral partner for Series A-scaleup B2B SaaS clients for the Foundation Sprint.
• First Flight Venture CenterminorGTM or Marketing PartnerFirst Flight Venture Center is identified as an RTP ecosystem partner for referrals of seed/Series A B2B SaaS companies to ISONEW's Foundation Sprint.
• Launch Chapel HillminorGTM or Marketing PartnerLaunch Chapel Hill is identified as an ecosystem partner in the Triangle for referrals of B2B SaaS founders to ISONEW.
• HQ RaleighminorGTM or Marketing PartnerHQ Raleigh is identified as an RTP ecosystem partner for referrals of B2B SaaS founders to ISONEW's Foundation Sprint.
• Groundwork LabsminorGTM or Marketing PartnerGroundwork Labs is identified as a Triangle ecosystem partner for referrals of B2B SaaS founders to ISONEW.
• NC Center for NonprofitsminorGTM or Marketing PartnerA statewide membership network for NC 501(c)(3) organizations. ISONEW positions itself as building downstream of this organization's awareness programs, providing the deployed AI tool after sector-wide literacy has been established.
• NTEN (Nonprofit Technology Enterprise Network)minorGTM or Marketing PartnerNational nonprofit technology network providing free AI awareness webinars and literacy resources. ISONEW positions itself as picking up where NTEN's awareness layer leaves off — providing hands-on deployment after the vocabulary and landscape are established.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Maven: Maven is a cohort-based learning platform for professional education, hosting courses on GTM, growth, and AI strategy. Comparable to ISONEW's LEAP Deploy cohort format and 4-week intensive structure.
• Section: Section (formerly Section4) is a cohort-based live learning platform for business leaders, including courses on GTM, growth, and AI. Comparable to ISONEW's LEAP Deploy cohort and AI workflow deployment framing.

Direct peers

• Kalungi: Kalungi is a B2B SaaS go-to-market consultancy offering fractional CMO services, HubSpot implementation, and outsourced marketing for SaaS companies. Highly comparable to ISONEW's Foundation Sprint for post-seed/pre-Series A B2B SaaS founders.
• ProductLed: ProductLed is a B2B SaaS consulting and education company helping SaaS companies implement PLG motions. Comparable to ISONEW's PLG-assisted and hybrid motion fork offering built on the Bush/Verna PLG framework.
• Pavilion: Pavilion is a membership community and skill-building platform for revenue leaders, GTM operators, and B2B SaaS executives. Comparable to ISONEW's content-led, cohort-driven engagement model for the same buyer persona.
• Reforge: Reforge is a B2B SaaS growth and product education platform offering cohort-based programs and consulting for senior PM, growth, and engineering leaders. Highly comparable to ISONEW's LEAP cohort and GTM Engineering Studio positioning.
• Directive Consulting: Directive Consulting is a B2B SaaS performance marketing agency focused on paid media, SEO, and content for enterprise SaaS. Comparable to ISONEW as a SaaS-specialized digital agency serving similar founders and CMOs.
• Go Nimbly: Go Nimbly is a B2B SaaS revenue operations consultancy that helps companies build GTM systems, including CRM, marketing automation, and RevOps architecture. Comparable to ISONEW's full-stack GTM operating system installation offering.
• Helm: Helm is a B2B SaaS consulting and operating partner firm that provides fractional executives and GTM strategy to growth-stage SaaS companies. Comparable to ISONEW's practitioner-led fractional revenue leadership offering.

Emerging players

• GrowthGenius: GrowthGenius provides B2B lead generation and outbound services for SaaS and tech companies. Comparable to ISONEW's outbound activation component of the Foundation Sprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/ronanpinho
• Xx.com/isonewmkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isonew