What Tiril does

Tiril is a Bhubaneswar-headquartered direct-to-consumer food brand founded in 2020 that sells pure spices, millets, and millet flours sourced from women farmer collectives and Farmer Producer Organizations across the Odisha districts of Koraput, Kalahandi, Rayagada, and Sundargarh. Its underlying technical proposition is a cold-ground processing workflow that moves product from farm to finished pack within 48 hours, marketed as preserving freshness and flavor versus conventional supply chains; the brand also bundles premium gift packaging (wooden boxes, silk ribbons) for higher-margin SKUs. The catalog spans ground spices (chilli, turmeric, coriander, cumin), whole spices (Kashmiri chilli, jeera, mustard, tej patta, kasoori methi, pancha phutana), seven millet varieties, millet flours, mixed spice blends, and combo bundles, with unit prices between ₹9 and ₹299 and combo bundles priced ₹169–₹198.

Tiril operates three parallel go-to-market motions: (i) direct-to-consumer e-commerce through tiril.in with pan-India shipping and free delivery above ₹350, (ii) a regional dealer and distributor network being actively built across Odisha through a 4-step onboarding process targeting wholesalers, retailers, and FMCG traders, and (iii) a contract-manufacturing service offering bulk spice powder production, blended seasonings, custom packaging, and private-label production for startups, brands, and institutional buyers on quote-based terms. Pricing across consumer SKUs is one-time unit-based with periodic 10–25% combo discounts; B2B contract manufacturing is multi-year and quote-driven.

The company positions itself as a social enterprise, claiming farmers receive 20–30% better prices than traditional channels through its direct SHG/FPO sourcing model. Operationally, most products ship within five business days. No external funding, revenue figures, management team bios, patents, or third-party certifications are disclosed in the available data, and the business remains privately held at 11–50 employees with operations confined to India.

Name

Tiril

Legal name

Tiril

Website

https://tiril.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiril is a Bhubaneswar-based D2C food brand selling pure spices, millets, and flours directly sourced from women farmer collectives across Odisha via e-commerce, a regional dealer network, and contract manufacturing for B2B buyers.

Ownership category

akta.pro rank

Product category

Specialty Food Products

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Food And Kindred Products (2000), Grain Mill Products (2040)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industries

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

Keywords

• Spice processing
• Millet products
• Cold-ground spices
• Farm-direct sourcing
• Contract food manufacturing

Headquarters

HQ city

Bhubaneswar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Tiril generates revenue through direct online sales of spices, millets, and flours to consumers via its website tiril.in. Products are sold as one-time purchases with prices ranging from ₹9 to ₹299 for individual items and combo bundles.
2. Contract Manufacturing Services: Tiril offers bulk contract manufacturing for spice powders, blended seasonings, custom packaging, and private label production. Services target startups, wholesalers, resellers, institutional buyers, and established brands needing reliable production partnerships.
3. B2B Wholesale Supply: Tiril supplies retailers, distributors, and food businesses through its dealer network across Odisha. Products are sold in bulk to trade partners including distributors, wholesalers, and retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tiril manufactures and sells cold-ground spices, millets, and gluten-free flours sourced directly from women farmer collectives in Odisha, India. Its products include ground spice powders, whole spices, seven varieties of millets, millet flours, mixed spice blends, and combo bundles, all processed within 48 hours of farm sourcing. In addition to D2C e-commerce sales via tiril.in, Tiril operates a dealer/distributor program across Odisha and offers contract manufacturing services for bulk spice powders, custom blends, private label production, and packaging for food businesses.

Product overview

Tiril is an Indian e-commerce company specializing in premium spices and millets sourced from women farmer collectives in Odisha. The company offers a diverse product portfolio organized across six main categories: Whole Spices (including Kashmiri Chilli, Whole Jeera, Whole Mustard, Tej Patta, Kasoori Methi, and Pancha Phutana), Ground Spices (Chilli Powder, Turmeric Powder, Coriander Powder, Cumin Powder), Millets (Kodo, Little, Barnyard, Browntop, Foxtail, Ragi, and Proso millet varieties), Flours (Millet flours including Ragi, Bajra, and Jowar), Mixed Spices/Blends, and Combo bundles. Products are marketed as cold-ground from farm to kitchen within 48 hours, emphasizing purity and traditional Odia agricultural heritage. The company also offers B2B services including contract manufacturing for bulk spice and food product production, private label manufacturing, and a dealer/distributor partnership program for the Odisha market.

Differentiator

Problem solved

Functional benefit

Products and services

• Chilli Powder Cold-ground chilli powder available in multiple size variants, priced ₹9–₹219. Targeted at Indian households cooking with fresh, authentic ground spices.
• Turmeric Powder Cold-ground turmeric powder available in multiple size variants, priced ₹9–₹209. Targeted at Indian households seeking pure, fresh turmeric for daily cooking and health uses.
• Coriander Powder Cold-ground coriander powder available in multiple size variants, priced ₹9–₹204. Targeted at Indian households seeking pure, fresh ground coriander.
• Cumin Powder Cold-ground cumin powder available in multiple size variants, priced ₹9–₹299. Targeted at Indian households for everyday spice use and recipe preparation.
• Kashmiri Chilli (Whole) Whole Kashmiri red chilli, premium variety known for vibrant color and mild heat, priced at ₹155. Sold as a whole spice for Indian household cooking.
• Whole Jeera Whole cumin seeds available in 100g and 500g sizes, priced ₹39–₹189. A staple whole spice for Indian household tempering and cooking.
• Whole Mustard Whole mustard seeds available in multiple size variants, priced ₹29–₹76. A staple Indian whole spice for tempering and pickling.
• Kasoori Methi Dried fenugreek leaves (kasuri methi) available in 100g, 50g, and sachet sizes, priced ₹35–₹88. Used in Indian cooking for flavoring curries, dals, and breads.
• Tej Patta Whole bay leaf (tej patta) in 50g size, priced at ₹79. Used in Indian cooking for tempering rice, dals, and curries.
• Pancha Phutana Traditional East Indian five-spice blend (pancha phutana), priced ₹39–₹87. Used for tadka (tempering) in Odia and East Indian cuisine.
• Kodo Millet (500g) Kodo millet whole (Varagu/Arikelu), an ancient grain marketed for diabetes and weight loss support, priced ₹78 (500g). Sold to health-conscious Indian households.
• Little Millet (500g) Little millet whole (Kutki/Sama) marketed as a nutrient-dense, high-fiber, gluten-free, low-calorie grain for upma, pulao, and dosa, priced ₹82 (500g).
• Barnyard Millet (500g) Organic Barnyard millet (Sanwa/Moraiyo) marketed as a fasting-friendly, protein-rich grain for khichdi, kheer, and rice dishes, priced ₹80 (500g).
• Browntop Millet (500g) Browntop millet whole (Korle), marketed as a rare premium millet for gut health and detoxification with very high fiber content, priced ₹88 (500g).
• Foxtail Millet (500g) Foxtail millet whole (Kangni/Kakun), iron-rich, diabetes-friendly millet for rice substitution, pongal, and khichdi, priced ₹85 (500g).
• Ragi Whole (500g) Organic whole ragi (finger millet), unpolished, marketed for highest calcium content among grains (344mg/100g), for malt powder, porridge, sprouts, and upma, priced ₹65 (500g).
• Proso Millet (500g) Proso millet whole (Chena/Barri), high-energy millet rich in magnesium and phosphorus, marketed for athletes and versatile cooking (rotis, porridge, sweets), priced ₹77 (500g).
• Millet Flours Category of millet-based flours including ragi flour, bajra flour, and jowar flour, marketed for gluten-free and diabetic-friendly cooking. Sold through tiril.in to Indian households.
• Mixed Spice Blends Selection of mixed spice blends and seasonings for various culinary applications, sold through the tiril.in blends category.
• Indian Spices Combo 500g combo of chilli, turmeric, cumin, coriander powders and Pancha Phutana (100g each), priced ₹198. Sold as a bundled spice starter set and gifting option.
• Millet Flour Combo Combo bundle of millet flours (ragi, bajra, jowar) priced ₹169 (originally ₹209). Sold as a value bundle and gifting option for health-conscious households.
• Contract Manufacturing Services B2B bulk contract manufacturing service for spice powders, blended seasonings, custom packaging, and private label production. Targets startups, established food brands, wholesalers, resellers, and institutional buyers needing scalable production and supply partnerships.
• Dealership Program B2B dealer partnership program enabling distributors, wholesalers, retailers, grocery suppliers, and FMCG traders in Odisha to resell Tiril's spice and millet products. Includes a 4-step onboarding process (inquiry, profile review, discussion, onboarding) with business support.

Quantifiable outcome

• Farmers receive 20-30% better prices than traditional market channels
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Women Farmer Collectives (SHGs)coreStrategic or Co-development PartnerTiril partners directly with women self-help groups (SHGs) and farmer collectives across Odisha districts including Koraput, Kalahandi, Rayagada, and Sundargarh. These partnerships enable direct sourcing, ensuring farmers receive 20-30% better prices than traditional market channels. Women farmers are the primary cultivators and are deeply involved in processing grains and spices.
• Farmer Producer Organizations (FPOs)coreStrategic or Co-development PartnerTiril works with Farmer Producer Organizations to aggregate and source products from small and marginal farmers in tribal districts of Odisha. These partnerships preserve traditional crop varieties and provide economic independence to farming communities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MDH Spices: One of India's largest and most recognized packaged spice brands with nationwide distribution. Sets the competitive benchmark Tiril must overcome in ground and whole spices, though MDH is not a DTC or farm-sourced brand.
• Kapiva: Larger DTC Ayurvedic and wellness food brand combining supplements, honey, and traditional foods with strong digital marketing. Comparable to Tiril in traditional-Indian-food DTC positioning and direct-to-consumer channels, but operates at significantly larger scale with institutional capital.
• Tata Sampann: FMCG major's branded staples and spices portfolio with nationwide distribution across modern and traditional retail. Comparable to Tiril in core spice and unpolished pulses/grains categories, but with vastly greater scale, brand recognition, and shelf presence.
• Country Delight: Dairy and fresh-foods DTC brand using a direct-from-farm sourcing model and subscription-led delivery. Comparable to Tiril in farm-to-home sourcing narrative and DTC-first operating model, though focused on dairy rather than spices and millets.

Direct peers

• Just Organik: Organic and natural food brand selling spices, millets, honey, and staples through online and offline channels. Comparable to Tiril in product categories (organic spices, millets), sourcing from Indian farmer networks, and DTC-first positioning.
• Organic Tattva: Premium organic spices, grains, and staples brand sold across Indian e-commerce and modern retail. Comparable to Tiril in spice and grain category mix and clean-label positioning, though with broader pan-India distribution.
• Two Brothers Organic Farms: Indian DTC organic food brand practicing direct farm sourcing and clean-label positioning across staples, millets, and traditional grains. Closely comparable to Tiril in farm-to-kitchen story, product mix overlap (millets, flours, traditional foods), and founder-led scale.
• 24 Mantra Organic: One of India's largest organic food brands offering spices, millets, flours, and staples across modern trade, general trade, and e-commerce. Comparable to Tiril in organic spice and millet categories, though operating at significantly larger scale.
• Slurrp Farm: DTC brand specializing in millet-based and ancient-grain products (including children's foods) sold online and through modern retail. Comparable to Tiril through its millet category leadership and digital-first go-to-market in India.
• Conscious Food: Organic Indian food brand selling pulses, millets, spices, and traditional grains through DTC and retail channels. Directly comparable to Tiril in product mix (millets, spices, flours), organic positioning, and Indian specialty-food D2C model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tirilicious
• Facebookfacebook.com/Tirilicious
• LinkedInlinkedin.com/company/tiril

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiril