At Home Blinds & Decor

What At Home Blinds & Decor does

At Home Blinds & Decor is a privately held, locally owned home improvement retailer specializing in the design, sale, and professional installation of custom window treatments. Founded in 2002 and headquartered in Fort Myers, Florida, the company operates as an exclusive authorized Hunter Douglas dealer and serves residential homeowners across Fort Myers, Naples, Bonita Springs, Sanibel, Captiva, and surrounding Southwest Florida communities, with showrooms in Fort Myers and Naples and a free in-home consultation model for design, measurement, and product selection.

The company's core offering is the full Hunter Douglas product portfolio, including cellular/honeycomb shades (Duette, Applause, Sonnette), roller and architectural shades, roman and woven wood shades, sheer and banded shades, plantation shutters (Heritance hardwood, NewStyle hybrid, Palm Beach polysatin), vertical solutions, and custom drapery drawn from thousands of fabrics. Underlying technology is almost entirely sourced from Hunter Douglas, with notable proprietary features including PowerView Automation (motorized control via remote, app, or voice), LightLock blackout channels, TrackGlide for tilt-turn windows, and Aura Illuminated Shades with integrated LED lighting. Smart home integration is supported across Alexa, Google Home, Control 4, and Elan platforms. The company does not develop proprietary technology and operates with 1-10 employees.

The business model is direct-to-consumer and project-based: pricing is quote-based and customized to window measurements, selected materials, and feature options, with professional measurement and installation bundled into the sale. Revenue is generated from one-time purchases by individual homeowners and a smaller builder/remodeler segment coordinating window treatments for new construction. The company markets primarily through Google reviews (957 reviews rated Excellent), Houzz, Yelp, Facebook, its own website, and referral-driven in-home consultations. Co-owners Kim VanBuren and Jeff VanBuren run the business, which is bootstrapped with no disclosed outside funding, acquisitions, or M&A activity.

Name

At Home Blinds & Decor

Legal name

At Home Blinds & Decor, Inc.

Website

https://athomeblinds.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

At Home Blinds & Decor is a privately held, Fort Myers-based exclusive Hunter Douglas dealer that designs, sells, and installs custom blinds, shades, shutters, and drapery for residential homeowners across Southwest Florida, with showrooms in Fort Myers and Naples and bundled professional measurement and installation services.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Custom window treatments
• Window blinds shades
• Plantation shutters
• Custom drapery installation
• Motorized window coverings

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Window Treatment Sales: Sale of custom Hunter Douglas blinds, shades, shutters, and drapery. Products are custom-made to customer specifications with professional measurement and installation included.
2. Professional Installation Services: Professional measurement, ordering, and installation services provided by trained and certified installers as part of the customer experience.
3. Custom Drapery and Fabric Sales: Custom drapery design services with thousands of fabric choices from collections including RM Coco, Fabricut, Trend, Duralee and Carole Fabrics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

At Home Blinds & Decor is an exclusive Hunter Douglas dealer that designs, sells, and professionally installs custom window treatments — including shades, blinds, plantation shutters, drapery, and motorized coverings — for residential customers in Southwest Florida. The company operates showrooms in Fort Myers and Naples and provides free in-home design consultations, custom measurements, and certified installation services across the regional market.

Product overview

At Home Blinds & Decor is an exclusive Hunter Douglas dealer offering a comprehensive portfolio of custom window treatments including blinds (wood, faux wood, aluminum, fabric), shades (roller, honeycomb/cellular, roman, sheer, woven, solar, banded), plantation shutters (hardwood, hybrid, polysatin), vertical solutions (sheers, gliding panels, vertical blinds), and custom drapery. The company provides professional design consultation, measurement, and installation services. Smart home integration is available through PowerView Automation compatible with Alexa, Google Home, Control 4, and Elan systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Window Shades Custom-made Hunter Douglas shades including designer roller, Duette and Applause honeycomb, Sonnette cellular roller, Pirouette, Silhouette, Vignette Roman, custom Roman, Provenance woven wood, Alustra woven textures, solar shades, designer banded shades, and architectural roller shades for residential windows.
• Custom Window Blinds Custom Hunter Douglas window blinds including Parkland wood, EverWood alternative wood, Modern Precious Metals aluminum, and Cadence soft vertical blinds for residential window covering applications.
• Plantation Shutters Custom Hunter Douglas plantation shutters including Heritance hardwood, Palm Beach polysatin (TrackGlide), and NewStyle hybrid shutters designed for residential windows with durability and light control features.
• Vertical Window Solutions Custom Hunter Douglas vertical treatments including Luminette Privacy Sheers, Skyline gliding window panels, vertical cellular shades, and Cadence soft vertical blinds for large windows, sliding doors, and patio doors.
• Custom Drapery Custom Hunter Douglas custom drapery tailored to customer specifications, providing fabric-based window treatments for residential applications requiring soft, decorative window coverings.
• Exterior Window Shades Hunter Douglas exterior solar shades designed for outdoor installation on patios, lanais, and exterior-facing windows to provide sun protection and outdoor living comfort for Southwest Florida residential properties.
• Luxury Bedding Luxury bedding collections available through the showroom, complementing window treatment offerings for residential customers seeking coordinated bedroom décor.
• Aura Illuminated Shades Specialty Hunter Douglas Aura window shades with built-in LED illumination that glows from within the shade itself, providing ambient lighting combined with window treatment functionality for residential installations.
• Professional Measurement and Installation Services Professional in-home measurement, design consultation, and certified installation services for all Hunter Douglas window treatments, provided by trained installers to ensure proper fit and operation across Fort Myers, Naples, and Southwest Florida.

Quantifiable outcome

• Save up to 50% heat loss with energy efficient window coverings
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• Hunter DouglasprimaryChannel Partner/ Reseller/ DistributorAt Home Blinds & Decor is an exclusive authorized Hunter Douglas dealer offering the full collection of Hunter Douglas blinds, shades, shutters, and drapery. They provide access to Hunter Douglas innovations including PowerView Automation, specialty products like Duette Honeycomb Shades, Silhouette shades, plantation shutters, and motorization systems.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Shade Store: The Shade Store is a custom window treatment retailer and drapery specialist with showrooms across major U.S. markets, offering free design consultations and measured-and-installed custom shades, blinds, shutters, and drapery. Comparable to At Home Blinds & Decor because both sell premium custom window treatments with a design-consultative sales model, though The Shade Store operates at higher scale and price point.
• Blinds.com: Blinds.com is a national online-first custom window treatment retailer (owned by Home Depot) offering blinds, shades, shutters, and drapery. Comparable because it competes for the same residential custom window treatment buyers in the same Hunter Douglas-anchored product categories, though primarily through an e-commerce/self-measure model versus At Home Blinds' in-home consultation model.
• 3 Day Blinds: 3 Day Blinds is a major U.S. direct-to-consumer custom blinds, shades, shutters, and drapery retailer with in-home design consultations and professional installation. Directly comparable because it competes head-to-head on the same custom Hunter Douglas-style products, free in-home consultations, and measured-and-installed service.
• Stoneside Blinds & Shades: Stoneside is a national custom blinds and shades retailer offering in-home consultations, free measurement, and professional installation. Directly comparable as a regional/multi-market competitor with the same Hunter Douglas-centric product mix and full-service consultative selling motion.
• Smith & Noble: Smith & Noble is a long-established U.S. direct-to-consumer custom window treatment retailer selling blinds, shades, shutters, drapery, and motorized/smart-home options with in-home consultations. Directly comparable because the product categories, Hunter Douglas-style premium positioning, and consultative install model overlap substantially.
• Budget Blinds: Budget Blinds is the largest U.S. franchised network of custom window treatment dealers, offering in-home consultations, measuring, and installation across multiple brands. Directly comparable as a multi-brand, consultation-led competitor targeting the same residential homeowner with the same custom-measure-and-install service model.
• Bloomin' Blinds: Bloomin' Blinds is a U.S. franchised dealer network providing in-home consultations, repair, and installation of custom blinds, shades, and shutters. Directly comparable as a smaller-franchise competitor with the same consultation-led, on-site measured-and-installed service approach in local markets.

Broad incumbents

• Hunter Douglas (direct/own brand): Hunter Douglas is the manufacturer of the premium window treatments (PowerView, Duette, Silhouette, Heritance shutters) that form the entire product portfolio At Home Blinds & Decor resells. Comparable because it defines the product roadmap, pricing tiers, and innovation pipeline the company depends on, and competing Hunter Douglas dealers are benchmarked against it.
• Home Depot / Lowe's (window treatment departments): Home Depot and Lowe's are the dominant U.S. home-improvement retailers with in-store window treatment assortments, including Hunter Douglas and private-label blinds, shades, and shutters, plus installation services. Comparable as broad incumbents competing for the same residential customers via alternative channels, including self-measure and big-box consultation offerings.

Emerging players

• SelectBlinds: SelectBlinds is an online custom window treatments retailer offering made-to-measure blinds, shades, shutters, and drapery at competitive price points. Comparable because it sells across the same product categories targeted at the same residential homeowner, primarily as a do-it-yourself-measure / install option that pressures At Home Blinds' full-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/athomeblinds

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about At Home Blinds & Decor