Michael Wolf Digital
Michael Wolf Digital is a freelance digital consultancy in Sydney, Australia, delivering strategy, web/mobile development, SEO, CRO, and eCommerce services to startups, SMBs, and select enterprises via a solo-operator model supported by an on-demand professional network.
- Company typePrivate
- Founded2009
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Michael Wolf Digital does
Michael Wolf Digital is a freelance digital consultancy and sole proprietorship based in Sydney (Bellevue Hill and Newtown), Australia, operated by founder Michael Wolf. Founded in 2006, the business delivers end-to-end digital services — Digital Strategy, eCommerce Consulting, SEO, Conversion Rate Optimisation, Website Design & Development, and Startup Web & Mobile App Development — to startups, SMBs, not-for-profits, and a small set of larger institutions across Greater Sydney and Australia-wide. Core platforms include Shopify (including custom Liquid development), WordPress, .NET/C# on Microsoft Azure, AWS, Xamarin/MAUI for mobile, and integrations with Stripe, Klaviyo, Mailchimp, Zapier, Google Analytics, and Meta Ads.
The technology stack is conventional and vendor-anchored: certified partnerships with Shopify, AWS, and Google underpin delivery, with secondary relationships to Microsoft, Stripe, and Klaviyo. Productised offerings are minimal; the bulk of revenue comes from one-time project fees, monthly SEO/CRO retainers, and hourly consulting engagements, with pricing floors of AUD $1,500/month for SEO, AUD $2,000/month for CRO, AUD $5,000 for websites, and AUD $15,000 for startup builds. The operator also incubates a small set of owned sub-brands (Specks, Brnde, L.E.A.F, Aussie Bucket List), which function as side ventures alongside the consulting practice.
The go-to-market is sales-led and direct: the founder engages clients via the website, phone, free 30-minute introductory consultations, and a referral network of Sydney-based freelance professionals. There is no external funding, no parent company, and disclosed headcount is a single operator scaling with a trusted professional network. Revenue is not publicly disclosed, and the company maintains no patents, regulatory actions, or M&A activity on record.
Michael Wolf Digital firmographics
Firmographics- Name
- Michael Wolf Digital
- Legal name
- Michael Wolf (Australian Registered Business)
- Website
- https://michaelwolf.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Michael Wolf Digital is a freelance digital consultancy in Sydney, Australia, delivering strategy, web/mobile development, SEO, CRO, and eCommerce services to startups, SMBs, and select enterprises via a solo-operator model supported by an on-demand professional network.
- Ownership category
- akta.pro rank
Michael Wolf Digital industry classification
Industry- Product category
- Digital Consulting and Web Development Services
- NAICS
- Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
Keywords
Where Michael Wolf Digital is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Michael Wolf Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services - Projects: One-time project fees for website design, development, and mobile app projects. Pricing varies by project scope.
- Recurring Retainers: Monthly retainer agreements for ongoing SEO and Conversion Rate Optimisation services.
- Consulting Services: Hourly-based consulting engagements for digital strategy, technology recommendations, and advisory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SEO Services |
| Subscription | Monthly | Conversion Rate Optimisation |
| One time/ perpetual license | Pay-as-you-go | Website Design & Development |
| One time/ perpetual license | Pay-as-you-go | Startup Web & Mobile App Development |
| Other | Pay-as-you-go | Digital Consulting |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Michael Wolf Digital product offering
Product offeringCore offering
Michael Wolf Digital is a freelance digital consultancy that delivers digital strategy, eCommerce consulting, SEO, conversion rate optimisation, website design and development, and custom startup web/mobile app development services to businesses in Sydney and across Australia. Engagements span Shopify and WordPress custom builds, .NET web and API solutions, AWS cloud infrastructure, and cross-platform Xamarin/MAUI mobile apps. The firm also operates own startup brands including Specks and the Brnde brandable .com domain marketplace.
Product overview
Michael Wolf Digital operates as a freelance digital partner and tech advisor providing a suite of digital services rather than a unified software product. The core offering includes Digital Consulting, eCommerce Consulting, Search Engine Optimisation, Conversion Rate Optimisation, Website Design & Development, and Startup Web & Mobile Apps Development. These services are delivered as professional consulting and development engagements. The company also manages its own startup brands including Specks (a property-related brand) and Brnde (a brandable 5-letter .com domain marketplace). Work is primarily conducted on platforms including Shopify, WordPress, and custom .NET applications, with cloud infrastructure on AWS and Azure.
Differentiator
Problem solved
Functional benefit
Brands
- Specks: Own startup brand (Web design/development project)
- Brnde
- L.E.A.F
- Aussie Bucket List
Products and services
- Digital Consulting Services
Companies that use Michael Wolf Digital
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Michael Wolf Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature4 records
Michael Wolf Digital partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- ShopifycoreCertified Shopify Partner. Frequently builds custom Shopify stores using Liquid development, custom API development, and Shopify integrations for eCommerce clients.
- WordPresscoreExpert WordPress developer offering custom theme development, plugin customization, and WordPress site management.
- Amazon Web ServicescoreAWS Partner for cloud infrastructure, DevOps, and hosting solutions. Manages AWS infrastructure for client projects including AFL Victoria.
- GooglesecondaryGoogle Partner for Google Ads. Uses Google Analytics, Google Ads, and Google Cloud services for client projects.
- MicrosoftsecondaryUses Microsoft .NET framework and Azure cloud services for custom web development and cloud solutions.
- StripesecondaryPayment integration partner for eCommerce sites, implementing Stripe payment processing solutions.
- KlaviyosecondaryEmail marketing integration partner for eCommerce clients, implementing marketing automation and email campaigns.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Michael Wolf Digital competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing agency offering SEO, web design/development, CRO, and eCommerce services to SMBs and mid-market clients. Highly comparable service mix and target customer profile to Michael Wolf Digital.
- Disruptive Advertising: Digital marketing agency offering SEO, paid media, and conversion optimization with a consultative client engagement model. Mirrors the consulting-style delivery of Michael Wolf Digital.
- KlientBoost: Conversion-focused digital agency delivering CRO, paid advertising, and landing page design. Comparable to Michael Wolf Digital's CRO and Conversion Rate Optimisation service line.
- Huemor: Web design and development agency focused on eCommerce, custom websites, and UX/UI design. Closely aligned with Michael Wolf Digital's Shopify, WordPress, and custom .NET development services.
- Lounge Lizard: Digital agency combining web design, branding, SEO, and digital marketing. Comparable full-stack digital offering to Michael Wolf Digital's strategy-through-to-execution model.
- Single Grain: Digital marketing agency specializing in SEO, paid media, CRO, and SaaS growth. Directly overlaps with Michael Wolf Digital's SEO and CRO consulting offerings.
Regional players
- Thinkmill: Australian digital agency with expertise in web apps, CMS, and front-end development. Comparable tech depth and client profile to Michael Wolf Digital's custom development work.
- Reactive: Australian digital agency delivering web design, development, and digital marketing. Comparable offering to Michael Wolf Digital but operates across Australia rather than Sydney-only.
- Luminary: Australia-based digital agency specializing in web development, CMS, and eCommerce. Strong overlap with Michael Wolf Digital's .NET, WordPress, and eCommerce service capabilities.
- The Working Party: Sydney-based digital agency providing web design, development, and digital marketing. Direct geographic overlap with Michael Wolf Digital and similar SMB-to-mid-market client focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Michael Wolf Digital social profiles
Digital presenceMichael Wolf Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Michael Wolf Digital leadership team
Management profileNumber of profiles
Profiles1 record
Michael Wolf Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Michael Wolf Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Michael Wolf Digital
What does Michael Wolf Digital do?
Michael Wolf Digital is a freelance digital consultancy that delivers digital strategy, eCommerce consulting, SEO, conversion rate optimisation, website design and development, and custom startup web/mobile app development services to businesses in Sydney and across Australia. Engagements span Shopify and WordPress custom builds, .NET web and API solutions, AWS cloud infrastructure, and cross-platform Xamarin/MAUI mobile apps. The firm also operates own startup brands including Specks and the Brnde brandable .com domain marketplace.
Is Michael Wolf Digital a public or private company?
Michael Wolf Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Michael Wolf Digital founded?
Michael Wolf Digital was founded in 2009. It employs 1 to 10 people.
Where is Michael Wolf Digital based?
Michael Wolf Digital is headquartered in Sydney, Australia, in the Oceania region.
How does Michael Wolf Digital make money?
Three revenue lines are on record. Professional Services - Projects are the primary driver. The others are recurring Retainers and consulting Services.
Who are Michael Wolf Digital's main competitors?
Direct peers on record are WebFX, Disruptive Advertising, KlientBoost, Huemor, Lounge Lizard and Single Grain. Regional players are Thinkmill, Reactive, Luminary and The Working Party.
Does Michael Wolf Digital have an API?
No public API is recorded for Michael Wolf Digital.
What industry is Michael Wolf Digital in?
Michael Wolf Digital's product category is Digital Consulting and Web Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 541810 and its SIC code is 7371.