Modeo
- Company typePrivate
- Founded2006
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B
- OfferingServices
Modeo firmographics
Firmographics- Name
- Modeo
- Legal name
- Modeo Oy
- Website
- https://modeo.fi
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Modeo is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices11 records
Markets served
Modeo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture Product Sales: Modeo generates revenue primarily through the sale of furniture products including work chairs, electric standing desks, office storage, lighting, retreat spaces, and accessories. Products are sold through showrooms, account managers, and an e-commerce platform. Both individual items and complete project-based orders are accommodated.
- Interior Design and Project Services: Full-service interior design and furniture project management including space planning, furniture selection consulting, logistics coordination, and installation services. Services range from complete turnkey solutions (Design & Build) to consulting on specific furniture selections.
- HoReCa Comprehensive Furnishing: Comprehensive hotel and restaurant furnishing services covering everything from interior design concepts and loose furniture to fixtures, bedding, dishware, textiles, and hospitality displays. Offered as an all-inclusive service for the hospitality sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | GLOW UP! Package: Harbor electric desk + Dolphin work chair bundle |
| Unit Pricing | One time/ perpetual license | Individual furniture items via e-commerce |
| Other | Multi-year contract | Project/quotes for enterprise and public sector customers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Modeo product offering
Product offeringCore offering
Modeo is a Finnish office furniture retailer and interior design company that supplies furnishings, design, and project services for offices, hotels, restaurants, and public spaces. The company carries 500+ brands including its own Modeo Oma and Modeo+ lines, and operates 11 showrooms across Finland alongside an online store. Services span design, procurement, installation, and lifecycle support for both private companies and public sector clients.
Product overview
Modeo is a Finnish furniture retailer and interior design company founded in 2006, specializing in office furniture, public space furniture, hotel and restaurant (HoReCa) furnishings, and comprehensive interior solutions. The company operates a broad portfolio architecture consisting of: (1) its own private-label sub-brands — Modeo Oma (office furniture range including Dolphin chairs, Harbor electric desks, Y-Stil desks, Onerva tables) and Modeo+ (sustainability-focused sub-brand); (2) exclusive distribution partnerships including LiberNovo Omni (dynamic ergonomic chairs), Silen Space Gen 1 and Gen 2 acoustic retreat pods (Space Call, Space Work, Space Meet 2), KAB Seating 24/7 supervisor chairs, Vitra, Artek, NORR11, 101 Copenhagen, Intuit by Softrend, and Satelliet; and (3) a vast catalog of over 500 international and Finnish furniture brands including Sedus, Arper, Interstuhl, Foscarini, Viccarbe, Enea, HAY, Muuto, Framery, Secto Design, Innolux, Zilenzio, Narbutas, HÅG, Lintex, Pedrali, Salli, Yrjö Kukkapuro Collection, Nikari, Lepo, Montana, and many others. Beyond product sales, Modeo offers integrated services including Design & Build interior design, full HoReCa furniture service (covering interior design, loose/fixed furniture, lighting, bedding, tableware, textiles, and hospitality TVs), and project management for large-scale furniture installations. The company operates 11 locations across Finland, an online store, and serves both private and public sector clients including the Finnish state and multiple municipalities.
Differentiator
Problem solved
Functional benefit
Brands
- Modeo Oma: Modeo Oma collection brings together quality office furniture under one sustainable and durable furniture line.
- Modeo+
Products and services
- Modeo Oma Modeo's own proprietary furniture brand offering tables, desks, chairs and storage for offices, HoReCa, and public spaces, sold alongside 500+ international brands.
- Modeo+ Modeo's secondary own-brand furniture line for office and contract interiors.
- Design & Build Service Full-service interior design, furniture procurement, project management, installation, and after-sales service for office, hospitality, and public sector projects.
- HoReCa Furniture Solutions Tailored furniture solutions for hotels, restaurants, cafés, and catering venues, including design consultation, product sourcing, and installation.
- Modeo Online Store Modeo's e-commerce platform where customers can purchase chairs, desks, acoustic solutions, and accessories direct from Modeo.
- Modeo Outlet Modeo's outlet offering clearance, exhibition, and used furniture at discounted prices.
Quantifiable outcome
- Modeo completed the Assi Hospital project — approximately 10,000 furniture items installed in 11 weeks — making it one of the largest projects in Modeo's history.
- +3 more outcomes
Companies that use Modeo
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles3 records
Modeo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Modeo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- VitracoreVitra, the international design icon and leader in modern furniture, has become a new partner for Modeo. Vitra represents uncompromising quality, strong design heritage, and timeless aesthetics. The partnership enables Modeo to offer internationally acclaimed furniture for homes, offices, and public spaces, combining historical significance with industrial expertise and continuous innovation.
- ArtekcoreArtek, founded in Helsinki in 1935 by Alvar and Aino Aalto, represents the essence of Nordic design — clarity, naturalness, and commitment to everyday life. Modeo now distributes Artek products, bringing Finnish design heritage to its customers alongside international modernism.
- SilencoreSilen is an award-winning international company manufacturing high-quality retreat spaces (phone booths, work pods, meeting rooms). Modeo has been Silen's key partner in Finland for several years and was the first in Finland to showcase Silen's Space Gen 2 collection. Silen retreat spaces feature certified acoustic privacy, advanced ventilation, and smart lighting.
- NORR11coreFounded in Copenhagen in 2011, NORR11 is known for bold yet refined design combining classic references with modern aesthetics. Modeo is the key partner for NORR11 in Finland. Products feature clear design language, thoughtful proportions, and materials designed for long-term use. Suitable for hotels, restaurants, offices, coworking, libraries, and public spaces.
- 101 CopenhagencoreFounded in 2017 in Copenhagen, 101 Copenhagen brings a strong artistic dimension to interiors with design drawing from Scandinavian minimalism and Japanese aesthetics. Modeo is the key partner for 101 Copenhagen in Finland. Known for sculptural tables, lighting, and decorative objects serving as visual focal points.
- Intuit by SoftrendcoreIntuit creates high-quality upholstered furniture combining traditional craftsmanship with modern visual design. Modeo holds exclusive sales rights for Intuit products in Finland, offering soft furniture that is both quality-focused and cost-effective for public spaces.
- SatellietcoreSatelliet is one of Europe's largest HoReCa furniture suppliers, serving the restaurant and hospitality industry for over 45 years. Modeo holds exclusive distribution rights in Finland for Satelliet's extensive furniture range, which was used for the Food Court Helsinki-Vantaa project (1,000 m², 6 restaurant concepts).
- FramerymajorFramery manufactures sound-insulated work pods and phone booths in Finland, developed from the founders' own need for acoustic privacy. Modeo distributes Framery products, which are used extensively in office projects including Masino Group headquarters.
- KAB SeatingmajorKAB Seating is a British manufacturer of high-quality office and control room chairs with over 50 years of experience in seating design. Modeo represents KAB Seating products in Finland, specializing in 24/7 duty cycle chairs for demanding environments such as emergency centers, energy control rooms, and industrial control centers.
- Sedus, Arper, Interstuhl, Foscarini, Viccarbe, Enea (and 450+ other brands)majorModeo represents over 450 international furniture brands and 50 Finnish brands, including Sedus (German office furniture with heritage from the late 1800s), Arper (Italian, established 1980s), Interstuhl (German, 50+ years in ergonomic chairs), Foscarini (Italian lighting), Viccarbe (Spanish modern design), and Enea (Spanish, established 1984).
- Yrjö Kukkapuro (YKCollection)majorYrjö Kukkapuro is one of Finland's most internationally recognized and awarded furniture designers. His CNC-manufactured chairs are now produced in Finland. Modeo distributes the Yrjö Kukkapuro furniture collection, featured in projects such as Oodi Library and Bassoradio.
- Artek, Nikari, Innolux, Salli, Secto, Lepo (Finnish design brands)majorModeo distributes several Finnish design brands including Artek (Finnish modern design institution), Nikari (high-quality wooden furniture, established 1967), Innolux (Finnish-made lighting by renowned designers), Salli (ergonomic saddle chairs), Secto Design (handmade Finnish birch lamps), and Lepo (established 1953, using internationally known designers).
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Modeo competitors and assessment
Company assessmentBroad incumbents
- MillerKnoll: Global office and contract furniture conglomerate (Herman Miller, Knoll, etc.). Competes with Modeo for premium enterprise office projects and shares distribution of brands like Muuto and HAY that Modeo also carries.
- Haworth: Global office furniture manufacturer with a family of brands and broad portfolio. Overlaps with Modeo's enterprise office furniture offering but as a globally scaled manufacturer-distributor rather than a regional curator.
- Steelcase: Largest global office furniture manufacturer with research-led workplace solutions. Adjacent to Modeo in serving enterprise office projects but at a vastly larger scale and as a manufacturer rather than multi-brand curator.
Direct peers
- ISKU: Finnish family-owned office and educational furniture company with showrooms, manufacturing, and design services. Closely mirrors Modeo's full-service interior furnishing model for offices, schools, and public-sector clients across Finland.
- Kinnarps: Swedish office furniture group with multi-brand portfolio, in-house design, and project delivery across the Nordics. Directly comparable to Modeo's curated multi-brand showroom and project-led commercial furnishing approach.
- Bene Office Solutions: Austrian office furniture and room systems company with a project-led sales motion serving large enterprises. Comparable to Modeo in the integrated Design & Build, workspace planning, and large-project execution playbook.
- EFG European Furniture Group: European office furniture distributor with strong public-sector frame agreements in the Nordics. Comparable to Modeo as a multi-brand office furniture partner serving enterprises and government with project delivery.
- Martela Oyj: Finnish-listed office furniture manufacturer and supplier with strong public-sector presence. Directly comparable to Modeo as a domestic competitor in the Finnish office and public-space furniture market with similar customers and project-based delivery model.
Others
- Framery: Finnish manufacturer of sound-insulated work pods and phone booths; Modeo is a distributor of Framery products. Adjacent ecosystem participant — supplier-partner relationship in the same Finnish office market rather than a direct competitor.
- Silen: Estonian-headquartered manufacturer of acoustic retreat pods (Space Call, Space Work, Space Meet) distributed exclusively in Finland by Modeo. Ecosystem supplier-partner — comparable product category but not a head-to-head competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Modeo social profiles
Digital presenceModeo compliance and trust
Trust signalCompliance2 records
Modeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modeo leadership team
Management profileNumber of profiles
Profiles9 records
Modeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modeo
What does Modeo do?
Modeo is a Finnish office furniture retailer and interior design company that supplies furnishings, design, and project services for offices, hotels, restaurants, and public spaces. The company carries 500+ brands including its own Modeo Oma and Modeo+ lines, and operates 11 showrooms across Finland alongside an online store. Services span design, procurement, installation, and lifecycle support for both private companies and public sector clients.
Is Modeo a public or private company?
Modeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modeo founded?
Modeo was founded in 2006. It employs 51 to 100 people.
Where is Modeo based?
Modeo is headquartered in Helsinki, Finland, in the Europe region.
How does Modeo make money?
Three revenue lines are on record. Furniture Product Sales are the primary driver. The others are interior Design and Project Services and hoReCa Comprehensive Furnishing.
Who are Modeo's main competitors?
Broad incumbents on record are MillerKnoll, Haworth and Steelcase. Direct peers are ISKU, Kinnarps, Bene Office Solutions, EFG European Furniture Group and Martela Oyj. Others are Framery and Silen.
Does Modeo have an API?
No public API is recorded for Modeo.